KEY FEATURES CONTENTS IN BRIEF

MASS COMMUNICATION IN INDIA

Keval J. Kumar 4th EDITION

• Comprehensive and critical account of recent developments in the media industries

• Focuses on media analysis and critique, to ref lect contemporar y trends in communication theory and research

• A n e n t i r e l y n e w s e c t i o n o n ‘Te lecommunica t ions and New Information Technology’ has been introduced

1. Introduction to Communication Theory

2. The Mass Media–History, Practices, and Values

3. Journalism

4. Cinema

5. Radio

6. Television

7. The Recorded Music Industry

8. Book Publishing

9. Folk and Traditional Media

10. Advertising and Public Relations

11. Psychology and Sociology of Media Audiences

12. Mass Communication and Society: Uses, Effects, Representations

13. Mass Media, Culture and Development

14. Information Technology, Telecommunications and the Internet

15. Mass Media, Intellectual Property Rights and the Public Domain

The traditional discipline of Mass Communication now stands challenged by the rapid integration of telecommunications, computing, broadcasting and other media. An entirely new section on Mass Media, Intellectual Property Rights and the Public Domain has been introduced in this revised and updated edition. The book is compact with each section and sub-section having a list of suggested readings, and most of the books suggested are that of Indian authors.

Keval J. Kumar is the founder-director of the Resource Centre for Media Education and Research (RECMER), Pune. He is a former Professor and Director, Symbiosis Institute of Mass Communication, and a former Reader and HOD, Department of Communication and Journalism, University of Pune, where he continues to guide Ph.D. students. Earlier, he was a Senior Lecturer in Parle/Sathaye College, Bombay University, for 20 years. Prof. Kumar has a doctorate in Mass Communication from the University of Leicester (U.K.). He has participated in four international research projects and published widely in academic journals and also in a number of edited books on the discipline of Communication.

J-741 Rs.275 628p Demy ISBN 81-7224-373-1

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