ja be entrepreneurial ™ entrepreneurship education forum norfolk, virginia november 9, 2009 john...
TRANSCRIPT
JA Be Entrepreneurial™
Entrepreneurship Education ForumNorfolk, Virginia
November 9, 2009
John Box
Senior Vice President, Education
JA Worldwide®
JA Be Entrepreneurial™
Office of Justice Programs U.S. Department of Justice
JA Be Entrepreneurial™
Program Basics
• Designed for high school students.• Seven, 45 minute, volunteer-led sessions.• Additional Resources including:
• Supplemental lessons• On-Your-Own Activities for students• Podcasts• Business Plan Challenge
JA Be Entrepreneurial™
Program Goal
By developing the essential componentsof a business plan, JA Be Entrepreneurial challenges students to start creating a functional business plan while still inhigh school.
JA Be Entrepreneurial™
Program Objectives
Following participation in the program, students will be able to:
• Recognize characteristics and practices of successful entrepreneurs.
• Evaluate an entrepreneurial idea based on product, customer, and competitive-advantage criteria.
• Demonstrate business-planning skills for venture start-up, marketing, financing, management, and ethical decision-making.
JA Be Entrepreneurial™
Session One Overview
Introduction to Entrepreneurship
Students are introduced to the elements of successful business start-ups, myths and facts about entrepreneurship, and early product development.
JA Be Entrepreneurial™
Session Two Overview
What’s My Business?
Students continue to develop their product or service idea by analyzing various sources of successful entrepreneurial ventures, culminating in their selection of a product or service as the basis of their business plan.
JA Be Entrepreneurial™
Session Three Overview
Who’s My Customer?
Students examine how market needs and demographics contribute to successful entrepreneurial ventures.
JA Be Entrepreneurial™
Session Four Overview
What’s My Advantage?
Students learn the importance of intentionally selecting and applying competitive advantages to an entrepreneurial venture.
JA Be Entrepreneurial™
Session Five Overview
Competitive Advantages
Students apply competitive advantages to entrepreneurial ventures.
JA Be Entrepreneurial™
Session Six Overview
Ethics Are Good For Business
Students learn to anticipate ethical dilemmas and consider consequences in making ethical business decisions.
JA Be Entrepreneurial™
JA Be Entrepreneurial™
Session Seven Overview
The Business Plan
Students apply the six elements of successful start-ups to their products and services.
JA Be Entrepreneurial™
JA Be Entrepreneurial™
Downloadable Resources
On the JA Be Entrepreneurial program page at ja.org, the following are downloadable:
1.Four, full-length supplemental sessions related to entrepreneurship, following business
start-up.
2.Podcasts, highlighting real entrepreneurs and successful start-up decisions.
3.Practical and motivational On Your Own activities.
JA Be Entrepreneurial™
The Business Plan Challenge
The Business Plan Challenge is designed to assist young entrepreneurs bridge the gap between business planning and actual start-up, through a business plan competition culminating in an entrepreneurial expert panel.
Thank you!