j & j organic confections
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J & J Organic Confections. Julia Mansfield & Jodeci Oquendo Grade: 11th Age: 16. Mission Statement. Mission Statement - PowerPoint PPT PresentationTRANSCRIPT
J & JOrganic Confections
Julia Mansfield & Jodeci Oquendo Grade: 11th
Age: 16
Mission Statement Mission Statement
Health is becoming a great priority to the American culture. With J & J Organic Confections health will no longer be an issue. With our sweets you can indulge yourself without a worry.
Opportunity Organic ingredients are very healthier and don’t contain
harmful added preservatives. By purchasing our product we assure you a delicious
healthy treat that will satisfy your cravings.
Business ProfileManufacturing & Service
J & J Organic Confections is a retail business.
Legal Structure Limited Liability Company We selected this legal structure because there are
simple operating equipment requirements, and there are greater liability protection for the business owner.
Qualifications We’re qualified to run this business
because:Determined to make healthy treats
Experience in organic baking
Has taken Entrepreneurship and Marketing class
Knowledgeable target market
Market AnalysisIndustry Name Catering Services
Industry Size $7 Billion
Total Population
Hartford County
Target Market
Health conscious people, Athletes,
Individuals with weight problems and Diabetics
of all ages with a household average of
$1,400 or greaterPotential Market
75% of our target market would be willing to try
organic treats.
3,574,097
956,374
2,757,082
Total Population
Target Market
Potential Market
7
Target Market Segment Demographics
Health conscious individuals Athletes individuals with weight problems Diabetics of all ages. With
household incomes of $1,400 Geographic's
Hartford County with the potential market size being 956,374.
Psychographics Individuals with fast paces
lives that don’t have time to eat healthy and want to enjoy a dessert without gaining weight.
Buying Patterns The purchase pattern we look
for are for our customers to come in at least twice a month willing to purchase 2-4 items.
Competitive Advantage
J & J Organic Confections
Stop & Shop Bakery MozzicatoFactors
$50.00
Quality of Product/Service
Price
Location
Reputation/Brands
Unique Factors/Knowledge
$30.00 $45.00
Excellent Good Excellent
Local Convenient Culture friendly
Bloomfield, CT
Hartford, CT
Italian Bakery
Birthday Cakes
Organic Bakery
Hartford, CT
Marketing Mix
People Product Place Price Promotion
• Diabetics • Athletes
• Individuals w. weight problems
• Health Conscious
Individuals of all ages
• Pre-printed napkins
• Word-of-mouth
• social networks
Hartford County
Organic desserts $45.00Competitively
priced
Promotional Mix
Publicity Facebook or Twitter and word-of-mouth $0.00
Sales Promotion
Free samples to target market and Window display $60.00
Other Pre-printed napkins $25.00
Total Monthly Promotional Expense $85.00
Promotional Expense MonthlyAmount
Cost of Materials/LaborMaterials
Material Description Cost/Total Quantity Cost per Unit
Organic Cupcake Recipe $70.56/24 $2.94
Pre-printed Napkins $25.00/1000 $.03
Pam Organic Cooking Spray $3.38/5oz $.68
Cupcake Boxes $52/200 $.26
Total Material Cost per Unit $3.91LaborLabor Cost per Hour Time (in Hours) to Make One Unit Labor Cost per Unit
$8.25 30 minutes $4.13
Total Labor Cost per Unit $4.13
COGS (per Unit) $8.04
Description of Sale: 24 Organic Vanilla Frosted Strawberry Cupcakes
Economics of One Unit
Selling Price (per Unit) $45.00
COGS (per Unit) $8.04
Delivery (per Unit) (10% of the time) $.50
Total Variable Expenses (per Unit) $8.54
Contribution Margin (per Unit) $36.46
Description of One Unit of Sale: 24 Organic Vanilla Frosted Strawberry Cupcakes
Average Monthly Fixed Expenses
Fixed Expense Average Monthly ExpenseInsurance $150.00Salaries $2,500.00Advertising $25.00Depreciation (laptop, cell phone, oven, refrigerator, utensils and van)
$788.12
Utilities (Gas, Electric, and Telephone) $700.00Rent $1,600.00
Total Average Monthly Fixed Expenses $5,732.36
Time-Management Plan Schedule for a Typical Week
Total Hours in a Week = 168
School
New Business
Free Time
0 10 20 30 40 50 60 70
41
65
62
Hours
Total Hours In A Week : 168
Monthly Sales Projections First Year
0
50
100
150
200
250
300
350
Jan Feb Mar Apr May June July Aug Sept Oct Nov Dec
Uni
ts S
old
Total Units Sold 2,841
Monthly Break-Even Units
In an average month, the company will begin to make a profit after selling units.
157
$36.46 Contribution Margin Unit
= 157 Units$5,732.36 Monthly Fixed Expenses
Projected Yearly Income Statement First Year
Selling Price per Unit $45.00
Number of Units Sold 2,841 units
Total Sales $127,845.00
Variable Expenses $24,262.14
Contribution Margin $103,582.86
Fixed Operating Expenses $68,788.32
Pre-Tax Profit $34,794.54
Taxes @ 15% $5,219.18
Net Profit $29,575.36
Start-Up InvestmentStart-Up Expenditures
Item Where Will I Buy This? Cost
DBA City of Hartford Town Hall $10.00
Refrigerated Display Cases Display Case Showcase $7,082.25
ServSafe Certification & Class Manchester Community College $175.00
3 Tables Sets Bob’s Discount Furniture $891.00
Cash Register EBay $149.95
Partnership Agreement Webber & Myers LLC $150.00
13 Piece Pots Set Macy’s $449.99
17 Piece Kitchen Utensils Macy’s $39.99
Computer Best Buy Already Own
Total Start-Up Expenditures $8,948.18
Cash Reserves
Emergency Fund $4,474.09
Reserve for Fixed Expenses bills $ 17,197.08
Total Start-Up Investment: $30,619.35
ROS & ROIROS: Return on Sales
For My Business: DollarEquivalent =
ROI: Return on Investment
For My Business: DollarEquivalent =
$29,575.36 (Annual net profit)
$127,845.00 (Annual sales) x 100 = 23%
$29,575.36 (annual net profit)
$30,619.35 (start-up investment)x 100 = 97%
$23
$97
Financing Strategy
Source Amount Debt Equity Gift
Personal Savings $10,500.00 $0.00 $0.00 $0.00
Relatives/Friends $9,620.00 $10,101.00 $0.00 $0.00
Partner $10,500.00 $.000 $0.00 $0.00
Totals $30,620.00 $10,101.00 $0.00 $0.00
Total Start-Up Investment $30,619.35
Business Responsibility & Philanthropy
Philanthropy We plan to donate 5% of our net profits to JDRF
(Juvenile Diabetes Research Foundation). We also plan to go to homeless shelters once a week
and give them desserts to have with there meals.Business Responsibility
We will incorporate this into our marketing plan by advertising our contributions on our receipts.
We will also incorporate donations into our marketing by hosting a yearly cook off to make the public aware of this foundation and ask for donations.
Business & Personal Goals
Double profits within 2 years of our business opening
Create an online website for customers to order our products
Graduate from high school Learn to make and perfect
recipes from different countries
Business Personal
• Expand our business to different locations
• Hire more experienced organic chefs
Shor
t-Ter
mLo
ng-T
erm • To run a successful family
owned business Being able to handle a fast
pace bakery
Eat Good Feel Good
Thank you for your consideration.
Website Coming Soon