James H. Nakagawa CEO & Chief Care Architect

“Entrepreneurship is about Sacrifice”& How technology made us Healthier!

GCF 2012“The Entrepreneurship Imperative”

21-24 January 2012

The Problem: Current Medical Devices and Medicines for DIABESITY have not led to better health outcomes.After all, testing is not managing!

CurrentState

Medical Device Medicine Call Center

DIABESITY in the GCC is an Epidemic!!In Saudi Arabia alone:

1) an estimated 22% of the population is a Type 2 Diabetic2) 70% of the population is considered obese3) 54 % of people with diabetes show signs of early-stage kidney disease

*International Diabetes Federation 2011** Saudi Diabetes and Endocrinology Society

The lifewatcher Solution:Pictures don’t lie! You are what you eat

- Explosion of healthcare apps:

- but 'single silo/vertical’, doing

only one thing at a time

- lack of integration with health

providers/systems

- Changing attitudes to healthy diets

- Emergence of integrated lifestyle

management emerging in National

health priorities (e.g. Abu Dhabi,

Medicare in USA)

All adds up to:

1. Opportunities for improved

clinical treatment, earlier

interventions, better disease

control and better behaviours

2. Huge opportunities in lifestyle

data mining

What’s Different this year

Serious Cognition Games for Preventing & Delaying Early Dementia and Alzheimer’s in DIABESITY patients

Lessons Learned

1. Traditional H/C enterprises face real challenges

innovating in this field

2. Most innovation is occurring in SMEs

3. Entrepreneurship and Big company collaboration is an

imperative!

Behavior change is possible

Real-time lifestyle data capture

Testing is not Managing

Serious games for Healthcare

Thank You

jnakagawa@lifewatcher.com