ivrach professional network for russian speaking physicians
DESCRIPTION
Social network for physicians iVrach is а closed online community of Russian speaking physicians that brings together medical professionals from a variety of places near and far abroad. We aim to reduce the distance between physicians from different regions, enable their convenient and effective communication which allows sharing experiences and discuss professional issues, initiate and maintain professional contacts, and feel the friendly support of their colleagues.TRANSCRIPT
AprilApril 20122012
iVrach – leading professional network of Russian speaking physicians
Our goalsTo enable easy and effective collaboration between doctors from different parts of the regionTo become a hub for professional medical information for Russian-speaking physicians and enable 24/7 access to quality CPD materialsTo facilitate effective and mutually beneficial dialog between healthcare industry and physicians’ community
Some iVrach community statistics60 000+ members
20-40 new registrations per day on average, high participants’ engagement rate
Average visit duration 20 minutes, 19-20 pages per visit
600+ discussion topics and clinical cases, majority have 10+ comments
Our offer to
Peer communication and collaboration
Professional news and information
Physicians:
Fast growing physicians’ community
eCME Platform
e-Detailing tools
Industry:
Internet usage by physicians in Russia
Use infrequentlyUse occasionallyUse frequentlyOverall usage
Source: Comcon MEDI-Q, April 2010
iVrach community breakdown by country
iVrach community statistics –some specialties by years of practice
Internet became an important source of professional medical information
Every second physician in Russia is using the Internet in professional activities
86% of physicians rate Internet importance as high
58% are frequent users (use Internet at least once a week or more) and 2/3 of them consider Internet to be one of their main sources of information
Source: MEDI-Q Physicians’ Opinion Survey, Comcon Pharma Russia, September 2009
e-Marketing is set to take a leading role in building strong pharma brands in Russia
Compared to non-users physicians who frequently use internet usually have less trust to medical representatives but ironically tend to get more sales calls from the industry
New Health Bill (FZ-232) significantly restricts interactions between medical practitioners and industry. Tightening of access to physicians is likely to reduce the productivity of medical representatives as call frequency, the number of calls and call duration will drop
Russia has world’s most engaged social networking audience
Russia – 6.6 hours per month/userUnited Kingdom – 4.6 hoursWorld-wide – 3.7 hours
Source: comScore World Metrix audience measurement service
Social networks’ audience in Russia is expected to grow 23%23% annually annually up to 2014
E-Detailing – very promising results
2 month long e-detailing program on iVrach platform was equivalent to 4.6 FTEThe cost of this e-detailing program was 10 times lower compared to an off line campaigns with equivalent amount of physician interactionsMajority of participants returned to go through the program again. There were 2.74 repeated program viewings per participant on average, with some doctors going through the same program up to 8 (!) times
Benefits of going digital with iVrach Expertise underpinned by unique experience and success track record for edetailing and eCMEprojects for Russian physiciansAlready functioning and flexible IT infrastructure that enables customisation and quick project kick off Target audience engagement and trust enhancedby independent, third party brand Significant cost reduction due to economy of scale and IT and project management outsourcing
