RESUME -1-

LEARN MORE AT JACKPATTON.ME/IPFW-RESULTS

94k+ leadsannual 64% lead growth

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IPFW Marketing Yield

Marketing Leads Cost Per Lead Marketing Cost Per Applicant

89% cost reduction

• Increased agency revenue by double-digit point growth • Built and led new services with dedicated team• Introduced first multi-channel and content marketing client campaigns• Employed innovative methods to understand consumer insights• Led rebranding effort that helped small, privately-held firm through acquisition

LEARN MORE ATJACKPATTON.ME/BMDG-RESULTS

K E Y R E S U LT S

As a marketing strategist, I have led agency and internal marketing teams that serve small, privately-held businesses, publicly-traded companies, start-ups, and state-funded organizations. I use strategy and focus to deliver results, and my mission is to create access to information and measurable demand.

• Create demand for offerings• Lead teams that deliver results• Turn challenges into opportunities• Thrive on change• Drive transformative efforts• INTJ Myers-Briggs Type Indicator

AT A GLANCE

• Focus• Significance• Deliberative• Responsibility• Competition

STRENGTHSFINDER

• Disruptor• Determination• Delegator• Risk• Style: activation

ENTREPRENEURIAL PROFILE

EXPERIENCE

• Marketing leadership functions, including strategy, brand management, advertising, research, and departmental oversight

• Strategic and integrated marketing communications through branding,direct mail, inbound, advertising, experiential, and analytics practices

• Traditional and digital advertising, including broadcast, out-of-home, SEM, and digital display with geo- and re-targeting

• Primary and secondary customer acquisition strategies • Executive leadership relationship management and account development • Project management with 12+ team members and six-figure budgets • Enterprise web CMS, e-commerce, social media, and analytics leadership• Qualitative, quantitative, and mixed methods research mangement• Business planning, sales forecasting, budgeting, and contract negotiations• Kiosk and experiential marketing campaign development and support• Second Wind Certified Agency Operations Manager (2008) and HubSpot Inbound Certification (2016)• DMA Certified Marketing Professional (in process)

MARKETING STRATEGIST

JACK PATTONjack @ niccllc.net | 260.602.0531

w w w. j a c k p a t t o n . m e

EDUCATION

Master of Business Administration Indiana University (Fort Wayne, IN)

Master of Music Northwestern University (Evanston, IL)

Bachelor of Fine Arts New School University (New York, NY)

S C O P E O F R E S P O N S I B I L I T Y

enterprise web CMS,

INDIANA UNIVERSITY–PURDUE UNIVERSITY FORT WAYNE (IPFW)

• Marketing Communications and College TV departments

• 20 full-time employees and 25+ students

• Combined $1M+ annual operating budgets

• Vendor relationship management

• Delivery of over 1.2k projects per year

• Strategy, research, brand management, trademark licensing, advertising (traditional and digital), social media, graphic design, editorial, photography, client services,

BRITTON MARKETING & DESIGN GROUP

• Built new services and led dedicated team

• Strategy, research, web/e-commerce, and social media services

IPFW

Peg Perego

Vera Bradley

Colwell Colour

cinda b

Mariposa

AA Importing

Northern Indiana LAKES Magazine

ACRES Land Trust

DeGroff Aviation

XL Specialist Percussion

SELECT CLIENTS

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Digital Music Media, Inc. CEO and Founder (2005–2007)

Freelance Marketing Consultant (1996–2007)

Northwestern University Graduate Assistant (2003-2004)

Professional Musician Performer, Recording Artist (1996-2004)

POSITIONSExecutive Director of Marketing Communications,Chief Marketing Officer (2014 — present)

Indiana UniversityPurdue UniversityFort Wayne (IPFW) Director of Marketing (2011 — 2014)

Director of Marketing Services (2007–2011)Britton Marketing & Design Group

Account Management Specialist (2004)Graphics Management(RR Donnelley subsidiary)

J A C K P A T T O N R E S U M E