James Bond Movies

• James Bond - Good looking hero• Good looking Bond Women• International Criminals• Car Chases• Action Stunts

Charlie Movies

• Tramp with Short Trousers, Tight Coat and hat

• Light Anywhere Matchstick

• Behavioural Styles

• Creating Humor

• Ending with Tears

Chopra Movies

• Love Triangle

• Romance

• Good Music

• Hit Star Cast

Rajashree Production Movies

• Family Drama

• No Villain

• No Violence

• Family Values

• Plush Setups, Great Sights

• Good Music

• 221B Baker Street

• Sherlock Homes & Watson

• Crimes and investigation

• Whimsical Behavior

• Mystery Revealed

Arthur Conan Doyle

Malgudi Days- R K Narayan

• Small Village

• Swami - Little Hero

• Simple Problems

• Child’s World - where adults appear and supporting casts

Style Guides and Time Saving Tools

Makarand Pandit

Technowrites Pvt. Ltd

In this presentation

• Concept of Style

• Concept of Style Mix

• Styles Help to sell

• Need of Style Guides

• Advantages of Style Guides

• Process for preparing Style Guide

Style

• Presentation and Manipulation of elements to make them appealing

• Medium Dependent

• Creator Mastered

• Often Copied

Style Mix

• Will depend on your deliverable and media used

• Take more time to conceptualize

• Difficult to implement

• More detailed than styles and more risky

• More flexible yet stable

• Long Term Success

Styles help to sell

• Styles Help you form or spoil a relationship

• Styles create an identity

• Art Can be standardized - using style guide

• James Bond - Ian Fleming’s Character - Flemig does not write the stories any more

Style Guide Maturity Model

See

Notice

Copy

Evolve

Perfect

Repeat

Share

Protect

Evolve

The originator makes money

Trial and error

You make money

Other’s work

You make more money

Relation to CBT

• CBT has to be sold on its own

• Styles make the material interesting

• Presentation is consistent

Factors leading to inconsistency

• Time difference in working schedules

• Geographical separation

• Tools with too many features

• Experience level of writers

• Desire of the writer to “go out of the way” or to leave his “personal impression on his work”

Advantages of Style Guides

• Style Guides help is achieving tangible results

in definite time can reduce total time taken address many issues form guidelines for accepting or

rejecting work

Process for preparing Style Guides

• Collecting Samples & Identifying Elements

• Listing all elements and identifying scope of work

• Preparing Structure of Style Guide

• Editing the Style Guide Draft together

• Finalise Style Guide

Collecting Samples and Identifying Elements

• Collect different types of samples

• Identify elements (Objectives, Contents, Summary, Special Effects, Comments, Quiz)

• Identify Constants

• Identify Variants

Listing elements and identifying scope of work

• Discard redundant elements

• Define Scope

Preparing Structure

• A to Z list

• Correct Usage

• Incorrect Usage (with reasons when required)

Editing & Finalizing

• Editing

• Formatting

• Reviewing

Increasing Utility

• Converted Style Guide to online Help Form

• Created AutoText Entries

Summary

• Concept of Style

• Concept of Style Mix

• Styles Help to sell

• Need of Style Guides

• Advantages of Style Guides

• Process for preparing Style Guide

• Adding Value

Why do all this?

A 5% reduction in operating costs has the same P & L impact as 30% increase in Sales

- Gartner Group