CONTENTS

1. INTRODUCTION

2. IRRIGATION SYSTEM IN INDIA

3. HISTORY OF DRIPS

4. COMPANY PROFILE

5. AGENCY PROFILE

6. MARKETING MIX POLICY

7. SURVEY ANALYSIS

8. SUGGESTION AND CONCLUSIONS

ANNEXURES

Questionnaire

Bibliography

1

Chapter-1INTRODUCTION Introduction Objectives Methodology Limitations

Chapter-2MEANING OF IRRIGATION Meaning Historical background Meaning: Ancient mechanical aids Modern mechanical aids Methods of irrigation Irrigation through out the world

Chapter-3HISTORICAL DEVELOPMENT OF DRIP IRRIGATION Introduction Water moment under drip irrigation Types of Drip Irrigation Advantages and Disadvantages of drip irrigation Chapter-4COMPANY PROFILE Jain company produces different product which are as follows: History of Jains

Chapter-5PROFILE OF AKSHAYA ENTERPRISES Growth and development Services of Akshaya enterprises to jain irrigation system ltd Capital structure Current position of akshaya enterprises

Chapter-6MARKETING MIX Marketing mix Product mix Price mix Promotion mix Place or distribution mix

2

Chapter-7SURVEY FINDINGS

Chapter-8SUGGESTIONS AND CONCLUSION

Annexure Questionnaire Bibliography

Consumer attitude towards marketing of Jain irrigation system

3

Chapter-1

INTRODUCTION

Introduction

Objectives

Methodology

Limitations

4

Introduction

Research can enable them to get more accurate information

on many questions more than the executives can obtain from any

other sources or observations. It is for this reason that an

investigation or a survey to as certain a probable market for the

goods is undertaken, research mostly gets the answer, but the

marketing executive should know what research can and what be

cannot do and be able to evaluate the results of the research project.

For conducting market research both primary and secondary

data may be collected. Secondary data may be collected from

external and internal sources. Primary data may be collected from

different methods; survey is the most commonly used method of

primary data collection in marketing research. This is widely used

because of its extreme flexibility.

In this project report an attempt as been made to analyze the

present marketing activities being carried out by the jain irrigation

systems ltd., is an private company situated throughout the

5

company and is concerned with marketing and other manufacturing

of drip irrigation system, growth, development and the problems of

the firm concerning the marketing of drip system have been

discussed in the report.

Sincere attempts have been put forth for examining general

working of AKSHAYA ENTERPRISES marketing of drip system

in Shimoga district. Certain suggestions have been given for the

improvements of the marketing activities of Akshaya enterprises.

Objectives

I hope these suggestions might help in changing or

modifying the market strategy of Akshaya enterprises.

To analyze the growth, development and problem of drip

irrigation in India.

To know what is the exact market at present for the product.

To analyze consumer awareness towards different brands of drip

in Shimoga taluk.

To evaluate the marketing mix policy of the firm.

6

To analyze the problems faced by the farmer while purchasing

irrigation system.

To examine the sales performance of “Jain drippers in Shimoga

taluk”

To give suggestive remedies for uplifting the competitive

efficiency of the Jain drip irrigation system.

To attempt to give an unbiased opinion of the industry as a

whole.

Methodology

For the preparation of this project report the primary and

secondary data have been collected. In preparing this report I felt

very hard to get sources of secondary data regarding the Jain

Company as it was completely a private owned company. There is

also difficult in getting statistical data regarding agriculture because

of limitation of journals on agriculture.

For the primary data, I have approached the former who are

using Jain irrigation systems in their farms. As the farmers are

7

spread on large area, the data has been collected o0n a random

basis. The consumers are approached by direct personal interview

with questionnaire.

For the secondary data the news paper and from net were

referred.

Limitations

In a study of this kind, as the inference has to be drawn on

opinion of the customers. There is bound to be inaccuracies due to

subjective factors. Secondly, this study has carried out under time

constraint. Due to this we have drawn for inference with what ever

little response we should get.

There was communication problem with the survey

conducted and there was also hardly any secondary data available

regarding Jain irrigation system ltd. More over due to competitive

reasons the company executives are very suspicious and it is very

difficult to get any information regarding the price, a sincere

endeavor has been made for giving a realistic approach for

analyzing the problem and giving suggestion for the development of

the industry and improvement of the marketing situation of

Akshaya enterprises.

8

Chapter-2

MEANING OF IRRIGATION

Meaning

Historical background Meaning:

Ancient mechanical aids

Modern mechanical aids

Methods of irrigation

Irrigation through out the world

9

Drip Irrigation Systems

Drip irrigation is today's need because Water - nature's gift to

mankind is not unlimited and free forever. World water resources are

fast diminishing. The one and only answer to this problem is Jain Drip

Irrigation Systems.  “Jain Drip” the name which you can trust, the only

manufacturer of all drip irrigation components.

After detailed study of inter-relationship among soil, water, crop,

land terrain and related agro climatic conditions, Jains design a suitable

and economically viable system to deliver a measured quantity of water

at the root zone of each plant at regular intervals. This is to ensure that

10

the plants do not suffer from stress or strain of less and over watering.

The system installed at the farmer’s field is commissioned and training

imparted to the farmer, followed by regular after sales services.

The result – A totally customized, efficient and long-life system

which ensures saving in water, early maturity and a bountiful harvest,

season after season, year after year. Apart from all this, savings in labour

and fertilizer costs.

By installing Jain Drip, you will be a member of a happy family of Jain

Drip System owners.

Why Jain Drip Irrigation only?

Based on careful study of all the relevant factors like land

topography, soil, water, crop and agro-climatic conditions, we select

the most suitable and scientific micro irrigation system. Jains offer

you a complete system for your crop so that you reap all the benefits.

We at Jain Irrigation do not merely sell the micro irrigation system,

we provide Agronomic and Extension support, after sales services

and all technical supports for getting better crop returns. And for this,

we have more than 300 technocrats, engineers, agronomists,

horticulturists and regional offices, as well as trained dealers,

distributors all over India and abroad.

Jains are a one stop shop for total Agricultural input needs. We have

the capability and adequate support infrastructure to take up total

turn-key Agricultural Development Projects of any size within the

11

country or abroad, irrespective of land, topography, soil, water and

other Agro climatic conditions.

Jain Micro Irrigation System is made from high quality virgin raw

materials, using advanced machinery. It is durable, reliable and meets

International quality standards.

Apple, grapes, banana, sugarcane, tea, coffee, cotton, mango, teak-

wood, vegetables, flowers... whatever may be your crop, we have a

suitable micro irrigation system for each of them. All the system

components are manufactured by us in our plant at Jalgaon, under

strict quality control norms at every stage of production.

Jains have been exporting various components of Micro Irrigation

System to countries in Europe, America, Africa, South East, Middle

East and Far East Asia.

Jain Micro Irrigation System means a technology developed for

farmers by a company who knows and understands the farmer and his

needs for four decades..

Benefits of Jain Drip Irrigation Systems

Has recorded increase in yield up to 230%.

Saves water up to 70% compare to flood irrigation. More land can be

irrigated with the water thus saved.

Crop grows consistently, healthier and matures fast.

12

Early maturity results in higher and faster returns on investment.

Fertilizer use efficiency increases by 30%.

Cost of fertilizers, inter-culturing and labour use gets reduced.

Fertilizer and Chemical Treatment can be given through Micro

Irrigation System itself.

Undulating terrains, Saline, Water logged, Sandy & Hilly lands can

also be brought under productive cultivation.

Meaning:

Irrigation is the artificial application of water to land.

Modern irrigation is practiced in many areas of the world to provide

water for crop growth. .

Irrigation water is one of the essential, elements required to

provide enough for our country. Rapidly growing population

declines water supplies an increasing energy west’s having placed

great importance on the need for efficiency in irrigation and better

water management.

13

Irrigation is the application of water to land in lines of

rainfall. In some areas where there is no sufficient rainfall to grow

any crops and in other areas, where there is adequate moisture

supply during some critical growth period of crops, there by

affecting yields

Irrigation can give better results than that of fitful rainfall,

because water can be given clearly just when it is needed.

Historical background

In the use of irrigation is an aid to the growth of vegetation

in the ancient art. The probabilities seem to point to Egypt as its

place of origin. The painting and sculpture of ancient Egypt show

that the peasantry there is evidence of earlier irrigation and in other

world parts of the ancient bailed of water at least 4,000 years ego,

and which strengthens the belief that irrigation preceded and made

possible, the development of ancient civilization.

Ancient mechanical aids

14

. A bucket is hung on rope from the longer and thinner and counter

balanced (place on the rope to fill the bucket) after which the

counter balanced and drops and raised the bucket of water to this

hand. Where it is expiated. Each of these devices can about two

areas or more can be placed one above the other for the higher lifts

in Egypt. This is called a staid shadow. While in India is Denki or

peculate. The Egypt sakia (called apart or pension wheel in India)

is pirated by oxen. It is so arranged that vertical wheel tune

continuously to parallel endless roper pass over the wheel and or

attached to buckets spaces top a short distance apart, while half the

buckets are descending and filling the other half a rising full of

water. At top they lift automatically into a separate channel (ending

to the field each machine can irrigate from 5-12 acres depending on

the height of the lift). The most is genius of this old devices is the

Archimedes screw which were invented about 200 B.C. in secure, a

cork screw shaped tube is placed in or around a wooden cylinder

about one or two feet in diameter, one end of this 10-15 feet

15

cylinder is rotated by hand, knowledge of these mechanical aids

probably spared to other ancient emperors, all are still in constant.

16

Modern mechanical aids

Not until the era of stream, the internal combustion engine

and electricity, which brought with it the power or drive pumping

plants of all kinds was human and animal life relieved of almost all

the duty directly lifting water into the soil. Irrigation makes use of

such pumping plants in all sizes ranging from two H.P. engines into

huge installation whose power is measure in thousand of H.P. and

which are capable of dealing with greater volume of water.

Electric motors are now generally use for the larger pumping

plants, diesel engines for those of moderate size and gasoline or

liquid. Petroleum gas engine for smaller plants fordable plants are -

available for areas into several hundred areas. Usually the power

and pump are directly connected in a single unit centrifuged pumps

are preferred from lifting from open water, while turbine pumps are

use in wells of few feet to hundreds of feet in depth. The area flow

are propeller pump that was developed meurorlen, four drainage of

the that city is best for lifting large volume of water through low

heads or difference in elevation. Each power plant and pump is

17

designed by hydraulic engineers especially for the work which is to

accomplish.

An important mechanical development after world war IInd

was the use of soft to soft lenses of light weight portable on

aluminum pipe with specialist couplings, which permit the pipe to

be quickly assembled, dismantled and moved new location on the

surface of the ground. This is especially useful importable

irrigation systems, where the pipe is laid quickly over the ground

dismantled and moved to another part of land by one or two men,

thus minimizing the investment necessary.

Methods of irrigation:

a) Surface irrigation

This is conventional method under where water is

spread over land, either by flooding or by guiding it through borders

basins or furrows.

b) Sprinkler irrigation

18

Here water is jumped under pressure through the

portable pipe system and distributed by self rotating sprinkler

heads. There are several distinct advantages are adopting this

system over conventional surface methods. This system has been in

use in west since over hundreds years.

c) Perfo-spray system

Hence perforated portable pipe are used instead of rotating

sprinklers.

d) Gated pipe irrigation:

This is a positive aid in improving water utilization in surface

method.

e) Drip irrigation:

It is the method of watering the plants frequently and with a

volume of water appreciating the consumptive use of the plants,

there by minimizing such conventional looser as deep percolation,

run off and soil water evaporation.

f) Portable aluminum pipe lines:

19

Portable aluminum pipes are used in place of channels as in

case of gated pipes but here instead of gated pipes, water loss in

channels which is up to about 40% depending upon nature of soil is

eliminated. This is a least expensive devise which farmer lift

irrigation societies can used as to improve water utilization in the

farm.

g) Surface of flooding:

It is traditionally carried out by surface flooding; using basin

borders furrow to distribute water. However this method not only

use lot of water but results in uneven distribution of water and

requires castle leveling operation repeated draught periods, together

with falling water supplies many areas, have brought water

shortages sharply.

The method of irrigation is higher to be practiced is mostly

confined to surface or flood irrigation which has certain draw backs

such as,

It is difficult thought not impassable top maintain the uniformity

of irrigation.

20

The wastage of water by this method of irrigation is considerable

due to percolation.

It is common surface irrigation, that injurious salts are growth to

this surface fairly quickly their by making the land either acidic

or alkaline which are harm full for the growth of plants.

It accelerates soil erosion.

It is costly because the land has to be leveled for carrying water.

Irrigation through out the world

As the second half of the fifteenth century was under way,

the total irrigated acre of the world had nearly tripled since 1900.

The largest acre were credited to china, India, the United States and

Pakistan. The total for all countries was about 320,000,000 acres,

as compared with a total of about 110,000,000 acres in 1900.

A general idea of the nature and expansion of modern

irrigation and associated wastes control through out the world was

indicated by a few of the plans and accomplishments in the late

1950’s.

21

China

The government of china readiness to start construction on

the first and largest of the 46 dam’s projects to control the floods of

yellow river produces electric power for in excess of previous total

and greatly increases irrigated acres.

Spain

Spain effort to restore productivity to the Guiana river

valley and provide electricity for Madrid had brought about

irrigation about 33,000 acres, of an expected ultimately 3,00,000

acres Work axes also started to use the euro river or the early

irrigation of about 2,50,000 acres and eventually service to

25,00,000 acres.

Africa

Considerable progress has been made in Africa, example on

the Aswan high dam project. The Nile water agreement (1959)

between Egypt and Sudan, for water storage related water project

included the mangil extension to the gezira irrigation system the

22

increase by 75% the land under cultivation’s by the Sudan Geezer

board.

Italy

The Italy the flume Dora project was planned to affect the

irrigation of 123,500 as in the compidano dicagliari, a plain in south

western sardine, by these dams on the Flumdous River and its

tributaries with connecting tunnels and irrigation distribution.

Pakistan

In Pakistan, construction was well along on the warsak

dams, planned to generate electricity of 2,40,000 kw and effect the

irrigation of 1,20,000 acre in India and Pakistan signed to treaty in

1960 and construction of dams including the key shalom river dam,

canals and other began with the aid of world bank.

India

Irrigation has been practiced as an art for about 3,000 years

now. In the month perennial ganger made it relatively early to

divert flow through inundation channels. India completed Hirakud

dam on the Mahanadi River in the state of Orissa (1957). Creating a

23

storage capacity of more 6, 50,000 acres. It permit the eventually

irrigation of about 6, 70,000 acres. The project entirely India’s

engineering effort was began in 1948’s, 5 year plans included

programmer increasing the total irrigation land 51,500,000 ac in

1951 50 more than 70,000,000 ac in the 1960’s.

The land and water using in India by the end of this decade is

given below:

1. LAND:Geographical area 328.00 MHATotal cultivated area 178.00MHACurrent total(gross) cropped area 17320.00MHANet cropped area 142.00MHAArea shown more than once 32.20MHAGross irrigated area 59.60MHAArea irrigated more than once 11.60MHA

2. WATER:Total water resources potential 95MHA-100.00MHAUtilizable water 65.00MHACurrent Utilization 61.10MHAAnticipated share of irrigation 77.00MHAUltimate irrigation potential 113.00MHA

3. IRRIGATED POTENTIAL AREA Total irrigation potential 113.00 MHASurface 73.00MHAGround water 40.00MHA

24

Chapter-3

HISTORICAL DEVELOPMENT OF DRIP IRRIGATION

Introduction

Water moment under drip irrigation

Types of Drip Irrigation

Advantages and Disadvantages of drip irrigation

25

Introduction

Drip irrigation was developed originally as a sub irrigation

system and this basic idea underlying drip irrigation can be traced to

experiments in Germany in 1960’s. Farmers laid clay piper with

open joints about 0.8 meters below the surface of the soil in effort

to combine irrigation and drainage as the water table rise and fall

during the year. The first work in drip irrigation was in the united

stats. An experiment break through was made in Germany in 1920,

when perforated pipe drip irrigation was introduced.

During the early 1940 symbol blasé, an Israel engine

observed that large tree near a leaking faucet in the area, which

were not reached by the water from faucal. Thus this laid him to

the concept of an irrigation system that would apply.

Water in small amounts, literally drop by drop. This

technique has developed by Blass, was sub sequentially defined by

him and various other manufacturers. Around 1948 greenhouse

operator in the United Kingdom began to try a similar method with

some modification. When Blass conceived the idea of drip

26

irrigation in the 1940’s. The material needed to build a 10w

pressure system at a reasonable cost were not available only after

the rapid development of the plastic industry after world war IInd,

appropriate materials for making chemically resistant, flexible pipes

of smaller diameter could be produced economically. The earliest

drip irrigation system consisted of plastic capillary tubes of small

diameters (milli meter) attached large pipes. Friction in the tube

restricted the flow of water into the soil form a given discharge of 2

to 10 per hour.

In the early 1960’s experiments in Israel reported secular

success when they applied the Blass system in the desert area of

Negev and Arava. The conditions for agriculture in the areas were

distinctly adverse low relative humidity and sandy soils. For

example a field trial in the Arava, Israel produced a yield 65 metric

terms of winter tomatoes per hectare with drip irrigation compared

to 39 metric tones with sprinkler irrigation.

. First sponsored by the university of California and Unite3d stats

department of agricultural at Span Diego 1974. The third one was

27

organisation during November 1985 after a gap of 11 years in

California a list of crops grown under drip irrigation is below.

Drip irrigation is the method of delivering a very slow but

steady flow of water to plant individually. The water flows either

from small holes or from nozzle like emitters places along a narrow,

flexible plastic tube laying on the ground. The holes or emitters are

spaced so that only the ground immediately around each plant is

wetted.

It has been recognized that among the basic factors of

agricultural productivity, adequate and timely provision of

irrigation water is a crucial one. The development of irrigation is

given top priority in Indian economy as agricultural contributes to

about 50% of gross national product. The over tone of irrigation

also arises due to the fact that over 80% of people live in rural

areas of which nearly 70% are directly or indirectly dependent on

agriculture of their lively hood.

28

Further, the investment per hectare in irrigation project has

been rising enormously in the last 5-10 years. And it will continue

to further in the coming years.

Hence, it is necessary to economies the use of water for

agriculture and bring more area irrigation, especially were most part

of the available water has already been used and where the cost of

providing irrigation is increasing rapidly. This could be achieved

by introducing advanced and sophisticated method of irrigation like

drip sprinklers and improved water management practices. The

overall irrigation efficiency is very slow in India and therefore there

is great scope in saving large quantities of water. The economy in

water use will not minimize the hazards of water logging which

brings large area under salinity and alkalinity every year.

Water moment under drip irrigation

The moisture distribution pattern for different rates of

discharge was studied. The experience was conducted on two

different fields. The object was to determine the shape and size of

the volume of the soil wetted by a specific quantity of water at

29

different discharge rates. For different rates of discharge the wetted

soil volume was measured. The maximum vertical moment, the

maximum horizontal moment were also noted.

Types of Drip Irrigation

The drip system of consists of main line, sub main laterals,

drippers or emitters, a riser valve, vacuum breakers, pressure

gauges, water meters, filters, a fertilizer dispenser, flush valve and

pressure regulator. From the main feeder lines are run across field

and laterals are inserted on the same low density plastic pipes are

laid along the plant or tree rows with outlets or drippers inserted

appropriate intervals. They are design to supply water at rates (1 to

10 liters/hour) directly to the soil. Low pressure ranging from 1/3

to 2 kg pressure are sufficient to work, pressure control valve are

also fitted. Usually 3.75 to 7.oo cm dia are used for main 2.50 to

3.75 cm are used commonly for sub mains in the drip system. For

laterals 6mm, 9mm, 12mm, 15mm and 18mm dia meter pipes are

use to suit various situation. In hilly areas where pressure variation

becomes excessive, sub mains with control Valves are used to feed

30

laterals. Centrifugal pumps are the most ideal ones to supply water

at constantly pressure and adjustable discharge. Once an even flow

from each outlet is achieved, the system should not be altered and

water control should be made only means of running time. On

heavy soils, one outlet per tree may be enough and for lighter soils

two outlets per tree should prove beneficial.

Biwall:

Biwall is extracted dual chamber micro irrigation

tubing. Manufactured from a linear low density polyphone. Holes

are drilled by laser beam at intervals along the tube to give even and

equal amounts of water to plants over long lengths. Designed

mainly for row crops. Biwall is now available in many different

forms and has been used in a variety of crops world wide different

wall thickness and spacing of whole are available to suit the

different crops and condition.

Popularization of the system:

Releasing the need for introducing the drip irrigation system

on commercial basis in farmer’s fields. The national committee on

31

the use of plastics in agriculture conveyed a meeting of the officials

of Agricultural Finance Corporation, Bombay and India to discuss

the possibility of installing this system in farmer’s field with the

support and assistance from the state government and official

institution.

The spread and popularization of the drips with farmers has

been received significant support from the various schemes

involving the subsidy of the central and state govt. Such as

a) Integrated rural development programmes.

b) The government is providing subsidy cum loan schemes

especially for drip irrigation, since, 1984. At beginning the

subsidy to the extent of 50% to small farmers and 20% to big

farmers.

c) Centrally sponsored schemes for encouraging irrigation

through drips, with a subsidy to small and large farmers.

d) Drip irrigation development

Research on drip irrigation has been in progress in India

since, 1970’s in the agricultural universities and other research

32

institution. Though this advanced method of irrigation became

popular in other countries, it was not so in India until 1983, in spite

its proper merits in respect economizing water and producing high

value crops even with poor quantity water. Perhaps the main

factors limiting its large scale and fast adoption are the high initial

installation cost and lack of knowledge on the and the non

availability of total ready made system in the market.

Advantages of drip irrigation

1. Drip is adoptable to fields with odd shapes or uneven

topography. Drip irrigation can work well where other irrigation

systems are inefficient because parts of the fields have excessive

in filtration, water peddling or runoff.

2. Drip irrigation can be helpful if water is scarce or expensive.

Drip irrigation has become common where water is very scarce

or water is very expensive to pump. Precise water application is

possible with drip irrigation. Irrigation with drip can be more

more efficient because evaporation reduced, run off is reduced or

33

eliminated, deep percolation is reduced and irrigation uniformity

is improved so it is no longer necessary to over water parts of a

field to adequately irrigate the more difficult parts.

3. Precise application of nutrients is possible using drip irrigation.

Fertilizer cost and nitrate losses can be reduced. Nutrient

application can be better time to plants needs.

4. Drip irrigation systems can be designed and managed so that

wheel rose are sufficiently dry so that tractor operation can occur

at time at the convenience of the producer. Timely applications

of the herbicides, insecticides and fungicides are possible.

5. Proven yield and crop quality responses to drip irrigation have

been observed in onion, broccoli, tomato etc.

6. A drip irrigation system can be automated.

Disadvantages of drip irrigation

1. Drip irrigation systems typically cost $500 to $1,200 per acre.

Part of the system cost is a capital investment useful for several

years and part of the cost is annual. Systems can easily be over

34

designed. Growers without experience may want to start with a

relatively simple system on a modest acreage and gain

experience.

2. Drip tape has to be managed to avoid leaking or plugging. Drip

emitters can easily be plugged by slit or other particles not

filtered out of the irrigation water. Emitter plugging also occurs

by algae growing in the tape and chemical deposits at the

emitter.

3. The weed control programme may need to be redesigned.

Compatibility with weed control programmes can be a problem

if herbicides need rainfall or sprinkler irrigation for activation.

But drip irrigation can enhance weed control by keeping much of

the soil surface dry.

4. Drip tape disposal or reuse needs to be planned and will cause

extra cleanup costs after harvest.

35

Chapter-4

COMPANY PROFILE

o Jain company produces different product

which are as follows:

o History of Jains

36

COMPANY PROFILE

The Jain company was started in 1963 the founder of jain

company is Bawarlal Jain was born in a farmer’s family in the tiny

village Vakod district, Jalgaon. Jains is a very big company which

produces different products. The head manufacturing unit is in

Jalgaon in Maharastra. Companies branches are situated in various

states through out India i.e. Andhra Pradesh, Chennai, Pune, Delhi,

Karnataka etc.

Jain Company got ISO 9001 IN 1990’s. This is the

company which gave, giving and will be giving main prominences

to the quality of the product. It is number 1 company which has

superb quality of the product. It has now any other competitor in

terms of quality.

Jain company produces different product which are as follows:

Jain sprinklers

Jain drip irrigation

Jain PE pipes

37

Micro irrigation

Jain PVC pipes

Jain excel sheets

Jain tissue culture

Jain solar system

Onion dehydration

Jain drip irrigation is in the business of supplying products

and systems designed which promote agriculture through modern

irrigation techniques. In 1990’s Jain has been leader with the

widest range of irrigation equipment making Indian agricultural

more productive and more efficient. Today through the benefits of

their experience Jain can design, manufacture and supply irrigation

system to suit any place, any crop through out the country. Its turn

over on drip irrigation is around 680 crores.

The company has very well equipped machineries, trained

employees, good environment to work. The company has different

departments such as purchase departments, sales department,

38

production and manufacturing departments, marketing and

advertising department, etc.

The company will conduct seminars on their products,

exhibition, and advertisement through Medias for the marketing of

the product. There will be guarantee for the product and also there

will be after sales service through dealers or from company

executives.

History of Jains

The Routes:

The journey began in 1887 when our forefathers left the

desert of Rajasthan their home state, in search of water and food

and reaches waked at the foothills of famous Ajantha caves. They

started farming as a means of livelihood.

In 1963 selling kerosene in pushcart, young graduate,

Bhavarlal Jain founded business with trading. A family partnership

firm with a meager Rs. 7,000 accumulated savings of three

generations, as Capital. Soon, agencies for two wheelers, auto

39

vehicles and auto mobile accessories were established in quick

succession.

Story of success

Trading:

Inspired by a quote, “Agriculture: a profession with future”

young Jain added a dealership of tractors, sprinkler systems, PVC

pipes and other farm equipments. In order to broad base the agri-

business, agencies for farm inputs such as fertilizers, seeds,

pesticides, were added. Sales grew from Rs. 1 million in 1963 to

110 millions is 1978, a phenomenal increase of 110 times. These

formative years helped us build a unique and lasting enterprise. This

was achieved through consistent high standard of performance and

personal behaviors on the one hand and a strong sense of

commitment for meeting targeted volume and for payment of debts

in time, on the other. Dealings with national and international

principals was contributing factor towards building these attitudes.

40

In time, we came to be recognized as reputable, trust worthy

and prestigious house. This background augured well for an entry

into industrial ventures.

P.V.C. Pipes:

In 1980, manufacturing of PVC pipes commenced with a

small annual capacity of 300 MT’s which was increased over

35,600 MT’s annum by 1997, making us the largest single producer

of PVC pipes in the country. A close-knit dealer distribution

network into rural areas couples with continuous automation and up

gradation of product facilities and in house research and

development for maximum capacity utilization has kept us at the

fore front. This further helped us to expand the range to casing and

screen piping systems there by continuing to contribute to the

growing export volume.

Micro-irrigations systems

Beginning 1989, we toiled and struggled to pioneer the water

management through micro-irrigation in India. We have successful

41

introduce some high-tech concepts to Indian agriculture such as

“Integrated System Approach” One –step-shop for farmer,

“Infrastructure status to micro-irrigation and farm as industry” we

have come a long way.

Company on drip irrigation:

Since the materials required for the drip irrigation are of

good quality the customer wants will be satisfied. At first, the

company executives will reach the farmers and convince about the

Jain drip irrigation and survey the land of the farmers and fixes the

cost required per acres. For example, One areca nut costs Rs. 11-

30,000.

Company provides good service to the farmers, since the

branches of the company are through out the country there will be

big supply of material required. In addition, very frequent visits are

undertaken by the service engineers to alleviate any problem over

customers. Jain has exclusively irrigation specialists and services

staff are highly trained.

42

Jain has the different units throughout the country. The

quantity produced by various units is as fallows:-

TYPE OF PRODUCT QUANTITY PRODUCED

1. Drip and sprinkler irrigation system equipments

2. PVC pipes3. micro-irrigation4. Solar systems5. Fruit processing6. Onion dehydration

18,250 MT

44,590 MT19,890 MT 12,00,000 Ltrs 23 MT7,500 Mt.

Since Jains is very big company it has got number of dealers, offices spread

through out the country.

PLACE DEALERS SALES OFFICERS

DEPORTS OFFICES

MaharastraMadya PradeshKarnatakaTamil NaduGujaratAndhra PradeshRajasthan Others

624241732835135936

89121299150114

83221622

1332122212

TOTAL 1181 296 26 46

43

Jains business is not only concerned to our country. It also

deals with other countries. It has a good name and reputation in the

international market. It has around 77 dealers in various countries.

Profile of Directors

Profile of Directors

Mr. Bhavarlal H. Jain is the Founder of the Jain group of companies and Chairman of the Company. He began his business in 1963 by trading in agricultural inputs and equipments. In 1978, he acquired a sick unit which he used to manufacture Papain. In 1980, he commenced PVC Pipe manufacturing operations. Post 1986, he pioneered the concept of micro irrigation in India. He has received many awards and accolades for outstanding work in agriculture including the prestigious Crawford Reid Memorial Award instituted by Irrigation Association, U.S.A. for "Significant Contribution to the Irrigation Industry outside the United States". 3 honorary doctorates have been conferred on him from different universities acknowledging path breaking work he has done for improvement of agriculture in India.

Mr. Ashok B. Jain is the Vice Chairman of the Company. He holds a graduate degree in commerce from Pune University, India. He joined management team in 1982 and was in charge of marketing and extension services in Maharashtra and other States. In 1993 he became Director and was responsible for Corporate Administration, Corporate Image and Relationships, Events Management, Personnel/Human Resource Development, Communication, Public Relations, Art and Publicity. At present he also acts as director in charge of the Food Processing Division.

44

Mr. Anil B. Jain has been the Managing Director of the Company since 1993. He has commerce degree from Pune University and Law Degree from Mumbai University. He joined management team in 1984 and was in charge of our US based marketing operations. Mr. Anil Jain has an extensive background and experience in Finance, Banking, Mergers & Acquisitions, Strategic Planning, Restructuring Operations, Export Marketing, International Business Relations, Collaborations and Joint Ventures.

Mr. Ajit B. Jain has been the Joint Managing Director of the Company since 1994. He is a engineering graduate from Dnyaneshwar University. He is director in charge of drip irrigation division including guidance for extension service and development of new applications and products. He joined management of Company in 1984 and started his training in production and maintenance in the pipe division. During the period from 1985–1990, he was in charge of establishing our new pipe production plant in Madhya Pradesh. In 1991, he was appointed Director with the overall responsibility of the pipe manufacturing plant at Jalgaon, including production, maintenance and marketing.

 

Mr. R. Swaminathan is a Director and Chemical Engineer responsible for manufacturing operations in Poly-tube, Sprinkler, PVC & PC Sheets and PVC & PE Pipe units. Mr. Swaminathan has 30 years of experience in operation and maintenance activities of plants handling such things as Solvent Extraction, Plastics Extrusion and Injection Moulding. He joined the Jain Group in 1982 and was appointed a full-time Director in 1996.

 

Mr. Anirudha Barwe (Independent) is a Director and Chairman of the Audit Committee. He holds a graduate degree in Mathematics and is an associate of the Indian Institute of Bankers in Mumbai. He started his career as a lecturer in Northern Maharashtra in 1960 and was a Probationary Officer of State Bank of India (SBI) in 1961. He held several important positions within State Bank of India and in 1996 was named Managing Director of SBI Capital Markets Limited. Mr. Anirudha Barwe has also held Directorships in various subsidiaries of SBI and stock exchanges such as NSE and OTCEI. Until recently, he held the position of Chief Financial Officer of IDFC Limited. He is

45

currently advising a number of entities including foreign bodies in the financial field and is a member Government economic committees and other listed company boards.

Mr. Ramesh C.A. Jain [IAS Retd.] (Independent) is a Director of the Company. He holds a Bachelor of Arts Degree from the University of Rajasthan, a Bachelor of Law Degree from the University of Bombay and a Post-graduate Diploma in Development Administration from the University of Manchester in the United Kingdom. He has 10 years of experience in the industrial development and financial sectors. In 2003 he was Secretary of the Department of Agriculture and Cooperation in the Ministry of Agriculture in New Delhi and was responsible for the formulation and implementation of national policies and programmes for agricultural development. In 2004, before joining the Food and Agriculture Organization of the United Nations as its Country Representative in the Philippines, he held the post of Member Secretary, National Commission on Farmers, established by the Government of India.

Mr. Vasant V. Warty (Lender Nominee appointed by SBI) (is a Director and was appointed on May 13, 2004 by State Bank of India, the lead bank for consortium of working capital bankers. He is a graduate in arts and law and holds a diploma in Managerial Accounting from Jamnalal Bajaj Institute, in addition to having passed CAIIB. Mr. Warty joined State Bank of India as a Probationary Officer in October 1966 and has held various positions within the field of Branch Management, including International Banking faculty member of State Bank staff college, Zonal Office in Mumbai, GM Commercial Banking and CGM Orissa State.

Mrs. Radhika C. Pereira (Independent) is a Director. She is a graduate of Mumbai University concentrating in science and law, and holds an LLM from Cambridge (England) and Harvard (USA). Currently, she is a Partner of Dudhat, Pereira and Associates, Advocates, Mumbai. Prior to joining Dudhat, Pereira and Associates, she worked with Mulla & Mulla, Cragie, Blunt & Caroe, Advocates and Solicitors, Mumbai, Arthur Anderson & Co, Mumbai and as a Partner in Udwadia & Udeshi, Advocates, Mumbai.

46

 

Mr. D R Mehta is a Director appointed on 26.12.2007. He is graduate of Arts and Law from Rajasthan University. He also studied at Royal Institute of Public Administration, London and Alfred Sloan School of Management, MIT, Boston. He joined Indian Administrative Service in 1961 and held important positions in the Govt. of Rajasthan and later in Govt. of India. He was the Chairman of Securities and Exchange Board of India (SEBI), He has been credited with transforming the Capital Market in India into a modern, efficient, safe, vibrant and a very investor friendly one. His prior prestigious postings include the Deputy Governor of Reserve Bank of India, Director General of Foreign Trade, Ministry of Commerce, and Additional Secretary, Banking, Ministry of Finance.

47

Chapter-5

PROFILE OF AKSHAYA ENTERPRISES

GROWTH AND DEVELOPMENT

SERVICES OF AKSHAYA ENTERPRISES TO JAIN

IRRIGATION SYSTEM LTD

CAPITAL STRUCTURE

CURRENT POSITION OF AKSHAYA ENTERPRISES

48

Profile of Akshaya Enterprises

The proprietor of Akshaya enterprises is Ashith.B.S Who

has completed B.sc. in Shimoga .This agency has establish in 1991

dealing with Jindal Pipes and Jindal sprinklers. But for various

reasons in 1995 Mr. Ashith left dealership with Jindal Company.

Since he was a hard worker in the year 1995 itself he got the

license in dealership of Jain irrigation system limited as an agent for

the company in Shimoga district.

Before getting dealership, he sent his experienced data in the

field of irrigation to the Jain Company and after concerning his data

was satisfied with it and sent a company representative for further

investigation. In this investigation he also came out with flying

colors. Finally company agreed to look him as its agent.

Mr. Ashith B.S. knew that according to the company rules, an

agent in the beginning must specify a sales target involved for a

particular period and must deposit a nominal amount to the

company in the year 2003-04 Mr. Ashith got award for the reaching

49

Rs. 1 crore 17 lakhs sales, which was highest sales of Jain company

in Karnataka, Tamilnadu and Kerala. This year Akshaya

enterprises have reached around Rs. 72 Lakhs sales.

Now Akshaya enterprises are the main distributor of Jain

irrigation system in Shimoga district. The firm occupies pre-

dominant place in the channel of distribution of the company in

installing its drip system in many agricultural fields of the Shimoga

district.

Services of Akshaya enterprises to Jain irrigation system ltd

Akshaya enterprises provides perpetual and definite

customer of Shimoga district to manufactures this includes the

customer to purchase the drip system and provide large amount of

small and big farmers i.e. customers to the company and their by

helping the company to distribute the product through out Shimoga

district. The company is been grateful to the agent because they are

helping to the company in getting goal customers by this service of

Akshaya enterprises the reveal of the trouble and expenses of

collecting a large number of small orders, the company collects the

50

information required for planning the further production and

shoulder all the marketing functions of the company.

Capital structure and organisation structure:

This is the agency in which the capital requirement is very

less. At the beginning the dealership charge costs Rs. 51,000. As

the company sends the products on obtaining the orders from the

agency and the nominal credit period for all the suppliers is only 30

days from the date of dispatch. The turn over of this year has

reached Rs. 70,00,000/-.

Regarding the organisation structure Mr. Ashith B.S. have 5-6

worker who are busy in field work. There is one engineer who

services the field and decides the plans to be adopted.

Current position of Akshaya Enterprises

As the firm has been establish from more than 10 years, they

are giving a very good service to the customer. This firm is giving

services to almost all taluks of Shimoga district and other places

51

such as Hassan, Chikmangalore etc. So Akshaya enterprises has

been playing vital role in marketing the Jain irrigation systems.

They are dealers for Jain irrigation systems for the following

products:-

Jain sprinklers of all sizes.

Jain drip irrigation.

Jain PVC pipes

Jain PE pipes.

52

Chapter-6

MARKETING MIX

MARKETING MIX

PRODUCT MIX

PRICE MIX

PROMOTION MIX

PLACE OR DISTRIBUTION MIX

53

MARKETING MIX

The term “Marketing mix”, was introduced by Prof. N.H.

Borden of the Harward Business School of America. It describes

combination of the 4 inputs which constitute the core of a

company’s marketing system-The product, the distribution system,

the price structure and the promotional activities.

Marketing mix is the set of controllable variables and their

levels that the firm uses to influence its target market.

PRODUCT:- What decision relate to product or service range.

PRICE:- What price should be set for each product/service.

PLACE:- Identification and selection of channels for distribution

and deciding what Levels of service are appropriate thus defining

the logistic involved.

PROMOTION:- How to communicate with the target market and

persuade the people Concerned to buy.

54

PRODUCT MIX

The word “Product mix” is used to describe the assortment

of different products types that a company produces and markets.

The product line is the number of brands or related product in each

product type. A satisfactory product is the starting point of all

marketing activities. .

PRODUCT MIX OF JAIN DRIP IRRIGATION SYSTEM:

This policy sets the objectives to be achieved and also the

limits with in which it spends large amount of money for research

and further possible development of its existing to adequate

research in the field of irrigation methods like sprinkler irrigation

perfo-spray system etc, are coming in the market. So it is very

important for the firm to remain at the top and keep the cost of

production as low as possible. The company by keeping its

dependence on adequate research keep very alert voluming decline

is profit margin higher than expected cost, higher than expected

investment cost etc.

55

Consumer goods can be categorized as convince goods,

shopping and speciality goods. Dripper system comes under

shopping goods.

Dripper system being service goods under shopping goods

category are those goods they are not urgent and buyers can

postpone buying according to them.

Akshaya enterprises market those goods or products which

are manufactured by Jain irrigation system in Shimoga district.

BRANDING:

The word ‘BRAND’ is comprehensive term to brand is to

name or mark indelibly as proof of ownership. It means a symbol

of quality it is the best means of advertising and positioning in the

market. Branding is the best means to capture and retains the

consumer demand in a competitive market. Markets can create

brand equity, brand loyalty and brand image for his marketing

association defines as “A name, term, symbol, sign or design are a

56

combination of them which is intended to identify and to

differentiate

them from those of the competition.

The “Jain” irrigation equipment markets their products under

the products under the brand name “Jain” all the products

manufacturer in this company will have the brand name printed.

Because of the popularity of the “Jain” brand name it is for the

agents to market the products with out much difficulty. It is also

advantages on part of the consumer to purchase “Jain” Drip system

equipment without any suspect about the quality of the product.

The company’s brand has got the monopoly over the

marketing of drip as well as other sprinklers. PVC and GE tubing,

fountain, various types of fitting and accessories by the company

through out India. The brand “Jain”is easily pronounceable.

PACKING

Packing may be defined as the general group of activities in

the planning of a product their activities. Concentrate on

formulating a design of the package and producing an appropriate

57

and attractive container or wrapper for product packing ensures the

report purchase that in, why crores of rupees are spent on packing

and branding. Such huge expenditure is made for the simple reason

that packing and branding alone can sell products and source

meaning full market share.

PACKING POLICY OF THE JAIN IRRIGATION

EQUIPMENT

Packing is not much important equipment because all its

products are smooth plastics in nature. All products are of plastic

they do not need any form of coverage fo the purpose of

transportation, storage etc. But some parts like side outlet, top out

let and micro tubes are needed coverage because they are delicate in

nature.

Thus the product mix of the company comprises of various

lines, branding, packaging policies adopted.

58

PRICE MIX

Price is an important consideration in buying decisions. Price

also denotes quality in the consumers mind-a psychological factor.

It is an important element of marketing mix. It may be defined as

the value of a product attributes express in monitory terms, which a

consumer pays or is expected to pay in exchange.

The following factors determine the price of a product,

Pricing objective

Demand for a product or service

Competition

Profitability

Distribution channels

PRICING POLICY OF JAIN IRRIGATION EQUIPEMENT

The prices of the various products of Jain irrigation system

ltd are done after a careful and through investigation of the cost.

As far as the pricing policy is concerned they will give least

importance to the competitive because they have a monopoly in the

national level.

59

As far as the Akshaya Enterprises is concerned it does not

have any pricing policy. Because the goods marketed by the

agency are sold to the product purely on the company specified

rates and no other irrigation system ltd.

PROMOTION MIX

Marketing promotion is a management process through

which an organisation develops, presents and evaluates a series of

messages to an identified audience. So effective promotion

depends on:-

The nature of communication

The target audience

The environment in which it is received

The receivers perception of the source as example

friends, reference groups, etc.

The medium used to transmit the massage.

60

PROMOTIONAL ACTIVITIES BY AKSHAYA

ENTERPRISES

The agency is taken various types of advertise the product as

well as firms name. It is also giving its advertisement copies in

local magazine dedicated to agricultural and installing the boats

containing the name of the product, agency and company at various

places in the cities which we can also finds those boards in Shimoga

at various places containing the name and summary of products and

agency.

PLACE OR DISTRIBUTION MIX

The marketer has the responsibility of making his product

available near the place of consumption, so that the consumers can

easily buy it. If the brand preferred by the consumer is not easily

available at a convenient location. Thus a marketer has to ensure

that his product is available to the target consumers where ever

required.

61

DISTRIBUTIONS MIX OF JAIN IRRIGATION SYSTEM

The company recognizes distribution as an integral part of

its management function. The management feels that it faces a

number of intimate problems and where have to be distributed at

minimum possible cost at reasonably satisfactorily level of service

have to be maintained.

The company will do all the distribution of products on

receiving the quotation form the agents. The distribution will be

done in belief of the company up to the door of the agent stores.

In case of orders amounting more than lakh, the company will

provide direct delivery to the customers as for the Akshaya

Enterprises it does not take up any distribution activity. It receives

the goods from the company of the customer and has to take the

delivery from the stores of the agency.

62

Chapter-7

SURVEY FINDINGS

63

SURVEY FINDINGS

Introduction

Consumer survey has become necessary in any form of

marketing research because consumer is the king in the market and

his behaviors is changing day by day. Selection of product by the

buyer behavior changes according to their income and various other

factors. Buyers purchasing always depends on the quality, price

convince etc of the product. So the study of the consumers

behavior is necessary to know the opinion of different consumer to

implement the most effective marketing policy of the firm.

Consumer survey or marketing research comprises of many

methods. Most important among them is the questionnaire method.

It is a most common research instrument. A questionnaire is a set

of questions with or with out space of recording answers, the

questions can secure the relevant facts or opinion from informed

and interacted respondents included in the sample survey.

It is a direct form of investigation involving face to face

communication with feed back of information. It is the most

64

flexible form of the data collection, use of structured and

unstructured questionnaire is possible, in this method the rate of

refusal is low. We can get accurate information in direct personal

interview method. Survey can be combined to verify age, income,

status and standard living. In this preparation of project report

towards marketing of Jain drip irrigation adopted by the Akshaya

enterprises, some of them are customers of the firm and others have

been approached to pick up the relevant opinion towards the

marketing policy of the firm. Consumer survey has been conducted

by direct personal interview with structural questionnaire. In the

preparation of questionnaire care has been taken in forming the

words and sequence of questions. Consumer survey has been

conducted to the best of my knowledge by giving much important

to eliminate bias on part of me.

65

Finding of survey

Survey means- in depth of any study of any subject&

collecting inner expression of respondents for the purpose of

knowing their attitudes about which survey in conducted.

1. Occupation

Occupation No. of Respondents PercentageFormerEmployeeProfessionalBusinessman

25150505

50301010

Total 50 100

From the above table majority of formers belong to

agriculturists. 50% of respondents are of former, 30% of are

employee & 10% are professional remaining 10% are also included

in businessman.

66

Graph show Occupation

67

2. Annual Income

Annual Income No. of

respondents

Percentage

Below 15000

15000-30000

30000-45000

45000 above

24

11

08

07

48

22

16

14

From the above table shows 48% of number of respondents

are of below 15000, 22% number of respondents are of 15000-

30000 and 16% are 30000-45000 respondents here remaining 14%

respondents are of above 45000.

68

Graph shows Annual Income

69

3. Cultivated

Cultivated land No. of respondent

Percentage

Below 5 acres5-10 acres10-20 acres20 acres above

25120508

50241016

From the above table shows 50% of consumers are included below 5 acres, 24% are of no. of respondents had 5-10 acres & 10% no. of respondent are included 10-20 acres. Remaining 16% are number of respondent are also included above 20 acres.

70

4. Which method of irrigation do you use.

Method of irrigation No. of respondents Percentage

Flooding irrigation

Drip irrigation

Sprinkle irrigation

14

24

12

28

48

24

From the above table shows 28% of consumer are respondent

do use the flooding irrigation & 48 % of no. of respondent do use

the drip irrigation other 24% of number of respondent do use the

sprinkle irrigation.

71

5. If drip then for which crop do you use?

Crop No. of respondents PercentageArecanutMangoCoconutBanana

16111013

32222026

Regarding table shows 32%of respondent do use drip between the purposes of arecanut, and 22% of respondent do use drip irrigation to mango. and 20% of respondent do use these system for the purpose of coconut. and remaining 26%.respondants are do use drip for the purpose of banana.

72

6. Which co irrigation you have adopted

Co-irrigation No. of respondent Percentage

Jain

Premise

Krishi

Other

8

16

09

17

16

32

18

34

According to this table it is dear that 34% of respondent are

other irrigation have adopted 18% respondent are krishi irrigation

have adopted 32% are respondent to have premises irrigation.

73

7. If it Jain then for what reason

Jain No. of respondent PercentageReasonableQualityEasy availabilityAdvertisement

15169

10

30321820

This table shows 30% of respondent to like responsible and 32% of respondent to choose quality and 18% of respondent to select easy availability and remaining 20% of respondent to like advisement.

74

8. How do you come to know about premise irrigation?

System No. of

respondent

Percentage

Advertisement

Friends

Sales man

Any others

13

17

9

11

26

34

18

22

Above table shows 26% of respondent are more importance

given to advertisement and 34% of respondent or consume attract

from friends & 18% of number respondents are attract from

salesman remaining 22% of respondent are any others.

75

9. Do you think drip irrigation is easy to maintain

Easy to maintain No. of respondents Percentage

Yes

No

31

19

62

38

These table shows 62% of respondent are easy to maintain

drip irrigation and 38% of respondent no easy to maintain drip

irrigation.

76

10. If yes how is the product

How is the product No. of

respondent

Percentage

Excellent

Satisfactory

Unsatisfactory

15

22

13

30

44

26

According to this table shows 30% of respondent are tell

excellent of product, 44% of respondent are consume satisfactory to

like of product so not satisfactory of these product.

77

11. Do you think drip irrigation better than other irrigation method?

Drip irrigation better than other irrigation

No. of respondent

Percentage

YesNo

3713

7426

From the above the table shows 74% of consumer is respondent to like drip irrigation is better than other irrigation 26% respondent not like the drip irrigation is not better than other irrigation.

78

12. If yes about what is the reason?

Reason No. of respondent PercentageLess use of waterEasy to adoptIncrease in the yieldOther

24101006

48202012

From the above the tables 98% of respondent are like reason less use of water and 20% of respondent to the reason of easy to adopt. And 20% of consumes or respondent to the reasons of increase in the yield and remaining 12% are respondent are reasons to other.

79

13. Your opinion about the price of the product

Price No. of respondent PercentageVery highLowReasonableCompetitive

16081709

32163418

From the above table shows 32% of respondent are tell price

is very high and 16% of respondent are tell prices low and 34% of

the product and 18% of respondent these price is competitive.

80

14. If yes, how is the product?

Product No of respondent Percentage

Excellent 30 60

Satisfied 15 30

Unsatisfied 5 10

According this table shows 60% of respondent are opinion about the excellent, 30% of respondent to like satisfied of this product and remaining 10% of respondents are not like.

81

15. Your opinion about the price of the product?

Opinion No of respondent percentage

Very high 25 50

Low 10 20

Reasonable 10 20

competitive 5 10

According to this table 50% of respondent are tell very high, 20% of respondent are to tell low of price, 20% of respondent are to tell reasonable, remaining 10% respondents to tell competitive of price.

82

MAJOR FINDINGS OF SURVEY

By adding all the above tables we observe first table shows

50% of respondents are former, while 30%belongs to employee and

20% respondents are professional and business men

From table second shows it is clear that 48% of respondent

are below 15000 annual income, 22% of respondents are 15000-

30000 and 16% of respondents are 30000-45000 annual incomes

hear.

From table no. 3 shows it is clear that 50% of respondents

that people who have below 5 acres, 24% of respondents are had 5

acres- 10 acres cultivated land here, while 10% of respondents are

10 acres-20 acres

From table no. 4 it id clear that 48% of respondents who have

adopted drip irrigation system, 28% of respondents used flooding

irrigation, 24% of respondents use sprinkler irrigation.

From table no. 5 shows 32% of respondents are use drip for

the purpose of a areca nut, 26% of respondents are use drip system

for the purpose of banana, 22% of respondents use drip system for

the purpose mango

The table no. 6 shows it is clear f respondent are other

irrigation have adopted 18% respondent are krishi irrigation have

adopted 32% are respondent to have premises irrigation.

83

CHAPTER-8

SUGGESTIONS AND CONCLUSION

84

SUGGESTIONS AND CONCLUSION

The company is having the main problem of a very high cost on

inputs the cost of the inputs must be reduced and stabilized.

The company has to appoint more sales representatives and area

managers in the areas where the to have wide marketing

operations.

The company should increase the life cycle of product by

improving quality of the product if is necessary for the company

to increase its competitive efficiency by increasing quality

decreasing the cost of production. Although at present it is

having high market shares as compare with other competitors

still improving and maintaing competitive efficiency is must for

every firm.

Distribution system of the company must be further developed as

well as after sales service facilities must be further improved.

More attention should be given for the promotion of the product

by taking proper measure to hold the market in the hand before it

is captured by other companies.

Periodical survey of the market from the company is necessary

to know the changing attitude of the consumer regarding the

product.

85

Company can take up demonstration in rural area to orient the

farmers and to attract the prospective customers.

Suggestion to the agency:

It has been observed from the survey findings, that the present

stand of M/S Sri. Akshaya agencies is very good. But it can be

made better.

One of the main problems in approaching the farmer who are in

need of drip and advising them to install the premier drip

irrigation system by placing the superiority of the product.

Door service facilities to the farmers should have arranged by the

firm at a proper time.

The agent must visit the farmer and guide the farmer in installing

the drippers at various places and must provide the relevant

information.

The advertisement in local news paper should also be given

importance this will increase the sales as well as good will of the

firm.

86

As for as possible the order placed by different customer on

certain terms and condition should not be refused on the other

hand they must be considered and there by win their confidence.

The agent must help the farmers in taking loan cum subsidy from

the banks without charging percentage of commission. By doing

so the reputation of the agency increase pertaining to more sales.

CONCLUSION

After collecting all the data field survey and suggestions these

are only few words remaining to tell about the project.

Premier irrigation equipment’s is are of the established

companies having a good reputation and lot of good will to words

the product the company and the agency have a good future. The

government is also helping the company to increase the sales by

providing lot of credit facilities and subsidies to the facilities and

subsidies to the farmers but the officers who are responsible for

percentage to sanction subsidy which highly effect the small

farmers in purchasing their equipment’s and in the mean time the

87

Government should scale down the customer duty of plastic items

like THERMO AND THEME SET which are the primary raw

materials so that the cost of production and product can be lowered.

88

Annexure

Questionnaire

Bibliography

89

QUESTIONAIRE

Dear Sir/madam:

I am the student of ****, Shimoga. This format of questionnaire is

designed to pick out the information regarding “Consumer attitude

towards marketing of Jain irrigation system” in practical

fulfillment of BBM course. I kindly request you to fill this

questionnaire, your information will be kept confidence and oblige.

Thanking you, N.M

1. Name:

2. Address:

3. Occupation:

a) Farmer [ ]

b) Employee [ ]

c) Professional [ ]

d) Businessman [ ]

4. Annual Income:

a) Below 15,000 [ ]

b) 15,000-30,000 [ ]

c) 30,000-45,000 [ ]

d) Above 45,000 [ ]

5. Cultivated land:

90

a) Below 5 acres [ ]

b) 5-10 acres [ ]

c) 10-20 acres [ ]

d) 20 acres [ ]

6. Which method of irrigation do you use?

a) Flooding irrigation [ ]

b) Drip Irrigation [ ]

c) Sprinkler irrigation [ ]

7. If drip irrigation then for which crop do use?

a) Arecanut [ ]

b) Mango [ ]

c) Coconut [ ]

d) Banana [ ]

8. Which co irrigation you have adopted?

a) Jain [ ]

b) Premier [ ]

c) Krishi [ ]

d) Other [ ]

9. How do you come top know about premier irrigation system?

a) Advertisement [ ]

b) Friends [ ]

c) Salesman [ ]

d) Any other [ ]

91

10. Do you think drip irrigation better than other irriation

method?

a) Yes [ ] b) No [ ]

11. If yes what is the reason?

a) Less use of water [ ]

b) Easy to adopt [ ]

c) Increase in the yield [ ]

d) Other [ ]

12. Do you think drip irrigation is easy to maintain?

a) Yes [ ] b) No [ ]

13. Have you heard about Akshaya enterprises?

a) Yes [ ] b) No [ ]

14. If yes, how is the product?

a) Excellent [ ]

b) Satisfactory [ ]

c) Unsatisfactory [ ]

15. Your opinion about the price of the product?

a) Very high[ ]

b) LOW [ ]

c) Reasonable [ ]

d) Competitive [ ]

16. Your opinion about the quality of the product?

a) Good [ ]

92

b) Bad [ ]

c) Best [ ]

17. Suggestions:

------------------------------------------------------------

Date:

Place: Signature

93

BIBLIOGRAPHY

Marketing Management - Sherlekar

Modern marketing Management -R.S. Dawar

Encyclopedia Britannica

www.google.com

www.jain.com

94