JANUARY 2011

New Year, New Products

High Heals & Deluxe Non-Covered

Why New Products?

Why the High Heals Product?1. Fulfilling A Need: Good Feet products, while high in quality did not meet every shoe and activity need as we claim. Some high heal wearers still experienced difficulty fitting even our thinnest supports into their shoes.

2. Igniting the Brand: New products bring excitement and renewed interest in a company. Having something new to offer also shows innovation and gives a sense that Good Feet is “keeping up with the times” as well as the growing demands of consumers.

3. Revolving Door Effect: A lot of our products keep customers out of our doors for long periods of time if not permanently. Quality and Lifetime Warranties are excellent benefits to our consumers, however, a product that brings them back in sooner is beneficial to you as retailers.

The top 18% of Fortune 1000 companies are utilizing between 55% - 60% of their resources on research and development. (AdAge Research Report, November 2010)

Globally successful companies like Starbucks and Toyota have been creating cheaper versions of quality products to satisfy a greater number of consumers and consumer needs. (ABC News Report, Jan 2010)

It’s a well known fact that new products bring excitement, discussion, new and “re”newed interest in companies.

10 Steps to Selling the High HealsStep 1 These products are not part of the 3-step or even the 2-step

Good Feet selling process. They are higher-end accessory products which can be used to compliment or save a sale.

10 Steps to Selling the High HealsStep 2 These “supports” or “orthotics” are not custom fit products. This

means you have a hassle-free, time-saving product for your DIY customers.

10 Steps to Selling the High HealsStep 3 Don’t worry, your other product sales are safe and secure.

These supports only offer inner longitudinal support to help increase comfort and reduce fatigue on the ball of the foot (the area most effected by high heel wear). Even the Good Feet relaxers support three arches.

10 Steps to Selling the High HealsStep 4 Sometimes customers have problems fitting even our ultra-

thin Flex Relaxer into tight-fitting shoes. These High Heal products work to eliminate that problem while still providing comfort and support.

10 Steps to Selling the High HealsStep 5 The S-shaped cutout heel allows the center of the customer’s

heel to rest on the sole of their shoe, which prevents slippage, doesn’t take up additional room in restrictive shoes and offers instant comfort even in extremely snug footwear.

10 Steps to Selling the High HealsStep 6 The leather-covered High Heal supports can be trimmed to

conform better to shoes or hard-to-fit feet.

10 Steps to Selling the High HealsStep 7 The Revolving Door Effect – There is no warranty on these

products so customers will need to purchase them again and again.

10 Steps to Selling the High HealsStep 8 High Heals come in more aesthetically pleasing colors

however, this is merely for fashion-based reasons. The colors do not represent levels of rigidity, making them even more of an easy-to-sell accessory item.

10 Steps to Selling the High HealsStep 9 Pricing Options for a hurting economy – Packages of three

non-covered supports (clear, nude, black) have an MSRP of $99.95 and packages of two faux leather covered supports (beige and black) have an MSRP of $119.95.

10 Steps to Selling the High HealsStep 10 Lastly, forget scratching your head over fitting and sizing.

Customers can be fit according to their shoe size!

Re-introducing “The Deluxe” Series

Why the Non-Covered Deluxe Product?1. Fulfilling A Need: You talked and we listened. At the recommendation of the Advisory Council, Good Feet began manufacturing the non-covered support to fill-in the line. The Deluxe Series is a Maintainer product so having a non-covered Deluxe compliments the other

non-covered Maintainers Good Feet produces and sells. The plain Deluxe product has an attractive price point while still offering the same mold and benefits.

2. Igniting the Brand: We’ve said it before and we’ll say it again…new products bring excitement and renewed interest in a company. Having something new to offer also shows innovation and gives a sense that Good Feet is “keeping up with the times” as well as the growing demands of consumers.

3. Increased Sales: There is now the opportunity to offer (and upsell) cushions with the product whereas before, the leather and leather + foam padding was prohibitive for cushion sells.

The Deluxe has the same mold as the Deluxe Leather and Deluxe Leather Plus

There is no covering, only the shell on the Deluxe product

The price point for the Deluxe is on par with the Maintainers, the Deluxe Leather is on par with the Maintainer Leather products and the Deluxe Leather Plus has the same price point as the Classic and other Lifetime Warranty Exercisers

Selling the Deluxe ProductsTip 1 The Deluxe products are unique in that they can be sold as a

Maintainer or as an Exerciser for customers who are not partial to the Classic line of products.

Tip 2 The virtual absence of a metatarsal rise, a wide foot bed and a

deep heel cup make for quick comfort and easier break-in period for the majority of Deluxe product users.

Selling the Deluxe ProductsTip 3 Use the Deluxe as an “exchange” product for finicky customers.

Tip 4 Plantar Fasciitis customers, those with deep heel pain and customers with

serious pronation or supination issues can rejoice; the Deluxe product is generally a perfect fit for them.

JANUARY 2011

New Year, New Products

High Heals & Deluxe Non-Covered

Question & Answer Segment