Intern Final Presentation New England RegionIvy Jones

Agenda SWOT Analysis

Competitor Labs

Current Clients Background Who to Contact Recommendation

SUNY Schools Background Who to Contact Recommendation

Other Schools Background Who to Contact Recommendation

SWOT AnalysisHelpful Harmful

Strengths Easy to grow due to few clients Reaching into new markets

Weaknesses Difficulties customizing for less than

50 kits Disorganization

Opportunities

Optimization of current clients Open SUNY Other colleges

Threats Skepticism of online programs Perceived difficulty with offering

online lab courses Transferability issues Competition

Competitor Labs

Hands-On Labs’ LabPaq:

This product is most similar to ours. This is a comprehensive course-specific kit.

Strengths Weaknesses Has had more time than eScience to

establish their business Face-to-face interaction at conferences

Inconsistent brand identity Website difficult to navigate Bad customer service

Late Nite Labs:

A virtual science lab that is much cheaper than ours at $49.95.

Strengths Weaknesses Impressive graphics Inexpensive Preserve resources

No physical experiments

McGraw Hill’s LearnSmart Labs:

A program of virtual experiments that are cheaper than ours at $80.

Strengths Weaknesses Program utilizes feedback to create

accurate, reliable and useful content Well-established brand identity Preserve resources

No physical experiments

Pearson’s Mastering Program:

An online program that acts more as a supplementary study aide rather than a lab component. Their biggest selling point is adaptive learning.

Pearson’s MyLab:

An online program similar to Pearson’s Mastering Program, except virtual simulations are included and made the focus.

Strengths Weaknesses Well-established brand identity

No physical experiments No simulations for Mastering Program

Current ClientsBackground

Current ClientsBackground

Current ClientsBackground

Current ClientsWho to Contact

SCHOOL SCHOOL TYPE UNDERGRAD POPULATION

STATE SUBJECT NUMBER OF SECTIONS

TEACHER(S) CURRENT LAB

CAYUGA COMMUNITY COLLEGE

Public 4,314 NY Anatomy and Physiology

9 

Michael PacelliKevin ThomasRobert HumphreyChristopher D’ArcyLuke Gilmore

Pearson’s Mastering Program

        General Microbiology 5 Susan GilmoreRobert Humphrey

LabPaq

        Human Biology 2 Joel Humphrey None        Biology 2 Lisa Brancato NoneOTHER IMPORTANT PERSONS:Director of Distance Learning: Ed KowalskieTHOMAS EDISON STATE COLLEGE

Public 19,406 NY Geology     None

        Physics     LabPaq        Biology     NoneOTHER IMPORTANT PERSONS:Director of Instructor Technology and Development: Matthew CooperFINGER LAKES COMMUNITY COLLEGE

Public 6,539 NY Human Biology 2 Kellie Aitchison None

OTHER IMPORTANT PERSONS:Director of Online Learning: Lawrence DuganAssistant Director of Online Learning: Ryan McCabeNORTH SHORE COMMUNITY COLLEGE

Public 7,912 MA Anatomy and Physiology

2 Annette Busch Hybrid

OTHER IMPORTANT PERSONS:Dean of Math and Science: Nancy Alberto

Current ClientsRecommendation

Optimize all current clients to sell kits for every course that both eScience Labs and the college offer.

Who is Open SUNY?

“Open SUNY is a SUNY-wide collaboration that opens the door to world-class online-enabled learning opportunities. Open SUNY is not a new degree program or a new school; it’s a seamless way for you to access the courses, degrees, professors, and rich academics of all 64 SUNY campuses flexibility—wherever and whenever you want. For the first time, SUNY is delivering its renowned high-quality education with an unprecedented breadth of tools, services, and supports designed to help you be successful.”

-open.suny.edu

Open SUNYBackground

Open SUNYBackground

Top Online Schools by Headcount

Open SUNYBackground

Open SUNY schools: 64

Open SUNY schools that teach courses that align with our product: 24

Open SUNY schools we sell to: 4

Open SUNYWho to Contact

NAME SCHOOL POSITIONDeb Amory Empire State College Acting Provost and Vice President for Academic Affairs

Cole Camplese Stony Brook University Vice President for Information Technology

Susan Deer Rockland Community College Vice President of Student Affairs

Martha Dixon Erie Community College Assistant Academic Dean, Distance Learning and Alternate Programs

Christy Fogal Monroe Community College Associate Professor, Mathematics

Tina Good   SUNY Trustee, President, Faculty Council of Community Colleges

Kathleen Gradel SUNY Fredonia Professor, College of Education, Department of Language

Karin Hilgersom Sullivan County Community College President

Lenore Horowitz University at Albany Professor, Department of Informatics

Mark McBride Monroe Community College Director of Library Services

Kenneth O’Brien College at Brockport Provost’s Fellow, Associate Professor of History

James Pitarresi Binghamton University Executive Director, Center for Learning and Teaching

Tremayne Price   President, SUNY Student Assembly, SUNY Trustee

Anita Bleffert-Schmidt Ulster County Community College Chair, Business and Professional Studies

Candace Vancko SUNY Delhi President

Ed Warzala Empire State College Associate Professor

Open SUNY Advisory Board

Open SUNYWho to Contact

Open SUNY SchoolsSCHOOL SCHOOL TYPE UNDERGRAD

POPULATIONSTATE SUBJECT NUMBER OF

SECTIONSTEACHER(S) CURRENT LAB

BROOME COMMUNITY COLLEGE

Public 5,952 NY Human Biology 16 Adriane SumnerPhyllis O’Donnell

Hybrid/None

        General Chemistry 3 Michael Wovkulich Late Nite LabsOTHER IMPORTANT PERSONS:Chief Academic Officer: Francis BattistiDean of Distance Learning: Andrea WadeERIE COMMUNITY COLLEGE

Public 13,990 NY Human Biology 5 Carol Mack Karen DefriesRozanne Redlinski

None

        Environmental Science 3 Yashu XuanPatricia Trawinski

None

OTHER IMPORTANT PERSONS:Assistant Academic Dean of Distance Learning: Martha DixonAssistant Director of Distance Learning: Patrick RyanALFRED STATE COLLEGE

Public 3,528 NY Microbiology 5 Brian Monesson-OlsonMichael Putnam

Yes

        Human Biology 2 Kathryn Link NoneOTHER IMPORTANT PERSONS:Dean of the Schools of Arts and Sciences: Robert Curry

Open SUNYWho to Contact

Open SUNY Schools

ONONDAGA COMMUNITY COLLEGE

Public 13,018 NY Chemistry 3 Denise Gigante Yes

        Physical Geology 2 Christian Sturick NoneHERKIMER COUNTY COMMUNITY COLLEGE

Public 3,463 NY Anatomy and Physiology 2 Lorraine SiniscarcoJulie Risley

None

        Biology 2 Jennifer HerzogNicole McDaniels

None

ROCKLAND COMMUNITY COLLEGE

Public 8,076 NY Chemistry 2 Tom Butler None

OTHER IMPORTANT PERSONS:Director of eLearning and Academic Technology: Lilia JueleBUFFALO STATE Public 9,747 NY Human Biology 2 Michael Heintz NoneCLINTON COMMUNITY COLLEGE

Public 2,249 NY Environmental Science 2 Janice Padula Yes

SCHOOL SCHOOL TYPE UNDERGRAD POPULATION

STATE SUBJECT NUMBER OF SECTIONS

TEACHER(S) CURRENT LAB

Open SUNYRecommendations

Present to the advisory board of Open SUNY. Contact all of the listed schools.

Other SchoolsBackground

Other SchoolsBackground

Other SchoolsBackground

There are few opportunities in the bottom four states: Connecticut New Hampshire Rhode Island Vermont

Other SchoolsWho to Contact

SCHOOL SCHOOL TYPE UNDERGRAD POPULATION

STATE SUBJECT NUMBER OF SECTIONS

TEACHER(S) CURRENT LAB

EXCELSIOR Private Not-for-Profit

37,707 NY Biology 

6   McGraw Hill’s LearnSmart Lab

        Microbiology 6   None

        Anatomy and Physiology

4   None

        General Chemistry 3   Virtual ChemLab

        Physics 3   Yes

OTHER IMPORTANT PERSONS:Director of Online Learning Design and Technologies: John PruschDean of Online Education: George Timmons

BERGEN COMMUNITY COLLEGE

Public 17,015 NJ Introduction to Human Biology

4 Barbara DavisDrorit Beckman

Hybrid Class

        Chemistry 3 Frank RamdayalJoan Tscherne

Hybrid Class

OTHER IMPORTANT PERSONS:Head of Science and Technology: Joshua Guttman

UNIVERSITY OF MAINE AT AUGUSTA

Public 4,990 ME Human Biology 4 Sheila Bennett Yes

OTHER IMPORTANT PERSONS:Dean of Arts and Sciences: Gregory Fahy

Current ClientsRecommendation

Contact all of the listed schools.

Questions?