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CONTENTS

PARTICULARS PAGE NO.

Certificate i

Declaration ii

Acknowledgement iii 

Contents iv

List of Tables v

List of charts vii

Contents(iv) CHAPTERS PAGE NO.

I INTRODUCTION AND DESIGN OF THE STUDY

II REVIEW OF LITERATURE

III OPINION ON INSURANCE SERVICES

IV ANALYSIS ON FACTORS INFLUENCING LEVEL

OF LIFE INSURANCE BUYING BEHAVIOURS

V SUMMARY OF FINDINGS SUGGESTIONS AND

CONCLUSTION

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BIBLIOGRAPHY

APPENDIX

Chapter I

Introduction and Design of the study

1.2- Significance of the study

1.3- Statement of the problem 

1.4 Objectives of the study

1.5 Scope of the study

1.6 Hypotheses

1.7 Methodology

1.8 Data collection

Primary Data

Secondary Data

1.9 Sampling Technique

1.10 Construction and pre - Testing of questionnaire

1.11 Field work and collection of data

1.12 Frame work of analysis

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1.13 limitation of the study

1.14 chapter scheme

1.15 Company profile of LIC

1.16 About LIC

CHAPTER II

Review of Literature

References

CHAPTER III

Introduction

Table 3.1

Chart 3.1

Intrepretation/Interference

Weighted Average method Table

Interpretation

CHAPTER IV

Chi-square Table 4.1

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Interpretation

CHAPTER V

Summary of finding Suggestion and Conclusion

Bibliography

Appendix

Prof.M.Raguraman,M.Com.,M.Phil.,MIM.,DLL.,

Asst.Professor

Department of Commerce

Sacred Heart College (Autonomous)

Tirupattur,vellore Dt. 635 601

CERTIFICATE

This is to certify that the Dissertation entitled A STUDY ON LIFE INSURANCE

BUYING BEHAVIOURS OF LIC POLICY HOLDER IN TIRUPATTUR TOWN Submitted

by J.JEEVITHA (REG.NO.BR10106) in partial fulfillment of the requirements for the

award of the degree of MASTER OF PHILOSOPHY IN COMMERCE to Thiruvalluvar

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university through sacred Heart College,Tirupattur was carried out by her under

my guidance and supervision during the academic year 2010 to 2011 and that the

Dissertation or any part there of has not been submitted elsewhere for any other

Degree, Diploma fellowship or other similar titles.

Place: Tirupattur

Date 

(Prof. M.RAGURAMAN)

Guide

Head of the Department of commerce

J.JEEVITHA

Department of Commerce

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Sacred Heart College (Autonomous)

Tirupattur 635 601

Vellore Dt.,

DECLARATION

I hereby declare that the Dissertation for the degree of Master of Philosophy in

Commerce on A STUDY ON LIFE INSURANCE BUYING BEHAVIOURS OF LIC POLICY

HOLDER IN TIRUPATTUR TOWN is my original research work and no part of this

dissertation has been submitted for the award of any other degree, Diploma

fellowship or other similar titles.

Place :

Date : Signature of the candidate

J JEEVITHA

Reg.No. :BR10106