Digital Audience Development

19th March 2009

The Lighthouse

Glasgow

Simon Dessain - The List

The Venue ID

Boring but useful

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Key benefits of Venue ID

More links, more traffic

Reducing effort all along the chain

Enables ‘wholesale’ distribution19/3/2009 3Simon Dessain - The List

The IVES project

The absence of standards in the arts

The information chain in the arts

Changes in the chain in the

migration from print to digital

The information chain in academia

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Linked data sets in academia

an example

Chart: Leigh Dodds Talis

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IVES project inception

Started as a Venue ID project

Partners Blue Compass, HI-Arts and The List

Venue ID project now subsumed into International Venue and Event Standard (IVES) project with TSB funding

IVES partners University of Glasgow, ACT Consultants, Blue Compass and The List

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Venue ID (VID)WhatAn unique, persistent code for arts venues

WhyFor matching data sets

Classic requirement HI-Arts and The List

Common identifiersISBN/ISSN, Nat Ins numberDigital IdentifiersURL

Digital Object Identifier (DOI)http://www.doi.org/

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DOI example

So a venue changing name will still be ‘found’ using a Venue ID

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Venue ID structure

IVES-CC-XXXXX

ISO standard country code

Random 5 character alpha numeric string (with no vowels or Y)

e.g. IVES-GB-4RT5H

Rejected alternate identifiers:

Name (eg Theatre Royal), Postcodes

Incremental numbering

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Venue ID Data

Venue ID mandatory data

Venue name

Country code

Latitude and longitude (derived from postcode)

Venue ID optional data

Alternative names, previous names, and address including postcode19/3/2009 10Simon Dessain - The List

IVES Governance

IVES will be a public standard published under a license (Creative Commons or similar)

IVES may become a formal (BS) standard

IVES will be operated by partners till long term ‘home’ established

Venue ID service run by IVES

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VID Operation

Run by IVES

Initial load of c 30,000 UK wide venues

Venues added by any registered user

Venues approved by Venue ID admin users

Venues allocated a Venue ID

Updates and changes may be submitted by anyone but will be approved by IVES admin

IVES partners undertake admin functions for Venue ID in near term

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IVES - next steps

Launch beta Venue ID service

Progress to full serviceExpand Venue ID usage

Publish IVES standard

Establish IVES on a long term basis

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Summary

All your venues will be allocated a Venue ID

And using it will give you:

More links

More traffic

Reduced effort all along

the chain

Enables ‘wholesale’ distribution

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Your role:

Promoting venues and delivering events that are

challenging

funny

profound

provocative

sublime

stimulating and

possibly just perfect

My role:

Promoting an alpha numeric string that is

devoid of apparent meaning

technical

largely unseen

aimed at machines primarily

meeting an unidentified requirement

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