james ruvolo - partnership to fight chronic disease
DESCRIPTION
James Ruvolo - Partnership to Fight Chronic Disease, Brussels, 8th European Patients' Rights Day, may 12th 2014TRANSCRIPT
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FIGHTING Finding Common Ground in Healthcare
Kevin Walker, Executive Director
CHRONIC DISEASE
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Perceptions of Rising Health Care Costs
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Public Health Emergency in Slow Motion
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Global Growth in Non Communicable Diseases
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Chronic diseases still drive U.S. healthcare costs
Sources: Mensah G & D, “An Overview of CVD Burden in the US,” Health Affairs 26(1):38-48 (2007) (CVD 2006 cost); NIH, NHLBI, “Morbidity & Mortality: 2004 Chart Book on Cardiovascular, Lung, & Blood Diseases,” May 2004 (lung); American Diabetes Association (diabetes, 2002 cost); Mental Health America (mental illness); Alzheimer’s Association (Alzheimer’s 1994 cost); American Cancer Society, “Cancer Facts & Figures 2007;” “Update: Direct & indirect costs of arthritis and other rheumatic conditions, JAMA 2004;291:2935-36 (arthritis, 1997 cost); Hutchinson, A et al, “The Economic Burden of HIV in the US in the Era of Highly Active Antiretroviral Therapy,” J Acquir Immune Defic Syndr 2006;43:451–457 (HIV new infections, 2002); CDC, “Chronic Disease Overview” (number affected and deaths)
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The Current Trajectory of Obesity will Increase Obesity-Related Health Care Costs in 2030 to more than $230 Billion annually
Sources: Trust for America's Health and Robert Wood Johnson Foundation, F as in Fat: How Obesity Threatens America's Future 2012
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Trends in the Prevalence and Incidence of Diagnosed Diabetes and in Prevalence of Obesity
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The Contiguous United States Visualized by distance to the nearest McDonald’s
By Stephen Von Worley – September 2010. Data Pointed, www.datapointed.net. Location data courtesy of AggData, www.aggdata.com
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The vast majority of cases of chronic disease could be better managed or prevented
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Healthcare cost growth is like a sink that’s overflowing…
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Raise awareness of the global social and economic burden of NCDs
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People won’t protect what they don’t first value
Valued CompanyValued ProductValued Function
Valued Policy
Protected
position your issue so that others need you to win.
Building a Network…
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What are your common-ground policy and
strategic communications
objectives?
Where are your relationships strong &
weak?
How will you demonstrate value to
partners & assets?
How do you organize, maintain and deploy
your partners & assets?
Its Not as Easy as it Looks…
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Rules of Partnering
ResponsibilityUnderstanding
Action Partnership
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How do we expand and leverage our external, indirect relationships & partnerships?
How do we organize and leverage our internal, direct assets and investments?
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Demonstrating Value
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People won’t protect what they don’t first value
Valued CompanyValued ProductValued Function
Valued Policy
Protected
position your issue so that others need you to win.
All Boats Can Rise with the Tide
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Questions?