jana baldwin mph social media in emergency management
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Social Media &
Emergency Management (SMEM)
Northwest Columbia Heights Community
Association (NWCHCA)
November 16, 2011
Jana Baldwin, MPH
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Outline
Definition & data
Social Media & Mobile Phone technology
Emergency Management stakeholders in the
District of Columbia
SMEM Content Examples
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What is Social Media
Online forms of communicating that any individualcan employ, like:
Blogs, Twitter, and Facebook. (PC Magazines)
A few facts- 65% of online users use social networking sites
Most are young adult women 18-29
NO significant differences in use of socialnetworking sites based on race and ethnicity,household income, education level, lives in an urban,suburban, or rural environment. (Pew Internet & American Life Project, 8/26/11)
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Mobile phones & Apps
83% of Americans own some kind of cell phone 9/11
73% of cell phone owners text, 31% prefer to text 9/11
43% of Americans own a phone with apps 11/11
87% of English-speaking & 80% of non-English
speaking Hispanics own cell phones 10
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Why SMEM?
Disseminate information to a large group of
people
Timely & efficient- earthquakes, 9/11,snowstorms
Free- Twitter, Facebook, blogger etc. are free
services
Services/industry designed to assist in SMEM
SouthEast Emergency Response Network-
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Agency Twitterfollowers
Facebooklikes
MobileText program
DC MPD @dcpolicedept
2,522
4,273 Alert DC- 1-way
NYPD @nypdnews
23,182No official
DC FEMS @dcfireems
10,718953 Alert DC
WMATA (Metro) @wmata
21,4772045 Mobile alerts-1-way
311/911 @311dcgov
522No 4 NO 311 click fix
HSEMA@DC_HSEMA
8,59573 Alert DC
Alert DC @dcalerts
7,588yes
CSOSA @lensipes
1,641
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Twitter Content
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Who monitors social media
sites/text alerts? Varies by jurisdiction and agency
Some agencies utilize their PIO- public information
officer, others actual police, fire, or trained civilians
MPD-
combination of civilian employees and police that
monitor and update twitter for 24/7 coverage
Civilian employee that updates Facebook forevents & some crime alerts
Police update text alerts
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Small Group Recommendations
Stakeholder Concerns
Policy Issues Initiatives
Communication
Timeline
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Pew Internet & American Life Project
http://pewinternet.org/Reports/2011/Social-Networking-Sites.aspx
http://pewinternet.org/Media-Mentions/2011/Pew-73-of-Cellphone-Owners-Text.aspx
http://pewinternet.org/Media-Mentions/2011/More-Than-One-Third-of-American-Adults-Own-a-Smartphone.aspxhttp://pewinternet.org/Media-Mentions/2011/Hispanics-lead-US-embrace-of-mobile-technology.aspx
http://pewinternet.org/Reports/2011/Cell-Phones.aspx
International Chiefs of Police Center for Social Media
http://www.iacpsocialmedia.org/
Federal Emergency Management Agency Blog
http://blog.fema.gov/
Southeast Emergency Response Networkhttp://www.linkedin.com/company/southeast-emergency-response-network-seern-
Share best practices in information sharing, critical infrastructure protection, domestic security, emergency management and public
health.
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