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    Applied Behavioural Finance:

    Insights into irrational minds and market

    Applied Behavioural Finance:

    Insights into irrational minds and market

    James Montier: Global Equity Strategy

    Strictly Private & Confidential

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    The brain is my second favourite organ

    Woody Allen

    The market can stay irrational, longer than you can stay solvent

    JMK

    There is nothing so dangerous as the pursuit of a rational investment policy in an irrational world

    JMK

    Economists are people who look at reality, and wonder whether it would work in theoryRonald Reagan

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    2Global Strategy Unit

    Taxonomy of biases

    Taxonomy of biases

    Cognitive dissonance

    Regret theory

    Hindsight bias

    Confirmation bias

    Self Attribution bias

    Overconfidence

    Overoptimism

    Illusion of control

    Illusion of knowledge

    Self Deception

    (Limits to learning)

    Loss aversion/Prospect theory

    Cue Competition

    Availability bias

    Anchoring/Salience

    Catergorization

    Framing

    Representativeness

    Ambiguity aversion

    Self control

    (Hyperbolic discounting)

    Mood

    Emotion/Affect

    Heuristic Simplification

    (Information processing errors)

    Casacades

    Herding

    Contaigon

    Imitation

    Social Interaction

    Biases

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    3Global Strategy Unit

    The bias blind spot: Everyone else, not meThe bias blind spot: Everyone else, not me

    Fundamenta

    l

    4

    5

    6

    7

    8

    Selfserving

    Selfinterest

    Reactive

    devaluation

    attribution

    error

    Haloeffect

    Biased

    assimilation

    Cognitive

    dissonance

    Average American Self

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    4Global Strategy Unit

    Dual processing theories of thoughtDual processing theories of thought

    System One/ X- system

    Intuitive

    System Two C- System

    Reflective

    Process Characteristics

    Automatic Controlled

    Effortless Effortful

    Associative Deductive

    Rapid, parallel Slow,serial

    Process opaque Self aware

    Skilled action Rule application

    Content on which processes act

    Affective Neutral

    Causal propensities Statistics

    Concrete, specific Abstract

    Prototypes Sets

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    5Global Strategy Unit

    Neuropsychology of dual processing (Liberman)Neuropsychology of dual processing (Liberman)

    X X-system

    X Amygdala

    X Basal ganglia

    X Lateral temporal cortex

    X C-system

    XAnterior cingulate cortex

    X Prefrontal cortex

    X Medial temporal lobe

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    6Global Strategy Unit

    Kleins factors for NDM (X-system)Kleins factors for NDM (X-system)

    X System X is more likely when:

    X The problem is ill-structured & complex

    X Information is incomplete, ambiguous and changing

    X Goals are ill defined, shifting and competing

    X Stress is high (time constraints and/or high stakes)

    X Decisions involve multiple participants

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    7Global Strategy Unit

    X-system can dominateX-system can dominate

    2.5

    2.6

    2.7

    2.8

    2.9

    3

    3.1

    1 2

    Class B players

    Masters

    Blitz (6 sec per move) Standard (2.25 mins per move)

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    8Global Strategy Unit

    AffectAffect

    The rational model

    X Perceptions -> attitudes

    X I like this person because I think she is smart and honest

    X I like this company because it is low risk and high return

    The affect model

    X Attitude -> perceptions

    X Because like this person, I think she is smart and honest

    X Because I like this company, it is low risk and high return

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    9Global Strategy Unit

    Biased assimilation: When attitudes drive perceptionsBiased assimilation: When attitudes drive perceptions

    -2.5

    -2

    -1.5

    -1

    -0.5

    0

    0.5

    1

    1.5

    2

    Participants pro death penalty Participants anti death penalty

    Studies supporting death penalty

    Studies opposing death penalty

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    10Global Strategy Unit

    Panda and affectPanda and affect

    10

    12

    14

    16

    18

    20

    22

    24

    1 Panda 4 Panda

    Dots

    Pictures

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    11Global Strategy Unit

    The dark side of emotionThe dark side of emotion

    0

    10

    20

    30

    40

    50

    60

    70

    80

    90

    No invest Invest and lost Invest and won

    Target patients Norm al players Patient controls

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    12Global Strategy Unit

    No sign of learningNo sign of learning

    40

    45

    50

    5560

    65

    70

    75

    80

    85

    90

    1st 5 2nd 5 3rd 5 4th 5

    Target patients Normals Patient controls

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    Self deception or perception is realitySelf deception or perception is reality

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    14Global Strategy Unit

    Self deceptionSelf deception

    Over-optimism

    X People tend to exaggerate their own abilities

    X Illusion of control

    X Illusion of knowledge

    Over-confidence

    X People are surprised more often than they expect. Not well calibrated.

    X Confidence intervals around a forecast which should yield 2% error,

    actually get a 30-40% error

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    15Global Strategy Unit

    OverconfidenceOverconfidence

    0

    10

    20

    30

    40

    50

    60

    70

    80

    90

    100

    0 10 20 30 40 50 60 70 80 90 100

    Weather men

    Doctors

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    16Global Strategy Unit

    Overconfidence and investmentOverconfidence and investment

    0.1

    0.2

    0.3

    0.4

    0.5

    0.6

    0.7

    0.8

    0.9

    1

    0.55 0.65 0.75 0.85 0.95 1

    Lay people

    Professionals

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    17Global Strategy Unit

    Overconfidence driven by the illusion of knowledgeOverconfidence driven by the illusion of knowledge

    0.0

    1.0

    2.0

    3.0

    4.0

    5.0

    6.0

    7.0

    8.0

    Previous

    month's results

    Other knowledge Intuition Guessing

    Laypeople Professionals

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    18Global Strategy Unit

    Does more information improve your accuracy?Does more information improve your accuracy?

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    19Global Strategy Unit

    The walk down to beatable earnings:

    average scale of forecast error at the earnings level US (%, 1986-2000)

    The walk down to beatable earnings:

    average scale of forecast error at the earnings level US (%, 1986-2000)

    Source: DrKW Macro research and IBES

    -5

    0

    5

    10

    15

    20

    -23 -22 -21 -20 -19 -18 -17 -16 -15 -14 -13 -12 -11 -10 -9 -8 -7 -6 -5 -4 -3 -2 -1 0

    Months

    Forec

    astError

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    20Global Strategy Unit

    Trading is hazardous to your wealthTrading is hazardous to your wealth

    0

    10

    20

    30

    1 2 3 4 5

    Net return Turnover

    Low Turnover High turnover

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    21Global Strategy Unit

    Should traders be women?Should traders be women?

    0

    20

    40

    60

    80

    100

    All Women All Men SingleWomen

    Single

    Men-8

    -6

    -4

    -2

    0

    All Women All Men Single

    Women

    Single

    Men

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    22Global Strategy Unit

    Bubble echoes in the laboratoryBubble echoes in the laboratory

    Source: Ackert and Church

    0

    1

    2

    3

    4

    5

    6

    7

    8

    9

    10

    1 2 3 4 5 6 7 8 9 10 11 12 13 14 15

    Novices

    Once experienced

    Fundamental value

    Mixture of twice experienced and novice players

    (Ratio of 4/7)

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    23Global Strategy Unit

    Keyness beauty contest and investment professionalsKeyness beauty contest and investment professionals

    01

    2

    3

    4

    5

    6

    7

    8

    9

    10

    0 510

    15

    20

    25

    30

    35

    40

    45

    50

    55

    60

    65

    70

    75

    80

    85

    90

    95

    100

    Over 1000 players

    Average number picked 262/3rds: 17

    Average level of thinking 1.6 steps

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    24Global Strategy Unit

    Self deceptionSelf deception

    E 4 K 7

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    25Global Strategy Unit

    Self attribution biasSelf attribution bias

    X Good outcomes are a testament to your skill, bad outcomes are sheer bad

    luck.

    X How often do you say thats just a blip?

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    26Global Strategy Unit

    Hindsight biasHindsight bias

    X It is a common observation that events in the past appear simple,

    comprehensible, and predictable in comparison to events in the future.Everyone has had the experience of believing that they knew all along the

    outcome of a football game, a political election or a business investment. The

    hindsight bias is the tendency for people with outcome knowledge to believe

    falsely that they would have predicted the reported outcome of an event. After

    learning of the occurrence of an event, people tend to exaggerate the extent towhich they had foreseen the likelihood of its occurrence.

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    II. Heuristic Simplification

    Or

    There is no such thing as context free decision making

    Psychological FoundationsPsychological Foundations

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    28Global Strategy Unit

    Heuristic SimplificationHeuristic Simplification

    X Conservatism Bias

    X Hard to give up a view once it has formed. Leads to:

    XAnchoring and slow adjustment

    X Depends upon saliency of the anchor

    X i.e. analysts will change their views from their forecasts slowly

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    29Global Strategy Unit

    Analysts lag realityAnalysts lag reality

    -8

    -6

    -4

    -2

    0

    2

    4

    6

    8

    10

    12

    Jan

    -86

    Jan

    -87

    Jan

    -88

    Jan

    -89

    Jan

    -90

    Jan

    -91

    Jan

    -92

    Jan

    -93

    Jan

    -94

    Jan

    -95

    Jan

    -96

    Jan

    -97

    Jan

    -98

    Jan

    -99

    Jan

    -00

    Jan

    -01

    Jan

    -02

    Jan

    -03

    Earnings

    Forecasts

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    30Global Strategy Unit

    The Fed modelThe Fed model

    Source: Thomson Financial Datastream

    85 86 87 88 89 90 91 92 93 94 95 96 97 98 99 00 01 020.60

    0.70

    0.80

    0.90

    1.00

    1.10

    1.20

    1.30

    1.40

    1.50

    1.60

    1.70

    0.60

    0.70

    0.80

    0.90

    1.00

    1.10

    1.20

    1.30

    1.40

    1.50

    1.60

    1.70

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    31Global Strategy Unit

    0.0

    0.5

    1.0

    1.5

    2.0

    2.5

    3.0

    Apr-53

    Apr-56

    Apr-59

    Apr-62

    Apr-65

    Apr-68

    Apr-71

    Apr-74

    Apr-77

    Apr-80

    Apr-83

    Apr-86

    Apr-89

    Apr-92

    Apr-95

    Apr-98

    Apr-01

    Apr-04

    Equities vs. bonds in the US: the Fed model since the 1950sEquities vs. bonds in the US: the Fed model since the 1950s

    Source: DrKW Macro research

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    32Global Strategy Unit

    Simple maths leads to anchoringSimple maths leads to anchoring

    X 8*7*6*5*4*3*2*1 = median answer 2250

    X 1*2*3*4*5*6*7*8 = median answer 512

    X Actual answer = 40,320

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    33Global Strategy Unit

    Estate agents and anchoringEstate agents and anchoring

    80,000

    90,000

    100,000

    110,000

    120,000

    130,000

    140,000

    150,000

    160,000

    1 2

    Given Appraisal valueListing Price Lowest acceptable offer

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    34Global Strategy Unit

    Anchoring and valuationAnchoring and valuation

    0

    10

    20

    30

    40

    50

    60

    Cordless

    mouse

    Cordless

    keyboard

    Average

    Wine

    Rare Wine Design

    book

    Belgian

    Chocolates

    0

    0.5

    1

    1.5

    2

    2.5

    3

    3.5

    4

    Low SS No.

    High SS No.

    Ratio

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    35Global Strategy Unit

    Cheap? Surely some mistake - USCheap? Surely some mistake - US

    Various valuation measures (x)

    Current level 1997-200 Long run*

    Trailing reported PE 21.1 29.0 14.0

    Operating PE 17.5 22.5 14.9

    Forward operating PE 15.6 19.7 12.5

    PB 3.0 4.0 2.4

    PC 13.0 14.9 9.2

    Graham and Dodd PE 27.5 37.0 16.4Hussman PE 19.3 23.5 11.0

    Trend PE 22.0 29.0 13.9

    Source: DrKW Macro research* the term long run refers to the longest run of data we have which varies from starting in the 1870s to starting in the mid 1980s. All long

    run measures end at the end of 1996, effectively stripping out the bubble years.

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    36Global Strategy Unit

    Psychological foundationsPsychological foundations

    X Linda is 31, single, outspoken and

    very bright. She majored in

    philosophy. As a student she wasdeeply concerned with issues

    surrounding equality and

    discrimination.

    X Is it more likely that Linda is

    X Works in a bank

    X Works in a bank and is active in

    the feminist movement

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    37Global Strategy Unit

    Psychological FoundationsPsychological Foundations

    Representativeness Heuristic

    XAka law of small numbers belief that random samples of a population

    will resemble each other and the population more closely than statistical

    sampling theory would predict.

    X Which is more likely HTHTTH or HHHTTT?

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    38Global Strategy Unit

    Earnings growth as representativenessEarnings growth as representativeness

    Source: Montier, & Chan et al

    0.0

    5.0

    10.0

    15.0

    20.0

    25.0

    30.0

    35.0

    40.0

    Q1 Q2 Q3 Q4 Q5

    Trailing 5 year Forward 5 year

    Actual 1 Actual 3

    Actual 5

    Source: Montier, and Chan et al

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    39Global Strategy Unit

    Great stories Great investmentsGreat stories Great investments

    0

    2

    4

    6

    8

    10

    12

    14

    16

    18

    Glamour (1) Glamour (2) Value (9) Value (10)

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    40Global Strategy Unit

    Under-reaction and Over-reactionUnder-reaction and Over-reaction

    X Information is judged in two dimensions strength and weight

    X Letter of reference judged by strength i.e. number of appealing traits

    X Weight is neglected. i.e. who wrote it

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    41Global Strategy Unit

    Over-reaction and Under-reaction : Information analysisOver-reaction and Under-reaction : Information analysis

    Over-

    reaction

    High

    Under-

    reaction

    Low

    HighLow

    Weight

    Strength

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    42Global Strategy Unit

    Analysis of over-reaction and under-reactionAnalysis of over-reaction and under-reaction

    X Dividend omissions, initiations

    X Earnings surprises

    X Analyst recommendations

    X Z-scores

    X Buybacks on value stocks

    X Goodwill write-offs

    X Valuations

    X IPOs, SEOs

    X High earnings growth

    X Cap ex.

    X Buybacks on growth stocks

    X Quarterly earnings announcements

    Under-reaction Over-reaction

    f

    f

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    43Global Strategy Unit

    Bias of JudgementBias of Judgement

    X Availability Bias

    X Which is a more likely cause of death in the US being killed by a

    lightening strike or as a result of a shark attack?

    X Shark attacks receive more publicity, they are easier to imagine (thanks to

    Jaws). However, the chance of dying from a lightening strike are 30x

    greater than chances of being killed by a shark.

    N F i

    N F i

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    44Global Strategy Unit

    Narrow FramingNarrow Framing

    X Context sensitivity. Aka frame

    dependence or mental accounting.

    X We cant see through how things are

    actually framed.

    X Separate funds for separate

    purposes holiday money, house

    keeping

    ?

    ?

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    45Global Strategy Unit

    When is a buyback not a buy back?

    announced, actual and net share buy-backs in the US

    When is a buyback not a buy back?

    announced, actual and net share buy-backs in the US

    Source: DrKW Macro research

    -50,000

    0

    50,000

    100,000

    150,000

    200,000

    250,000

    300,000

    350,000

    1987

    1988

    1989

    1990

    1991

    1992

    1993

    1994

    1995

    1996

    1997

    1998

    1999

    2000

    2001

    2002

    2003

    2004

    Announced

    Completed

    Net

    R h & th i i t

    R h & th i i t

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    46Global Strategy Unit

    Repurchases & their impact:

    dividend, repurchase & total yield for the S&P500 (%)

    Repurchases & their impact:

    dividend, repurchase & total yield for the S&P500 (%)

    Source: DrKW Macro research

    -1.00

    0.00

    1.00

    2.00

    3.00

    4.00

    5.00

    6.00

    1987

    1988

    1989

    1990

    1991

    1992

    1993

    1994

    1995

    1996

    1997

    1998

    1999

    2000

    2001

    2002

    2003

    2004

    Total yield

    Dividend yield

    Net repurchase y ield

    Prospect Theory

    Prospect Theory

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    47Global Strategy Unit

    Prospect TheoryProspect Theory

    X People value changes not states.

    Rational man tries to maximise the

    utility of wealth.

    X Real people worry far more about

    gains and losses than levels.

    -12

    -10

    -8

    -6

    -4

    -2

    0

    2

    4

    -20 -15 -10 -5 0 5 10 15 20

    Stock broker Sample

    Stock broker Sample

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    48Global Strategy Unit

    Stock broker SampleStock broker Sample

    0

    5

    10

    15

    20

    25

    50100

    101

    110

    150

    201

    320

    500

    1000

    100

    000

    Prospect theory

    Prospect theory

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    49Global Strategy Unit

    Prospect theoryProspect theory

    Leads to

    Endowment effect

    Status quo bias

    Disposition effect

    Endowment effect/Status quo bias

    Endowment effect/Status quo bias

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    50Global Strategy Unit

    Endowment effect/Status quo biasEndowment effect/Status quo bias

    0

    1

    2

    3

    4

    56

    7

    8

    1 2 3

    Sellers Choosers Buyers

    US mutual fund managers and the disposition effect (1980-2002)

    US mutual fund managers and the disposition effect (1980-2002)

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    51Global Strategy Unit

    US mutual fund managers and the disposition effect (1980 2002)US mutual fund managers and the disposition effect (1980 2002)

    Source: Frazzini (2004)

    0

    5

    10

    15

    20

    25

    Low return 2 3 4 High

    return

    All

    Proportion of losses realized

    Proportion of gains realized

    Top tips for better decision making

    Top tips for better decision making

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    52Global Strategy Unit

    Top tips for better decision makingTop tips for better decision making

    X This applies to me, you and everyone else

    X You know less than you think you do

    X Be less certain in your views, aim for timid forecast and bold choices

    X Dont get hung up on one technique tool, approach or view flexibility and

    pragmatism are the order of the day

    X Listen to those who dont agree with you

    Top tips for better decisions

    Top tips for better decisions

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    53Global Strategy Unit

    Top tips for better decisionsTop tips for better decisions

    X You didnt know it all along, you just think you did

    X Forget relative valuation, forget market prices, work out what the stock is worth

    (Use reverse DCFs)

    X Dont take information at face value, think carefully about how it was presented

    to you

    X Dont confuse good firms with good investments, or good earnings growth with

    good returns

    Top tips for better decisions

    Top tips for better decisions

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    54Global Strategy Unit

    Top tips for better decisionsTop tips for better decisions

    X Vivid, easy to recall events are less likely than you think they are, subtle

    causes are underestimated

    X Try to focus on facts, not stories

    X Sell your losers and ride your winners

    Beating the biases

    Beating the biases

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    55Global Strategy Unit

    gg

    X Being aware of the biases is not enough. It is just an important first step.

    X Need to create a framework that incorporates mental best practice. Easier said

    than done. Mental bad habits are persistent.

    X The good news, we continue to create new brain cells throughout our lives.

    St i tl P i t & C fid ti l

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    Applied Behavioural Finance:

    Are two heads better than one?

    The psychology of group decisions

    Applied Behavioural Finance:

    Are two heads better than one?

    The psychology of group decisions

    James Montier: Global Equity Strategy

    Strictly Private & Confidential

    Madness is a rare thing in individuals but in groups...it is the rule

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    Friedrich Nietzsche

    To associate with other like-minded people in small, purposeful groups is for the great majority of

    men and women a source of profound psychological satisfaction..

    Aldous Huxley

    Deliver us from committees

    Robert Frost

    Committees are groups of people who keep minutes but waste hours

    Berle Milton

    A committee is an animal with four back legs

    John le Carre

    A committee is a group of the unwilling, chosen from the unfit, to do the unnecessary

    Unknown

    Types of groups

    Types of groups

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    58Global Strategy Unit

    Statistical groups = large number of people asked for an answer, take the mean.

    Deliberative groups = discussion is necessary

    Evidence suggests that statistical groups outperform deliberative groups and

    individuals

    E.g. when judging the number of beans in a jar, the group average is almost alwaysbetter than the vast majority of the individual members. In one such experiment, a

    group of 56 students was asked about a jar containing 850 beans; the group estimate

    was 871, a better guess than all but one of the students

    Statistical groups

    Statistical groups

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    59Global Strategy Unit

    Only work when:

    People are unaffected by others decisions (errors are uncorrelated)

    Probability of being correct must be independent of the probability of

    everyone else being correct

    The participants must be unaffected by their own vote possibly beingdecisive

    When participants have some idea of the answer.

    Anchors are avoided

    Deliberative groups

    Deliberative groups

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    60Global Strategy Unit

    Such groups seem to amplify:

    Representativeness

    Framing

    Overconfidence (simple repetition of views leads to people having greater

    confidence)

    Anchoring

    Availability

    The establishment of norms (Sherif 1936)

    The establishment of norms (Sherif 1936)

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    61Global Strategy Unit

    0

    1

    2

    3

    4

    5

    6

    7

    8

    Alone Session 1 Session 2 Session 3

    1

    23

    Conformity (Asch 1955)

    Conformity (Asch 1955)

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    62Global Strategy Unit

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    63Global Strategy Unit

    On 12 of the 18 rounds, confederates unanimously agreed on a wrong answer

    of participants agreed with the confederates in at least one round. Halfagreed in 6 or more rounds. Only 25% resisted in all rounds!

    Does group size matter? (% conforming to wrong answers)

    Does group size matter? (% conforming to wrong answers)

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    64Global Strategy Unit

    0

    5

    10

    15

    20

    25

    30

    35

    1 2 3 4 15

    Herding when uncertain Baron et al

    Herding when uncertain Baron et al

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    65Global Strategy Unit

    0

    0.5

    1

    1.5

    2

    2.5

    3

    3.5

    4

    Unimportant Important

    Low uncertainity

    High uncertainty

    Sharing information (Stasser et al 1989)

    Sharing information (Stasser et al 1989)

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    0

    10

    20

    30

    40

    50

    60

    70

    80

    Unstructured Structured

    Shared

    Unshared

    Why are we so bad at sharing information?

    Why are we so bad at sharing information?

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    Shared information is more likely to be discussed and repeated and this will

    influence the individuals in the group, and hence influence the groups eventual

    outcome.

    Social pressure

    Cascades

    Social pressure : Those who conform are rewarded (Wittenbaum et al 1999)

    Social pressure : Those who conform are rewarded (Wittenbaum et al 1999)

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    68Global Strategy Unit

    5

    5.2

    5.4

    5.6

    5.8

    6

    6.2

    6.4

    6.6

    6.8

    7

    Shared Unshared

    Self

    Others

    Cascades

    Cascades

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    Private

    signal

    a a b b b b

    Source: Anderson and Holt (2004)

    Cascade creation: Actual pot used B

    Player 1 2 3 4 5 6

    Decision A A A A A A

    Group polarisation

    Group polarisation

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    Group polarization is the tendency for members of a group to end up in a more

    extreme position in line with their original beliefs after talking to one another.

    The increased confidence in view mentioned earlier, begins to create feedbackinto the extremity of view, generally creating a loop of increased confidence in

    more and more extreme views

    Groupthink

    Groupthink

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    A tendency to examine too few alternatives

    A lack of critical assessment on each others ideas

    A lack of contingency plans

    Poor decisions are often rationalized

    Illusion of group invulnerability and shared morality

    True feelings and beliefs are suppressed

    Illusion of unanimity is maintained

    Mind guards are appointed to protect the group from negative information

    Solutions

    Solutions

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    Secret ballots

    Devils advocates

    Authentic dissent

    Respect for other group members

    Beware of authority Milgram experiments

    Beware of authority Milgram experiments

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    Banduras driving forces turning good people bad

    Banduras driving forces turning good people bad

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    Moral justification

    Euphemistic labelling

    Advantageous comparison

    Displacement of responsibility

    Diffusion of responsibility

    Disregard or distortion of consequences

    Dehumanisation

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