james morton for vp english – conference call discussion points

8/3/2019 James Morton for VP English Conference Call Discussion Points

1/16


2/16

Greetings

Introductions Nancy Coldham

Don Caverley James Morton

Opening by James Morton

Open Discussion Questions from participants Roundtable style discussion

Closing and Thanks

10/11/2011Support James Morton for National VP, English 2


3/16

I believe the Party must be open andtransparent

We must be able to see who is really running

the party No one should be pulling the strings

No one should silence dissent

I bring experience as a riding president,

deputy chair of the Council of Presidents, aFederal Candidate and President of theOntario Bar Association

310/11/2011Support James Morton for National VP, English


4/16

A real choice between Big business = Conservatives Wishful thinking = NDP

Finding the best ideas Listening to Canadians and Canadian businesses

Studying the best practices from around theworld

Implementing the best ideas Healthcare

Retirement benefits

Prudent financial management



5/16

Inclusion Welcoming to new Canadians

Support of Seniors, Women, Aboriginals (FirstNations; Mtis; Inuit)

Canadian values are Liberal values

Pragmatic

The question is What is best for Canada?

Not What fits my ideology



6/16

Wasted time hoping for a charismatic leader whowould magically bring us back to power

Have not made best use of technology Have fallen behind on fundraising (3:1)

Have not used best practices to optimize ourprocesses We now have organizational and technological

deficits Our competitors have full time marketing

departments Our competitors utilize message micro-targeting Our competitors have an identity and philosophy

understood by Canadians



7/16

Build stronger Riding Associations

Focus on Fundraising

Update our Technology

Use our Resources More EffectivelyCompetitive Candidate Races

Make the Council of Presidents integral

BE PROUD LIBERALS!



8/16

EDA should be at the core of the community

Participate in local events

Coverage in local papers

Continue to communicate with members Expand membership and revenue

Victory Fund

Expand use of existing tools

Liberalist

Liberal University

Improve Party support and resourcesavailable to the EDA



9/16

Time for an elected National FundraisingChair, with a seat on the board

Increase the fundraising base

Maximize local, provincial and nationalefforts

More effective, coordinated work withprofessional and volunteer staff

We must always be ready for the next election!



10/16

Update our technology

Update our business processes

Optimize use of limited resources

Extend use of tools like Liberalist

Email and phone blast tools

Riding websites

Candidate websites



11/16

Money is down

Professional staff is reduced

Make better use of constrained resources

Liberal University online training is a goodstart

Liberalist our central information store

Liberal.ca new social media capabilities

Build a Talent Bank of our skilled Liberals Skill sets, volunteer interests and needs

Consolidate multiple databases using betterBusiness Intelligence and Reporting



12/16

Local candidates drive better teams andimproved fundraising

EDAs should elect candidates

Limit or eliminate appointments, even forstars



13/16

CoP should be an effective way to channelEDA objectives to National Board

CoP should be an integral part of policy and

review process, providing input to the board The CoP should not be a place for the Party

President to simply give direction



14/16

Lets open the call and talk together

What are your ideas?



15/16

Talk is cheap! What can we do next?

Get involved with your EDA

Attend the Biennial ConventionDetermine which executive candidate will

best reflect your ideas for the party

Support James Morton for VP, English

If you have not already, join the Victory Fund

Be a Proud Liberal1510/11/2011Support James Morton for National VP, English


16/16

Thank you for participating

The ideas discussed in this call have beenrecorded and may become a part of James

campaign

Contact James at www.jamesforvp.ca

Donate at www.jamesforvp.ca

Renew your membership

Become a part of the Victory Fund

1610/11/2011Support James Morton for National VP English

james morton for vp english – conference call discussion points

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