jacksonville symphony strategic plan

Strategic Plan 2011-2014Strategic Plan 2011-2014

J a x S y m p h o n y . o r g

ARTISTIC QUALITY

EDUCATION

PATRON PARTNERSHIPS

ORGANIZATIONALCULTURE

Presented by:Board of Directors, Musicians, Staff and Planning Committee

STRATEGIC IMPERATIVESKey imperatives have been identified to address the current challengesand to position the Jacksonville Symphony Orchestra to achieve itsambitious goals.

ARTISTIC QUALITYGoal

Create relevant programs of the highest quality,in the spirit of audience engagement and

community collaboration.

EDUCATIONGoal

Infuse education in all that we do to deepenthe experience with music and steward a

passion that fosters a lifelong love of music.

PATRON PARTNERSHIPSFUND DEVELOPMENT .

AUDIENCE DEVELOPMENT .Goal

Build strong, multi-faceted relationshipswith patrons to ensure diverse, long-term

and sustainable philanthropy andconcert attendance.

ORGANIZATIONAL CULTUREGoal

Evolve into an organization with a shared senseof pride, accountability and responsibility byall members that allows us to build new andstronger relationships with the community.

MISSION:To create experiences that enrich the human spirit and inspire a lifelonglove of music.

VISION:The Jacksonville Symphony Orchestra is a vibrant organization recognizedregionally and nationally for our artistic excellence and innovative programsin education, audience engagement, and community collaboration.

VALUES:We believe that music has the power to transform lives.We believe in being patron-centered.We believe in the highest artistic and professionals standards and havea passion for excellence.

We believe in the combination of individual accountability and teamwork toachieve common goals.

We believe in embracing innovation while respecting the traditions of ourorganization and musical heritage.

We believe that our programs should be broadly accessible, serving ourdiverse community.

We believe that sound fiscal planning and positive financial results arecritical to our success.

CONTACT US:Phone: 904.354.5479Email: [email protected]: www.JaxSymphony.orgMail: 300 Water Street, Suite 200, Jacksonville, FL 32202Robert E. Jacoby Symphony Hall | Times-Union Center for the Performing Arts

Friends to friends.Jacksonville Symphony Orchestra and

Follow along @JaxSymphony

Dear Patrons:

On behalf of the Jacksonville Symphony Orchestra, it is an honor topresent to you a transformational strategic plan. This initial processbegan in 2010, and is being implemented now through the 2013-2014 season.

Musicians, board, staff, volunteers, patrons and community membersparticipated with equal voice and a collaborative spirit. This processwas essential in understanding how the Jacksonville SymphonyOrchestra is perceived by various constituencies. At the heart of thisprocess were important questions of what the Orchestra’s mission,vision and values should be for the future, and how to make theJacksonville Symphony an even more relevant community asset.

From this process, a new mission statement was created: To createexperiences that enrich the human spirit and inspire a lifelong loveof music.

The Jacksonville Symphony must navigate through many challengesin the years ahead. To thrive artistically while maintaining financialequilibrium is one of the foremost challenges. Of equal importance isthe mandate to be relevant in an era of constant change, focused onpatron relationships and community needs.

Implementing this Strategic Plan requires the same collaborativeeffort utilized in the initial process. The Jacksonville Symphonyappreciates your trust and support and we invite you to learn moreabout our strategic vision in this brochure. We look forward toworking with you – and for you – to ensure that the JacksonvilleSymphony Orchestra continues to shine as a beacon forNortheast Florida.

Sincerely,

Stacy RidenourExecutive Director

STRATEGIC IMPERATIVESBroad, expected outcome statements have been defined for the Jacksonville Symphony Orchestra to guide its strategic process.

ARTISTIC QUALITYExpected Outcomes• Program innovative, diverse and dynamic concerts.• Adopt best practices and protocol from otherorchestras.• Attract memorable soloists.• Produce performance and educationalopportunities for chamber ensemble concertsin community venues.• Explore additional performance opportunitiesfor the Jacksonville Symphony Chorus.

EDUCATIONExpected Outcomes• Engage and inspire concert audiencethrough educational pre- and post-concertactivities, luncheons, podcasts, programnotes and other media.• Amplify collaborative efforts with localmusic programs and the school systemsof Duval and surrounding counties.announcements and symphony events.• Increase educational offerings through theJacksonville Symphony Youth Orchestra,after-school enrichment programs andearly childhood learning.• Employ an expanded educational roleof program book, website, stage announce-ments and symphony events.

ORGANIZATIONAL CULTUREExpected Outcomes• Deepen connections between musicians,patrons, volunteers and staff.• Expand stakeholder roles in governance.• Advance a shared sense of pride,accountability and responsibility.• Bridge meaningful community connectionswith all stakeholders.• Nurture a culture that emphasizeseffectiveness and results.• Integrate marketing and developmentstaff structure.• Coordinate strategic messaging andinstitutional brand of excellence.

PATRON PARTNERSHIPSFUND DEVELOPMENT –

AUDIENCE DEVELOPMENTExpected Outcomes• Embed an understanding of who our patrons are –subscribers, donors, volunteers, advocates –and steward those relationship as a whole.• Conduct patron relationships with integrityand respect.• Accompany patrons along a progressiverelationship with the organization.• Maximize earned and contributed revenueopportunities in all activities.• Increase subscriber retention and expandsubscriber base.• Create campaigns and programs that embracepatrons outside of Jacksonville.



ARTISTIC QUALITY

EDUCATION

PATRON PARTNERSHIPS







EDUCATIONGoal



















Dear Patrons:

On behalf of the Jacksonville Symphony Orchestra, it is an honor topresent to you a transformational strategic plan. This initial processbegan in 2010, and is being implemented now through the 2013-2014 season.

Musicians, board, staff, volunteers, patrons and community membersparticipated with equal voice and a collaborative spirit. This processwas essential in understanding how the Jacksonville SymphonyOrchestra is perceived by various constituencies. At the heart of thisprocess were important questions of what the Orchestra’s mission,vision and values should be for the future, and how to make theJacksonville Symphony an even more relevant community asset.

From this process, a new mission statement was created: To createexperiences that enrich the human spirit and inspire a lifelong loveof music.

The Jacksonville Symphony must navigate through many challengesin the years ahead. To thrive artistically while maintaining financialequilibrium is one of the foremost challenges. Of equal importance isthe mandate to be relevant in an era of constant change, focused onpatron relationships and community needs.

Implementing this Strategic Plan requires the same collaborativeeffort utilized in the initial process. The Jacksonville Symphonyappreciates your trust and support and we invite you to learn moreabout our strategic vision in this brochure. We look forward toworking with you – and for you – to ensure that the JacksonvilleSymphony Orchestra continues to shine as a beacon forNortheast Florida.

Sincerely,

Stacy RidenourExecutive Director

STRATEGIC IMPERATIVESBroad, expected outcome statements have been defined for the Jacksonville Symphony Orchestra to guide its strategic process.

ARTISTIC QUALITYExpected Outcomes• Program innovative, diverse and dynamic concerts.• Adopt best practices and protocol from otherorchestras.• Attract memorable soloists.• Produce performance and educationalopportunities for chamber ensemble concertsin community venues.• Explore additional performance opportunitiesfor the Jacksonville Symphony Chorus.

EDUCATIONExpected Outcomes• Engage and inspire concert audiencethrough educational pre- and post-concertactivities, luncheons, podcasts, programnotes and other media.• Amplify collaborative efforts with localmusic programs and the school systemsof Duval and surrounding counties.announcements and symphony events.• Increase educational offerings through theJacksonville Symphony Youth Orchestra,after-school enrichment programs andearly childhood learning.• Employ an expanded educational roleof program book, website, stage announce-ments and symphony events.

ORGANIZATIONAL CULTUREExpected Outcomes• Deepen connections between musicians,patrons, volunteers and staff.• Expand stakeholder roles in governance.• Advance a shared sense of pride,accountability and responsibility.• Bridge meaningful community connectionswith all stakeholders.• Nurture a culture that emphasizeseffectiveness and results.• Integrate marketing and developmentstaff structure.• Coordinate strategic messaging andinstitutional brand of excellence.

PATRON PARTNERSHIPSFUND DEVELOPMENT –

AUDIENCE DEVELOPMENTExpected Outcomes• Embed an understanding of who our patrons are –subscribers, donors, volunteers, advocates –and steward those relationship as a whole.• Conduct patron relationships with integrityand respect.• Accompany patrons along a progressiverelationship with the organization.• Maximize earned and contributed revenueopportunities in all activities.• Increase subscriber retention and expandsubscriber base.• Create campaigns and programs that embracepatrons outside of Jacksonville.



ARTISTIC QUALITY

EDUCATION

PATRON PARTNERSHIPS







EDUCATIONGoal



















jacksonville symphony strategic plan

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