8/13/2019 Jack Baird Action Plan

1/2

Music Video Action Plan

Date Tasks Outcome

15/9/13 Action plan Outline and time line of when everything in this list will be

completed and post to blog (share this outline with pupils).

22/9/13 Research music theory Analysis of Goodwin Music Video,and, Barthes Hermeneuticand Proairetic codes.

29/9/13 Questionnaire and copyright letter Letter sent to song artist trying to get copyright permission to

use the song as a backing track or our music video..

6/10/13 Representation in music videos Analysis of representation in music videos. Laura Mulveys

Male Gaze theory. Influence on own music video.

13/10/13 Analysis of 3 music videos EminemSurvival DrakeHold on, were going home Wilkinson - Afterglow

20/10/13 Analysis of 3-5 digipak. Analyse existing digipaks.

27/10/13 Analysis of 3-5 posters. Analyse existing music posters.

3/11/13 Target Audience PowerPoint presentation looking at our preferred targetaudience in terms of demographics and psychographics.

10/11/13 Storyboard and Shot list Basic shot list of key scenes. Micro storyboard of every shot of

the music video.

17/11/13 Actor/crew list, Prop List, Equipment

list and location List and shooting

schedule

Scheduled to be handed out to the actors and crew members.

Re-drafts and revision may be needed in the future.

24/11/13 Mise en scene Plan mise-en-scene details (Costumes, settings, lighting,

framing etc.) based on the shot list and the storyboard.

1/12/13 Focus Group Target audience feedback, issues raised, action required.

8/12/13 Sales Pitch Create a sales pitch aimed towards teachers or pupils

justifying the decisions made for the music video.6/1/14 Raw footage filming Including:

Uploads of each draft.

Video/audio diaries.

Progress, problems and adjustments.

Shooting (and re-shooting) schedule

updates/changes.

Filming updates & choices.

Focus group consultation.

Intertextuality.

Theory influences on filming.

Target audience influences on filming.

Mise-en-scene influences on filming.

Representation influences on filming.

17/1/14 1st

Draft

24/1/14 2nd

Draft

31/1/14 3rd

Draft

7/2/14 Final Draft

14/2/14 Digipak 1st

Draft Progress, target audience, mise-en-scene, representation.

21/2/14 Digipak 2nd

Draft Progress, target audience, mise-en-scene, representation.

28/2/14 Digipak 3rd

Draft Progress, target audience, mise-en-scene, representation.

4/3/14 Poster 1st

Draft Progress, target audience, mise-en-scene, representation.

8/13/2019 Jack Baird Action Plan

2/2