Jamie Oliver (512) 983-2303

jamiekoliver@gmail.comhttp://www.linkedin.com/in/jamieoliver

DIGITAL MARKETING LEADER

Dynamic, data-driven, full lifecycle marketer who knows how to set a clear vision and lead a team to successful results. Accomplished leader recognized for her ability to establish relationships and grow significant new channels of revenue. Proven track record of building and managing marketing and sales programs into multi-million dollar profit centers. Over 15 years B2C and B2B experience, at both Fortune 500 companies and start ups. Areas of expertise include:

• Leading Change

• Growing Revenue & Profit• New Product Launches• Multi-Channel Customer Acquisition • Lead/ Demand Generation• Strategic Planning • Partner Marketing

• Business Development• Business Intelligence & Analytics:

Segmentation/ Targeting/ Optimization• Subscription & Retention-driven LTV Models• Building Social Communities• UX/ Messaging/ Site Development/ CMS• Operations & Backend System Support

EXECUTIVE HIGHLIGHTS

• Creating Winning Programs:o Improved relevance and UX with Spiceworks ads and website, resulting in 25% CVR lifto Launched AWL Affiliate program and scaled to $60 million in annual revenue in 3 yearso Produced new, profitable subscription channel and generated over 300,000 incremental

subscriptions for 3 magazines at Ziff Davis Mediao Implemented loyalty membership program at TIME magazine

• Transformational Leadership Change:o Hit record-level growth in IT Pro users in just 2 quarters (Spiceworks)o Achieved 3 corresponding quarters of record revenue and volumeo Increased Marketing team profit by 22% o Recovered SEM volume to prior levels in Q1 after prior year drop of 15%o Implemented comprehensive and objective quality score and improved by 15%o Migrated 200 sites, forms to new CMS to streamline testing process/ maximize conversion rates

• Strategic Planning: o Created 1st granular, bottoms up Acquisition plan at Spiceworkso Created aggressive, consistent growth plan for the AWL affiliate program and championed new

initiatives; achieved over 100% growth for 3 consecutive yearso Created budget model and planning process for Essence magazineo Awarded Silver medal for Circulation Management’s excellence awards for initiatives at Essence

• New Business Development: o Introduced new, performance-based acquisition channels at Spiceworkso Added 70 new partners in yr 1 of AWL affiliate program to drive web traffic and insurance leadso Won first corporate-level State Farm lead agreement for AWL o Managed Ziff Davis joint venture relationship with Microsoft (Games for Windows)

• M&A: o Integrations: Led AWL integration process following $50 million acquisition of competitor o Due diligence: Attended meetings to collect data on potential acquisitions and provide marketing

data to potential buyers

COMMUNITY SERVICE

Con Mi Madre Board of Directors 2010 – 2013 Roles:

• Board of Directors • Marketing and Communications Committee Chairwoman

Junior League Sustainer

PROFESSIONAL DEVELOPMENT

Independent Consultant, Digital Strategy Jan – Aug 2014; Nov 2015 – present Clients: Adlucent, Kultur International Films, Spiceworks, National Insurance CarriersResponsibilities: Customer acquisition, retention/engagement strategy, business development, product launches, pricing analysis, LTV modeling, strategic plans and budgets, CVR optimization, segmentation & targeting, UX and A/B testing, site development, creative direction, operations, organizational structuring, quality improvement, agency evaluation/on-boarding/management, project management.

Spiceworks Aug 2014 – Oct 2015Role: Digital Marketing Director• Built and executed cohesive, integrated digital strategy to represent brand, product, events, sales, IT Pro

acquisition, demand gen acquisition• Led team to record-level (18%) growth in new IT Pro users

o Optimized and grew source mixo Introduced remarketing and brand/product awareness display campaignso Drove growth and efficiency in SEM via expansion initiatives and implementation of automation toolso Managed business development outreach and negotiated deals for new performance-based

channels (partners, affiliates) and vendorso Improved user web experience via testing/research, site refresh, and continuous conversion

optimizationo Created behaviorally targeted emails to maximize conversion and usage

• Implemented user value optimization approach: Shifted spend to drive the highest value users via geo and product targeting

• Created reporting infrastructure to support data-driven decision making• Initiated team accountability and sync with higher level company goals via performance-based bonus

incentives

All Web Leads (AWL) 2009 – 2013Roles:

• VP, Consumer Marketing (2012 – 2013) • VP, Partner Marketing (2011 – 2012)• Director, Strategic Alliances (2009 – 2011)

• Hit or exceeded quarterly goals for 4 years straight• Launched/optimized/scaled affiliate program from $0 to $60 million revenue, 7 million leads annually• Generated over $2.5 million national account revenue for AWL through sales, account management efforts• Managed 100% of inbound Marketing activities (lead supply) for AWL’s $100 million annual revenue lead

generation business• Led and re-organized Consumer Marketing team to transformational change and resulting record growth • Represented Marketing team at Board of Directors meetings: Presented quarterly results and strategic plans• Aligned with Sales team to create a more targeted Marketing strategy to maximize revenue• Implemented a portfolio-based automation solution for SEM team• Set team’s quarterly budgets, strategic plans, and objectives• Owned contract negotiation process with new partners and customers• Utilized performance management to maximize quality and profitability• Created Account Management feedback loop with partners to increase transparency and volume/revenue• Collaborated across AWL departments like Engineering to implement process improvements, new features• Conducted due diligence for new partners: Researched and vetted all new prospects for quality and fit

Ziff Davis Media, PC Magazine, Electronic Gaming Monthly, Games for Windows 2005 - 2008 Roles:

• Partnership Director (2007 – 2008) • Associate Director, Circulation Business Development (2006 – 2007)• Online/ Partnership Manager (2005 – 2006)

• Developed audience expansion strategy that created over 300,000 incremental subscriptions via integrated marketing campaigns and strategic partnerships with top industry companies

• Explored cross-promotional opportunities within the company and partnerships with other brands: Used strategic sales strategies and effective contract negotiations to secure 5 new programs, $1 million revenue

• Managed all Circulation new business acquisition, including subscription generation, brand building, and annual department budget

• Developed online social gaming community (1up.com) in conjunction with editorial team.• Acted as cross-functional team lead with legal/auditing bureau to ensure compliance, creative/development

to ensure consistent targeting/messaging, and ad sales to identify incremental revenue opportunities.

Time Inc. 2000 – 2004Roles:

• Senior Planning Manager, Essence Magazine (2002 – 2004)• Circulation Planning Manager, TIME Canada Magazine (2001 - 2002)• Associate Marketing Manager, Time Inc, TIME Magazine Retention Team (2000 - 2001)

• Managed guaranteed rate base of 1,050,000 to advertisers; used strategic planning to offset shortfalls • Created quarterly budget model, forecasted and managed $6 million department budget• Contributed to launch of new magazine Suede by conducting all strategic planning (modeling, forecasting)• Improved customer retention by 10% via testing and implementing new programs and subscriber incentives

such as premium offers and price tests• Recipient of TIME magazine Teamwork and Leadership Award for premium initiatives: Created premium

inventory database to track quantities and reduce waste; cut costs by $10,000 a month

EDUCATION

MBA Helsinki School of Economics, Texas Tech University BBA, Accounting Texas Tech University