jam presentation

Presentation FOR

JAM Blister & Pouch Packing45 Gm 45 Gm 45 Gm 45 Gm

17 Gm17 Gm17 Gm17 Gm

Blister Packing

->15 Gm

Concept To launch JAM 15gm blister packing for HORECA and re launch of 17gm & 45gm

SKU to attain growth in terms of business and volumes

SKU’S For Launch - 15gm Blister & Re Launch – 17gm & 45gm Pouch

Blister Packaging & Its Advantage Over Conventional Packaging

BLISTER PACK – “Blister pack or bubble pack is term for several types of pre-formed plastic packaging used for small consumer goods, food and pharmaceuticals”

BLISTERING – “It’s a process of making Blisters or enclosing the product into preformed plastic packaging”

Continue …… Blister Packaging & Its Advantage Over Conventional Packaging

• Blister packs are secured to protect products from moisture and gas, to ensure a long shelf life, both in stores and cabinets. Longevity is key for consumers.

• Blister packaging is helpful to customers in terms of usage and handling.

• There is a wide range of colors and finishes that blister packaging can be constructed to feature products with different flavors and differentiation, which a consumer can easily differentiate while making his buying decisions.

Objective of launch• To gain cumulative Market Share & to increase

the visibility through small packaging.

• To generate consumer trials through small packaging.

• To cater the highly potential HORECA channel & to ensure strong Brand presence amongst Hotels, Restaurant, Caterers and other channels.

2021

70 CR.

23 Cr.2015

1997

Brand Value & Mission

Mission & Growth Pattern

10% Growth Over Last Year

2015-2016


2016-2017


2017-2018


2018-2019


2019-2020


2020-2021

23 Cr.

26 Cr.31 Cr.40 Cr.

51 Cr.70 Cr.

Product • Jam on toast• Jam on a muffin• Jam on a pancake• Jam on a bun• Jam in a shake • Jam on a slice of walnut cake • Or Jam in a swirl of creamy ice cream

TOPS Fruit Jams make each occasion a dream

Made from the finest of

hand-picked

and selected

fruit

The Promise Of Purity With Fresh ‘N’

Fine Ingredients

“Real Fruit Power” With 50% Of Fruit

Pulp

Existing PlayersFeatur

eTOPS Kissan

Real Fruit

Power50 % Fruit Pulp 46 % Fruit Pulp

Economical

We are the most economical

amongst competitors,

Offering better product in terms of quality and content

Kissan has 13 Gm in Mrp. Rs.

2

Value For

Money

SUPERIOR QUALITY BETTER QUANTITYMore quantity in

equal price. Our 15 Gm SKU in Mrp. Rs.

2 i.e. economical and more in

quantity than competitors

Kissan has 13 Gm in Mrp. Rs.

2

More Option

sWe are available in 15 Gm, 17 Gm & 45

Gm SKU’s

Kissan is available only in 13 Gm SKU

in small packaging

BRANDSSKU

15 Gm 17 Gm 45 Gm

TOPS√

( Blister )

√

( Pouch )

√

( Pouch )

Kissan ( 13

Gm )

√

( Pouch )

Only Delhi ?

Place of Launch & Re-Launch

RajasthanU.P. - NCR Bihar

JharkhandM.P.

Uttara Khand

H.P.Jammu & Kashmir

Western U.P.

Why Only

These State

s ?

JAM All India Sale In CB From April -

November 2015 States

State Wise Contribution In

CB

% Contribution In Total Sale

227668 CB’s

Delhi 44542 19.56%U.K. 21832 9.59%

U.P. - West 19354 8.50%J&K 17980 7.90%

Bihar 9184 4.03%Rajasthan 8756 3.85%UP-NCR 8458 3.72%

M.P. 8118 3.57%Jharkhand 6174 2.71%

H.P. 3458 1.52%

Total 147856 64.94 %

These 10

States Contributes 64.94 % Of Total

TK Busine

ss

Strategic CB Configuration

SKU – 17 Gm

Strategic CB Configuration

SKU – 45 Gm

Pricing – 15 Gm Blister

JAM

S.K.U's - 15 Gm

M.R.P PTR Rs. Margin

Retailer Margin

in %Net PTR

Cust.

SCH. CB Size

TOPS 2.5 1.45 1.05 42% 1.45 1000 Pcs

Kissan ( 13 Gm ) 2.5 1.55 .95 38% 1.55

1000 Pcs

Placement In HORECAS.No.

Clients Can Be Tapped For JAM Blister Placement

Gurgaon Noida South Delhi East Delhi1 Le Meridien Haldirams The Leela Palace Holiday Inn2 Hyatt Mithas Hotel Le Meridien Park Plaza3 Crown Plaza GautamBudh

University Hotel The Grand Crown Plaza

4 Lemon Tree Amity University Hostel Hotel Crowne Plaza Kempinski

5 Country InnICS Foods Pvt. Ltd (Corp. Catering in

Automobile Industry

Hotel Jaypee Vasant Continental

Nazeers Food Pvt. Ltd.

6 Columbia Asia Sodexo J.W. Marriot Bulbul Food Court7 Fortis Tivoli Hayat Regency 8 Pind Baluchi R.K. Associates &

Hoteliers IRCTC Fortice La Femm 9 OM Sweets FORTIS Sodaxo

10 Compass Miranda College 11 Shashi Catering Pind Balluchi 12 Harish Bakery Haldiram 13 Appu Ghar 14 Hero

Pricing – 17 Gm & 45 GmJAM

S.K.U's - 17 Gm


Retailer Margin

in %Net PTR

Cust.

SCH. CB Size

TOPS 2 1.50 0.50 25% 1.50 1152 Pcs

Kissan ( 13 Gm ) 2 1.71 .29 14.5% 1.71

JAM

S.K.U's - 45 Gm


Retailer Margin

in %Net PTR

Cust.

SCH. CB Size

TOPS 5 4 1 20% 4 360 PcsKissan

Placement In Retail

OUT COME – 17 Gm SKU : 1728 Pcs. 45 Gm SKU : 864 Pcs.

Blister can be placed to

those wholesalers

who supplies to Hotels &

Restaurants

Expected Placement ......States No. Of

JSO

17 Gm 45 Gm( 10 CB’s / Month /

JSO ) ( 8 CB’s / Month /

JSO )Delhi 41 410 328

Rajasthan 14 140 112

U.P. - West 29 290 232

U.K. 8 80 64

Bihar 9 90 72

M.P. 14 140 112

UP-NCR 10 100 80

J&K 9 90 72

Jharkhand 7 70 56

H.P. 5 50 40

Total CB’s 1460 1168

Total Revenue 2522880 1681920

Total Revenue Generation ( PTR ) 42,048,00

Hanger Requirement & Breakup

States No. Of JSO

17 Gm 45 Gm 17 Gm 45 Gm 17 Gm 45 Gm

( 10 CB’s / Month / JSO )

( 8 CB’s / Month / JSO )

Hanger Required (1 Hanger On 72

Pcs )

Hanger Required (1 Hanger On 36

Pcs )

Cost Per Month (1 Hanger @ 8

Paisa )

Cost Per Month (1 Hanger

@ 15 Paisa )

Delhi 41 410 328 6560 3280 524.8 492

Rajasthan 14 140 112 2240 1120 179.2 168

U.P. - West 29 290 232 4640 2320 371.2 348

U.K. 8 80 64 1280 640 102.4 96

Bihar 9 90 72 1440 720 115.2 108

M.P. 14 140 112 2240 1120 179.2 168

UP-NCR 10 100 80 1600 800 128 120

J&K 9 90 72 1440 720 115.2 108

Jharkhand 7 70 56 1120 560 89.6 84

H.P. 5 50 40 800 400 64 60

Total 1460 1168 23360 11680 1869 1752

Total Revenue 2522880 1681920 Total Quantity Of Hangers Required Per

Month = Rs. 35040

Total Cost For Hangers Per Month =

Rs. 3621Total Revenue

Generation ( PTR )

42,048,00

Profit Story For Retailers

Giving more profit than the key competitors

Most economical amongst the competitors

ROI of 33.33 %

JAM

S.K.U's - 17 Gm


Retailer Margin

in %Net PTR

Cust.

SCH. CB Size

TOPS 2 1.50 0.50 25% 1.50 1152 Pcs

Kissan ( 13 Gm ) 2 1.71 0.29 14.5% 1.71

Minimum Investment For

Retailer 72 Pcs. – 17

Gm Jam

Rs. 108/-

Earnings Of

Rs. 36/-

Profit Story For Retailers

Only player in the market in 45 Gm SKU

ROI of 25 %



Gm Jam

Rs. 144/-

Earnings Of

Rs. 36/-

JAM

S.K.U's - 45 Gm


Retailer Margin

in %Net PTR

Cust.

SCH. CB Size

TOPS 5 4 1 20% 4 360 PcsKissan

Communication Strategy for Retailer Easy availability due to better service.

Only player in the market offering wide range of SKU’s & flavors.

Less investment more earnings

ROI of 28.57 %

Earnings Of

Rs. 72/-



Gm Jam36 Pcs. – 45 Gm

Jam

Rs. 252/-

Communication Strategy for Consumers

My Chotu JAM

Every Day !

Different

Flavors !

Better Quality ( Offers 50% Fruit Pulp, Which is more than leading competitor )

Value For Money : Superior Quality Better Quantity

More options in economical price ranges

More flavors to satisfy taste buds

Easy to use Pouch packing

Ideal for school going kids and hostellers

Communication Strategy for

Distributor / SS

Rs. 2128 Every Month Extra

Profit For Distributor Through

1 JSO

SKU PTR/CB Distributor Billing Margin/CB No. of

CB/month Profit for

Distributor

17 Gm 1728 1600 128 10 1280

45 Gm 1440 1334 106 8 848

Role of Jr. Sales “OFFICER”Communication Story -

More options in economical price ranges Giving more profit than competitorImplementation - Minimum Expected Placement Per Outlet – - 17 Gm SKU : At least 72 Pcs. / Outlet - 45 Gm SKU : At least 36 Pcs. / Outlet Ensure placed Hanger visibility Ensure trial generation


Retailer

Rs. 252/-

Earnings Of

Rs. 72/-

1. Mere customer badi packing wale customer hain, choti packing wale nahi hain ?

Reply - Main manta hoon ki aapke customer badi packing hi khareedte hain, per main chahunga ki aap 1-1 hanger 17 Gm & 45 Gm ka latka ke dekhiye, Jab customer dekhega ki aapke yahan JAM ke itne saare flavors uplabdh he, wo bhi matra 2 Rs. – 4 Rs. Jitne mulya per to wo jarur try karega. Jis se aapki badi packing ki bhi bikri badhegi.

Iske alawa matra Rs. 252 ke investment per apko Rs.72, 28.57 % ka ROI, Munafa hi Munafa…

FAQ ?

2 . Itni bikri nahi hai, Kissan ka maal padha hai, agli baar dekhenge ?

Reply – Main maanta hoon aap ke pass maal padha he ya aap competitor ka maal bechte hain, ek baar aap hamara maal bas rakh kar dekhenge –

Hamari quality sabse achhi he ( hamare product me 50% Fruit Pulp he jo competitor se jyada he)

Value For Money : Hamari quantity 17 Gm he competitor ki 13 Gm he, Superior Quality Better Quantity.

Hamare pass jyada options he ranges main bhi aur flavors me bhi

FAQ ?

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