Not a Buzzword,But a Mindset:

5 Ways Newsrooms Are Seeking to Engage

Dissecting EngagementReynolds Journalism InstituteColumbia, MissouriMarch 30, 2015

Research fellow (2013-14)

Jake Batsell@jbatsell

Assistant professor

• Based on visits to more than25 news organizations in U.S./U.K.

• 100+ interviews

• Aimed at journalists, academics, students and anyone else interested

in the future of news

• Part of CJR Books series

• More details: j.mp/engagedj

ENGAGED JOURNALISM(Columbia University Press)

RJI • @jbatsell • 3.30.15

What is engaged

journalism?My definition:

The degree to which a news organization actively considers

and interacts with its audience

in furtherance of its journalistic and

financial mission.

RJI • @jbatsell • 3.30.15

I found thatnews

organizations are trying to engage audiencesin 5 main

ways:

RJI • @jbatsell • 3.30.15

1. Face-to-face engagement

RJI • @jbatsell • 3.30.15

2. News as conversation

RJI • @jbatsell • 3.30.15

3. Serving the ‘passionate vertical’

RJI • @jbatsell • 3.30.154. Search, explore, play

RJI • @jbatsell • 3.30.15

5. Measuringand monetizingthe audiencerelationship

RJI • @jbatsell • 3.30.15

The book, boiled down to a tweet:

RJI • @jbatsell • 3.30.15

Thanks!More info:

j.mp/engagedj