japan moving forward: 5 communication priorities
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Japan Moving Forward:
5 Communication Priorities
Robert C. Chandler, Ph.D.Director, Nicholson School of Communication
• Leader in incident notification systems
• Fast-growing global company with
more than 1,500 clients in more
than 100 countries
• Serve the Global 2000, healthcare
systems, state and local government,
federal government, military, financial
services firms, and universities
About Everbridge
services firms, and universities
• 100% focused on incident notification
solutions that merge technology
and expertise
3
Part 1: Presentation
• Japan Moving Forward: 5 Communication Priorities
Part 2: Q&A
Agenda
4
Note: slides are currently
available to everyone on
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Q&A
Use the
Q&A
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questions.
5
Bracing for the 2010
Hurricane Season
Japan Moving Forward:
5 Communication Priorities
Dr. Robert ChandlerDr. Robert ChandlerUniversity of Central Florida
Communication has changed over the last 66 years, the look of devastation remains the same
Atomic Bomb vs. Earthquake/Tsunami
2011 19452011
2011
1945
1945
Moving forward: Beyond media framing
From the States
In Japan
The perspective at the local level is very different
Top 5 Communication Priorities
1. Optimal timing
2. Message content
3. Maintain control
4. Transparency
5. Optimal delivery channels
• Multi-tiered disaster = multi-tiered timelines
• Waiting, causes anxiety
• Immediate response shows control
• Consistency to maintain confidence
Optimal timing
• Consistency to maintain confidence
• Multi-tiered disaster = multiple audiences
• Share recovery progress and goals
• Provide resources
• What’s next? Where do we go from here?
Clear message content
• What’s next? Where do we go from here?
• Maintain information security
• Understand current rumors or media spin
• Display the facts, clearly
• Name authorities & official agencies
Maintain control
• Name authorities & official agencies
• Commit to full transparency
• Highlight specific stakeholders
• Enforce trust, show empathy
• Provide timelines
Transparency
• Provide timelines
• Designate a face or persona to
deliver communications
• Deliver high-volume communications
• Media can be a partner
Optimal delivery channels
• Media can be a partner
• Be available for the media
Incident Notification
Marc LadinMarc LadinChief Marketing Officer, Everbridge
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Going forward
• It is important is to ensure message consistency
in the delivery of the message to your audiences
• It is equally important to have your audiences
interpret the message the same way
• Improve confidence in media sources through • Improve confidence in media sources through
increased frequency – the opposite of their culture
• It is crucial to map your messages out in advance
of a crisis to ensure that you have validated them
for interpretation.
Incident notification solutions address common communication challenges
• Communicate quickly, easily, and efficiently with large numbers of
people in minutes, not hours, making
sure that the lines of communication
are open
• Reduce miscommunications and control rumors with accurate,
consistent messages
• Satisfy regulatory requirements• Receive feedback from your
messages by using polling
capabilities
• Ensure two-way communicationsto get feedback from message
receivers
• Satisfy regulatory requirementswith extensive and complete
reporting of communication attempts
and two-way acknowledgements
from recipients
• Deliver refined, prepared , timedmessages to each pre-designated
audience group, by scenario
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Key evaluation criteria for an incident notification system
• Experience and expertise
• Ease of use
• Ease of integration
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• Ease of integration
Missed anything?Slides are currently
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Q&A
Use the
Q&A
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questions.
23
Contact information
Robert C. Chandler, [email protected]
1.407.823.2681
Marc [email protected]
Communication
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