jackys valentines case study gozoop
TRANSCRIPT
Brand: Jackys ElectronicsCase Study: Valentine’s Wish and Win Contest
From 7thth – 21st February 2013
Jackys wanted to leverage this Valentine’s season to increase the fan base and
generate more leads
They had partnered with Samsung for a Valentine’s special contest
An application was designed considering that Valentine’s Day is a time when people
spread love by sharing gifts
Gozoop came up with a concept where fans can wish and win any samsung product
from a pre-set list of top Samsung products
A Facebook application was created which enabled fans to add a product to their
wish list and invite 3 friends to participate
At a back-end admin panel, all the data was captured
Overview
Objectives Increase fan base Generate leads Understand which is the most popular Samsung product
Promotional Avenues
Facebook wall posts Facebook ads
Objectives and Promotional Avenues
Fan Gate
Flow of the Application
Start page
Fans click enter to visit main app
page where they can see all the
products
Flow of the Application
Main Page
The gifts were laid across randomly in the layout
Each participant could select any 1 product
The participant would then see a pop-up which
confirmed the selection
After that they would have to click on Continue
and proceed to the final page
Flow of the Application
Final Page
Here all the details were captured
To complete participation, they had to
invite 3 of their friends
Once submission was complete an auto
wall post was posted on participant’s wall
Flow of the Application
Auto wall post
The auto wall post appears on
fans’ friends newsfeed
This helped in increasing organic
fan base
Flow of the Application
Facebook Ads
Facebook Marketplace ads Age: 16-50 Geo: UAE only Gender: Open for all Marital status: Open for all
Facebook Wall Post
Campaign Results:-
5 million ad impressions
Fans via Facebook ads = 8599
Fan base as on 21st Feb = 28500
Fan base as on 7th Feb =18099
Total increase in fan base = 10401
Organic fans acquired = 1802
No. of contest entries as on 21st Feb = 4942
Most popular product = Samsung Galaxy Note 2 with1570 entries
Thank You