PROJE

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MY PROJECTTo create an online portfolio to

showcase my work through Wordpress

Goals: • Showcase my up-to-date journalistic

work• Finally utilize my purchased domain:

www.therachelp.com • Attract potential employers

RATIONALE• Significance: viewers can see my

skills, style, etc• Audience: potential employers• Why we need it: to get me hired!

CONTENTSections:•Home – about me, menu of pages•Articles I’ve written• Previous multimedia work•Resume (with PDF version)•Blog – to share experiences, projects, etc•Contact information

The main feature will be my previous journalistic work

MULTIMEDIA• Photo galleries• Interactive resume• Twitter feed sidebar• Search bar• Social media link badges• More?

FINISHED PRODUCT

FINISHED PRODUCT

MARKETING STRATEGY

• Feedback: share website with colleagues, friends and family•Receive feedback and critiques•Update website based on viewer comments

• Marketing and Promotion• Facebook• Twitter• Email•Word of Mouth

MARKETING AND PROMOTION STRATEGIES• Twitter• Tweets announcing website launch• Tweets asking for website feedback• Add website link to my Twitter profile

• Facebook• Public post to all friends to view my website• Private messages to select friends• Add website link to my Facebook profile

• Email• Include website link in my email signature• Send to professional contacts for critique and for them to

forward topotentially interested parties

TWITTER

FACEBOOK

EMAIL

ANALYSIS

• Feedback from viewers• Editing content, layout, etc• Utilizing critiques and suggestions

• Google Analytics• Tracking statistics and improvements

RESULTS

RESULTS

THANK YOU!