ivta spring 2012 newsletter

11
Newsletter Published Quarterly Vol. 27, No 1 Spring 2012 From the President Greetings, Spring seems to have sprung, at least down here in my little corner of Indiana. My daffodils are bloom- ing, the trees have tiny buds, and even the grass seems greener. This really is my favorite time of year. The dogs and I are finding any excuse we can to walk through the woods and listen to the birds chirping and the frogs singing. Spring is bringing some exciting developments to IVTA as well. The Executive Board has their noses to the grindstone. We are in the process of review- ing the IVTA Constitution and updating the by-laws. This is typically done every five years, and it has been a while since we’ve dusted them off; it is time for some sprucing up. The Board is also looking into ways to make our communications more frequent. Typically, the Board meets three times per year, but in recent years, this has been a struggle. At this point, we are exploring different methods of conference calls so that we can easily meet and discuss the things that we can do to make the IVTA a better organization. I want to encourage everyone to attend the upcom- ing CE Event that is planned for this coming May 12th in Columbus, Indiana. More details will be pro- vided soon; but from what I’ve seen and heard, Su- san Pedigo has once again out-done herself by put- ting together a great day of CE for us, at an incredi- bly reasonable price. I really hope to see a crowd there. It will be a great event. Keep an eye on your email inbox for more details in the next few weeks. Have a tech tip or an interesting case you’d like to share with us? How about a short article you have writ- ten or even just news from your part of the state that is related to veterinary medicine? Contact our Newsletter Editor, Josh Clark ([email protected]). He is always looking for new and exciting bits to add to the Newslet- ter. With that, I wish everyone a peaceful Spring. Respectfully, Sarah Price, BS, RVT IVTA President ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ Table of Contents 2012 IVTA Officers…………………….….…............2 Upcoming CE Opportunities ……..……...……......…..2 IVTA Executive Board Meeting Minutes……….…...…3 BOAH Message from the State Veterinarian…….......4 Update from the IVMA.…..….……..…..…………..…...4 Purdue Fall Conference—Save the Date!...................5 Brown Mackie College—South Bend…….…..............6 ARTICLE: The Basics of Animal Message Therapy…7 USDA NAHERC…………………………………...........6 AAHA Update: Stop Waiting, Start Friending……..…9 Indiana Horse Racing Commission……………...…...10 IVTA 2012 Membership Application………..………...11

Upload: maggie-lump

Post on 21-Apr-2015

46 views

Category:

Documents


0 download

DESCRIPTION

Indiana Veterinary Technician Association Spring 2012 newsletter

TRANSCRIPT

Page 1: IVTA Spring 2012 Newsletter

Newsletter

Published Quarterly

Vol. 27, No 1 Spring 2012

From the President Greetings, Spring seems to have sprung, at least down here in my little corner of Indiana. My daffodils are bloom-ing, the trees have tiny buds, and even the grass seems greener. This really is my favorite time of year. The dogs and I are finding any excuse we can to walk through the woods and listen to the birds chirping and the frogs singing. Spring is bringing some exciting developments to IVTA as well. The Executive Board has their noses to the grindstone. We are in the process of review-ing the IVTA Constitution and updating the by-laws. This is typically done every five years, and it has been a while since we’ve dusted them off; it is time for some sprucing up. The Board is also looking into ways to make our communications more frequent. Typically, the Board meets three times per year, but in recent years, this has been a struggle. At this point, we are exploring different methods of conference calls so that we can easily meet and discuss the things that we can do to make the IVTA a better organization. I want to encourage everyone to attend the upcom-ing CE Event that is planned for this coming May 12th in Columbus, Indiana. More details will be pro-vided soon; but from what I’ve seen and heard, Su-san Pedigo has once again out-done herself by put-ting together a great day of CE for us, at an incredi-bly reasonable price. I really hope to see a crowd there. It will be a great event. Keep an eye on your email inbox for more details in the next few weeks.

Have a tech tip or an interesting case you’d like to share with us? How about a short article you have writ-ten or even just news from your part of the state that is related to veterinary medicine? Contact our Newsletter Editor, Josh Clark ([email protected]). He is always looking for new and exciting bits to add to the Newslet-ter. With that, I wish everyone a peaceful Spring.

Respectfully, Sarah Price, BS, RVT IVTA President

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

Table of Contents 2012 IVTA Officers…………………….….…....…........2 Upcoming CE Opportunities ……..……...……......…..2 IVTA Executive Board Meeting Minutes……….…...…3 BOAH Message from the State Veterinarian…….......4 Update from the IVMA.…..….……..…..…………..…...4 Purdue Fall Conference—Save the Date!...................5 Brown Mackie College—South Bend…….…..............6 ARTICLE: The Basics of Animal Message Therapy…7 USDA NAHERC…………………………………...........6 AAHA Update: Stop Waiting, Start Friending……..…9 Indiana Horse Racing Commission……………...…...10 IVTA 2012 Membership Application………..………...11

Page 2: IVTA Spring 2012 Newsletter

2012 IVTA Officers

President Sarah Price 1296 S Haslers Rd Bloomfield, In 47424 812-381-4546 [email protected] President-Elect Maggie Lump VAD, Lynn 625 Harrison St W. Lafayette, IN 47907 765-494-7618 [email protected] Past President Vacant Executive Secretary Kay Knox 2349 Meadow Spring Circle Columbus, OH 43235 [email protected] 614-389-2050 Assistant Exec. Secretary Janelle Newton 2715 Deming St Terre Haute, IN 47803 812-238-9691 [email protected] Recorder Marianne Dosmann 103 S Maple St North Liberty, In 46554 574-656-8040 [email protected] District 1 Representative Christine Waddell 960 Sherwood Lake Dr Schererville, IN 46375 219-487-9044 [email protected] District 2 Representatives Amber Illingworth 60576 Cr 19 Goshen, In 46528 574-533-2931 [email protected]

District 3 Representatives Melissa Moore 4109 Evard Rd Fort Wayne, In 46835 260-492-6482 [email protected] District 4 Representatives Josh Clark VAD, Lynn 625 Harrison St W. Lafayette, IN 47907 765-496-7770 [email protected] Peggy Watson 7034 N 300 E Battleground, In 47920 765-567-4949 [email protected] District 5 Representative Beth Basar 3225 Dogwood Circle N Dr Indianapolis, In 46268 317-757-5144 [email protected] District 6 Representative Angel Pritt Po Box 40 Sellersburg, In 47172 502-468-9213 [email protected]

Newsletter Editor Josh Clark VAD, Lynn 625 Harrison St W. Lafayette, IN 47907 765-496-7770 [email protected] Spring Meeting Research Coor-dinator Karen Rash 9869 E 900 N Wilkinson, IN 46186-9625 [email protected] 765-737-6722 IVTA Web Mistress Melissa Moore 4109 Evard Rd Fort Wayne, IN 46835-1914 [email protected] 260-492-6482 ~~~~~~~~~~~~~~~~~~~~~~~

Upcoming CE Opportunities • AAHA Denver 2012 March 15-18, 2012 Denver, CO https://www.aahanet.org/AAHA Denver2012/default.aspx • 17th Annual ABVP Symposium April 12-15, 2012 San Antonio, TX http://www.abvp.com/symposiums. htm • IVTA Regional CE Meeting Saturday, May 12th, 2012 Columbus, IN Save the date! There will be more

information on speakers and topics coming shortly. Keep an eye on you inbox for more details in the next few weeks.

• AVMA Convention 2012 August 3-7, 2012 San Diego, CA http://www.avmaconvention.org/ avma12/public/enter.aspx 2

Page 3: IVTA Spring 2012 Newsletter

IVTA Executive Board Meeting Minutes Marriott East—Indianapolis, IN

February 9th, 2012 Members present: Sarah Price, Debbie Meyer, Peggy Watson, Kay Knox, Janelle Newton, Holly McCalip, Josh Clark, Maggie Lump, Pat Howley. Kay Knox read the Treasurer’s Report for 2011. A discussion was started regarding the future of the IVTA, including the possibility of disbanding for a set time. Notable lack of interest and willingness to participate on behalf of members has been the most detrimental to the organization. We need to let veterinary technicians know the val-ue of belonging to the IVTA. One suggestion was to focus on student associations at the various col-leges. We need to make contact with the other AVMA accredited veterinary technology programs in the state. Most, if not all, of the veterinary technolo-gy programs have student vet tech organizations that could be a good source of future members. The IVTA needs to mentor the current student pop-ulation and make sure they are aware of the IVTA, and to help educate them regarding the importance of joining and being involved in veterinary profes-sional organizations. The following are the IVTA’s membership numbers for the last three years: • 2009: 135 members • 2010: 109 members • 2011: 116 members Suggestions for improving the IVTA • Research some other state vet tech associations

to determine how they are continuing to increase their membership numbers and keep their mem-bers involved.

• Get a list of all active RVT’s in Indiana. • Send the newsletter out to members as a PDF

attachment rather than a link to the website. Tak-ing out the extra step of having to go to the IVTA website to access the newsletter will hopefully increase readership.

• Create a paid position to improve the IVTA’s so-

cial media presence and retool the website as well as keeping the website fresh with new infor-mation on a regular basis. Melissa Moore cur-rently does the website. Maggie Lump would like to develop the current website and Holly McCalip would like to be involved in developing an IVTA Facebook presence.

• Facebook was discussed: Must have moderators/administrators and clear policies in place for who would be allowed to join and what would be deemed as appropriate postings.

• Review the IVTA constitution and make suggestions

for updating. Create improved definitions for job de-scriptions and by-laws currently in use.

• For the district representatives:

⇒ Have clear expectations and guidelines about their Executive Board responsibilities.

⇒ Create a “media kit” for their use. ⇒ Provide each with a list of the members in

their district. • Improved Executive board communication and ac-

countability that could include, but is not limited to: ⇒ Utilize conference calls instead of meeting in

person. ⇒ Meet at least four times a year (every three

months). ⇒ Set time limits for when projects need to be

completed and stick to it! • Survey our membership for ideas about what issues

related to the profession are important to them as well as CE ideas for our regional CE meeting, the IVMA meeting in Indianapolis, and Purdue’s Annual Fall Conference.

Goals • Review constitution by all the board members. All

comments to be submitted by February 27th. • Distribute a list of IVTA members and the AVMA ac-

credited veterinary technology programs in each dis-trict to each district representative.

• Janelle Newton will obtain program director names and e-mail addresses for all AVMA accredited veteri-nary technology programs in the state. Josh Clark already has most of the information and will e-mail those to Janelle.

• Holly McCalip will begin developing a Facebook page for the IVTA.

• Maggie Lump will begin evaluating the current IVTA website.

• Josh Clark will contact the Minnesota and Colorado Veterinary Technician Associations and see what they are doing to promote their association.

• Janelle Newton to get a list of all Indiana RVT’s names and contact information, this is available for public viewing

• Josh Clark will research various conference calling systems.

• Peggy Watson will develop an information pamphlet regarding the IVTA. Kay Knox e-mailed her the cur-rent pamphlet.

• Our next meeting will be in 6-8 weeks or in mid-April.

3

Page 4: IVTA Spring 2012 Newsletter

• Unusual or unexplained death • Unexplained severe illness, especially in a high

percentage of animals • Blistering of the soft tissues (mouth, teats, feet,

etc.) • Unusual ticks, maggots or other insects • Staggering, falling and other CNS signs. Bret D. Marsh, DVM Indiana State Veterinarian ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

Update from the IVMA

Greetings from the IVMA! Thanks to all who attend-ed the IVMA/IVTA annual meeting last month at the Indianapolis Marriott East. We hope that you found the continuing education meetings useful and the networking beneficial. If you have any comments or suggestions for next year’s annual meeting, please email me at [email protected]. This would include CE ideas for speakers, or any other suggestions for im-provement that you would recommend. Your feed-back is important and appreciated on topics and events that will be included in the meeting. The date for next year’s meeting is January 31 – February 3, 2013 at the same location. The IVMA Board of Directors met on March 7, 2012, and developed 4 new goals for the coming year. They are: • Develop Ways to Increase Membership • Develop Ways to Increase PR of the Profession • Develop/Deliver Quality Continuing Education • Study Business/Economic Issues of the Profes-

sion As you can see, we will be very busy this year serv-ing IVMA members in these areas! Plans are already in the works for the Purdue/IVMA Spay Neuter Surgery suite at the Indiana State Fair, August 3-19, 2012, in Indianapolis. This is annually a terrific public relations outreach project at the Fair. We need veterinarians and registered veterinary technicians to assist with the project. Contact me if you are interested! If you have any questions, please don’t hesitate to contact me at [email protected]. Warm Regards, Lisa A. Perius Executive Director

Message from the State Veterinarian

The work we do here at BOAH is frequently associated with livestock. While many of our duties center around the food animal industry (from bovine tuberculosis traces to inspecting meat and dairy processing plants), we do have occasion to step into other sectors from time to time. Just such a time happened in December, when the Florida State Veterinarian notified BOAH that tropical ticks were found on some imported reptiles. Some of the creatures on that shipment—specifically three Sa-vannah monitors—went to two pet stores in Central Indiana. BOAH’s veterinary staff is accustomed to doing animal health and/or foreign animal disease (FAD) investiga-tions with cattle, hogs, horses, and even poultry, on a regular basis. But tick inspections on over-sized liz-ards? This was definitely not the usual. The fact that this was out-of-the-ordinary is an im-portant point. Nearly any species can be the source of a foreign animal disease event. As global travel be-comes easier and faster, the United States’ risk of a FAD event grows. That’s why all veterinarians and animal owners need to be vigilant in watching for unu-sual clinical signs or pests (including larvae, ticks and flies). All’s well that ends well in this case. After a quick re-fresher on tropical ticks, Companion Animal Director, Dr. Sandra Norman, stepped up to the challenge to visit and inspect all three of the monitors personally. None showed any signs of infestation or disease. What was the concern with tropical ticks? The species in question was the Amblyomma variegatum, a princi-pal vector for heartwater. The disease, which causes fever, convulsions and even death in ruminants, is en-demic to the African continent and Madagascar, and is a significant threat to the livestock industries of the Americas. BOAH and our local partners at USDA-Veterinary Ser-vices have several specially trained FAD diagnosti-cians on staff to respond quickly to these types of calls. Animal owners who notice any of the following should contact their local private practitioner for follow-up as a possible FAD:

4

Page 5: IVTA Spring 2012 Newsletter

SAVE DATETHEEDUCATING TODAY’S TEAM TO IMPACT TOMORROW

PURDUE VETERINARY MEDICINE

2012 FALL CONFERENCE

Sept. 18th-21stwww.vet.purdue.edu/fallconference

5

Page 6: IVTA Spring 2012 Newsletter

leashes, crates and other items they no longer want-ed and donate them along with unopened bags of dog and cat food and other items for which Pet Ref-uge was in need. The drive was very successful with many items donated as well as monetary dona-tions that will help the animals being cared for at Pet Refuge. The officers of SCNAVTA delivered the items to Pet Refuge. Pictures of the delivery were in the Pet Refuge Quarterly Report thanking them for the donations. Campus efforts to support a family during the De-cember 2011 holidays involved the SCNAVTA mem-bership. In February, the meeting included a lecture and demonstration for bovine A.I. and an exotic ani-mal handling lab. The March meeting includes a trip to Potawatomi Zoo and an opportunity for dis-cussions with the General Curator Laura Arriaga, RVT. In April students plan to travel to Purdue for the annual Open House events. The campus was also the site for the 18th Annual Spay Day kick off. Fox News did a live broadcast from the school with various special guests including South Bend Mayor Pete Buttigieg, South Bend Ani-mal Care and Control Director Gary Libbey, and CARE President Valerie Schey. Animals available for adoption were also featured. As further support of this program, all March surgeries support Spay Day. This will also include Education Day, Satur-day, March 10, 2012. On that day, the public will be able to view surgeries performed at the Education Day event through an observation windows that will allow them to see our students demonstrate their actual involve-ment in prep-ping for and assisting dur-ing surgery.

An Update from the Veterinary Technology Program at Brown Mackie

College—South Bend

The 2011-12 SCNAVTA officers have been elect-ed: President: Carre Osborn Vice President: Hanna Leniski Secretary: Brittney Stroup Treasurer: Hayley Reneber Faculty Advisor: Jennifer Harman, RVT In an effort to develop a more active membership, special programs have been added to regular monthly SCNAVTA meetings. During National Vet Tech Week, SCNAVTA cele-brated by selling raffle tickets for various items, hosting a Halloween Costume Contest in which the public could vote on their favorite picture, and also held a bake sale at the end of the week. Articles were available during the week to help educate the public about various health-related topics, such as spaying and neutering their pet. T-shirts and sweatshirts were designed with a Vet Tech logo and sold that week to encourage students to wear their profession with pride. A Military Benefit Raffle was held by SCNAVTA which raffled off hand-made crocheted items made by faculty mem-bers. All proceeds went to families overseas in the military. SCNAVTA hosted a "Presents for Paws" drive from November 2011-January 2012 that collected gently used and new items for Pet Refuge. The public was encouraged to bring gently used collars,

6

Page 7: IVTA Spring 2012 Newsletter

The Basics of Animal Massage Therapy

Maggie Lump, BS, RVT, CCRP (Candidate)

Instructional Technologist Purdue University Veterinary Technology

Program

Massage has been shown to be very beneficial for pets as well as humans. Our pets enjoy the same benefits, such as reducing stress, enhanc-ing blood circulation, decreasing pain, improving sleep, reducing swelling, enhancing relaxation, and increasing oxygen capacity of the blood. Pain induced by muscle knots, excessive tight-ness, and muscle spasms can often be reduced or eliminated by massage alone. And massage is helpful in the breakdown of adhesions, or the sticking together of healing tissues, which can cause movement restrictions and discomfort. As always, be sure to note any contraindications to massage before beginning. Massage is not recommended for situations such as active infec-tions/abscesses, pregnancy, or cancer. When performing massage on an animal, keep in mind these guidelines: Massage should never hurt. If the animal seems uncomfortable (restless, snaps, cries, or winces), use lighter pressure. If while using a light stroke the animal is still uncomfortable, then it is best to discontinue the massage. Spending too much time in one area can cause soreness. Be sure to incorporate the whole body, and move from one area to the next in an orderly fashion. Approximately five minutes on each area should be a comfortable amount of time. Always keep one hand on your pet for conti-nuity. It can be distracting and confusing to the animal if you repeatedly touch them one minute, and not the next. (Remember how annoying it would be when your pesky brother or sister would poke you one minute, and then say "I'm not touching you" the next?) Here is a brief overview of the most common massage strokes used: Effleurage – A gliding motion following the con-tour of the body that can be done softly to relax the pet both when you first approach as well as

at the conclusion of the massage. Begin moving down the animal (head to tail, shoulder to toes, hip to toes) in order to achieve a relaxing sensation. Benefits include increased circulation by dilating capillaries, increasing lymphatic circulation, relax-ing and soothing the patient, and removing waste products, or “flushing”, the area massaged. Petrissage – Rhythmic lifting of tissue in a circular, single or bi-directional pattern. Think about lifting the tissue from the bone and gently squeezing or milking. Circles and longitudinal strokes over mus-cle help broaden the tissue to make it more warm and elastic. Benefits include increased circulation (deeper than effleurage), removing toxins, reducing local swelling, relieving fatigue, improving cellular nutrition, mechanically relaxing the muscles, reduc-ing muscle soreness/stiffness, and softening super-ficial connective tissue. Skin Rolling – A form of Petrissage. The skin is lifted between the thumb and fingers and gently compressed, and then rolled as the fingers “walk” over the tissue. This can be performed in multiple directions. Benefits include loosening adhesions and releasing endorphins. Friction – Brisk, often heat producing compressive strokes that may be done superficially to the skin or to deeper tissue layers. Benefits of friction mas-sage include increasing circulation, loosening stiff muscles/joints, reorganizing collagen, reducing trig-ger point activity, and freeing restrictions caused by adhered tissues. Also, keep in mind how you are giving the mas-sage. There is a different sensation when using a flat, open palm versus using just your fingertips The massage technique is just as important as the massage stroke being used: Superficial – The hands or fingers are drawn over the skin in a brisk back and forth motion. Deep – The finger puts pressure on the body and then moves in small movements in different direc-tions (up and down, back and forth, or circular). Watch the animal's body language for signs of how much pressure you need to apply: Too much: eyes opening or dilating, sudden faster breathing, glancing at you from the corner of their eye, sitting up, squirming, or moving away. Just right: sighing, yawning, licking their lips, flatu-lence.

Continued on page 8...

7

Page 8: IVTA Spring 2012 Newsletter

Rehab article continued...

Rehabilitation Resources Journals: • Veterinary Clinics - Small Animal Nov 2005

(35:6) - Rehabilitation Issue • Veterinary Medicine/Veterinary Technician/

Compendium articles • International Veterinary Information Service -

http://www.ivis.org Certificate Programs: • University of Tennessee - http://

www.utcaninerehab.com • Canine Rehabilitation Institute- http://

www.caninerehabinstitute.com • Chi Institute: Traditional Chinese Medicine for

Veterinary Technicians - http://www.tcvm.com/Program/outline/vettech_outline.htm

Associations: • American Canine Sports Medicine Association -

http://www.acsma.org • International Veterinary Academy of Pain Man-

agement - http://www.ivapm.org • International Association of Veterinary Rehabilita-

tion and Physical Therapy - http://www.iavrpt.org • International Association of Animal Massage and

Bodywork - http://www.iaamb.org Books: • Canine Rehabilitation and Physical Therapy –

Millis, Levine & Taylor • Animal Physiotherapy – McGowan, Goff &

Stubbs • Essential Facts of Physiotherapy in Dogs and

Cats – Bockstahler, Levine & Millis • The 5-minute Veterinary Consult Canine and Fe-

line Specialty Handbook Musculoskeletal Disor-ders

• Canine Physical Therapy – Debbie Gross Saun-ders, Wizard of Paws

Meetings/Workshops: • Many large veterinary CE meetings now offer

tracks in rehabilitation, sports medicine, and complementary medicine

• IAVRPT International Symposium on Veterinary Rehabilitation

⇒ 2010 - http://vetrehabsymposium. weebly.com/ ⇒ 2012 - http://www.admicos.com/ISVR2012/

National Animal Health Emergency Response Corps  Foreign animal disease outbreaks, natural and man-made disasters, bring an urgent need for ani-mal health medical professionals to address an event or emergency.   Animal health emergencies can be considered the "worst of times" and can easily overwhelm the re-sources of a state or local agency. That's when the National Animal Health Emergency Response Corps (NAHERC) is called to action.   At a state's request, NAHERC provides surge and sustainment personnel, and a system of partner resources working together with state and local personnel to provide animal health care and sup-port to communities when every minute counts.    Ordinary Heroes NAHERC personnel are nationally organized pri-vate veterinarians, technicians and DVM students trained to conduct work on federally declared oper-ation sites in accordance with the DHS/FEMA Inci-dent Command System (ICS) and the National Re-sponse Plan (NRP). NAHERC is a national team which draws on an array of veterinary profession-als in various fields that include: small animal, large animal, poultry, aquatic, exotic, epidemiology and academia. In a animal emergency, disease out-break, bioterrorism or natural disaster major dis-ease outbreak NAHERC staff maybe required to perform many duties. These assignments may in-clude conducting surveillance, examining herds or flocks for signs of disease, collecting specimens, vaccinating animals, conducting post-mortem ex-aminations, euthanizing animals, supervising the disposal of animal carcasses, collecting epidemio-logical information, inspecting livestock markets, trucks and vehicles, and other duties as assigned.   

Continued on page 9...

8

Page 9: IVTA Spring 2012 Newsletter

NAHERC continued…. How are NAHERC personnel compensated? NAHERC personnel are paid while serving as intermittent federal employees.    Joining NAHERC is a two step process: 1. Apply on USAJOBS for the NAHERC VMO position 2. Send program coordinator a copy of your transcripts For more information EMAIL: [email protected] Title Block: NAHERC INFO   Below are the links to the NAHERC announce-ments.     NAHERC Veterinarian: http://www.usajobs.gov/GetJob/ViewDetails/304463100     NAHERC Technician: http://www.usajobs.gov/GetJob/ViewDetails/304485400  ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

Stop Waiting, Start Friending

Still deciding whether Facebook is for you? Stop waiting, and start friending, is the advice of Ernie Ward, DVM, of Seaside Animal Care.

Speaking at the North American Veterinary Confer-ence (NAVC) in Orlando, FL in January 2012, Ward said Facebook is undoubtedly a must for every clinic. "The best form of advertising is word of mouth," Ward said. "50 percent of businesses say it’s the number one thing they can’t do without. Where are people talking? Online."

Statistically speaking, Ward says the numbers speak for themselves. According to Ward, 53.5 billion minutes are consumed by Facebook every day.

Sixty-two percent of page views come from fe-males, a strong client base for many veterinarians. On a single day in September 2011, Ward said, Facebook recorded over 500 million logins.

A 2011 survey showed that social media users were 47 percent more likely to spend heavily on clothing, shoes and accessories.

These were also the same people who wanted to be heard, and who would post about their purchas-es online. "You want to tap into the people who are more likely to spread your good news," Ward said.

In 2011, the Wall Street Journal ranked Facebook, LinkedIn and Twitter as the top three most benefi-cial social networks, respectively. "Most American businesses recognize that social media must be a part of their business in order to be successful," Ward said.

Starting in January 2012, Ward said Facebook be-gan its small business boost program with the help of the Chamber of Commerce. The program awards $10 million worth of free Facebook ads to businesses. The goal? Give 200,000 businesses across the country a $50 boost.

Before jumping online, however, Ward says it is important to determine a strategy and goal for your clinic’s Facebook presence. "If you’re saying ‘we use Facebook to grow our business’, you’re wrong," Ward said.

Ward says using Facebook is about developing posts that people will want to engage with. "This is key," Ward said. "You must create content that people want to interact with."

Here are some tips for maximizing your use of Fa-cebook:

• Designate 2-5 key staff members who will work as administrators on the Facebook page.

• Post behind-the-scenes photos from your clinic – consumers love to see the behind-the-scenes posts.

• Even if you aren’t planning on using social net-works right away, be sure to secure your clinic name on each network so that you can use it further down the road.

• Ask your clients to share their stories and opin-ions on your Facebook page.

• Collaborate with pet rescue organizations and promote activities of similar groups. Engaging the members of another group can help build interest in your organization.

• Link back to your clinic website or blog to drive clients into your clinic or to your online store.

• Have clients sign photo release forms when you take pictures – this will allow you to post and tag photos of them online.

9

Page 10: IVTA Spring 2012 Newsletter

AVAILABLE OPPORTUNITIES

Mission

Statement

To ensure that

pari-mutuel wagering

on horse races in

Indiana will be

conducted with the

highest of standards and

the greatest level of

integrity.

To Apply

Submit your resume ISTA Bldg., Suite #530

150 W. Market St.

Indianapolis, IN 46204

Attn: Deena Pitman

[email protected]

317-233-3119

PLEASE CONTACT US

REGARDING OUR

INTERMITTENT /

SEASONAL

VETERINARIAN

TECHNICIAN ,

LABORER OR

CONTRACT

VETERINARIAN

POSITIONS

Indiana Horse

Racing Commission

The Indiana Horse Racing Commission (IHRC) is looking for highly motivated individuals to

work in their equine testing program. Individuals must be available to work evenings, week-

ends, and holidays during the racing season. (April to November)

Positions are available in Anderson or Shelbyville, IN. The IHRC is looking to hire contract Veterinarians and intermittent Veterinary Technicians and Test Barn Technicians (Laborers). To be considered for any of the positions listed, applicants must meet appropriate qualifications. Contract Veterinarians must possess a Doctor of Veterinary Medicine or equivalent degree and hold (and main-tain ) a valid license in good standing to practice veterinary medicine in the State of Indiana. Also prefer fed-eral accreditation by the USDA. Hands-on experience with large animals, preferably horses, is desired. Ex-perience performing equine endoscopic examinations is preferred. Veterinary Technicians must be a registered veterinary technician (or equivalent). Maintaining a valid Veteri-nary Technician license in good standing in the State of Indiana is required. Hands-on experience with large animals, preferably horses, is desired. Basic knowledge of chemistry, common laboratory and basic veterinary procedures and terminology associated with assigned work in a laboratory. Responsibilities include assisting in the routine day-to-day administration of test barn chain of custody. Additional responsibilities include ensuring proper regulations are met in the handling of biological hazardous waste, supervising the handling of speci-mens to prevent tampering, confusion or contamination and to ensure employees adhere to commission poli-cies and procedures related to protecting the integrity of the industry.

Laboratory Technicians The MR (ASCP) coordinates and performs all activities necessary to provide the judges with the results of blood gas testing on race horses. Incumbent will assume responsibility for quality control, problem solving and systems controls as they relate to accurate and timely completion and reporting of re-sults. Incumbent will maintain established organization and department policies, procedures, objectives, quality assessment and safety and will be responsible in maintaining a safe working environment throughout the labo-ratory adhering to all safety management policies and procedures. Equivalent certification in your field to the MR (ASCP) certification. Experience with the Radiometer ABL 700 or ABL 800 blood gas analyzers and licensure in good standing with PLA if applicable. Barn Staff (Test Barn Technicians) candidate is responsible for following commission rules, policies, and pro-cedures regarding sample collection and chain of custody. Hands-on experience with large animals, preferably horses, is desired. For more information regarding specific duties, or to apply, please submit a resume to Deena Pitman, Assistant Executive Director, at [email protected].

EQUAL OPPORTUNITY EMPLOYER 10

Page 11: IVTA Spring 2012 Newsletter

IVTA MEMBERSHIP APPLICATION 2012 Last name: First name: Maiden:

Address: City: State: Zip:

Area Code Phone County (not country!) RVT #

Email address? (Please print clearly!)

Graduate of: Year: Hospital/Employer

Address City: State: Zip:

Area Code Phone

NOTE: From time to time, the IVTA is asked to provide pre-printed mailing labels to veterinary clinics wishing to hire an RVT. Labels may also be provided for purposes of advertising continuing education events. The IVTA WILL NOT provide labels for any other advertising purpose. If you prefer the IVTA does not include your mailing address with these labels, please check the following: 1 Please do not include my address when providing mailing labels to prospective employers or sponsors of

CE events.

Membership status: (check one!) 1 $35 Active In State Member

1 $35 Active Out of State Member 1 $30 Associate Member

Make check or money order payable to: IVTA

Mail to: IVTA 2349 Meadow Spring Circle

Columbus, OH 43235 614-264-0023 or 614-389-2050

[email protected]

Membership applications must be received by March 1, 2012 in order to ensure notice of the Spring Newsletter publication!

QUESTIONS? CONTACT US! [email protected]

www.invta.org

IVTA MEMBERSHIP CATEGORIES (DEFINED BY THE CONSTITUTION)

REGISTERED VETERINARY TECHNICIAN (RVT) shall be defined as a person who is currently Registered with the Health Professions Bureau in the State of Indiana. Persons who are not registered as such must consider themselves non-Registered. ACTIVE IN-STATE membership shall be defined as any Registered Veterinary Technician (Article III. Section II #1) who resides in the State of Indiana. Active members in good standing (Article IV, Section 1, #3) shall also have the right to hold office providing criteria set by the Executive Board are met. ACTIVE OUT-OF-STATE membership shall be defined as any Registered Veterinary Technician (Article III, Section II. #1) who lives outside the state of Indiana. This member has the right to vote and pay dues, but does not have the right to hold office. ASSOCIATE members are Veterinary Technicians who are not registered with the Health Professions Bureau, veterinary hospital employees, veterinarians, and, veterinary clinics. Associate members cannot vote or hold an office in the Association. They will be assessed lower dues than active members.

11