© 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 1

Cisco Application Experience SolutionDeliver an Optimal Application Experience from Anywhere

Enterprise Networking IT ChallengesCisco Global IT Impact Survey, May 2013

71% are deploying more applications today than a year ago

73% applications are rolled out without IT knowledge

38% IT is brought into the planning during rollout time or a day before

78% the network is more critical to delivering applications than a year ago

41% the network is not ready for BYOD

38% the network is not ready for cloud

30% the network is not ready for DC consolidation/virtualization

APP REALITIES NETWORK CHALLENGES

Surveyed 1300+ IT Decision Makers from 13 countries

The Application Landscape Is Changing

50%of CIOs expect to operate

via the Cloud by 2015

90% of organizations

backhaul traffic through DC

6Xmore mobile data traffic by

2015, 2/3 will be video

BranchData Centers

Cloud

Cloud DC Consolidation Mobility

Applications are moving to the Data Center and Cloud

Internet Edge is moving to the Branch

Sources: Gartner 2012; Metzler Cloud Networking Report 2011; Cisco Visual Networking Index 2013;

IT ChallengesTrade-offs Within the New Application Landscape

Application Visibility and Control

• Unable to prioritize critical traffic

• Difficult to resolve issues

User Experience

Security and Cost Containment

• Reduced user productivity

• Increase in help desk calls

• Compromised performance from backhauling to DC

• Higher WAN Costs

Network IT Complexity with Overlay Appliances

Firewall Internet

Internal Resources

Corporate Network

AccessRouterWAAS

Firewall and VPN WAN Path

Control

Branch

Application Visibility and

ControlServers

AccessRouter

Firewall Internet

Internal Resources

Corporate Network

Cisco’s Approach: One Network with Unified Services

WAAS

Branch

Firewall and VPN WAN Path

Control

ServersApplication Visibility and

Control

L2-L3Transport

L4-L7Application

Services

Simplify Application

Delivery

One NetworkUNIFIED SERVICES

Routing Redefined

Cisco’s Approach: One Network with Unified Services

Control

Optimization

Security

Visibility

Routing

App Hosting

CloudConnectors

Cisco Application ExperienceOptimal Application Experience with IT Simplicity

Cloud

Data Center

Branch

Application-Centric Networking

ISR-AX

CSR1000V

ASR1000-AX

VisualizeNetwork-wide

visibility & control

OptimizeBetter Performance

for Users

SecureConsistent end-to-end

Security

Optimal Application Experience with IT Simplicity

Business Applications Run Better

50–70% bandwidth reduction

2x VDI Sessions

Faster document processing

Local application hosing

Dynamic, optimal WAN path selection

Probe-less deployment

Wired/Wireless view of 1000+ apps

Rapid root cause analysis

Simplified and scalable VPN

Comprehensive threat defense

Cloud Web Security

LOWER TCO

Network-WideVisibility and Control

Any-to-AnySecurity

Visualize Optimize Secure

Identify and Monitor 1000+ Applications NativelyAX Comes with Integrated Application Visibility and Control (AVC)

CapacityPlanning

Monitoring and Troubleshooting

L7 Classification

Performance Collection

• Integrated DPI engine (NBAR2) recognizes 1000+ applications

• In-service application signature update

• Collect traffic statistics and 50+ performance metrics

• Export information using open export protocols such as netflow-v9 and IPFIX

TopTalkers

Bandwidth

Latency

Netflow-v9IPFIX

Maximize Application PerformanceControl Application Bandwidth Usage and Selects Optimal Path

Application-aware QoS Intelligent Path Selection

• Identify 1000+ applications using NBAR2 and control bandwidth with Cisco industry leading QoS

• Limit unwanted traffic and prioritize critical applications

• Deliver critical applications over the path which can meet application performance requirement using PfR

• Automatic load share to maximize bandwidth use on available links

WAN 1

WAN 2

Stop Bittorrent and Netflix. Prioritize Salesforce.com, Oracle

BackupBackup

File Services (5MB File)

100 20 30 40 50 60 70 80 90 100 110 120 130 140 150

Time in Seconds

First Optimized with WAASFile Drag and Drop Over native WAN

Second Pass Optimized with WAAS

Email (5MB Attachment)

100 20 30 40 50 60 70 80 90 100 110 120 130 140 150

Time in Seconds

First Optimized with WAASSend and Receive Email over native WAN

Second Pass Optimized with WAAS

VDI (Citrix)

20 4 6 8 10 12 14 16 18 20 22 24 26 28 30

Time in Seconds

Launch Citrix XenDesktop with WAAS

Launch Citrix XenDesktop Over Native Citrix ICA/SSL

Site Navigation Over Native Citrix ICA/SSL

Site Navigation with WAAS

20 4 6 8 10 12 14 16 18 20 22 24 26 28 30Time in Seconds

First Optimized with WAASSharepoint File Download over Native WAN

Second Pass Optimized with WAAS

Optimize and Enhance Thousands of ApplicationsAX Includes with Cisco WAAS WAN Optimization

24xFaster

17xFaster

30xFaster

3-8xFaster

(5MB Document)

Performance Improvements with Cisco WAAS

80% improvement in response time

25% reduction in bandwidth costs

Certified by SAP for integration with the SAP NetWeaver® technology platform 7.0. 

Host Business-critical Applications Locallywith UCS E-Series Server Blades

Server Virtualization• Consolidate physical servers to

reduce costs

• Improve application uptime and failure recovery time

• Shorten time-to-deployment for new apps

Blade Form Factor• Eliminate wires, components

and save space

• Rapidly provision hardware with plug-and-play modularity

• Right-size hardware profile for the lean branch office

Network Compute Storage

Bankin a Box

Storein a Box

Clinicin a Box

Schoolin a Box

Intelligent WAN (iWAN) SolutionOptimized Connectivity over any Transport

PfR MCs

ASR1K

ASR1K

Branch

AVC-PfR,WAAS

Master Controller (MC)Border Router (BR)

Email VMs

Email Path

Video Path

AVC-PfR BR

Headquarter

WAAS Cluster

4G/LTE

MPLSDMVPN

ASR1K

ASR1K

Internet DMVPN

APP

OS

APP

OS

APP

OS

APP

OS

TransportIndependent

Intelligent Path Control

Secure Connectivity

• DMVPN IPSec overlay design

• Consistent operational model

• Simple transport migrations

• Scalable and Modular design

• Performance Routing (PfR) full utilization of all bandwidth

• Application best path based on delay, loss, jitter and path preference

• Improved network availability

• Suite-B certified IPSecencryption

• ASA and IOS Firewall/IPScomprehensive threat defense

• Cloud Web Security (CWS) for direct Internet Access

ApplicationOptimization

• Application Visibility and Control (AVC)

• WAAS Application Acceleration and bandwidth savings

UC UCS-E Cloud Connectors

Switching/WLAN

WAN Optimization

AVCISR/ASR WAN PathControl

3G/4G

ADDITIONAL SERVICESNETWORKING SERVICES REQUIRED

?? ?

?

?

InternetCorporateNetwork

CapEx + 3 Years Support

Dire

ct C

osts

Branch solution comparing Cisco ISR-AX vs. Juniper/Riverbed similar offer

Cisco ISR-AX TCO Advantage and Payback

Cisco Alternative Option $-

$10,000

$20,000

$30,000

$40,000

$50,000

$60,000

$70,000

$80,000

$90,000

$100,000

HW&SW SupportSolution Purchase (CapEx)

Fast Payback

Investment for 25 Branches = $82K

Each running 2911-AX with T1 connection

Bandwidth cost assumptions based on Gartner “How and When to Cost-Justify WAN Optimization, Oct 2012

Defer 10 Mbps Upgrade

7 Month Payback

76%Savings

Example: San Francisco MPLS VPN vs. Dual Business Internet ($ per month)

MPLS VPN CoS1 MPLS VPN CoS2 MPLS VPN CoS3 iWAN

$303 $274 $260$140

$1,014

$885 $830

$220

Big Cost Delta for MPLS vs InternetCan Shift Funds from Connectivity to Enabling New Services

Simple Example

$665 savings/monthx 12 monthsx 1000 sites

= $8M per year

Source: Telegeography MPLS VPN pricing for San Francisco as of March 2013; Comcast Web site; Verizon Web site

10 Mbps

1.5 Mbps

Dual Internet Links Combined

for Ent SLA

-75%

NETWORK CONNECTIVITY

SECURITY

APPLICATION SERVICES

Routing (L2/L3, IPv6, MPLS, etc.)

Wired/Wireless Support (Ethernet, 3G/4G, WiFi)

VPN

Threat Defense (Firewall/IPS)

Probe-less Application Visibility

Quality of Service (QoS)

WAN Path Controller (PfR)

Media Monitoring (Medianet)

WAN Optimization

Application Hosting Option

Cisco ISR-AX: Competitive View

Cisco 4451-X ISRPurpose Built Application Delivery Platform

ROUTING REDEFINED WITH ISR-AX

Security

Routing

Visibility

Control

Optimization

Cisco ISR 4451-X

WORLD CLASS ARCHITECTURE

FUTURE PROOFED FOR SERVICES

PAY AS YOU GROW

Cisco ASR1000-AX

Extending Application Experience to the WAN

• Cisco Application Visibility and Control (AVC)- Application-based optimal path selection - Quality of Service (QoS)- Application usage statistics- Application performance statistics- Probe-less visibility to over 1,200 applications

• WAN optimization• Cisco AppNav managing and optimizing WAAS resources• Cisco Virtual Wide Area Application Services (vWAAS) License (optional)

• Security (optional)• IP Security (IPsec), and multiple Secure Cisco VPN protocols• Firewall

Available on Cisco ASR 1001 (5G) and ASR 1002-X (5G, 10G, 20G and 36G)Upgrade PIDs also available

Customer Success with Cisco Application Experience

SLA monitoring per application

Migrate from paper-based to EMR System

Scale virtual desktops without

sacrificing performance

Specialized apps with large, latency

sensitive files

GuaranteedPerformance and

User Quality

Differentiated Service offering Metrics by App

Improved patient care & physician

productivity

Greater productivity: onboard acquisition employees in days

Architecture/ConstructionNebraska

Service ProviderFrance

HealthcareMichigan

BiopharmaceuticalNorth Carolina

VISUALIZE

OPTIMIZE

SECURE

Cisco AX: Routing Redefined

Optimal Application Experience with IT Simplicity

20–35% LOWERthan standalone

WAN Optimization Appliances

Cisco AX

Thank You

Pricing and Availability

MODEL NEW OFFER PRICING PREVIOUS PRICING

Cisco 4451-AX ISR C4451-X-AX/K9 N/A

Cisco 3900-AX ISR

C3945E-AX/K9 $24,700 N/A

C3945-AX/K9 $19,700 $24,495

C3925E-AX/K9 $21,700 N/A

C3925-AX/K9 $16,200 $20,995

Cisco 2900-AX ISR

C2951-AX/K9 $12,900 $17,695

C2921-AX/K9 $6,700 $12,195

C2911-AX/K9 $5,700 $9,195

C2901-AX/K9 $3,595 $4,295

Cisco 1900-AX ISR C1941-AX/K9 $2,995 $3,595

C1921-AX/K9 $2,945 N/A

Cisco ASR 1001-AX ASR1001-5G-AX $32,000+ N/A

Cisco ASR 1002-AX ASR1002X-AX $45,000+ N/A

Up to

45% Reduced Price

WORK IN PROGRESS

Cisco ISR-AX—What’s Inside?Build on the Cisco ISR G2

Operational Simplification and Manageability

Application Visibility and Control WAN Optimization Security Hardware for

ISR-AX• NBAR2• Medianet (Media

Monitoring)• QoS• PfR( Intelligent Path

Selection)

• Application Acceleration• TCP Compression• Data Redundancy

Elimination

• VPN Encryption• IOS Firewall • Intrusion Prevention

• SRE or Max DRAM• Option for UCS-E

Series Server