james woudhuysen, futurologist - the cloud - boosters, critics, winners and losers
TRANSCRIPT
THE CLOUD:
Boosters, Critics, Winners ... and Losers
Presentation to
The friends of COBWEBby
@JamesWoudhuysen
February 2015
Eric Schmidt’s New Digital Age!
INTERNET: ‘an online world that is not truly bound by
terrestrial laws… a lawless space, ungoverned and
ungovernable by design…
CLOUD: ‘only reinforces the permanence of information,
adding another layer of remote protection for users and
their information...
In post-conflict situations, ‘Truth- and-reconciliation
committees will feature a trove of digital records
In Libya, ‘many of the militia fighters were integrated
into the newly created army...’Eric Schmidt and Jared Cohen, The New Digital Age, 2013
CLOUD COMPUTING
AdditionalOpportunities and Savings Need to Be Pursued
September 2014
GAO-14-753
United States Government Accountability Office
Report to Congressional Requesters
Boosters: the cloud is...
• Something that just brings magic with it
• Seamless•The solution to everything•An irrevocable trend and one Y ou Must Obey
‘It’s going to be horrendous’ – the Woz
‘With the cloud, you don’t own anything. You alreadysigned it away...
‘I want to feel that I own things. A lot of people feel,“Oh, everything is really on my computer”‚ but themore we transfer everything onto the web, onto thecloud, the less we’re going to have control overit...’
Steve Wozniak,Washington,August 2012
‘Your hard drive brims with capacity’ – Cory
Doctorow
‘It costs nothing to use (after you’ve paid for it
once, and leaving aside the electrical bill). It is
vastly faster than any wide-area network link.
Contrast with wireless bandwidth: there’s only
one RF spectrum, and you have to share it with
everyone within range of your device.
‘Increasing your demands on the wireless
spectrum comes at the expense of my use of
that same spectrum.’Cory Doctorow, February 2013
Just a little hyperbole from Marc
‘Our greatest challenge is making
sense of that data. And we need a new
generation of tools to be able to
organise and view the data...
‘We don’t need more cloud.We don’t
need more mobile.We don’t need more
social. We need more data science.’
Salesforce.com CEO Marc Benioff,Fortune, 22 January 2015
Critics vs the Cloud
Who controls your data?
Cost and speed vs local
alternatives
Data interpretation and visualisation
It makes senseto share
Author:
James Woudhuysen
Professor of Forecasting and Innovation
De Montfort University
October 2005
Author
James WoudhuysenProfessor of Forecasting and Innovation
De Montfort University
Spring 2012
Back on trackSupporting the development
of a 21st century rail network
Winners
Firms that use the Cloud to be
•Agile
•A platform for the added value of human
brains and insight
A platform for differentiation
Losers
All those who fail to make a
balanced assessment of the
Cloud’s merits – and of what it
can’t do