I’ve Got Social Data, Now What? A Retailer’s Guide

Retailers are flooded with data!

The big question is how to add value using social data?

…for all parties involved (i.e., customers, suppliers and retailers)

We will show how to take traditional industry strategies

(e.g., convenience) and add value using social data…

…and discuss what’s next and how technologists can get involved in the journey

Brian M. Landry Marjan

Baghaie Accenture Technology Labs