Jacksonville’s Core Based Statistical Area includes Baker, Clay, Duval, Nassau and St. Johns Counties.

Population 1.37 million - 41st in nation•2012 Nielsen Claritas

Population Growth 4.16% increase 2012-2017•2012 Nielsen Claritas

Number of Households 537,534 - 41st in nation•2012 Nielsen Claritas

Median Age 36.4 men• 39.1 women• One of the youngest major cities in Florida•2012 Nielsen Claritas

Florida Times-Union Circulation 106,014 Monday - Friday• 158,490 Sunday•ABC Audit, June 2011

Average Effective Buying Income $52,281•2012 Nielsen Claritas

Automotive Parts New/Used $110 million - 48th in nation•2012 Nielsen Claritas

Ports of Choice 2nd to NY/NJ for foreign car ports•Jacksonville Port Authority

Total Retail Sales $24.8 billion - 43rd in nation•2012 Nielsen Claritas

Median Household Income $61,860•money.cnn.com, 2012

Households with Disposable Income $150,000+

31,826 - 50th in nation•2012 Nielsen Claritas

Military Bases Naval Air Station Jacksonville• - Total Payroll: $915 million Naval Station Mayport • - Total Payroll: $629 million Naval Submarine Base Kings Bay, Georgia •- Total Payroll: $449 millionRegional Shareholders Report, U.S. Navy SE

Headquarters and Major Employers Acosta Sales• Armor Holdings, Inc• Blue Cross Blue Shield of Florida• Body Shops of America• Crowley Liner Services• CSX Corporation • Fidelity National Finance, Inc.• Gate Petroleum• Haskell Company• Landstar Systems, Inc.• Prudential• Rayonier• Ring Power• Stein Mart • Venus Swimwear• Winn-Dixie Stores•

Sports Jacksonville Jaguars • Gator Bowl• Georgia-Florida Game• The Players Championship • Jacksonville Suns AA Baseball• PGA Hall of Fame• World Golf Village •

Market Research Dept. 11TUM2780

Jacksonville Facts

*RTZ: Retail Trade Zone

***City Zone Total includes Duval, northeast Clay County, Baker, and northern St. Johns County.

Source: Audit Bureau of Circulation, Audit Report. The Florida Times-Union, Average Paid Circulation, 12 months, ending June 30, 2012.

*Readership: Scarborough 2013/R2, DMA

TotalCirculation

TotalReadership:

FTU Readers(per copy)

Daily 96,968 245,606 2.5

Sunday 155,087 426,839 2.7

Readership is based on readers per copy (RPC). The industry standard for RPC are 2.4 daily

and 2.5 Sunday. RPC is determined by dividing readership by circulation

County Sunday Circulation Daily Circulation

Baker 1,152 637

Clay 17,880 9,824

Duval 83,724 52,551

Nassau 7,296 4,201

St. Johns 16,635 10,346

Total for CBSA 126,687 77,559

CBSA 126,687 77,559

Bradford 297 196

Camden, GA 3,018 1,318

Charlton, GA 353 175

Total for RTZ 130,355 79,248

RTZ 130,355 79,248

Columbia 917 623

Putnam 2,482 1,363

Union 313 155

Brantley, GA 468 118

Glynn, GA 3,215 1,371

Pierce, GA 668 322

Ware, GA 1,428 480

Total for DMA 139,846 83,680

Total Outside DMA 4,698 2,134

Digital Edition 10,543 11,154

Grand Total 155,087 96,968

City Zone Total** 106,153 66,025

Radio reach is based on cume listeners M-F Morning Drive Time, (6-10am) for leading morning station – WEJZ am-fm. Television is based on cume viewership prime time, (8-11pm) for WTEV

(CBS), the leading prime time station.

INA Integrated Newspaper Audience: Combined print and online is unduplicated reach of 7-day newspaper readers and 7-day online visitors. Source:

Scarborough 2013/R2, CBSA

0%

15%

30%

45%

60%

Top Morning

Drive Radio

Station Cume

Top Prime Time

TV Station Cume

Jacksonville.com

7-Day

Sun Times-Union Daily 5-Day

Reach

7-Issue Cume INA

CBSA - Core Based Statistical Area

Total Adults

Daily Readers

Sunday Readers

7-issue Readers

Jacksonville.com 30-day Visitors

TU INAReaders

Men 497,632 110,039 190,679 234,561 126,622 269,684

Women 539,490 125,485 216,860 266,307 127,950 299,421

Married 565,375 132,767 236,946 284,612 143,726 318,541

Single/Div/Sep 471,747 102,757 170,593 216,256 110,846 250,384

Employed full time 443,317 89,462 159,166 212,407 143,681 253,574

Own residence 739,107 177,891 308,015 368,935 197,084 420,474

18-34 310,800 38,318 98,681 121,059 82,909 144,122

35-54 385,668 74,922 138,685 182,417 122,165 215,652

55 & older 340,654 122,284 170,173 197,392 49,498 209,151

$35,000-$49,999 197,819 48,580 75,465 90,875 26,279 98,575

$50,000-$74,999 223,464 42,842 95,960 155,400 56,612 127,715

$75,000 or more 332,351 84,683 137,031 173,564 126,712 212,631

High School 359,572 82,133 161,677 184,153 63,986 202,436

Some College 338,725 84,574 124,209 169,404 95,579 189,609

College Grad. 249,178 63,886 99,275 119,582 82,714 144,480

TOTAL 1,037,122 235,524 407,539 500,868 254,572 568,925

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Source: Scarborough 2012/R2 CBSA

CBSA: 5 Florida Counties: Baker, Clay, Duval, Nassau, and St. Johns Counties

Total Adults

Daily Reach

Sunday Reach

7-issue Reach

Jacksonville.com 30-day Reach

TU INAReach

Men 497,632 22.1% 38.3% 47.1% 25.4% 54.2%

Women 539,490 23.3% 40.2% 49.4% 23.7% 55.5%

Married 565,375 23.5% 41.9% 50.3% 25.4% 56.3%

Single/Div/Sep 471,747 21.8% 36.2% 45.8% 23.5% 53.1%

Employed full time 443,317 20.2% 35.9% 47.9% 32.4% 57.2%

Own residence 739,107 24.1% 41.7% 49.9% 26.7% 56.9%

18-34 310,800 12.3% 31.8% 39.0% 26.7% 46.4%

35-54 385,668 19.4% 36.0% 47.3% 37.1% 55.9%

55 & older 340,654 35.9% 50.0% 57.9% 14.5% 61.4%

$35,000-$49,999 197,819 24.6% 38.1% 45.9% 13.3% 49.8%

$50,000-$74,999 223,464 19.2% 42.9% 51.6% 25.3% 57.2%

$75,000 or more 332,351 25.5% 41.2% 52.2% 38.1% 64.0%

High School 359,572 22.8% 45.0% 51.2% 17.8% 56.3%

Some College 338,725 25.0% 36.7% 50.0% 28.2% 56.0%

College Grad. 249,178 25.6% 39.8% 48.0% 33.2% 58.0%

TOTAL 1,037,122 22.7% 39.9% 48.3% 24.5% 54.9%

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Reader Demographics

Market Research Dept.11TUM2780

CBSA

DMA: 15 Counties: Baker, Bradford, Clay, Columbia, Duval, Nassau, Putnam, St. Johns, & Union in Florida; Brantley, Camden, Charlton, Glynn, Pierce & Ware in Georgia.DMA - Designated Market Area

Total Adults

Daily Readers

Sunday Readers

7-issue Readers

Jacksonville.com 30-day Visitors

TU INAReaders

Men 654,373 117,313 211,073 259,123 127,676 294,415

Women 693,453 137,481 241,646 297,917 133,031 331,506

Married 703,756 141,712 266,571 318,362 145,900 352,291

Single/Div/Sep 644,070 113,082 186,148 238,678 114,807 273,630

Employed full time 538,165 98,220 173,387 231,151 144,888 272,973

Own residence 952,220 192,942 343,435 414,498 200,272 466,861

18-34 402,705 38,318 106,920 130,431 85,344 153,494

35-54 491,669 83,676 149,722 197,977 122,387 231,212

55 & older 453,452 132,800 196,077 228,632 52,976 241,215

$35,000-$49,999 262,728 52,077 81,397 100,161 27,882 108,516

$50,000-$74,999 260,827 46,037 100,608 123,503 56,882 135,818

$75,000 or more 403,394 91,694 151,554 191,262 127,597 230,329

High School 499,993 89,191 178,830 203,051 66,482 221,989

Some College 424,308 92,797 143,877 196,130 97,549 216,335

College Grad. 293,092 66,734 104,161 126,657 84,383 151,724

TOTAL 1,347,823 254,794 452,719 557,040 260,707 625,921

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Source: Scarborough 2012/R2 DMA

Total Adults

Daily Reach

Sunday Reach

7-issue Reach

Jacksonville.com 30-day Reach

TU INAReach

Men 654,373 17.9% 32.3% 39.6% 19.5% 45.0%

Women 693,453 19.8% 34.8% 43.0% 19.2% 47.8%

Married 703,756 20.1% 37.9% 45.2% 20.7% 50.1%

Single/Div/Sep 644,070 17.6% 28.9% 37.1% 17.8% 42.5%

Employed full time 538,165 18.3% 32.2% 43.0% 26.9% 50.7%

Own residence 952,220 20.3% 36.1% 43.5% 21.0% 49.0%

18-34 402,705 9.5% 26.6% 32.4% 21.2% 38.1%

35-54 491,669 17.0% 30.5% 40.3% 24.9% 47.0%

55 & older 453,452 29.3% 43.2% 50.4% 11.7% 53.2%

$35,000-$49,999 262,728 19.8% 31.0% 38.1% 10.6% 41.3%

$50,000-$74,999 260,827 17.7% 38.6% 47.4% 21.8% 52.1%

$75,000 or more 403,394 22.7% 37.6% 47.4% 31.6% 57.1%

High School 499,993 17.8% 35.8% 40.6% 13.3% 44.4%

Some College 424,308 21.9% 33.9% 46.2% 23.0% 51.0%

College Grad. 293,092 22.8% 35.5% 43.2% 28.8% 51.8%

TOTAL 1,347,826 18.9% 33.6% 41.3% 19.3% 46.4%

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Reader Demographics

Market Research Dept.11TUM2780

DMA

Sections Sun Mon Tue Wed Thu Fri Sat

Lifestyle

Life gardening, features, travel (Sunday)

X X X X

H Health + Fitness X

Taste X

Jack entertainment, movie listings, First Coast Dining

X

Primetime* X

Business

Money X X X X X X

Community News

Shorelines X

Special Sections

Jobs X

Career Times X

homes X

Drive X

Insight appears in section A

X

Parade X

Mechanical Requirements andMajor Sections of The Florida Times-Union

Advertising Dimensions for 44-inch WebOrder all ads by column width and depth (depth in ¼” increments)

Columns Inches

1 Col. 1.5556

2 Col. 3.2778

3 Col. 5.0

4 Col. 6.7222

5 Col. 8.444

6 Col. 10.1667

Major Sections of The Florida Times-Union

Market Research Dept. 11TUM2780

ROP and CLASSIFIED(6 Col. X 21.5” deep)

Columns Inches

Broadsheet13 col. x 21.5” deep

21.25” x 21.5”

Tabloid13 col. x 10” deep

21.25” x 10”

DOUBLE TRUCKROP and CLASSIFIED

* First Wednesday of the month in the H Health+Fitness section