Engaging  Reality

How  AR  &  VR  Will  Drive  True  Consumer  Connection

@jtowers1983Jamestowers.com16Kagency.com  

“  The  shift  is  on  between  traditional  marketing  and  experience  marketing    ”

The  Landscape

4

5

“  Virtual  Reality…  probably  has  a  lower  commercial  interest  over  time”  

-­ Tim  Cook  Apple  

The  Engagement  Era

Content marketing on steroids

Marketers will build experience campaigns

Audience emersion

Virtual touch points in the sales funnel

Making  it  a  Reality

There is a content gap currently

AR or VR? Think about practicality reach & experience

How will you drive true consumer connection?

Lower cost to entry than most think

@jtowers1983Jamestowers.com16Kagency.com  

Be  engaging!Chat  with  me