jackys_valentines day_case study_gozoop
DESCRIPTION
Facebook Case Study of an Electronics brand - Valentine's DayTRANSCRIPT
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Brand: Jackys ElectronicsCase Study: Valentine’s Wish and Win Contest
From 7thth – 21st February 2013
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Jackys wanted to leverage this Valentine’s season to increase their fan base and
generate more leads
Jackys partnered with Samsung for a Valentine’s special contest
An application was designed considering the fact that Valentine’s Day is a time
when people spread love by sharing gifts
Gozoop came up with a concept of a wish list app that enabled fans to add any 1
product to their wish list, and stand a chance to win the same
A back-end admin panel was developed to save data
Overview
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Objectives Increase fan base Generate leads Identify the most popular Samsung product
Promotional Avenues
Facebook wall posts Facebook ads
Objectives and Promotional Avenues
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Fan Gate
Flow of the Application
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Start page
Fans had to click enter to visit the
main app page where they could see
all the products
Flow of the Application
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Main Page
The gifts were laid across randomly in the layout
Each participant could select any 1 product by
clicking on ‘add to wishlist’
The participant would then see a pop-up which
confirmed their selection
After that they had to click ‘Continue’ and
proceed to the final page
Flow of the Application
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Final Page
Here all the details were captured
To complete participation they had to
invite 3 of their friends
Once the submission was complete, an
auto wall post was posted on fan’s wall
Flow of the Application
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Auto wall post
Auto wall post appeared on the
newsfeed of friends of fans
This helped in increasing organic
fan base
Flow of the Application
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Facebook Ads
Facebook Marketplace ads Age: 16-50 Geo: UAE only Gender: Open for all Marital status: Open for all
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Facebook Wall Post
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Campaign Results:-
5 million ad impressions
Fans via Facebook ads = 8599
Fan base as on 21st Feb = 28500
Fan base as on 7th Feb =18099
Total increase in fan base = 10401
Organic fans acquired = 1802
No. of contest entries as on 21st Feb = 4942
Most popular product = Samsung Galaxy Note 2 with1570 entries
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Thank You