MAKING MOST OF THE YEAR

It’s official: New Zealanders trust and prefer cooperative businesses. With the United Nations dedicating

2012 as the International Year of Cooperatives there has never been a better time to promote your firm

not just as a business, but as a cooperative.

INCLUDE IYC AND NZDOTCOOP BRANDING IN YOUR PUBLICATIONS & ON YOUR WEBSITE

We encourage you to raise awareness about the IYC and to promote your contribution to cooperatives in

New Zealand by including IYC and NZdotCoop branding on your newsletters, publications and

letterheads.

The brand new website at www.NewZealand2012.coop is designed to promote cooperatives and the IYC

in New Zealand. We also encourage you to include links from your websites, add this information to your

email signatures and online publications to the website at www.NewZealand2012.coop, as well as the

Association’s social media networks.

STAY IN TOUCH

If you’d like to keep up to date on the latest relevant information about cooperatives in New Zealand,

follow us on:

TWITTER www.twitter.com/NZdotCoop

FACEBOOK www.facebook.com/NZdotCoop

LINKEDIN s.coop/linkedinnzdotcoop

YOUTUBE www.youtube.com/NZdotCoop

Don’t use these social media yet? You can bookmark the pages in your browser and check them that

way.

JUNE COOPERATIVE RESEARCH CONFERENCE

This conference will feature panel sessions, seminars and training sessions tailored for cooperative

business, speakers, presentations and opportunities to network among the New Zealand business

community.

This conference is a not-to-be-missed professional development opportunity for senior cooperative

leaders and we encourage you to attend. Find out more at www.nzascm.coop.

MAKING MOST OF THE YEAR

Are you a cooperative member? There has never been a better year to tell people. Businesses are already

touting the benefits of the cooperative model, it means a lot more when a member of a cooperative tells

their community about how they benefit from being a cooperative member.

TELL PEOPLE

Why did you choose to be a member of a cooperative, and what does it mean to you? What is your

relationship like with your cooperative? Whether you blog, write for community newsletters, or speak at

your local Rotary, the UN’s International Year of Cooperatives is a great year to relate your personal

experiences with your cooperatives to members of your local community.

THROUGH THE MEDIUM OF STORYTELLING

Have you seen or heard about the viral KONY2012 video? The secret to their success lies in their

powerful storytelling – its message and story engaged and influenced ordinary people and inspired them

to take action. Tell your story or your cooperative’s story in your community.

To get a hold of this as a Word document, email us at nzca@nz.coop