jan jackman cloud as a platform for business innovation and growth
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© 2011 IBM Corporation
Cloud as a Platform for Business Innovation and Growth
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© 2011 IBM Corporation2
The next chapter for cloud computing
To fulfill its potential as the next evolution of enterprise IT, cloud computing promises to become much more than an enabler of IT
efficiencies.
It promises to become a driver of business transformation, innovation and growth
Low cost and high speed:
Operational DexterityFlexibility and agility:
New business value
Simplicity and ease of use:
IT without boundaries
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© 2011 IBM Corporation3
IBM’s next generation service delivery platform was built to enable business transformation, innovation, and growth
Infrastructure
Client portal
Management,support anddeployment
Security and isolation
Availability andperformance
Technology platform
Payment andbilling
Business Services
Platform
Enterprise data center
Enterprise data center
Private cloud Hosted private cloud
Managed private cloud
Enterprise
Shared cloud services
A
Enterprise
B
Public cloud services
A
Users
B
Secure, ubiquitous access
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© 2011 IBM Corporation44
Management
Operations Support System
Cloud Service Models have foundational components …
Optimization Security
Workload Services
Integration
Application Lifecycle
Application Services
Industry SolutionsBusiness Application Services
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© 2011 IBM Corporation55
IBM provides operating system and tool licenses
Fully managed
The IBM enterprise-class service delivery platform will offer two tiers – optimizing delivery requirements and economics
Rapid access, multi-tenant solution scaled and priced based on usage.
Robust multi-tenant solution, including managed production services.
Workloads
Operating system
Management level
Availability
Security
Software usage
Pricing
Ideal for developing and deploying new application designs
Ideal for migration of traditional and higher availability applications
Linux, Windows Windows, Linux, AIX
Self Service with advanced premium support
99.5% 99.9%
Virtual and some physical isolation Multiple levels of isolation
Bring your own / pay as you go / free developer use
Hourly usage-based with reserved options Monthly usage-based and fixed contract
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© 2011 IBM Corporation6
Unprecedented choice and control translate into capabilitiescustomized to your needs and priorities.
Management,Support andDeployment
Securityand Isolation
Availability andPerformance
TechnologyPlatform
Payment andBilling
Hardware Hypervisor OperatingSystem
Middleware Application Process
SecurityPoliciesand Services
Logicaland PhysicalIsolation
IntegratedBackupand Recovery
Dedicated ClientConnectionfrom Data Center
LocationDexterity
RapidProvisioningTime
High-EndScalability
SLA99.5%
SLA99.9%
x86 TieredStorage
Power Linux Windows AIX VMWare KVM
Pay asYou Go:Hourly
Pay asYou Go:Monthly
Managed ServiceOptions
Whether you’re deploying a simple web application…
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© 2011 IBM Corporation7
Unprecedented choice and control translate into capabilitiescustomized to your needs and priorities.
Management,Support andDeployment
Securityand Isolation
Availability andPerformance
TechnologyPlatform
Payment andBilling
Hardware Hypervisor OperatingSystem
Middleware Application Process
SecurityPoliciesand Services
Logicaland PhysicalIsolation
IntegratedBackupand Recovery
Dedicated ClientConnectionfrom Data Center
LocationDexterity
RapidProvisioningTime
High-EndScalability
SLA99.5%
SLA99.9%
x86 TieredStorage
Power Linux Windows AIX VMWare KVM
Pay asYou Go:Hourly
Pay asYou Go:Monthly
Managed ServiceOptions
…an ordering logistics system…
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© 2011 IBM Corporation8
IBM Smart Cloud - Foundation for Value-Add Services and Applications
IBM Delivered Services
ISVs ISVs
Platform ISVs
Ecosystem Enablers
Other IBM / ISV Plats
Anchor SaaS
Industry Solutions
Application, ISV other partner ecosystems
Common Cloud Management Platform
Cloud Reference Architecture
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© 2011 IBM Corporation9
IBM Smart Cloud helps our clients address key workloads
Applicationdevelopment
Storage
Customerrelationshipmanagement
Desktop anddevices
Security
Collaboration & Unified Communications
Enterprise Resource Planning
Self-serviceSupport
Finance andadministration
Mobileenhancement
Supply chain
Partners
Customers
Employees
Partners
Customers
Employees
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© 2011 IBM Corporation10
Transforming application development processes through cloud enabled platform services
ProjectInitiation
RequirementAnalysis
Design Deployment ProductionDevelopment Test
Defects loaded in Rational Quality Manager and tracked through application life cycle
Code Analysis & ReportingApplication Virtualization
Performance Testing Services Mobile Device Testing
Defect AnalysisMaintain
Community of Partners
Workload PortabilityApplication Virtualization
Testing Solutions
Testing on Devices
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© 2011 IBM Corporation11
IBM Converged Communications ServicesDesign and deployment for private Unified Communications cloud
Leverage IBM expertise to implement a UC solution on private cloud or IBM Smart Cloud -Enterprise+
IBM Private UC Cloud Solution
TelephonyManagement
UnifiedMessaging
PhonePresence
Sametime WebConferencing
Domino& Notes
Connections& Quickr
Sametime
IBM ServersIBM BladeCenterIBM Systems DirectorIBM Storage
IBM Services
Management andProvisioning
Data Center Network
EnterpriseTelephony
IBM TechnologyPartner’s Software
Security-rich, flexible private cloud solution for mission critical UC applications
Combines IBM hardware, software and services with technology partner’s software
Helps reduce cost and complexity of managing collaboration tools
CPE Equipment
Conf erencephones
Deskphones
Mobile/Smartphones
Web-browser
Lotusclients
Softphone
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© 2011 IBM Corporation12
Smart Business on the Desktop Cloud
(IBM hosted or on-premise managed)
Enterprise owned and operated
Generally available globally
Suite of architectures for full end-user coverage
VDI (Citrix, VMware)
Application sharing – Citrix
Streaming OS – Wyse
Linux Desktop – Virtual Bridges
IBM Assessment and Planning services for virtual desktops.
GTS Implementation services or Strategic Outsourcing
Desktop on the IBM Cloud
Generally Available: – US, Canada, EMEA, Japan IBM owned assets, hosted (Op Ex)
VDI with multi-tenant scaling & storage
Windows 7 support
Thin Mobile (iPad) support
Next releases
GEO Expansion ( CEEMA, LA), Tiered Pricing, BP Enablement (AG, NE, SW), Standardized Network,
AP & LA , Disaster Recovery, XenApp Integration, VM Health Reporting , Personalization , Storage Optimization
Smart Business Desktop Cloud
EnterpriseData Center
Private cloud
IBM Operated
EnterpriseData Center
Managed PrivateCloud
Hosting Center
Enterprise
Shared Multi-Tenant Cloud
Differentiated Smart Business Desktop Cloud Services
Key Desktop Cloud Key Desktop Cloud Investment Investment
AreasAreasGeo expansion of Geo expansion of Desktop on the IBM Desktop on the IBM CloudCloud
App SharingApp SharingPersonalizationPersonalization
Storage optimizationStorage optimization
Network optimizationNetwork optimizationMobile Device Mobile Device enablementenablement
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© 2011 IBM Corporation13
IBM security portfolio… solutions to meet clients’ needs
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© 2011 IBM Corporation14
Hosted vulnerability management Streamline security vulnerability management and manage compliance delivered in the cloud
Helps manage compliance with security initiatives by scanning for and classifying vulnerabilities
Provides remediation steps and data to assess and manage security risks to help reduce threat exposure
Helps reduce cost and complexity of security maintenance through IBM cloud security services
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© 2011 IBM Corporation15
End-State Vision for SAP ManagementConsolidated View & Management
• Usage accounting• Auditing and controls
• Provisioning• Cloning• Refreshing.
• VM Provisioning• Image Management• Service Management
• Information security mgmt.• Access management
... delivering service management in private, public & third party environments
Enterprise needs met...
... through a single window with full management capabilities...
• Self service portal• Dashboards• Reporting• Services Catalog• Provisioning• Decommissioning
Dedicated Private Cloud
Hosted by IBM
On Premise
IBM Cloudburst
IBM Tivoli
SecurityUsers
Finance & AccountingUsers
SAP Users
BusinessUsers
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© 2011 IBM Corporation16
SAP Managed Application Services Innovative Automation for Optimizing SAP Environment
Services Before After Install of DB2/Oracle 1 day 12 min
Clone Database 2-3 days 20 – 180 min Install of Operating System 1 day 30 – 60 min Unix Admin
DB Admin Maintain Database Libraries ½ day 8 min
SAP Basis SAP Systems Refresh 1-4 days ½ - 3 min
SAP Basis Add additional Application Server 1 day 10 min
SAP Basis Prepare Upgrade / Provide SAP System 2-3 days ~ 40 – 200 min
•Catalog of Standard SAP base images•Automated Cloud SAP system provisioning•Automated SAP refreshes•Cloud based SAP cloning•Automated post clone processing
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© 2011 IBM Corporation17
Team-IBM – Delivering Value for Clients Worldwide
Cloud Assessment & Planning
SAP on IBM Smart Cloud Life Cycle-as-a-Service
1/19/2011
IBM SAP Development & Demos
Client Non-Production Systems
Client Production Systems
SM/SLD
MISC
ECC BW
EP
XI/PI
MDMSCM SRM
CRM
SM/SLD
MISC
ECC BW
EP
XI/PI
MDMSCM SRM
CRM
SM/SLD
MISC
ECC BW
EP
XI/PI
MDMSCM SRM
CRM
ECC
ECC
BW
BW
SM/SLD
MISC
ECC BW
EP
XI/PI
MDMSCM SRM
CRM ECC
BW
SOA
Cloud
Tivoli Service Automation Manager
MAC GBS AMSGo Live & SupportTestRealizePrepDemo
Service Subscri
ption
Service Delivery
Service Activati
on
Service Design
Service Operatio
ns
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© 2011 IBM Corporation
WebSphere Cast Iron Integration
18
Configuration, not coding
Flexible Comprehensive
Multi-tenantIBM Cast Iron Cloud
Physical appliances(IBM)
Virtual appliances(VMware)
18
CloudApplications
CloudApplications
On-premiseApplications
Integrate Cloud and On-Premise Applications in Days
Rapid
UI Mashups
Data Migration
Process Integration
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© 2011 IBM Corporation
WebSphere Cast Iron Cloud IntegrationConnects Hybrid World of Cloud and On-Premise Applications In Days
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© 2011 IBM Corporation
21 DaysSales Cloud, Service Cloud, Force.com - JeevesOrder to Shipment
10 DaysOracle CRM On Demand, EBS
Real-time order and invoice visibility
20 DaysNetsuite, CRMOpportunity to order sync
14 DaysSales Cloud & Chatter – SAPCustomer and Sales Order Integration
8 DaysCustom Cloud - PeopleSoft Billing and Invoice Integration
10 DaysSales Cloud – SQL DW360* View of Customers
DurationScenarioCustomerCloud Offering
Proven Results - Integrate in Days
CustomCloud
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© 2011 IBM Corporation
CohesiveFT
Craig Heimark Chairperson-CEOCohesiveFT
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Faster and Easier
24% - McKinsey47% - Microsoft
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Faster and Easier
Better image quality??
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Today
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“Internal Cloud” “External Cloud”
“Internal Hosting” “External Hosting”
SharedInfrastructure
DedicatedInfrastructure
On Premises Off Premises
85%
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“Internal Cloud” “External Cloud”
“Internal Hosting” “External Hosting”
On Premises Off Premises
85%
11% <1%
4%
SharedInfrastructure
DedicatedInfrastructure
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“Internal Cloud” “External Cloud”
“Internal Hosting” “External Hosting”
On Premises Off Premises
<25%
~40% ~30%
<5%
SharedInfrastructure
DedicatedInfrastructure
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“Internal Cloud” “External Cloud”
On Premises Off Premises
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*Typically 50% cost reduction
from shared infra
Externalize(flexibilityBenefits)
Standardize& Virtualize
(cost benefits* )
1
2Shared
Infrastructure
DedicatedInfrastructure
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PrivateCloud
Agile Data
CenterPublic Cloud 3
Public Cloud 2
Public Cloud 1
“Internal Cloud” “External Cloud”
On Premises Off Premises
SharedInfrastructure
DedicatedInfrastructure
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CFT’s solution transforms a labor intensive, sequential migration into an automated, ?exible, parallel process
A virtualization and migration platform is essential to accomplishing their goal
“Internal Hosting”<25%
“Internal Cloud”~40%
“External Cloud”~30%
CFT’s Secure Application Container
Private Cloud
Public Cloud
DataCenter
DataCenter
DataCenter
DataCenter
Private Cloud
Private Cloud
Private Cloud
Public Cloud
Public Cloud
Public Cloud
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How do we do that?
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InteroperateMigrate
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CodersCreate
Operations
Maintains
Developers
Assemble
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Elastic Server Platform
Server assembly like hardware
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Build from components just like your would from HP or Dell...
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Allows choice at every level
Open Source ComponentsCommercial Source ComponentsProprietary Source ComponentsMultiple Operating Systems
Assemble
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Upload your own proprietary or licensed ISV component
Capture Operating Instructions
AssembleAssemble
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Save Bill of Material as a template
-allows “remanufacturing” for patch mgmt
-allows “remanufacturing” for migrations or heterogeneous deployment
Bill of MaterialsBill of Materials
Rebuild buttonRebuild button
Manage
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Overlay Network
Control− your security perimeter− your IP address space− your protocols− your topology
…across multiple clouds…
…and between your physical data center and your cloud deployment.
VPN-Cubed provides a security perimeter for your IT infrastructure
inside the cloud…
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Cross-could overlay network in actionThree clouds – one network
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EC2
Rackspace
Terremark
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I want to control my own network addresses
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Can’t I use my existing data center NOC?
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WHY CFT?
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WHY IBM?
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R&D
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© 2011 IBM Corporation55
Next generation Service Delivery Platform
HanoiHanoiVietnamVietnam
Silicon ValleySilicon ValleyCaliforniaCalifornia
DublinDublinIrelandIreland
São PauloSão PauloBrazilBrazil JohannesburgJohannesburg
South AfricaSouth Africa
BangaloreBangaloreIndiaIndia
TokyoTokyoJapanJapan
IBM Cloud LabsIBM Cloud Labs
SeoulSeoulS. KoreaS. Korea
IBM Smart Business CloudIBM Smart Business Cloud
SingaporeSingapore
BeijingChina
RaleighRaleighNCNC
Cloud Cloud ResearchResearch
EhningenEhningenGermanyGermanyBoulderBoulder
COCO
Toronto, ON Toronto, ON CanadaCanada
IBM Managed Backup Cloud – IPS (not all listed)IBM Managed Backup Cloud – IPS (not all listed)
AubervillersAubervillersFranceFrance
Madrid Madrid SpainSpain
LondonLondonEnglandEngland
CapetownCapetownSouth AfricaSouth Africa
Hong Kong
SydneySydneyAustraliaAustralia
Next Generation combination of Technology, Service Delivery Platform, Expertise and Proven Experience help our Clients implement Advanced Cloud Deployments
Low cost and high speed:
Operational DexterityFlexibility and agility:
New business value
Simplicity and ease of use:
IT without boundaries
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© 2011 IBM Corporation5656
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© 2011 IBM Corporation57
Critical Cloud service components…Business Services
Infrastructure
Business Application Services Industry Solutions
Platform
APaaS Collaboration Analytics
ApplicationLifecycle Developer & Tester Collaboration Development Automation Life-cycle Traceability
Integration ProcessIntegration
IdentityIntegration
ManagementIntegration
Application & DataIntegration
Spillover/FailoverServices
Optim ization Heterogeneous Platform Management
Optimized Workload Placement
Virtualized Compute, Network, Storage
WorkloadAcceleration
PowerManagement
Security ServiceManagement
Identity Management
Intrusion Detection
Tenant Isolation
Data Protection
OSS Service QualityManagement
ServiceOperations Mgmt
ServiceAsset Mgmt
ServiceAutomation Mgmt
ImageManagement
IPaaSMulti-tenantApplications Workload & Data MobilityContinuously
Available AppsApp Health Mgmt
& Self-Healing
Dynamic WorkloadManagement
Elastic application runtimes
Fine-grained SLA Enforcement
Workload & Topology Patterns
Elastic Application Resources
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© 2011 IBM Corporation58
Implementationand
ConsultingServices
ManagedServicesBusiness Services
Platform
InfrastructureImage ManagementManagement and governance of virtual images across the software lifecycle
Virtualized WorkloadsDelivery of integrated middleware workloads that leverage cloud capabilities
Infrastructure ManagementAutomated and instrumented infrastructure with virtualization
Integration & ConnectivitySecure and reliable connectivity and integration within and between cloud environments
Elastic ResourcesEfficient scaling of software and hardware resources in a cloud environment
AnalyticsBusiness analytics and insight
delivered via the cloud
CollaborationCollaborate and interact with people and processes in the
cloud
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Cloud Service models require foundational components…