january 2008 issue

JANUARY 2008 $2.50 US

In This IssueSpreading the Entrepreneurial Bug

Business VenturesEntrepreneurship Program

Réseau des CJE du Québec

Home Builder’s Institute

10

12

FUTURE CEO STARS

David Hogg and hisyounger brother, Jake

6

5 Spinning Toward Success NFIB Young Entrepreneur Foundation

6 Adopting Business Practices David Hogg

7 What Is An Entrepreneur?

9 Creating Change University of Florida

10 Spreading the Entrepreneurial Bug Réseau des CJE du Québec

11 Social Entrepreneurship Is Part of the Deal NY REAL

12 Business Ventures—E. Program Home Builders Institute

14 Networking and New Ideas IL Institute for Entrepreneurship Education

16 An Image Makeover

18 Learning From Lawncare Utah State Offi ce of Education

19 “NEW” Innovation National Entrepreneurship Week 2008

20 Not Just Playing Around Prominent Youth, Inc.

21 Anup Myneni and Gabrielle Marie Strike

National Museum of Education

22 Emily’s Advice

23 Le Petit Gâteau National Council on Economic Education

27 Singing the Praises of Networking Ashleigh Cole

29 Packeropoly Marketplace for Kids

30 Ask GoVenture MediaSpark

31 Our Sponsors

The Consortium for Entrepreneurship Education has been providing leadership for over 25 years. Our primary focus has been assisting instructors, which has been quite successful, but we still felt something was missing…and that something was direct communication with the students.

Knowing that “experience is the best teacher”, we decided that who better to com-municate with potential young entrepreneurs than young entrepreneurs themselves!

Thus, Future CEO Stars was born.

Our mission is to create a monthly publication that features successful young entrepreneurs from Consortium member organizations…designed to generate the entrepreneurial mind-set!

Each issue has feature articles dedicated to stories written by students that tell the secrets of their entrepreneurial success. Our hope is that this magazine will motivate, educate, and stimulate young people to follow their examples and chase their own dream.

Published by The Consortium for Entrepreneurship Education1601 W Fifth Ave. #199Columbus, OH [email protected]

Publisher: Dr. Cathy AshmoreEditor: Michael AshmoreGraphic Design: MediaSpark Inc.Graphic Artist: Jeff MacNeil

Publishing Advisors:Soorena Salari, Young Inventors HubAl Abney, Consortium Advisory Council

Annual Subscription Available - $25.00Contact: [email protected]

Founder of National EntrepreneurshipWeek, the Consortium for Entrepre-neurship Education is a non-profi t collaborative representing 90+ mem-ber organizations from national, state and local levels. Together we repre-sent over 40,000 teachers and more than two million students.

Our common bond is the philosophy that “to be successful in the emer-gence of a new global marketplace, entrepreneurship education should be a critical component of the overall education experience as a lifelong learning process.”

We invite readers to meet the Consortium members at:

www.entre-ed.org/_contact

Learn about the Young Inventors Hub at:

www.younginventorshub.com

Join us!

Celebrating Future CEO Stars!

January 2008

In This Issue…

Future CEO Stars January 20084

Washington, D.C., November 13, 2007—Do you know an up-and-coming entre-preneur? Encourage them to apply for the 2008 Young Entrepreneur Awards, a program of the National Federation of Independent Business Young Entre-preneur Foundation. The sixth annual scholarship program for high-school seniors is designed to promote and

encourage entrepreneurship endeavors among teenagers in America.

Award recipients attend the university, college, community college or career institute of their choice with $1,000 in tuition assistance from the NFIB Young Entrepreneur Foundation. Five students will be named fi nalist winners and will receive a $5,000 scholarship. One of

the fi ve fi nalists will be named the 2008 Young Entrepreneur of the Year and will be awarded an additional $5,000 for a total scholarship award of $10,000.

The NFIB Young Entrepreneur Award program was established to raise aware-ness among the nation’s youth of the critical role that private enterprise and entrepreneurship play in growing America’s economy. Since 2003, the NFIB Young Entrepreneur Foundation has awarded 1,538 scholarships to graduating high-school seniors totaling $1,609,000.

“Encouraging students to pursue their entrepreneurial aspirations is the key mission for NFIB’s Young EntrepreneurFoundation,” said Hank Kopcial, executive director of NFIB’s Young Entrepreneur Foundation. “We have been extremely impressed with the qualityof applicants that have applied for the Young Entrepreneur Awards over the past few years and are excited to learn about the innovative ideas that this year’s students will produce.”

For more information about the YEF Awards please visit: www.nfi b.com/YEA At this site, students can apply for a scholarship online or download an application. For the online application process, students will need the ACCESS KEY = NFIB. The deadline for applying for a 2008 YEF Award is February, 11 2008.

The NFIB Young Entrepreneur Foundation is a 501(c)(3) organization promoting the impor-tance of small business and free enterprise to the nation’s youth. More information is avail-able at www.NFIB.com/YEF. The Foundation is associated with the National Federation of Independent Business; NFIB is the nation’s leading small-business advocacy association, with offi ces in Washington, D.C. and all 50 state capitals. Founded in 1943 as a non-

profi t, nonpartisan organization, NFIB gives small and independent-business owners a voice in shaping the public policy issues that affect their business. NFIB’s powerful network of grassroots activists send their views directly to state and federal lawmakers through our unique member-only ballot, thus playing a critical role in supporting America’s free en-terprise system.

High School Seniors Encouraged to Apply Today

Applications for NFIB’s 2008 Young Entrepreneur Awards Now Available Online

5Future CEO Stars January 2008

BY VIKTOR ADALSTEINSSON

Spinning Spinning Toward SuccessToward Success

Ever since I was a child, I have been interested in electronics and

engineering. While most kids were shopping at Toys-R-Us, I would enjoyspending the day at Radio Shack picking up electrical components for my various projects. It was prob-ably natural that my fascination with mechanical and electrical items eventually led to music-making.

When I was eleven years old, I be-came intrigued with sound mixing, amplifi cation, and reproduction. I soon got my fi rst pair of speakers on e-Bay and a $15 DJ mixer. It occurred to me that I could launch a business as a DJ! I made calls to members of the parent-teacher organization (PTO) and volunteered my DJ servicesat the school’s “open gym,” when kids gathered to socialize and play games. My big break came when I was hired by the school to DJ a large fundraiser carnival. Thus, my career as a DJ began.

As I began booking jobs, I expanded my collection of music, printed up businesscards, and became known in our area. Since 8th grade, I have operated my own professional DJ business and I

continue to provide music services at events ranging from dances and parties to anniversary dinners and wedding receptions. My jobs are based in the Kennett Square, PA region (Southern Chester County), and I have never worked for another DJ fi rm. My website is www.djvik.com

I have enjoyed being an entrepre-neur because I have controlled exactly how I want my business to be and the extent that I want it to grow. I have learned a tremendous amount about being organized and responsible, plus I’ve met an amazing cross-sectionof people. The main obstacle that I faced was my age. There were times when clients were surprised that a 14-year old was DJing their wedding reception. I learned to write detailed, professional contracts for events to prove that they were dealing with a real businessman. Additionally, I sub-scribe to national music services, and I’ve been able to put profi ts into equip-ment upgrades. Thus, my DJ business is on par with (if not better than) other major companies in the region. While most DJs are out for a quick profi t by using cheap equipment and charging

top dollar, I have realized the impor-tance of reputation. Therefore, I use professional equipment that does not fail on the job.

Receiving the NFIB Young Entrepre-neur Award has encouraged me to refl ect on what has made my DJ business a success. I have learned that word-of-mouth is the most pow-erful and effective marketing tech-nique. I have booked well over a hundred jobs based on performingwell at events and handing out my business cards to pleased and potential clients. In all, having a good reputation, a professional image and planning long-term have helped me succeed in my business venture.

Viktor Adalsteinsson

©iStockphoto.com

, Sergei Sverdelov


Adopting Business PracticesBY DAVID HOGG, AGE 6

H i, my name is David Hogg and I am in fi rst grade. I live in the Charlotte, North Carolina area. I am a “Kid with

Character” (according to the award I received at school this year, anyway). I’m a straight A student and I love to read. I also like to learn about computers. My little brother, Jake, and my dog, Blue, are my best friends. I love all sports, but espe-cially baseball and soccer. You can tell when I win because there is usually a big smile on my face. I have the most fun, though, when I am helping people.

Even though I am only 6 ½ years old, I started a fund raiser to help raise money for my new cousin Bin. Bin is 10 years old and he is deaf. He has been waiting his entire life for a family and now he is being adopted from China by my Aunt Lisa and Uncle Mike. I wanted to help them, because adop-tion is expensive. Three months ago I sold brownies in our front yard and made $180 (I was excited when some people left money, but didn’t take a brownie, because then I could earn more to help Bin!) We had three more bake sales at a shopping center near my home and made more and more each time.

Then I created a website (with the help of my Mom) called www.boys4hire.info. Everyone uses computers, so I knew we could get the word out about Bin to people we didn’t even know. I told everyone I could think of about our website and asked them to pass it on.

We’ve gotten money and emails from people all over the world and I like fi nding the different places on the globe. We’ve even had some famous people donate, like Candace Cameron from the TV show Full House, author Karen Kings-bury, Whitney Houston’s rep and even Congresswoman Sue Myrick! When I received $38 from my classmates at school, I almost ran out of breath when I got off the school bus to tell my mom. Boy, was I proud, because I was helping kids my own age see that giving makes you feel really good.

We made a chart to follow our fund raising progress and since we have been receiving money almost every day, seeingthe graph grow is the best! We have $3,000 so far and have until the end of February 2008 to make our goal of $10,000. I know we can reach it as long as we keep trying and don’t give up!

18 Future CEO Stars May 2009

The word “Entrepreneur” is used a lot these days. According to Wikipedia an Entrepreneur is “a person

who operates a new enterprise or venture and assumes some accountability for the inherent risks.” This seems like a pretty simple defi nition for a fairly complex concept. To really understand what an Entrepreneur is it is important to look at what separates them off from the rest of the crowd.

Drive – Entrepreneurs are typically very driven people. They work hard and don’t mind doing it. A 40 hour work week is for the other guy; many Entrepreneurs have that much time in by Thursday morning. To suc-ceed they know that watching the clock is not part of the deal. Their “life” and career are often one in the same.

Passion - Entrepreneurs are very passionate about what they do. Sometimes to the point of obsession, their ca-reer is one of the biggest focal points in their life. They talk it, live it, breathe it, and are always thinking about how they can make it better.

Positive Attitude – The word “can’t” isn’t often found in a true Entrepreneur’s vocabulary. Of course this is an exaggeration, but the reality is Entrepreneurs tend to have a “can do” attitude that keeps them thinking cre-atively and goes a long way toward solving problems that others would walk away from.

Creativity – Although it is an over-used concept, Entrepre-neurs really do think “out of the box.” They don’t base all their ideas on the way things have always been done. They know an idea is only crazy if it is not accepted. “Crazy” becomes “pure genius” if it sells, which it often does.

Opportunistic – This idea has gotten a bad reputation (probably by those that weren’t clever enough to think of the idea fi rst) but Entrepreneurs take advantage of opportunities when they present themselves. They are willing to take on the risk of failing in order to take a chance to succeed.

Goal-Oriented – Entrepreneurs set achievable goals and use them as a driving force for their success. They know what they want and they go after it. They understandthat these sometimes must be altered but it often takes a lot to change them.

Long-Sighted – Entrepreneurs tend to be able to see the big picture. They can see beyond short-term losses, challenges, and diffi culties that tend to blind others. They know that these are merely hurdles that they have to clear to reach their long-term goal.

Tenacious – Entrepreneurs tend to be “never say die” in their attitudes. They don’t give up easily. If they get knocked down, they get up, dust themselves off and come back swinging even harder.

These are just a few of the many and varied character-istics that make an Entrepreneur a unique breed com-pared to the “Nine to Fivers” of the world. They also tend to be responsible, inquisitive, self-assured, competitive and dependable. As you can see, an Entrepreneur is far more than just someone who “starts a new enterprise or venture.” Considering that you are reading this article, you already knew that!

What Is An Entrepreneur?

Opportunistic

Goal-Oriented

PositiveAttitude

Passion

Drive

©iStockphoto.com

, Gino Santa M

aria

wwwww..nnaattiioonaalleewwwwww..ccoomm

Feb 23 to Mar 1, 2008

National Entrepreneurship WeekNational Entrepreneurship Week

is a CelebrationCelebration of the

American Entrepreneurial SpiritAmerican Entrepreneurial Spirit..

It was established and confi rmed by the

US House of Representatives (HR 699) in 2006.

It was created to provide a chance to show the

world what you and Entrepreneurship Education

are REALLY all about.

As an Entrepreneur you know an opportunity when

you see it, so get involved in your community today…

To Learn More go to


For more information about theUF Young Entrepreneurs for Leadership & Change Summer Program 2008, see www.ufyoungentrepreneurs.orgor email [email protected]

G rowing up in a family full of entrepre-neurs, risk taking became second

nature to me. Unlike many people who play it safe, I tend to look at problems, challenges and situations with an attitudeof “what if?” The obvious extension of this attitude to my career after school was, of course “what if I were to start my own business?” What if I were to take a risk? Then I was given the chance not only to fi nd the answers to that question

but to actually experience it fi rst hand. I was fortunate enough to be selected for an opportunity of a lifetime to participate in the “Young Entrepreneurs for Leader-ship and Change” summer program at the University of Florida.

As I expected, this programtaught me a lot of the basicsthat I needed to know about entrepreneurship but I also gained some things beyond these basics. This program allowed me to unveil my passion, which lies in making a differ-ence in the world through applied Social Entrepre-neurship. It dawned on me that I could be an En-trepreneur and improve the planet at the same time. I was able to learn what it is like to do this by meetingdifferent social entrepre-neurs and listening to their stories. This program in-tertwined education and

leadership with service and fun. The classes I took not only opened my eyes to the numerous amounts of prob-lems that currently are plaguing our so-ciety but also encouraged me to get out there and try to do something about it.

Since a young age, I have always been involved in an array of community ser-vice projects. When returning from the program, both my family and friends noticed my transformation. I was in-spired to get involved even more and determined to create a change in my community. I am currently the president of Key Club as well as the Community Service Liaison for the National Honor Society. In this position I am able to provide the students in my school with a plethora of service projects and give them the opportunity to get involved and make a change. I am also part of an organization known as Spirituality for Kids, where I mentor children on how to make wiser choices and build strongerrelationships with others. Because of my dedication to community service and my achievements in school I have been honored with a nomination as a Social Science Silver Knight.

The Young Entrepreneurs for Leadership and Change summer program proved to me that it’s not the plans we make for the future, but the changes we make today that make a real difference. Some day I will be a social entrepreneur catering to the needs of others, but I don’t have to wait until then to make a difference. Today I try to contribute and inspire others to make change using the traits of leadership, determination, and per-severance that this summer program has brought out in me. All it takes is one person to make a difference, and if I have anything to say about it, that person will be me!

Any Junior that is pondering their sum-mer plans and would like to take part in a transformational experience that this program has to offer, please feel free to contact me with any questions. My name is Anya and my e-mail is [email protected].

Anya Kroytor

Creating Change

BY ANYA KROYTOR


In 2004, the Québec Government decided to take the necessary steps to foster an en-

trepreneurial culture by placing youth as a priority in building Québec`s future. One of the key actions of the Youth Entrepreneurship Challenge was the creation of the position of Entrepreneurship Awareness & Promotion Offi cer (EAPO). There are 93 EAPO rep-resentatives who work tirelessly sensitizing youth (16-35 yrs) to their entrepreneurial potential by presenting activities and workshops,promoting contests, workingwith entrepreneurship cur-riculums and facilitatingthe implementation of entrepreneurial projects. They work with schools, community organizations, government and entrepre-neurs. To give you a glimpse of what they do more closely, the following is an interview with EAPO, Sam Asmar.

1. How long have you been working as an EAPO?I’m going on two and a half years now.

2. Why do you think you were hired as an EAPO?I had been an entre-preneur for four years, developing educational motivational pro-grams for elementary and high school and was also a high school teacher for about ten years. This job is about being dynamic, knowing how to communicate with young people and being innovative. I guess I had that track record.

3. Do all the EAPOs have similar back-grounds?No, not at all. We’ve got people with businessbackgrounds, marketing, media, psychology,even people who have worked with orga-nizations supporting countries struggling economically. It’s that diversity of people that makes for such interesting results

4. What do you mean?Well, we have a lot of freedom. In general, what’s required of us is to be dynamic and cre-

ative. If you combine that with our back-grounds, you have over a hundred

different approaches and perspectives on how to promote and nurture an “entrepreneurial cul-ture” in Québec. So you should see the kind of new activities, workshops, and tools that have been generated. It’s really amazing!

5. Describe a typical day of what you do.There is no typical day! That’s why I like the job. I can present a workshop, develop a workshop, energize a special event,

present to principals,train a group of teachers, organize an entrepreneurial camp in the country, or sift through e-mails (which I enjoy least).

6. What are you most proud of thus far in your role? I’m pretty proud of The Incubator workshop that I developed during my fi rst year here. I decided that the best way to teach young people about entrepreneurship was to bypass the theory and get them into the action of proj-ect development right away. In four or fi ve classes, the students assess their skills, learn about the skills of their classmates, realize how to market their skills, come up with great project ideas, and then present, critique, defend and develop them. It’s pretty thorough. Ultimately the projects they come up with have a social responsibility component that allows them to think about how their projects (or how businesses) can make things better for others.

7. Wow, it sounds like you really enjoy your job.I do. It can get tricky because there are so many organizations we can work with and assist that knowing where to focus our energyis a challenge. But it’s really cool- being able to work with young people and seeing them put projects into motion. It’s a thrill and a privilege.

8. Can you think of a particular project that students impressed you with?There have been so many. Honestly. But there was one that turned out so well. I had one tough group that only listed things like relaxing and hanging with friends as their “skills”. So I chal-lenged them to come up with a project idea. They came up with “Anti-Stress Week”. A week in which students could pay a couple of bucks, get a short shoulder massage, get a cup of herbal tea, and receive information about the dangers of stress and

how to deal with it. These kids made money for themselves, donated a bunch of money to charity and still talk about the success of that week from two years ago!!!

9. Where are you going from here?Well, the next step is developing the Incubatoras a tool kit with the workshop on DVD for teachers or counsellors to use if they want to do a project with their kids but don’t know where to start. We’re in the process of securing fi nancing to produce and distribute it throughout the province.

Spreading the Entrepreneurial BugBY JOSÉE-ANN CLOUTIER

Sam Asmar, talking to students.


G retchen Geitter, Executive Director of Community Relations for the Buffalo

Bills Franchise, believes that “a social en-trepreneur is one who recognizes a social problem and uses entrepreneurial principlesto engage in making productive social changes. Whereas business entrepre-neurs typically measure performance in profi t and return, social entrepreneurs measure their success in terms of the impact they have on their communities.”

Through Don Purdy, Director of Football Administration and Gretchen, a group of students from six high schools in western New York learned that social entrepre-neurship is “part of the deal” when BuffaloBills football players sign their names on their contracts to play on this NFL team in Western New York. The insight came as a surprise to the group who had been engaged in an entrepreneurship competi-tion hosted by the NYREAL, Cattaraugus Allegany BOCES and St. BonaventureUniversity/SIFE. Their business and marketing plans centered on creating

opportunities that would yield a monetary profi t. The students in attendance had placed 1st, 2nd and 3rd in the competition.Unique to the competition was an ethics component. Students were given an im-promptu situation that dealt with business ethics and they had to discuss and presenttheir solution to the ethical dilemma. As citizens of a global society, we are all responsible for creating a world that is a better place in which to live and work.

The students learned that the Bills orga-nization is the only one in the NFL that has the social entrepreneurship clause in their contracts. They learned that from the kicker to the quarterback, each Bills player endeavors to give back to the Buffalo community. According to Mr. Purdy, a theme of the Bills organization is “Real role models do what’s right.Giving back to the community and helpingothers who are in need is a small price to pay and a great way to improve and encourage the dedicated fans who cheer on the Bills every Sunday.”

Players often visit area schools, work in food kitchens, participate in “Meals-On- Wheels” or come up with their own plans. The students who entered the competition to fi nd a creative means of making money came to the realization that volunteerism is just as much a form of entrepreneurship and can have a far greater impact on society. They learned that when business principles are unifi ed with social ventures the synergy can literally change the world — one challenge at a time.

Social Entrepreneurship Social Entrepreneurship Is Part of the DealIs Part of the DealBY BARB VANWICKLIN

©iStockphoto.com

, Joe Peragino


A re you in high school thinkingabout graduation? Do you

know the stairway to your future? Consider an industry that is fi nancially rewarding, gives you the option of working inside or outside and allows you to become your own boss. It’s time you explored the numerous entrepreneurship opportunities in residential construction.

It’s a fact – construction offers more opportunities than most other industries for individuals who want to own and run their own businesses. Home Builders Institute invites you to test your business skills. Are you up for a challenge? Pick a playhouse design, build it, develop mar-keting strategies and fi nalize the sale. It’s Exciting! It’s Fun! It’s Challenging! As part of the Business Ventures program, you are eligible to win a $200 award for your class. All it takes

is: 1) developing a partnership with your teacher and industry professionals and 2) building a playhouse. Think about the experience as a business venture with “you” as the entrepreneur. Consider your teacher and the industry profes-

sionals your partners. Are you up for the challenge?

When your project is completedyou will submit an application form with a picture of the team and your fi nished product via email to [email protected]. All areas of the form must be completed to enter your play-house for the $200 award. Include lots of pictures!

For details contact C. DeannaLewis via email at [email protected] or phone at 800-795-7955 ext. 8927.

developing a ership with

teacher andtry professionals

2) building a playhouse.about the experience as aess venture with “you” as

Entrepreneurship ProgramShow of Homes

Business VenturesBusiness Ventures

©iStockp

hoto.co

m, Skip ODonn

ell

The team (include all part-ners) will determine:

1) a timeline for the project

2) a budget

3) ways to secure funds/ma-terials prior to building (think about soliciting donations)

4) marketing strategies

5) how to identify customers

5) sales strategies (don’t rule out raffl es and auctions)

6) pricing


Last Spring I had the honor of attendingthe Youth Entrepreneurship Confer-

ence presented by the Illinois Institute for Entrepreneurship Education in Chicago, Illinois. It was a great experience! I had previously learned about the technical aspects of being an entrepreneur in my manicuring class at Crockett Career and Technical Center, but this conference provided me with a completely new perspective that I couldn’t learn from a textbook. Actually seeing what other students are currently doing and gainingfrom their personal experience, face to face, cannot be duplicated in a traditional classroom.

I’m involved in a business called “Snap-shots and More”. Our slogan is “12 Months of Your Favorite Moments.” We create personal photograph portfoliosto record memories that otherwise would be lost or forgotten over time. My part-ners and I thought we had a pretty good

idea of what it took to run our own business, until that weekend

in Chicago truly opened our

eyes. During the conference, I received a lot of information on challenges I hadn’t faced yet and what it really takes to become an entrepreneur.

I also got to sit on a panel and talk about business ownership. I was able to network and ask specifi c questions of my own to prepare me for my future. The whole experience was very positive. It gave me a chance to get to know peo-ple and experience being around other young entrepreneurs. I learned that the possibilities are endless and that I can do anything I put my mind to.

In order to pursue your dream of havingyour own business, you fi rst need to have dedication. You must not let anyone or anything get in your way. You must have confi dence and must be-lieve in yourself. You must set high goals. You must have a plan. I learned that when you do get your own business started it won’t be as easy as some people think. Also it is very important to have a good reputation and protect it or you won’t be in business for very long.

In conclusion, I highly recommend IIEE’s Entrepreneurship Conference to any stu-dent interested in going into business for themselves. I had an excellent time and met many new friends and future busi-ness contacts. Finally, I would like to thank my teacher, Rosa L. Williams and Mrs. Denning, Entrepreneurship 2000 Director, for the opportunity to attend the conference. It helped me more than they will ever know.

Networking Networking and New Ideasand New IdeasBY LUCIA SALAS

First Place Winners of the School Business Competition

The Illinois Institute for Entre-

preneurship Education (IIEE) invites young entrepreneurs and their instructors to register for the 2nd Annual IIEE Young Entrepre-neurs Conference to be held May 1-3 of 2008 in the Chicagoland area. Students from around the countryparticipate in: Business Work-shops, Business Plan Competitions, The Young Entrepreneur Expo, The “E” College Tour, Networkingwith adult and young entrepre-neurs, presentations from nation-ally known Keynote Speakers and more! For more information go to www.iiee.org or call IIEE at (312)587-9296.

Does your classneed money?

Is your teacher looking for an effective way to raise funding for a class project?

Are you tired of selling cookies or candy?

Do you want to avoid the hassle of having to deliver what you sell?

We have your solution! For more information have your teacher contact The Consortium for Entrepreneurship Education: [email protected]

The Consortium for Entrepreneurship Education is a qualifi ed 501(c3) non profi t corporation and, therefore follows all rules, laws, and requirements pertaining to maintaining this status.

©iStockphoto.com

, Scott Hancock


A lthough the word “Entrepreneur” has too many letters to actually

be one, in many ways for a long time it has been considered to be a “four letter word”. From the evil factory owner abusing child labor to the shifty street hustler that will promise you anything to separate you from the dollars in your pocket, Entrepreneurs have gotten a bad name. Even at its best, in many people’s opinion, an Entrepreneur is nothing more than the owner of a backward “Mom and Pop” operation that is struggling to barely survive

This undeserved reputation was created,or at least propagated, by a system designed to create a large pool of low-skilled workers. These workers qui-etly punched a clock and did menial jobs for large corporations who gave them a job for life. In return for their commitment, the company promised to take care of them after they retired. Even though these jobs are disappear-ing from America at an alarming rate, the system is still creating these workers.

Traditional education has overlooked the need to develop specialized skills that pre-pare students to compete in the real world. It’s no wonder that many students are dissatisfi ed with school and view it as a big waste of time. If it’s focused on preparing them for something that no longer exists, then their opinion is right on the money.

In reality, the truth about what being an Entrepreneur means is in opposition to the negative public image that has been associated with it. Entrepreneurs are the people that start the large corporations in the fi rst place. Entrepreneurs are the leaders, innovators, and creative force that made the American economy the strong force that it is today. It is no coin-cidence that America is one of the world leaders in Entrepreneurs per capita and is the source for many of the inventions that have brought the planet into the modern technological age we currently enjoy. Entrepreneurs are the people that take the question “what if” and turn it into a revolutionary invention that people eventually take for granted in their everyday lives. I’m sure that Bill Gates

with PCs being in every home, Thomas Edison with electric light switches be-ing on every wall, and Ray Kroc with McDonalds Restaurants being virtually worldwide certainly would all agree.

So if Entrepreneurs truly are the driving force behind innovation and economic success why do they still suffer from a bad reputation? Institutionalized beliefs are very diffi cult to change. It takes years of positive proof to reverse a common belief even if it is inaccurate in the fi rst place. On a positive note, even though it is slow, change is happening. With each new generation the concept of be-ing an Entrepreneur as a career choice is gaining acceptance and momentum. Public schools are now offering entre-preneurship classes, extra-curricular en-trepreneurship programs are gaining ac-ceptance and some colleges are even offering Entrepreneurship as a major. It’s a good thing too, because with the emergence of the inevitable world market it appears that America’s entrepreneurial drive, in spite of its institutionalized resis-tance, is our greatest strength.

An Image MakeoverAn Image Makeover

©iStockphoto.com, Goldi


Instead of resisting international competi-tion, or accepting low wages to compete with other countries, it’s more positive to look at the New World Market as an expanded customer base. This is the ad-vantage that becoming an Entrepreneur offers. Being an Entrepreneur is a positivereaction to this market change.

So what can you do to help further the cause of improving the image that being an Entrepreneur entails? First of all run your business with integrity. Don’t feed into the negative image that already exists.Be a positive role model of what an Entrepreneur really is. Contrary to some misguided beliefs, we are not all fi ghtingfor one little piece of the pie. In reality,we are making the pie big enough for everyone to enjoy. With the whole world becoming one big customer base there

is plenty of room for everyone. Share your experience, strength and hope to help further newly emerging Entrepre-neurs realize their vision. Work toward win-win solutions instead of planning to leave your competition bleeding on the side of the road.Secondly, get involved with furthering the cause for future gen-erations. Help encourage the growth of programs that already exist to expand the fi eld of entrepreneurship and re-lated education. Many organizations like Rotary, Chambers of Commerce, and other civic organizations already encourage such support. Get involved — you will defi nitely profi t from the experience.

Finally, take part in National Entre-preneurship Week in your community. This celebration was originated by the

Consortium for Entrepreneurship Educa-tion, a non-profi t organization whose sole purpose is to champion the growth of entrepreneurship as a viable career option. The annual weeklong recogni-tion was confi rmed in 2006 by the US House of Representatives Resolution699. Its purpose is to improve the image of being an Entrepreneur and encourage growth of this fi eld through cooperation and promotion. Students and Entrepreneurs alike can help and benefi t from the experience. To fi nd out more go to www.NationalEweek.com. It was established and designed to help you and best of all, it doesn’t cost a thing. Do your part to let every-one know that being an Entrepreneur is something to be proud of. Get involved with this “image makeover” today.

Unscramble the Words

These are negative terms used to describe entrepreneurs of the past.

SACM ITSRAT

LOI KNSEA MSLESANA

“a BOJ ARLE GTE!”

AMN NCO

MARDERE

“ON RITECODNI SHA”

STURHLE

THARNOCA

SCAM ARTIST , SNAKE OIL SALESMAN, “GET A REAL JOB!”, CON MAN, DREAMER, “HAS NO DIRECTION”, HUSTLER, CHARLATON

Answers:

©iStockphoto.com

, Jared Delariman


I ’m Jacob Krogue, from Alpine, Utah. I’m eleven years old and I’ve been

mowing lawns for four years. Two years ago I started JK Lawncare and employed my two brothers, one older and one younger.

I started the JK Lawncare business be-cause I wanted to earn enough money to pay for things myself. When my family decided to go on a cruise, I wanted to go, too. I saved up enough to go and even had some extra spending money. This success was the extra motivation I needed to push “simply a way to make some extra money” into a full time summer career option.

My family and I got an industrial riding lawnmower, edger, blower, and a cart to haul clippings, weeds, and trash. We invested in the equipment we needed to get serious about this business. Even with the right equipment I was only able to secure two full time accounts. To improve my business I got serious about my mar-keting efforts. I had some digital pictures of myself with the lawnmower and with

the edger and made a fl yer, and then I just started handing them out. From this extra effort I acquired 8 more accounts the following year.

I learned that if I work hard and do a good job at taking care of details I have all the work I can handle. I chose land-scaping and lawn care because it isn’t a year round job. I could work really hard in the summer, then not have to work dur-ing school so I can study and play sports. I like baseball, football and basketball. This way I can do all the things I like and have still make money, too.

I learned that you can’t rush your work. You have to do a really good job. People tell other customers about you. I learned that if you break anything, tell the cus-tomer immediately and get it fi xed. I learned that you have to be patient and responsible. I’ve had to give up a few things to make sure I was around to do my jobs, but I’ve gained much more. I’ve also learned it’s best to put your money in the bank so you don’t have it on hand to easily loan to your siblings!

My goal is to keep expanding every year. I want to earn enough money to have some spending cash and still com-pletely pay for my own church mission trip and college. Now I save most of my money and I’m even looking for my next big investment option. From the research I have done so far, investing in silver looks like a good option.

This Article Sponsored by the Utah State Offi ce of Education

Jacob Krogue at work.

Jacob doing what he likes best in his spare time.

Learning From LawncareLearning From LawncareBY JACOB KROGUE

Entrepreneurs have always been Leaders when it comes to Innovation. Coming up with new solutions to problems is the life blood of the true Entrepreneurial Mind-set.

Take for example the story of David Hogg. (page 6). Th rough innovative and creative ways he has stepped up at the ripe old age of 6 to lead a fund raiser (which has brought in thousands of dollars to date) to bring his adopted cousin from China to America. Th e word “can’t” doesn’t appear to be part of his vocabulary.

Sometimes Innovative Leadership is the underlying moral fi ber of an organization.

As an example, Gretchen Geitter and Bill Purdy of the Buff alo Bills NFL organization taught a group of students from western New York (page 11) that being an Innovative Social Leader is critical. In fact it is so important for the Buff alo Bills that it is part of the contract that every player signs to play for that orga-nization. For the Bills to be strong the city of Buff alo needs to be strong too. Th e team requires its players to donate their time to work for this common goal.

Being an Innovative Leader can start in much smaller and younger ways too.

Jacob Kroque (page 18) at the age of 9 started demon-strating his innovative thinking and by 11 was leadingthe way to achieve his own personal goals. With a lawnmower and a willingness to sweat a lot he has been able to pay for and enjoy his childhood in the fashion he chooses. He can play all the sports he enjoys and even help pay for a family cruise because he stepped up to the challenge of being an Innovative Leader.

Typically when one thinks of being an innovative leader, visions of Silicon Valley and high tech invention come to mind. Th is is a very limited view of the concept of the word “Innovation”. A person can be innovative with the resources they have on hand and lead the way to the future they envision for themselves. Being innovative can simply be applying new and creative ways to doing practically anything. Being a Leader in invention or innovation simply means you are one of the young pioneers who started being creative fi rst!

Be an Innovative Leader in your community today. To learn how, go to:

www.nationalEweek.com

“What’s NEW?”“What’s NEW?”

Feb 23 to Mar 1, 2008

Are You Ready To Become A Leader in NEW Innovation?


P rominent Youth Productions is a complete event hosting com-

pany that was started as a division of Prominent Youth Inc., a non profi t organization dedicated to providing entrepreneurship opportunities to students, based on their passions. My name is Ryan Floyd, and I am a 19-year-old student attending college atMaple Woods Community College in Kansas City, MO. Right now I am earning my degree of Associates in Arts to go along with my marketing degree that I have already earned. I found out about PY Productions through a friend in the summer of 2007 and got involved because I felt it would be a chance to learn about all aspects of the business world in a real business environment.

PY Productions was born in the summer of 2005 in Kansas City, MO, with the initial concept of planning and hosting gaming tournaments. The basic purpose of the organization is to be involved in the entertainment industry in one form or another. This allows us a virtually unlimited varietyof specifi c business types to try. After the gaming proved successful wethen expanded into the recording industry. We developed a CD featur-ing local talent followed by a ChristmasCD. Expanding even further in ‘07 we produced a Haunted Trail, which was a great success. It consisted of two paths, one for a younger audi-ence and another for more mature fright seekers, riddled with spooky attractions and candy at the end for those that survived the trek!

In relation to our original concept, the gaming tournaments we have

hosted include: Halo 2 & 3®,

Guitar Hero II®, Dodge ball®, Ping-Pong® and Karaoke®. Each of these tournaments had their own unique chal-lenges to overcome to be successful and, without exception, everyone had so much fun that putting them together didn’t feel like work at all.

The process for any of our projects starts out basically the same. We brainstorm the potential event and de-termine who our target market is and how we are going to get them to participate. With the gaming tournaments this was by far the easiest startup point. We already knew teenagers would go crazy over these ideas. Imagine being able to compete for prizes on video games that you already love. Due to the large turn-outs we knew we would have, the hardest part was fi nding locations for the events. In the future, this problem should be solved because PY Productions plans on having its own permanent venue; hopefully within a year.

Looking ahead to 2008, PY Produc-tions will be focusing on gaining new sponsors for our events. Also we are making plans for our tournament for the newest game to take Kansas City by storm, Madden ‘08’®.

Not Just Not Just Playing AroundPlaying AroundBY RYAN FLOYD

Ryan Floyd playing Guitar Hero

Future CEO Stars January 200822 Future CEO Stars January 200822 y 2008anuaryure CEO Stars O Fuut Ja 222

Dear Emily:

Where did National Entrepreneurship Week come from, what is it about and how does it affect me?

Curiously Yours, Missy DaPoint

Dear Missy,

That is a great question and I am glad you asked. I guess the best way to look at this is from the beginning. In the United States, National Entrepreneurship Week (NEW) was started from an idea born through The Consortium for Entrepreneurship Education in 2005. The Consortium is a 25-year old non-profi t organization which represents a collective of over 100 organizations whose purpose is to further the cause of Entrepre-neurship Education as a life-long learning process. Its focus is primarily in America but includes other countries anywhere that truly support the basic principles and philosophy of free enterprise.

The Consortium then gained fi nancial support for the “idea” through some foundations that were willing to back the concept to make it grow from idea stage to reality. With this support the Consortium then in 2006 took their idea to the US House of Representatives and worked hard to get US HR #699 passed, declaring the week to be offi cially rec-ognized by the US Government. It was determined that the “celebration” should be held the last week of February giving enough time for each school to organize their individual events within their school year. All this was the origin of National Entrepreneurship Week in the United States of America.

The Consortium, with assistance through many generous and caring sponsors, is now getting ready for the second annual recognition of this week, February 23rd through March 1st 2008. Through their communication network, state leadership teams have been established and are working diligently to organize local events in their specifi c areas. These events are designed to help students like you learn about Entrepreneurship as a career option, expand your support networks, and help bring attention nationwide to the importance of Entrepreneurship as a viable economic force for the United States in the emerging world market.

So with all of this in place it is now up to you to make it happen. Go to www.NationalEweek.com and learn how you can personally get involved with the celebration in your area. You, being the Entrepreneur of tomorrow, need to be involved in this movement today!

Sincerely, Emily the Entrepreneur

AA

QQ&&AAEmily actually represents a group of entrepreneurs and educators who are willing to answer

your business related questions. What do you want to know? What haven’t you been able to discover on your own? Emily is up to the challenge and wants to share her experience with you.

Put Emily to the test. She is here for you!

Submit your questions to [email protected]

QQ

Emily’s Advice


I t was a hot day in Maine as my partnersand I stood baking in the sun. Our

cupcakes were melting and business was a little slow, but nothing could have stopped us from doing our duties as en-trepreneurs. It was an honor to be se-lected as the only student from my high school to attend Entreprep, a summer in-stitute that taught a selective 30 students from around the country to learn about entrepreneurship.

Given a week to plan our business, we had to think of what people would buy, how much they would pay, and how many of the items we would sell. I was fortunate to have met two other partici-pants, Katherine Signell and Mia Taylor to make up a team. In searching for op-portunities we recognized that we had a mutual interest in baking. My partners and I thought, “Why not cupcakes?” Every-one loves cupcakes; they’re cheap and

easy to sell. That’s when the idea of Le Petit Gâteau (French for small cake) came to us. We learned how-ever, that cooking in an industrial kitchen is much different than bak-ing a few dozen at home.

We ended up baking 216 cup-cakes and deco-rated them in

many different colors, adding an assort-ment of sprinkles and a small umbrella on top. Getting permission to use the kitchen and learning how to use the super sized equipment added to the experience of what we thought would be easy. We learned otherwise! Actually it turned out to be more of a challenge than we ever could have anticipated. In the end the cupcakes looked fantastic and we were pleased with the fi nal product. The next step was fi guring out how to sell the product.

We set up a small table outside a localshopping center and got to work. As much as we wanted our cupcakes to sell and make a profi t, our business adven-ture didn’t go exactly as planned. The location, marketing and signage needed more work, but overall, we felt confi dent that with a few changes our product line could be a huge success.

Toward the end of the day the icing was melting, business was slowing down, and our profi t didn’t meet our expecta-tions. Regardless of our less than stellar fi nish, the three of us went home learn-ing valuable lessons as entrepreneurs. To be a successful entrepreneur you must be self-suffi cient, self-motivated, self-reliant and attentive to all details no matter how small. So even though we ended up a little sunburned, with melted icing on our fi ngers, the things we learned and expe-rienced were well worth it.

Le Petit GâteauBY ALISAH PEREZ

Alisha Perez and Katherine Signell selling cupcakes.

Mia Taylor and Alisha Perez advertising.

©iStockphoto.com

, Katie West

MagazineThe perfect giveaway!

CELEBRATE GREAT ENTREPRENEURS

AND THE EDUCATORS SUPPORTING THEM!

CELEBRATE

ENTREPRENEURSHIP EVERYWHERE

FEBRUARY 23 – MARCH 1, 2008

Thanks to our national SPONSORS

Now you can fi nd everything that you need to celebrate National Entrepreneurship Week 2008 on our new website.

Register your support•

Receive email updates•

Share your special events•

Join your State Leadership Team•

Obtain marketing materials•

Find resources for the classroom•

Post media coverage•

Stay on top of the latest information•

www.nationalEweek.comwww.nationalEweek.com

NEW Ideas, OpportuDECEMBER 2007 $2.50 US

In This Issue

NFTE

Ask GoVenture

Anath Ram and Arun Venkatraman

MediaSpark Inc

National Museum of Education

Empowering Empowering YourselfYourself

by InspiRing by InspiRing OthersOthers 5

14

21

FUTURE CEO STARS

Evin Robinson, CEO of InspiRing

NOVEMBER 2007 $2.50 US

In This Issue

Center for Entrepreneurship & Innovation, U of FL

Full Steam Ahead

Sweet Success

Utah State Offi ce of Education / YEA Biz

National Council on Economic Education

Cal Fore ofSweat Monkey

© Je

ffrey

Cam

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otog

raph

y

Our Future Now 5

11

25

OCTOBER 2007 $2.50 US

Playing It Forward

In This Issue

Seeing The Light

An “ARRAY” of Opportunities

Illinois Institute for Entrepreneurship Education

Buchholz Academy of Entrepreneurship

Prominent Youth

Cesserly Rice, Owner ofCR Sports Management

SEPTEMBER 2007 $2.50 US

Diff erent Strokes

In This Issue

An Excellent Proposal

Hair Today…Salon Tomorrow

NFIB Young Entrepreneur Foundation

DECA, Inc.

NFTE

Lacie Carter of NFIB YEF

FUTURE CEO STARSFFFFUUUTUREUTURE CCCEOCEO SSSSTTTTARSTARS

Tune in to be part of

The 2008 National Entrepreneurship Week SUMMITwww.NationalEweek.com/summit

Thanks to our national SPONSORS

Celebrate with us an ENTIRE WEEK of live programs on the web, sponsored by Cisco

Monday, February 25Join National Leaders as they celebrate the Launch from Washington D.C.

Tuesday, February 26Experience the Arts and Entrepreneurship working together in rural NY.

Wednesday, February 27Visit with students in an entrepreneurship-based K-12 Charter School in CA.

Thursday, February 28Hear about the statewide activities to build an entrepreneurial culture in NE.

Friday, February 29Celebrate with very young entrepreneurs in the State Capitol Building in WV.

nities, Skills, Challenges, Leaders, and WealthFebruary 23 – March 1, 2008


In following my dream, I have gone from singing with my Fischer-Price® tape

recorder at the age of three to singing in a recording studio at age seventeen. In 2004, I signed up with StarSearch-Casting.com for a web page promotingmy modeling, acting and singing. Casting agents and directors use this site to search for new talent. Through this site I was contacted by a producer and soon found myself fl ying to Los Angeles with my mom.

At our hotel in LA, my mom met some people who invited us to attend an en-trepreneurship program that happened to be going on while we were there. We decided to give it a shot. We worked with coaches from a group called CEO Space. This experience generated a lot of useful ideas. One of these ideas was to go to Nashville and record a three song demo and have promotional head shot pictures made. With my demo and pictures I wrote a one page overview and put them all together to create a

basic promotional package for the newly formed Ashleigh Cole Music.

While at this entrepreneurship program I learned a lot about the art of network-ing and I met a group of indi-viduals willing to donate their time to act as my business advisoryboard. One of my advisors in-troduced me to an entertainment attorney to help me keep every-thing legal. He also introduced me to several songwriters includ-ing a man called Eric Haines.

Eric pitched me a song he wrote

called “Cry” and I loved it. Soon after, we went to the studio to record it. With it I entered a contest in Nashville spon-sored by CATZ radio for a three month spot on their play list and won! From there, I went on to myspace.com and signed up for a music site to feature this recording.

Soon I will begin to raise seed capital to get my business going, which will prob-ably be, as CEO Space taught me the safest way to go, an LLC. Investor capital will be used to set up my business and I am counting on my advisory board to help with my business plan and strategy to repay my investors.

In the meantime, I continue with what I love the most, singing. I practice every day and work with a vocal coach once a week. I also continue to sing with my high school’s show choir, my church choir and with the contemporary gospel group “Won by One”.

My mom is my manager and she is always scouting for good songs for me to sing and ways to expand my profes-sional network. I think it’s cool that when she introduces me to people in the indus-try, she steps away and lets me do the talking (but I know she’s close by if I need her guidance). My advice to anyone who wants to be a music artist is to practice, practice, practice, learn how to start a business, and get networking!

Singing Praises for NetworkingBY ASHLEIGH COLE Ashleigh Cole

Ashleigh Cole recording with song writer Eric Haines

We want your story!

Do You Want to See Your Story in Print? Well, if it works for our magazine, we will print it.

Sincerely,

Mike AshmoreEditor, Future CEO Stars [email protected]

With the exception of cleaning up some grammar, spelling, and other technical stuff your English teacher wanted you to pay attention to, we’ll leave your message the way you send it to us. It is, after all, your message and this is your magazine.

All we really need is one page (typed) with a picture or two (1500kb jpeg fi les or larger are best) about what you want to say. Of course, the articles and pictures you send become the property of the magazine and will not be returned. Also, they may be used for other promotional purposes by the magazine and its parent company, The Consortium for Entrepreneurship Education.

If we use your story, we will get your fi nal approval of all edits before we print it. To make it easy we even have a writing

instruction sheet to give you some suggestions on how to put your story together. Just write us (at the address below) and we’ll be glad to send it to you.

What have you got to lose? Here is a free chance (there is absolutely no charge for students to submit their story) to get no cost advertising for your product, web page or service. Opportunities like this don’t happen often.

This is your magazine. It’s reaching thousands of classrooms each month. This is your chance to help yourself and help others in the process.

Change has to begin somewhere and often the best way to pay something back is to pay it forward!

Are you running a successful business, or hope to, and want to tell others about it?

Do you want to give acknowledgement or thanks to those that have helped you along the way?

Could other students gain from learning about your successes or warnings about your mistakes?

A

In This Issue

FUTURE CEO STARS

YOUYOU


We want your story!A re you searching for a perfect gift for

the game addict you know or would you just love to own a piece of your town? West Fargo DECA is offering just what you need – Packeropoly. This real estate trading game is modeled after the well-known Monopoly® board game but is designed after businesses within the West Fargo, North Dakota community. Authen-tic-looking game pieces are sealed in a plastic bag. Rubber bands secure West Fargo Chest and Chance cards as well as the bundle of unique property cards. Stacks of money printed with a local bank logo and the Packer mascot tempt any budding capitalist to try their luck at the game. However, this is more than just a game for the West Fargo community; it is a tool for spreading the importance of entrepreneurship to the entire city.

The Packeropoly concept began in late August when our teacher, Mr. De Vries, shared an idea that he had seen at a state teacher conference. But we knew that we could make it even better. We decided to not make only a fundraiser for our DECA chapter, but instead, our goal was to develop a tool for gatheringmoney for a very worthy charitable cause while sharing the importance of entrepreneurship in the development of a community.

We decided to team up with Kiva, an international non-profi t organization that sets up small business loans to low-income entrepreneurs in impoverished nations. Five dollars of every game sale is direct-ed to sponsoring a business start-up and entrepreneur in need. There was very little awareness of Kiva and what they do in the community before we started. Now the entire town has heard the Kiva name and knows that it has a direct impact on improving both individual lives and en-tire areas where people live and work. We have been fortunate enough to take our student-developed board game to

Chamber of Com-merce functions, area elementaryc l a s s r o o m s and conventions. We have even consigned with local businesses to have the game offered for sale at many West Fargo retailers.

Second-year Marketing students in West Fargo’s DECA program were solely responsible for all stages of game development – fi nances, productdesign and development, promotion and publicity to name a few. All spaceson the board, money rights, and Chance and West Fargo Chest cards were sold by the 12 students within two weeks. Then the complete design was sent off to the printing company for production of 1,000 units. Games were received the Monday after Thanksgiving (after student assembly) and were ready for sale by the peak of the Christmas season. We are expecting to earn $20,000 for West Fargo DECA and $5,000 for Kiva, to be used for small business loans within the third world.

After this entire experience, we feel that we have started a business, seen its ups and downs, experienced the hard work that is required, and been able to make an impact on the community and the world. What started out being an en-trepreneurship lesson has become a life experience.

As a group, West Fargo DECA students have been involved with Marketplace for Kids in North Dakota for many years as role models, ushers, guides, and hosts for the Education Day. This experience adds to our overall career developmentas leaders and team members and encourages us to become community minded through volunteerism.

Com-

s.even

localave theor sale atrgo retailers.

Marketing students o’s DECA program onsible for all stages of

ment – fi nances, productevelopment, promotionname a few. All spacesoney rights, and Chanceo Chest cards were sold

PackeropolyPackeropolyBY TASHA BREKER, LUKE STECKLER, AND ALEX WINDJUE

Members of the Packeropoly team:Landry BoehmTasha Breker – team leaderGretta HaagensonAlex HendersonJace HolmSara KnausKassie MastreNatasha SmykowskiLuke Steckler – team leaderFestim LuhzaArtan VllhuiAlex Windjue – team leader


GoVenture is a line of award-winning educational games and simulations, including software, board games, mobile games, website, books, and more.

GoVenture educational games and simula-tions offer the fastest, most effective and fun learning experiences ever!

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GoVenture is used in homes, schools, universities, and businesses throughout North America and around the world.

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Directions: Match the terms below with their descriptions on the right.

Answers:

Order from Top to Bottom: I, G, H, F, A, J, B, C, D, E

www.goventure.net

About GoVenture

LogoA logo normally includes text and a graphic,although it can be just stylized text. A good logo has a simple design, few colors, good black and white reproduction, and is scalable to large and small sizes.

Image GraphicAn image graphic can be used to impart a more detailed message about your business— something specifi c that your customers can relate to.

Business CardBusiness cards contain contact informa-tion, and help reinforce your key message and identity.

Kit FolderA kit folder is a versatile piece that gives you the option of inserting any combination of print materials suitable to the occasion.

BrochureA brochure can take on a variety of formatsfrom a simple one-page document to a dou-ble-sided multipage foldout, or full catalog.The format you choose will depend on what you want to communicate in text and images and the space you need to present the content appropriately.

WebsiteView your website as an extension of your business activities. It should be visually consistent with all other elements of your organizational identity.

Tradeshow DisplayTradeshows are focused marketing events. Competition for tradeshow attendees’ attention is challenging, so it pays to have a well-designed portable display that refl ects your organization’s identity and key marketing message.

E-tailingA.

M-commerceB.

Shopping cartC.

Bricks and mortarD.

TransactionE.

FirewallF.

VendorsG.

SSL (Secure Sockets Layer)H.

B2B (Business to Business)I.

B2C (Business to Consumer)J.

Here are the most common types of marketing materials. It is best to maintain a con-sistent identity (words and visual style) across all of them.

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What marketing resources should I consider for my business?“

FAST FACTS Five things you should know about credit cards

Use them wisely. Many cards carry an • annual interest rate of more than 18%.

Look for the card that best suits your • needs, and don’t be distracted by special offers.

Pay more than the minimum monthly • payment to reduce interest charges.

Pay on time to avoid late penalties • and lower credit rating

Keep your credit card numbers • private and verify that online transactions are encrypted.

Source: Federal Deposit Insurance Corporation

Matching — eCommerceGoVenture Activity

The exchange of goods and services between busi-nesses

People or companies that sell products or services

A security encryption system used by online business-es to protect confi dential information, such as credit card numbers, when it is collected over the Internet

Software/hardware used to prevent unauthorized access to a computer system or network of computer systems

Retailing over the Internet

The exchange of goods and services between busi-nesses and consumers

Refers to accessing the Internet using a mobile device, such as a cell phone

Software that keeps track of items a visitor wants to buy until they are ready to ‘check out’

A business that uses an offl ine store or shop to do business in addition to its online facility

The process of purchasing and paying for an item


Appalachian Regional Commission www.arc.gov

Buchholz High School www.bhs.sbac.edu

The Coleman Foundation www.colemanfoundation.org

DECA Inc. www.deca.org

E*TRADE Financial www.etrade.com

Home Builders Institute www.hbi.org

Illinois Institute for Entrepreneurship Education www.iiee.org

Marketplace for Kids www.marketplaceforkids.org

MediaSpark www.mediaspark.com

National Council on Economic Education www.ncee.net

National Museum of Education www.nmoe.org

NFIB Young Entrepreneur Foundation www.nfi b.com/yef

NFTE www.nfte.com

NY REAL www.nyreal.org

Prominent Youth, Inc. www.prominentyouth.com

Réseau des CJE du Quebec www.cjereseau.org

University of Florida www.cei.ufl .edu

Utah State Offi ce of Education www.schools.utah.gov

Youth Entrepreneurs of Kansas www.yeks.org

Yourhomework.com www.yourhomework.com

Our SponsorsWe would like to thank the sponsors of Future CEO Stars whose forward thinking, support, and

generous contributions made this publication possible. It is organizations like these that keep your education focused, moving forward, challenging, and potentially profi table. To learn more about what they have to offer please feel free to visit their websites listed below.

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Buying, Pricing, and Selling Products • (called “Gwidgets”)

Managing Employees•

Paying Expenses•

Managing Cash Flow•

Investing in Product Quality and Marketing•

Negotiating with other players•

Balancing work and life•

Interacting with other players through • question and answer, drawing, charades, trivia, word puzzles, and more!

Evaluating success by calculating Equity•

Preparation of Balance Sheet and Profi t • and Loss statements (optional)

Accounting General Journal and General • Ledger (optional)

and much more!•

Award-Winning GoVenture Educational Games and Simulations

Software, mobile, board games, card games, and more! www.goventure.net

Activities include

january 2008 issue

Documents