jal2012-finalsite

Web Trends for Admissions

BRUSSELS MARCH 2012


  Getting the word out   Engaging users on your site   Making it simple and accessible   Using new ideas and technologies


GET THE WORD OUT


Search Engine Optimization   Improving your ranking in Google

(the quality and quantity of your search results)

  The content (including images) on your site matters

  Internal and inbound links are important

 Make your school an expert in the field – online articles and blogs

  Lots of things you can do yourself

  And Google tells you what they want. But do not do what they do not want!


Getting Google to Love You

http://youtu.be/BNHR6IQJGZs


Search Engine Optimization


It is easy 1- Google tells you what they want


It is easy 3- finalsite provides all the tools you need to make Google love you


Social Media


Social Media Explained (with donuts)

Twitter: I am eating a donut.

Facebook: I like donuts.

You Tube: Here I am eating a donut.

Linked in: My skills include eating donuts.

Blogs: Here are some great stories about donuts.


Social Media – is being used

Independent Schools  77% have a Facebook page

 51% monitor social media sites

 43% have a Twitter account

 34% blog

 26% use YouTube


Social Media – is instant

http://youtu.be/0UFsJhYBxzY


Social Media – from SM to your site


Social Media – from your site to SM


Video – a school YouTube channel


Video – create a YouTube channel


Social Media – monitor what is being said

http://youtu.be/InrOvEE2v38


Social Media – monitor what is being said

That being said…


Blogs


Student Blogs


Parent Blogs


Faculty & Staff Blogs


Help!


or contact me [email protected]

Help!

Questions about anything in my presentation?

Email me, I am happy to help!


ENGAGING USERS ON YOUR SITE


  What makes your school unique?

  What does your school do well?

  What do your constituents want to hear?

Ask yourself…


Use Video & Audio


Video


Video – with students

http://youtu.be/VvAYHHLwbkY


Video – with students

http://youtu.be/jPFfcPfoQ5Y

Web Trends for Admissions All content is © finalsite

Video – with current parents


Audio & Podcasts

Web Trends for Admissions All content is © finalsite

Audio & Podcasts


Audio & Podcasts


MAKE IT SIMPLE AND ACCESSIBLE


Navigation


Admissions process


Accessible FAQ


Campus Maps


Online forms


Email and eNotify


WHAT IS NEXT?


Mash-Up Pages


QR Codes


QR Code - what is it?  Quick Response Code

  A short-cut to a webpage.

  Need a mobile device with a camera and a QR Reader app


QR Codes - On Campus


Don’t forget your Mobile Site Or actually start with it!


http://youtu.be/LGMIzHDzEtI

jal2012-finalsite

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