[jam 2.0] ctia 2011: mobile business (evgeny kaziak)
TRANSCRIPT
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CTIA 2011Mobile Business
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Numbers
4 дня
1500 участников
250 компаний
более 100 докладчиков
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Неизвестные лица
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Get a front row seat for invigorating keynotes that will ignite your imagination! Join CTIA for ground-breaking announcements and insightful discussions from the keynote stage. Stay tuned for additional keynote speaker announcements at www.ctiashows.com/keynotes!
Dan Hesse Chief Executive OfficerSprint Nextel Corporation2011 CTIA Chairman
Ralph de la Vega President & CEO AT&T Mobility and Consumer Markets
Andy MillerPresident & CEOPolycom
KEYNOTE HOST
Steve LargentPresident & CEO
CTIA–The Wireless Association
Dan SchulmanGroup President, Enterprise Growth American Express Company
Dan Mead President & CEOVerizon Wireless
The CTIA Keynotes
Tuesday–Thursday, October 11–13, 9:30 AM – 11:00 AMHall E
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Themes
Mobile Enterprise
Cloud Services
M2M
Cross Platform Dev
iOS, Android and blah-blah-blah
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M2MM2M Metrics
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! AT&T is the only carrier with significant Business & Consumer Orgs. focused on Connected Devices
! 1,125 devices certified on the AT&T Network
! 13 million Smart Grid Meters are being read by the AT&T Network today
! AT&T started breaking out M2M devices in 2010
! M2M devices have their own ARPU, application and “churn characteristics”
! Customer needs are unique by vertical and application
! Global business
2.4 2.7 2.83.1 3.3
4.75.8
6.77.8
9.310.310.7
2008 2009 2010
AT&T Connected Devices
2011
Dev
ices
(M
illio
ns)
Year
©"2011"AT&T"Intellectual"Property."All"rights"reserved."AT&T"and"the"AT&T"logo"are"trademarks"of"AT&T"Intellectual"Property."" 5
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M2MEnterprise M2M Model: More Than Just Connected “Things”… Real-time, Automated, Event-driven Solutions
Automate monitoring ! Devices
! Sensors ! Machines
Automate action ! Operate
! Modify ! Alert/Alarm
Automate decisions ! Databases
! Reports ! Systems
Sense% Analyze% Respond%
Supply chain automation
Prevention and medical treatment
Agronomics
Leverage proprietary
data and achieve:
Innovation Real-time response
Competitive Advantage
©"2011"AT&T"Intellectual"Property."All"rights"reserved."AT&T"and"the"AT&T"logo"are"trademarks"of"AT&T"Intellectual"Property."" 7
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Device Wars
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Device Wars
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Two sets of players
Devices Platforms HTC
Sony Ericsson
LG
Microsoft
Apple
RIM
Samsung Nokia
HP
Google Motorola
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Device WarsApps in Stores (1000)
© Copyright Ovum. All rights reserved. Ovum is a subsidiary of Informa plc. 20
Apps in app stores (thousands), most recent numbers
0
50
100
150
200
250
300
350
400
450
500
iOS Android Ovi WP7 BlackBerry
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Device WarsDownloads per day
© Copyright Ovum. All rights reserved. Ovum is a subsidiary of Informa plc. 23
Downloads per day
0
5,000
10,000
15,000
20,000
25,000
30,000
35,000
iOS Android Ovi BlackBerry *
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Device WarsShipments
© Copyright Ovum. All rights reserved. Ovum is a subsidiary of Informa plc. 25
Smartphone shipments
0
5,000
10,000
15,000
20,000
25,000
30,000
Q1 2010 Q2 2010 Q3 2010 Q4 2010 Q1 2011 Q2 2011
Apple HTC LG Motorola Nokia RIM Samsung Sony Ericsson
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connect
collect
share
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мгновенная связь в группе (email, phone..)
веб-конференции
real-time разрешение вопросов
secure connection
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Улей участников
Корпоративный мессенджер
Связь членов команды, вне зависимости от местоположения
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Комплексный кошелек
NFC based
оплата услуг
интеграция с банками
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Croudsourсing Testing
Тестеры по всему миру
Все виды устройств
Реальные пользователи
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How It Works – Functional Testing
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Tell Us Your Testing Requirements
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Optionally Create or Import Test Cases
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We’ll Select Testers Who Best Match Your Requirements
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You’ll Receive a List of Bugs and Feedback from Real-World Testing
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You Can Ask Testers for Additional Details & Information
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You Can Also Export Your Bugs to Popular Bug Tracking Systems
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Спасибо!