iv semester 2017 -2018

MBA COURSE HAND OUTS

IV SEMESTER

2017-2018

LAKIREDDY BALI REDDY COLLEGE OF ENGINEERING SCHOOL OF MANAGEMENT STUDIES

(Autonomous & Affiliated to JNTUK, Kakinada & Approved by AICTE, New Delhi, NAAC Accredited with ‘A’ grade, Accredited by NBA, Certified by ISO 9001:2015)

L B Reddy Nagar, Mylavaram-521 230, Krishna District, Andhra Pradesh.

COURSE HANDOUT

Part-A PROGRAM : MBA., IV-Sem.

ACADEMIC YEAR : 2017-18

COURSE NAME & CODE : LOGISTICS & SUPPLY CHAIN MANAGEMENT MBA401

L-T-P STRUCTURE : 4-0-0

COURSE CREDITS : 3

COURSE INSTRUCTOR : N SAMBASIVA RAO

COURSE COORDINATOR : D KALYANI

PRE-REQUISITES: LOGISTICS AND SUPPLY CHAIN MANAGEMENT

COURSE EDUCATIONAL OBJECTIVES (CEOs) : Apply and gain in-depth

knowledge on the integrated purchasing, logistics, materials and supply chain

management. Identify the integration between the various elements in the supply chain

process. Learn how to establish benchmark of the organization by taking best practices of

the world class organisatons. Design transportation networks and use of deferent modes

of transportation. Develop strategies for successful global supply chain management

Apply the latest IT tools and techniques to evaluate supply chain systems.

COURSE OUTCOMES (COs) After completion of the course, the student will be able to After completion of the course, the student will be able to

CO1: Examine the design and performance of supply networks and processes in

different business process.

CO2: Configure logistics networks and assess their performance impacts on

efficiency and service levels.

CO3: Develop capabilities in logistics, coordination for supply chain integration,

inventory management, risk pooling, procurement, product and process design,

and international supply chain management.

CO4: Design supply chain contracts for effective governance of supply chain

relationships.

CO5: Diagnose information integration problems across the supply chain and their

consequent impacts in deploying physical and financial resources optimally.

COURSE ARTICULATION MATRIX (Correlation between COs&POs,PSOs):

CO S PO1 PO2 PO3 PO4 PO5

CO1 3 - - 1 -

CO2 1 - 2 - 3

CO3 - 3 2 - 1

CO4 - 2 3 - -

CO5 - - 2 - 3

Note: Enter Correlation Levels 1 or 2 or 3. If there is no correlation, put ‘-’ 1- Slight (Low), 2 – Moderate (Medium), 3 - Substantial (High).

BOS APPROVED TEXT BOOKS:

T1 K.Sridhara butt, “Logistics and Supply Chain management”, Himalaya Publishers, New

Delhi, 2009

T2 D.K.Agarwal, “Logistics and Supply Chain management”, Mc millan Publishers, 2011

BOS APPROVED REFERENCE BOOKS:

R1 Sunil Chopra and Peter Meindl, “ Supply Chain Management: Strategy, Planning &

Operations”, Pearson Education, New Delhi, 2004.

R2 Donald J Bowerfox and David J Closs, “ Logistics Management: The integrated Supply Chain Process”,TMH, 2003.

Part-B

COURSE DELIVERY PLAN (LESSON PLAN): SECTION -A

UNIT-I : Introduction to Supply Chain Management

S.No. Topics to be covered

No. of

Classes

Required

Tentative

Date of

Completion

Actual

Date of

Completion

Teaching

Learning

Methods

Learning

Outcome

COs

Text

Book

followed

HOD

Sign

Weekly

1. Introduction to

Subject 1 04-12-2017

TLM1 All co s T1

2. Course Outcomes 1

05-12-2017 TLM1

All co s T1

3. Introduction to UNIT-

I 1

07-12-2017 TLM1

CO1 T1

4. Concept,Objectives 1

08-12-2017 TLM1 CO1

T1

5. Scope and Functions of Supply Chain

1 11-12-2017

TLM1 CO1 T1

6. Process view of a SC;

Impact of S CFlows. 1

12-12-2017 TLM1

CO1

T1

7. Facilities, Inventory, Transportation

1 14-12-2017

TLM1 CO1 T1

8. Information, Sourcing, Pricing;

1 15-12-2017 TLM2

CO1 T1

9.

Obstacles to Achieve Strategic fit; Role of Aggregate Planning in S C,

1 18-12-2017

TLM1

CO1

T1

10. Methods and Managing Supply and Demand

1 19-12-2017

TLM1 CO1

T1

11.

Competitive

Advantage and S C

Strategies

1 21-12-2017 TLM2

CO1

T1

12. Achieving Strategic fit. 1

22-12-2017 CO1

T1

13. Review the

chapter/assignment 1

25-12-2017 TLM6 CO1

14. Tutorial. 1 26-12-2017 TLM3 CO1

No. of classes required to

complete UNIT-I 14 No. of classes taken:

UNIT-II : Logistics Management


No. of

Classes

Required

Tentative

Date of

Completion

Actual

Date of

Completion

Teaching

Learning

Methods

Learning

Outcome

COs

Text

Book

followed

HOD

Sign

Weekly

15. Introduction to unit 2 1

28-12-2017 TLM1 CO2 T1

16. , Difference between

Logistics and Supply

1 29-12-2017

TLM1 CO2 T1

Chain

17. Inbound, Inter and

Outbound Logistics

1

02-01-2018

TLM1 CO2 T1

18.

Integrated Logistics

Management; 3PL,

4PL, Intermodal and

Reverse Logistics.

1

04-01-2018 TLM2

CO2 T1

19. The Marketing and

Logistics interface

1

05-01-2018

TLM1 CO2 T1

20. Customer Service and

Customer Retention

1

08-01-2018

TLM1 CO2 T1

21. Service-Driven

Logistics System,

1

09-01-2018

TLM1 CO2 T1

22.

Setting customer

Service Priorities and

Service Standards.

1

11-01-2018

TLM1 CO2 T1

23. Review the

chapter/assignment

1 12-01-2018 TLM6

CO2

24. TUTORIAL 1

15-01-2018 TLM3 CO2


complete UNIT-II 10 No. of classes taken:

UNIT-III : Supply Chain Relationship, Sourcing in Supply Chain & Pricing

S.

No

.

Topics to be covered

No. of

Classes

Requir

ed

Tentative

Date of

Completion

Actual

Date of

Completion

Teaching

Learning

Methods

Learning

Outcome

COs

Text

Book

followed

HOD

Sign

Weekly

25. Introduction to unit 3 1

16-01-2018 TLM1 CO3 T1

26. Bench marking - Objectives

1 18-01-2018

TLM1 CO3 T1

27. Bench marking Cycle, Process and types

1 19-01-2018

TLM1 CO3 T1

28. Setting Bench marking Priorities

1 29-01-2018

TLM1 CO3 T1

29. Role of Sourcing in Supply Chain Management

1 30-01-2018

TLM1 CO3 T1

30. Supplier Scoring and Assessment

1 01-02-2018 TLM2

CO3 T1

31. Supplier Selection and Controlling;

1 02-02-2018

TLM1 CO3 T1

32. Sourcing Planning and Analysis;.

1 05-02-2018

TLM1 CO3 T1

33. The Procurement process 1

06-02-2018 TLM1 CO3 T1

34. Global Sourcing 1

08-02-2018 TLM1 CO3 T1

35. Global Sourcing 1

09-02-2018 TLM1 CO3 T1

36.

The role of Revenue Management in Supply Chain.

1

12-02-2018

TLM1 CO3 T1

37. Review the

chapter/assignment

1 13-02-2018 TLM6

CO3

38. TUTORIAL 1

15-02-2018 TLM3 CO3


complete UNIT-III No. of classes taken:

UNIT-IV : Network design in Supply Chain& Coordination in Supply Chain


No. of

Classes

Required

Tentative

Date of

Completion

Actual

Date of

Completion

Teaching

Learning

Methods

Learning

Outcome

COs

Text

Book

followed

HOD

Sign

Weekly

39. The role of distribution in the Supply Chain Management

1

16-02-2018

TLM1 CO4 T1

40. factors influencing distribution network design

1

19-02-2018

TLM1 CO4 T1

41. Transportation Fundamentals

1 20-02-2018 TLM2

CO4 T1

42. The role of Transportation in Supply Chain

1

22-02-2018

TLM1 CO4 T1

43. Factors influencing Transportation Decisions

1 23-02-2018

TLM1 CO4 T1

44. Modes of transportation 1

26-02-2018 TLM1 CO4 T1

45. Transportation documentation

1 22-02-2018 TLM2

CO4 T1

46. Introduction, Lack of Supply Chain Coordination

1

27-02-2018

TLM1 CO4 T1

47. the Bullwhip effect 1

01-03-2018 TLM1 CO4 T1

48. Impact of Lack of Coordination

1 05-03-2018

TLM1 CO4 T1

49. Obstacles to Coordination in Supply Chain

1 06-03-2018

TLM1 CO4 T1

50. Managerial levers to achieve Coordination.

1 08-03-2018

TLM1 CO4 T1

51. Review the chapter/assignment

1 09-03-2018 TLM6

52. TUTORIAL 1

12-03-2018 TLM3


complete UNIT-IV No. of classes taken:

UNIT-V : Global Logistics and Global Supply Chain, IT in Supply Chain


No. of

Classes

Required

Tentative

Date of

Completion

Actual

Date of

Completion

Teaching

Learning

Methods

Learning

Outcome

COs

Text

Book

followed

HOD

Sign

Weekly

53. 1

13-03-2018 TLM1 CO5 T1

54. The role of IT in the Supply Chain

1 15-03-2018

TLM1 CO5 T1

55. The Supply Chain IT framework; CRM, Internal SCM

1

16-03-2018

TLM1 CO5 T1

56. SRM; The future of IT in Supply Chain

1 19-03-2018

TLM1 CO5 T1

57. Supply Chain IT in Practice.

1 20-03-2018 TLM2

CO5 T1

58. Logistics in Global Economy

1 22-03-2018

TLM1 CO5 T1

59.

Change in Global Logistics, Global Supply Chain business

1

23-03-2018

TLM1 CO5 T1

60. Global Strategy; Global Purchasing, Global SCM.

1 26-03-2018 TLM1

CO5 T1

61. Review the chapter/assignment

1 27-03-2018 TLM6 CO5 T1

62. TUTORIAL 1 29-03-2018 TLM3 CO5


complete UNIT-V No. of classes taken:

Contents beyond the Syllabus


No. of

Classes

Required

Tentative

Date of

Completion

Actual

Date of

Completion

Teaching

Learning

Methods

Learning

Outcome

COs

Text

Book

followed

HOD

Sign

63.

64.

65.

Teaching Learning Methods

TLM1 Chalk and Talk TLM4 Demonstration (Lab/Field Visit)

TLM2 PPT TLM5 ICT (NPTEL/Swayam Prabha/MOOCS)

TLM3 Tutorial TLM6 Group Discussion/Project

Part - C

EVALUATION PROCESS:

Evaluation Task COs Marks

I-Mid Examination (Descriptive+ Objective) =A 1,2 A=35

II-Mid Examination (Descriptive+ Objective) =B 3,4,5 B=35

Evaluation of Mid Marks: A+B =75% of Max(A,B)+25% of Min(A,B) 1,2,3,4,5 A+B=35

Evaluation of Report Writing and Seminar Presentation =C 1,2,3,4,5 C=5

Cumulative Internal Examination : A+B+C 1,2,3,4,5 A+B+C=40

Semester End Examinations =D 1,2,3,4,5 D=60

Total Marks: A+B+C+D 1,2,3,4,5 100

PROGRAM EDUCATION OBJECTIVES(PEO’s)

To train the students of the management program for logical and

practical approach to problem solving and function effectively as skilled managers who can respond to changing environment in a social and global context.

To groom the students to work in multicultural and multidisciplinary

teams for effective problem solving and understand the principles of group dynamics, Team work and growth of Management profession.

To encourage and train the students as away that they can pursue

higher studies, start independent ventures, thereby contributing to the fields of Education and Business world.

PROGRAM OUTCOMES

1. Apply knowledge of management theories and practices to solve business problems.

2. Foster Analytical and critical thinking abilities for data-based decision

making. 3. Ability to develop Value based Leadership ability.

4. Ability to understand, analyse and communicate global, economical, legal and ethical aspects of business.

5. Ability to lead themselves and others in the achievement of

organizational goals, contributing effectively to a team environment.

(N SAMBASIVA RAO) Mrs. D. KALYANI Dr. V. V. NARSI REDDY Dr.A.ADISESHA REDDY

Course Instructor Course Coordinator Module Coordinator HOD




COURSE HANDOUT

Part-A PROGRAM : MBA, IV-Sem.


COURSE NAME & CODE : Logistics and Supply Chain Management (MB401)


COURSE CREDITS : 3

COURSE INSTRUCTOR : D Kalyani

COURSE COORDINATOR : D Kalyani

PRE-REQUISITES: Logistics and supply chain management COURSE EDUCATIONAL OBJECTIVES (CEOs):

This course aims to make the students to, apply and gain in-depth knowledge on

the integrated purchasing, logistics, materials and supply chain management. Identify the

integration between the various elements in the supply chain process. Learn how to establish

benchmark of the organization by taking best practices of the world class organisatons.

Design transportation networks and use of deferent modes of transportation. Develop

strategies for successful global supply chain management Apply the latest IT tools and

techniques to evaluate supply chain systems.

COURSE OUTCOMES (COs):

After completion of the course, the student will be able to

CO1: Examine the design and performance of supply networks and processes in

different business process.

CO2: Configure logistics networks and assess their performance impacts on

efficiency and service levels.

CO3: Develop capabilities in logistics, coordination for supply chain integration,

inventory management, risk pooling, procurement, product and process design,

and international supply chain management.

CO4: Design supply chain contracts for effective governance of supply chain

relationships.

CO5: Diagnose information integration problems across the supply chain and their

consequent impacts in deploying physical and financial resources optimally


COs Logistics and Supply Chain Management PO1 PO2 PO3 PO4 PO5

CO1 Examine the design and performance of supply networks and processes in different business process

3 1

CO2 Configure logistics networks and assess their performance impacts on efficiency and service levels.

1 2 3

CO3 Develop capabilities in logistics, coordination for supply chain integration, inventory management, risk pooling, procurement, product and process design, and international supply chain management

3 2 1

CO4 Design supply chain contracts for effective governance of supply chain relationships

2 3

CO5 Diagnose information integration problems across the supply chain and their consequent impacts in deploying physical and financial resources optimally

2 3



T1 K.Sridhara Butt, “Logistics and Supply Chain management”, Himalaya publishers,

New Delhi,2009


R1 Sunil Chopra and Peter Meindl,”Supply chain management: Strategy, planning &

Operations”, Pearson Education, New Delhi, 2004.

R2 Donald J Bower fox and David J Closs, “Logistics Management: The integrated supply

chain Process”, MH, 2003.

Part-B

COURSE DELIVERY PLAN (LESSON PLAN): Section-B

UNIT-I : Introduction to Supply Chain Management


No. of

Classes

Required

Tentative

Date of

Completion

Actual

Date of

Completion

Teaching

Learning

Methods

Learning

Outcome

COs

Text

Book

followed

HOD

Sign

Weekly

1. Introduction to

Subject & CO’S 1 5-12-17 TLM1

All COs T1

2.

UNIT-I

Introduction to

supply chain

management

concept

1 6-12-17 TLM1

CO1 T1

3. Objectives ,Scope

of SCM 1 7-12-17 TLM1

CO1 T1

4. Functions of

supply chain

management

1 8-12-17 TLM1

CO1 T1

5. Process view of

supply chain 1 12-12-17 TLM1

CO1 T1

6. Impact of supply

chain flows 1 13-12-17 TLM1

CO1 T1

7.

Supply chain

drivers: Facilities,

Inventory,

Transportation,

Information,

Sourcing, Pricing

1 14-12-17 TLM1

CO1 T1

8. Obstacles to

achieve strategic

fit

1 15-12-17 TLM1

CO1 T1

9. Role of aggregate

Planning in supply

chain

1 19-12-17 TLM1

CO1 T1

10. Methods and

managing supply

and demand

1 20-12-17 TLM1

CO1 T1

11.

Supply chain

Performance: Competitive

advantage

1 21-12-17 TLM1

CO1 T1

12. Supply chain

strategies 1 22-12-17 TLM1

CO1 T1

13. Achieving

strategic fit 1 26-12-17 TLM1

CO1 T1

14. Case Analysis 1 27-12-17 TLM6 CO1 e-

source

No. of classes

required to

complete

UNIT-I

14 No. of classes taken:

UNIT-II : Logistics Management


No. of

Classes

Required

Tentative

Date of

Completion

Actual

Date of

Completion

Teaching

Learning

Methods

Learning

Outcome

COs

Text

Book

followed

HOD

Sign

Weekly

15.

Introduction,

Difference

between Logistics

and Supply Chain

management

1 28-12-17 TLM1

CO2 T1

16. Inbound, Inter and

outbound Logistics 1 29-12-17 TLM1

CO2 T1

17. Integrated

Logistics

Management

1 02-01-18 TLM1

CO2 T1

18. Maximizing

productivity and

cash flow

1 03-01-18 TLM1

CO2 T1

19. 3PL, 4PL 1 04-01-18 TLM1 CO2 T1

20. Intermodal and

Reverse Logistics 1 05-01-18 TLM1

CO2 T1

21.

Supply Chain

Customer

Service: The

marketing and

Logistics interface

1 09-01-18 TLM1

CO2 T1

22. Customer Service

in Logistics 1 10-01-18 TLM1

CO2 T1

23. Customer

Retention in

Logistics

1 11-01-18 TLM1

CO2 T1

24. Service-Driven

Logistics System 1 12-01-18 TLM1

CO2 T1

25. Setting Customer

Service Priorities’ 1 16-01-18 TLM1

CO2 T1

26. Customer Service

Standards 1 17-01-18 TLM1

CO2 T1

27. Service Priorities’

Customer Service

Standards

1 18-01-18 TLM1

CO2 T1


source


complete

UNIT-II 14 No. of classes taken:

I-MID EXAM 22-01-18 TO 27-01-18

UNIT-III : Supply Chain Relationship

S.No. Topics to be

covered

No. of

Classes

Required

Tentative

Date of

Completion

Actual

Date of

Completion

Teaching

Learning

Methods

Learning

Outcome

COs

Text

Book

followed

HOD

Sign

Weekly

29. Bench Marking-

Objectives 1 30-01-18 TLM1

CO3 T1

30.

Bench Marking

Cycle, Process,

and types, Setting

Bench Marking

Priorities

1 31-01-18 TLM1

CO3 T1

31.

Sourcing in

Supply Chain:

Role of sourcing

in Supply Chain

Management

1 01-02-18 TLM1

CO3 T1

32. Supplier Scoring

and Assessment 1 02-02-18 TLM1

CO3 T1

33. Supplier

Selection and

controlling

1 06-02-18 TLM1

CO3 T1

34. The Procurement

Process 1 07-02-18 TLM1

CO3 T1

35. Sourcing

Planning and

analysis

1 08-02-18 TLM1

CO3 T1

36. Global Sourcing 1 09-02-18 TLM1 CO3 T1

37.

Pricing and

Revenue in

Supply Chain: Introduction

1 14-02-18 TLM1

CO3 T1

38.

The role of

revenue

Management in

Supply Chain

1 15-02-18 TLM1

CO3 T1

39. Case analysis 1 16-02-18 TLM6 CO3 e-source


complete UNIT-III 11 No. of classes taken:

UNIT-IV : Network Design in Supply Chain Management


No. of

Classes

Required

Tentative

Date of

Completion

Actual

Date of

Completion

Teaching

Learning

Methods

Learning

Outcome

COs

Text

Book

followed

HOD

Sign

Weekly

40.

The role of

distribution in

Supply Chain

Management

1 20-02-18 TLM1

CO4 T1

41. Factors influencing

distribution

network design

1 21-02-18 TLM1

CO4 T1

42. Transportation

Fundamental’s: 1 22-02-18 TLM1

CO4 T1

The role of

transportation in

supply chain


Transportation

Decisions

1 23-02-18 TLM1

CO4 T1

44. Modes of

Transportation 1 27-02-18 TLM1

CO4 T1

45. Transportation

documents 1 28-02-18 TLM1

CO4 T1

46.

Coordination in

supply chain:

Introduction, Lack

of coordination in

supply chain

1 01-03-18 TLM1

CO4 T1

47. Bullwhip Effect ,

Impact of Lack of

Coordination

1 06-03-18 TLM1

CO4 T1

48. Obstacles to

coordination in

Supply Chain

1 07-03-18 TLM1

CO4 T1

49. Managerial levers

to achieve

coordination.

1 08-03-18 TLM1

CO4 T1


source


complete UNIT-IV 11 No. of classes taken:

UNIT-V : IT in Supply Chain


No. of

Classes

Required

Tentative

Date of

Completion

Actual

Date of

Completion

Teaching

Learning

Methods

Learning

Outcome

COs

Text

Book

followed

HOD

Sign

Weekly

51. The role of IT in Supply

Chain, The supply Chain

IT frame work

1 13-03-18 TLM1

CO5 T1

52. CRM, Internal

SCM,SRM 1 14-03-18 TLM1

CO5 T1

53. The future of IT in

Supply Chain, Supply

Chain IT in Practice

1 15-03-18 TLM1

CO5 T1

54.

Global Logistics and

Global Supply Chain:

Logistics in Global

Economy

1 16-03-18 TLM1

CO5 T1

55. Changes in Global

Economy and Global

Logistics

1 20-03-18 TLM1

CO5 T1

56. Global Supply Chain

Business Process 1 21-03-18 TLM1

CO5 T1

57. Global Strategy; Global

Purchasing; Global SCM 1 22-03-18 TLM1

CO5 T1

58. Case study Analysis 1 23-03-18 TLM6 CO5 e-

source


complete UNIT-V 08 No. of classes taken:

1. Presentations 1 27-03-18




complete Presentations: 03 No. of classes taken:



No. of

Classes

Required

Tentative

Date of

Completion

Actual

Date of

Completion

Teaching

Learning

Methods

Learning

Outcome

COs

Text

Book

followed

HOD

Sign

4.

5.

6.





Part - C

EVALUATION PROCESS:










To train the students of the management program for logical and practical approach to problem solving and function effectively as

skilled managers who can respond to changing environment in a social and global context.

To groom the students to work in multicultural and multidisciplinary

teams for effective problem solving and understand the principles of group dynamics, Team work and growth of Management profession.

To encourage and train the students as away that they can pursue higher studies, start independent ventures, thereby contributing to

the fields of Education and Business world.

PROGRAM OUTCOMES


2. Foster Analytical and critical thinking abilities for data-based decision

making. 3. Ability to develop Value based Leadership ability.

4. Ability to understand, analyse and communicate global, economical, legal and ethical aspects of business.

5. Ability to lead themselves and others in the achievement of

organizational goals, contributing effectively to a team environment.

D.Klayani D.Klayani Dr.V.V.Narsi Reddy Dr.A.Adisesha Reddy





COURSE HANDOUT SEC-A Part-A

PROGRAM : MBA, IV-Semester


COURSE NAME & CODE : ENTREPRENEURSHIP (MB402)


COURSE CREDITS : 3

COURSE INSTRUCTOR : T.Chandrasekhar Yadav

COURSE COORDINATOR : T.Chandrasekhar Yadav

PRE-REQUISITES : None

Course Educational Objectives:

To understand the nature of entrepreneurship.

To motivate the Entrepreneurial instincts.

To help in analysing the various options to select the most appropriate product suiting to the students.

To give a clear picture about the process and involved in setting up an small scale industrial settings and bigger settings.

To make the potential entrepreneurs know about the possible risks and failures of the product make them learn how to overcome these problems.

COURSE OUTCOMES (COs)

• Impart basics of managerial skills and understandings to be a successful

entrepreneur.

• Develops the various businesses related skills to establish various forms of business.

• Learns the basic legal dimensions on Intellectual Property Rights.

• Able to develop entrepreneurial strategy at entry level and growth stage.

• Finds the role of government in Entrepreneurship Development Program.

COURSE ARTICULATION MATRIX (Correlation between COs & POs)

Cos PO1 PO2 PO3 PO4 PO5

CO1 2 - 3 1 -

CO2 1 1 - 3 2

CO3 - - 3 2 -

CO4 2 - 3 - 2

CO5 2 - - 1 2

Note: 1- Slight (Low), 2 – Moderate (Medium), 3 - Substantial (High).

BOS APPROVED TEXT BOOK:

P.Narayana Reddy: Entrepreneurship. Cengage learning, New Delhi,2010


R1 Hisrich : Entrepreneurship, TMH,New Delhi, 2009

R2 Vasantha Desai Entrepreneurship, TMH,New Delhi, 2009

Part-B

COURSE DELIVERY PLAN (LESSON PLAN): Section – A

UNIT-I:

S.No. Topics to be covered No. of

Classes Required

Tentative Date of

Completion

Actual Date of

Completion


Learning Outcome

COs

Text Book

followed

HOD Sign

Weekly

1. Introduction to Subject

1 6-12-'17 TLM1 --

P.N

ara

yan

a R

eddy: E

ntr

epre

neu

rsh

ip. C

en

gage learn

ing, N

ew

Delh

i,2010

2. Course Outcomes 1 8-12-'17 TLM1 --

3. Syllabus Orientation

1 9-12-'17 TLM1 --

4. Entrepreneurship-

Introduction 1 11-12-'17 TLM1/2 1

5. Concept,

entrepreneurship 1 13-12-'17 TLM1/2 1

6. Economic

development 1 15-12-'17 TLM1/2 1

7. Characteristics of

Entrepreneurs 1 16-12-'17 TLM1/2 1

8. characteristics of


9. Evolution of

Entrepreneurship, 1 20-12-'17 TLM1/2 1

10.

Theories of

entrepreneurship,

, process 1 22-12-'17 TLM1/2 1

11. Approaches and

Process 1 23-12-'17 TLM1/2 1

12. Environment for


13. Case Study 2 29-12-'17&30-12-17

TLM6 --

No. of classes required to complete UNIT-I


UNIT-II:


Classes

Required

Tentative Date of

Completion

Actual Date of

Completion

Teaching Learning

Methods

Learning Outcome

COs

Text Book

followed

HOD Sign

Weekly

14. Introduction

1 3-1-'18 TLM1/2 2

P.N

ara

yan

a R

eddy: E

ntr

epre

neu

rsh

ip. C

en

gage learn

ing, N

ew

Delh

i,2010

15.

Small Business,

Importance in

Indian economy 1 5-1-'18 TLM1/2 2

16. Types of Ownership 1 6-1-'18 TLM1/2 2

17. Sole trading

1 8-1-'18 TLM1/2 2

18. Partnership

1 10-1-'18 TLM1/2 2

19. Joint stock company

1 12-1-'18 TLM1/2 2

20. Features of Various types of businesses

1 13-1-'18 TLM1/2 2

21. Corporate

Entrepreneurship,

Intrapreneurship

1 15-1-'18 TLM1/2 2

22. Women Entrepreneurship

1 17-1-'18 TLM1/2 2

23. State Enterprises in India

1 19-1-18 TLM1/2 2

24. Quiz 1 20-1-'18 -- -- --

25. I Mid Exams -- 22-1-'18-

27-1-'18 -- -- --

No. of classes required to complete UNIT-II


UNIT-III:

S.No. Topics to be

covered

No. of Classes

Required

Tentative Date of

Completion

Actual Date of

Completion


Learning Outcome

COs

Text Book

followed

HOD Sign

Weekly

26.

UNIT-III:

Establishing

entrepreneurs

hip Aspects of

Promotion

1 29-1-'18 TLM1/2 3

P.N

ara

yan

a R

eddy: E

ntr

epre

neu

rsh

ip. C

en

gage learn

ing, N

ew

Delh

i,2010

27.

Establishment

entrepreneurship Opportunity Analysis

2 31-1-'18-

02-2-'18 TLM1/2 3

28.

SWOT

Analysis 1 3-2-'18 TLM1/2 3

29.

Technological

Competitivene

ss 2

5-2-'18-

7-2-'18 TLM1/2 3

30.

Entrepreneu

rs legal and

regulatory

systems

2 10-2-'18

12-2-'18 TLM1/2 3

31.

Patents and

trademarks,

IPR’s 2

14-2-18

16-2-18 TLM1/2 3

32. Case Study 1 17-2-'18 TLM6 --

No. of classes required to complete UNIT-III


UNIT-IV:

S.No. Topics to be

covered

No. of Classes

Required

Tentative Date of

Completion

Actual Date of

Completion


Learning Outcome

COs

Text Book

followed

HOD Sign

Weekly

33.

Entrepreneurial

Strategy 1 19-2-'18 TLM1/2 4

P.N

ara

yan

a

Reddy:

En

trepre

ne

urs

hip

.

Cen

gage

learn

ing,

New

Delh

i,2010

34. Generation of

new entry 2

21-2-'18

23-2-'18 TLM1/2 4

Opportunity,

35.

Decisions

under

Uncertainty 1 24-2-'18 TLM1/2 4

36.

Entry strategy,

new entry

exploitation,

Environmental

Instability

1 26-2-'18 TLM1/2 4

37.

First-Mover

disadvantages 1 28-2-'18 TLM1/2 4

38.

Risk reduction

strategies 1 02-3-'18 TLM1/2 4

39.

Market scope

strategy,

Managing

Newness

1 3-3-'18 TLM1/2 4

40. Imitation strategies

1 5-3-'18 TLM1/2 4

41.

Imitation strategies and Managing

Newness

1 7-3-'18 TLM1/2 4

42. Case Study 1 9-3-'18 TLM6 --

No. of classes required to complete UNIT-IV


UNIT-V:


Classes Required

Tentative Date of

Completion

Actual Date of

Completion


Learning Outcome

COs

Text Book

followed

HOD Sign

Weekly

43. Entrepreneurship

Development 1 10-3-'18 TLM1/2 5

P.N

ara

yan

a R

eddy:

En

trepre

neu

rsh

ip. C

en

gage

learn

ing, N

ew

Delh

i,2010

44.

Role of

Government in

entrepreneurship 2

12-3-'18

14-3-18 TLM1/2 5

45.

Entrepreneurship

Development in

RA 2

16-3-'18

17-3-18

TLM1/2 5

46. Need for EDP’s

2 19-3-'18

21-3-18 TLM1/2 5

47. Objectives for EDP’s,

1 23-3-'18 TLM1/2 5

48. Course contents

and 1 24-3-'18

TLM1/2 5

49. curriculum of

EDP’s 1 26-3-'18

TLM1/2 5

50. Phases of EDP’s 1 28-3-'18 TLM1/2 5

51. Evaluation of EDP’s

1 30-3-'18 TLM1/2 5

52. Case Study 1 31-3-18 TLM6 ---

53. II Mid Exams -- 2-4-18 -

7-4-18 -- -- --

54. Preparation -- 9-4-'18 -

13-4-'18 -- -- --

55. Semester End Exams

-- 16-4-'18 -

5-5-'18 -- -- --

No. of classes required to complete UNIT-V






Part - C

EVALUATION PROCESS









PROGRAMME EDUCATIONAL OBJECTIVES (PEOs)

To train the students of the management program for logical and practical

approach to problem solving and function effectively as skilled managers who

can respond to changing environment in a social and global context.

To groom the students to work in multicultural and multidisciplinary teams for

effective problem solving and understand the principles of group dynamics,

Team work and growth of Management profession.

To encourage and train the students as a way that they can pursue higher

studies, start independent ventures, thereby contributing to the fields of

Education and Business world.

PROGRAMME OUTCOMES (POs)

1. Apply knowledge of management theories and practices to solve business

problems.

2. Foster Analytical and critical thinking abilities for data-based decision making.

3. Ability to develop Value based Leadership ability.

4. Ability to understand, analyse and communicate global, economical, legal and

ethical aspects of business.

5. Ability to lead themselves and others in the achievement of organizational

goals, contributing effectively to a team environment.

Mr. T. CHANDRA SEKHAR Mr. T. CHANDRA SEKHAR Dr. V. V. NARSI REDDY Dr. A.ADISESHA REDDY

Course Instructor Course

Coordinator Module

Coordinator HOD




COURSE HANDOUT SEC-B Part-A



COURSE NAME & CODE : ENTREPRENEURSHIP (MB402)


COURSE CREDITS : 3

COURSE INSTRUCTOR : T.Chandrasekhar Yadav

COURSE COORDINATOR : T.Chandrasekhar Yadav



To understand the nature of entrepreneurship.

To motivate the Entrepreneurial instincts.

To help in analysing the various options to select the most appropriate product suiting to the students.

To give a clear picture about the process and involved in setting up an small scale industrial settings and bigger settings.

To make the potential entrepreneurs know about the possible risks and failures of the product make them learn how to overcome these problems.


• Impart basics of managerial skills and understandings to be a successful

entrepreneur.

• Develops the various businesses related skills to establish various forms of business.

• Learns the basic legal dimensions on Intellectual Property Rights.

• Able to develop entrepreneurial strategy at entry level and growth stage.

• Finds the role of government in Entrepreneurship Development Program. COURSE ARTICULATION MATRIX (Correlation between COs & POs)


CO1 2 - 3 1 -

CO2 1 1 - 3 2

CO3 - - 3 2 -

CO4 2 - 3 - 2

CO5 2 - - 1 2

• Note: 1- Slight (Low), 2 – Moderate (Medium), 3 - Substantial (High).

BOS APPROVED TEXT BOOK:

P.Narayana Reddy: Entrepreneurship. Cengage learning, New Delhi,2010


R1 Hisrich : Entrepreneurship, TMH,New Delhi, 2009

R2 Vasantha Desai Entrepreneurship, TMH,New Delhi, 2009

Part-B

COURSE DELIVERY PLAN (LESSON PLAN): Section – A

UNIT-I:


Classes Required

Tentative Date of

Completion

Actual Date of

Completion


Learning Outcome

COs

Text Book

followed

HOD Sign

Weekly

1. Introduction to Subject

1 5-12-'17 TLM1 --

P.N

ara

yan

a R

eddy: E

ntr

epre

neu

rsh

ip. C

en

gage learn

ing, N

ew

Delh

i,2010

2. Course Outcomes 1 7-12-'17 TLM1 --


1 9-12-'17 TLM1 --

4. Entrepreneurship-

Introduction 1 11-12-'17 TLM1/2 1

5. Concept,


6. Economic

development 1 14-12-'17 TLM1/2 1

7. Characteristics of


8. characteristics of


9. Evolution of

Entrepreneurship, 1 19-12-'17 TLM1/2 1

10.

Theories of

entrepreneurship,

, process 1 21-12-'17 TLM1/2 1

11. Approaches and

Process 1 23-12-'17 TLM1/2 1

12. Environment for


13. Case Study 2 28-12-'17&30-12-17

TLM6 --



UNIT-II:


Classes

Required

Tentative Date of

Completion

Actual Date of

Completion

Teaching Learning

Methods

Learning Outcome

COs

Text Book

followed

HOD Sign

Weekly

14. Introduction

1 2-1-'18 TLM1/2 2

P.N

ara

yan

a R

eddy: E

ntr

epre

neu

rsh

ip. C

en

gage learn

ing, N

ew

Delh

i,2010

15.

Small Business,

Importance in

Indian economy 1 4-1-'18 TLM1/2 2

16. Types of Ownership 1 6-1-'18 TLM1/2 2

17. Sole trading

1 8-1-'18 TLM1/2 2

18. Partnership

1 9-1-'18 TLM1/2 2

19. Joint stock company

1 11-1-'18 TLM1/2 2

20. Features of Various types of businesses

1 13-1-'18 TLM1/2 2

21. Corporate

Entrepreneurship,

Intrapreneurship

1 15-1-'18 TLM1/2 2

22. Women Entrepreneurship

1 16-1-'18 TLM1/2 2

23. State Enterprises in India

1 18-1-18 TLM1/2 2

24. Quiz 1 20-1-'18 -- -- --

25. I Mid Exams -- 22-1-'18-

27-1-'18 -- -- --



UNIT-III:

S.No. Topics to be

covered

No. of Classes

Required

Tentative Date of

Completion

Actual Date of

Completion


Learning Outcome

COs

Text Book

followed

HOD Sign

Weekly

26.

UNIT-III:

Establishing

entrepreneurs

hip Aspects of

Promotion

1 29-1-'18 TLM1/2 3

P.N

ara

yan

a R

eddy: E

ntr

epre

neu

rsh

ip. C

en

gage learn

ing, N

ew

Delh

i,2010

27.

Establishment

entrepreneurship Opportunity Analysis

2 30-1-'18-

01-2-'18 TLM1/2 3

28.

SWOT

Analysis 1 3-2-'18 TLM1/2 3

29.

Technological

Competitivene

ss 2

5-2-'18-

6-2-'18 TLM1/2 3

30.

Entrepreneu

rs legal and

regulatory

systems

2 8-2-'18

10-2-'18 TLM1/2 3

31.

Patents and

trademarks,

IPR’s 2

12-2-18

13-2-18 TLM1/2 3

32. Case Study 1 15-2-'18 TLM6 --



UNIT-IV:

S.No. Topics to be

covered

No. of Classes

Required

Tentative Date of

Completion

Actual Date of

Completion


Learning Outcome

COs

Text Book

followed

HOD Sign

Weekly

33.

Entrepreneurial

Strategy 1 17-2-'18 TLM1/2 4

P.N

ara

yan

a

Reddy:

En

trepre

ne

urs

hip

.

Cen

gage

learn

ing,

New

Delh

i,2010

34. Generation of

new entry 2

19-2-'18

20-2-'18 TLM1/2 4

Opportunity,

35.

Decisions

under

Uncertainty 1 22-2-'18 TLM1/2 4

36.

Entry strategy,

new entry

exploitation,

Environmental

Instability

1 24-2-'18 TLM1/2 4

37.

First-Mover

disadvantages 1 26-2-'18 TLM1/2 4

38.

Risk reduction


39.

Market scope

strategy 1 1-3-'18 TLM1/2 4

40.

Managing

Newness 1 3-3-'18 TLM1/2 4

41. Imitation


42.

Imitation

strategies and Managing Newness

1 6-3-'18 TLM1/2 4

43. Case Study 1 8-3-'18 TLM6 --



UNIT-V:


Classes Required

Tentative Date of

Completion

Actual Date of

Completion


Learning Outcome

COs

Text Book

followed

HOD Sign

Weekly

44. Entrepreneurship

Development 1 10-3-'18 TLM1/2 5

P.N

ara

yan

a R

eddy:

En

trepre

neu

rsh

ip.

Cen

gage learn

ing, N

ew

Delh

i,2010

45.

Role of

Government in

entrepreneurship 2

12-3-'18

13-3-18 TLM1/2 5

46.

Entrepreneurship

Development in 2

15-3-'18

17-3-18

TLM1/2 5

RA

47. Need for EDP’s

2 19-3-'18

20-3-18 TLM1/2 5

48. Objectives for

EDP’s, 1 22-3-'18 TLM1/2 5

49. Course contents

and 1 24-3-'18

TLM1/2 5

50. curriculum of

EDP’s 1 26-3-'18

TLM1/2 5

51. Phases of EDP’s 1 27-3-'18 TLM1/2 5

52. Evaluation of

EDP’s 1 29-3-'18 TLM1/2 5

53. Case Study 1 31-3-18 TLM6 ---

54. II Mid Exams -- 2-4-18 -

7-4-18 -- -- --

55. Preparation -- 9-4-'18 -

13-4-'18 -- -- --

56. Semester End

Exams --

16-4-'18 -

5-5-'18 -- -- --







Part - C

EVALUATION PROCESS





















problems.







Mr. T. CHANDRA

SEKHAR

Mr. T. CHANDRA

SEKHAR

Dr. V. V. NARSI REDDY Dr. A.ADISESHA REDDY


Coordinator

Module

Coordinator HOD




COURSE HANDOUT

Part-A PROGRAM : MBA, IV SEM SEC-A


COURSE NAME & CODE : International Financial Management-MB4F01


COURSE CREDITS : 4

COURSE INSTRUCTOR : R.JEYALAKSHMI

COURSE COORDINATOR : R.JEYALAKSHMI

PRE-REQUISITES: Indian financial market and institutions. COURSE EDUCATIONAL OBJECTIVES (CEOs) : COURSE OUTCOMES (COs)

After completion of the course, the student will be able to

CO1: Basic understanding of International Financial Management, theories and Balance Of

Payment (BOP)

CO2: Expertise with regard to Function and structure of foreign Exchange markets,

Exchange rates mechanism/movement.

CO3: Knowledge with regard to concepts like arbitrage, parity theories and shall be able to

demonstrate the relationship between inflation interest rates& Exchange rates. CO4: Proficiency in long-term Asset Liability Management like international capital

budgeting and international capital structure

CO5: Proficiency in short term Asset Liability Management like international cash

receivable management and international inventory management.



CO1 3 - - 2 - CO2 3 - - 2 1 CO3 2 - - 2 1 CO4 2 2 - 2 1 CO5 2 - - 3 -



T1 : Apte, P G., International Financial Management, Tata McGraw Hill, New Delhi.

T2 : Jeff Madhura, International Financial Management, Thomsons- South Western 2008.


R1 Madhuvij, International Financial Management. Excel books, New Delhi.

R2 Abdullah, F.A. Financial management for the Multinational Fir,. Englewood Cliffs,

New Jersey

R3 Bhalla V.K. International Financial Management, Anmol Publications,

New Delhi R4 Eitman.Stone Hills, Moffett, Multinational Business finance, Addition Wesley, New Delhi.

Part-B

COURSE DELIVERY PLAN (LESSON PLAN): Section-A

UNIT-I : International Financial Management


No. of

Classes

Required

Tentative

Date of

Completion

Actual

Date of

Completion

Teaching

Learning

Methods

Learning

Outcome

COs

Text Book

followed

HOD

Sign

Weekly

1. Syllabus discussion 1 05/12/17 TLM1 CO1

2. C0 discussion 1 07/12/17 TLM1 CO1

3. IFM- introduction 1 09/12/17 TLM1 CO1 T2

4. Dimensions 1 11/12/17 TLM1 CO1 T2

5. Goals 1 12/12/17 TLM1 CO1 T2

6. Globalization of

world economy 1 14/12/17 TLM1

CO1 T2

7. Theories of IB 1 16/12/17 TLM1 CO1 T2

8. International

Business Methods 1 18/12/17 TLM1

CO1 T2

9. International Flow

of Funds Balance of

Payments (Bop)

1 19/12/17 TLM1 CO1 T2

10. Fundamentals of

Bop 1 21/12/17 TLM1

CO1 T2

11. Accounting

components of BOP 1 23/12/17 TLM1

CO1 T2

12. Economic and

Monetary Union

(EMU)

1 26/12/17 TLM1

CO1 T2

13. Case Study 1 28/12/17 TLM6 CO1 E-

sources



UNIT-II : Foreign Exchange Market


No. of

Classes

Required

Tentative

Date of

Completion

Actual

Date of

Completion

Teaching

Learning

Methods

Learning

Outcome

Cos

Text

Book

followed

HOD

Sign

Weekly

14. Structure of the

Forex markets 1 30/12/17 TLM1

CO2 T2

15. Function, major

participants 1 01/01/18 TLM1

CO2 T2

16. Types of transactions

and settlements dates 1 02/01/18 TLM1

CO2 T2

17. Foreign exchange

quotations 1 04/01/18 TLM1

CO2 T2

18. Process of arbitrage 1 06/01/18 TLM1 CO2 T2

19. Speculation in the

forward market 1 08/01/18 TLM1

CO2 T2

20. Currency Futures 1 09/01/18 TLM1 CO2 T2

21. Options Markets

Overview of the

other markets

1 11/01/18 TLM1

CO2 T2

22. Euro currency market 1 16/01/18 TLM1 CO2 T2

23. International Stock

market 1 18/01/18 TLM1

CO2 T2

24. Case study 1 29/01/18 TLM6 CO2 E-

sources



UNIT-III : Exchange Rates Measuring exchange rate movements

S.

No

.

Topics to be covered No. of

Classes

Required

Tentative

Date of

Completion

Actual

Date of

Completion

Teaching

Learning

Methods

Learni

ng

Outco

me

COs

Text Book

followed HOD

Sign

Weekly


exchange rates 1 30/01/18 TLM1

CO3 T2

26. Government influence on


CO3 T2

27. Exchange rate systems 1 03/02/18 TLM1 CO3 T2

28. International arbitrage and

interest rate parity 1 04/02/18 TLM1

CO3 T2



CO3 T2

30. Relationship between

inflation 1 06/02/18 TLM1

CO3 T2



CO3 T2

32. Interest rates and


CO3 T2



CO3 T2

34. Purchasing Power Parity 1 17/02/18 TLM1 CO3 T2


36. International Fisher Effect 1 20/02/18 TLM1 CO3 T2


sources



UNIT-IV : Long term Asset -liability Management Foreign Direct Investment


No. of

Classes

Required

Tentative

Date of

Completion

Actual

Date of

Completion

Teaching

Learning

Methods

Learning

Outcome

COs

Text

Book

followed

HOD

Sign

Weekly

38. International Capital

Budgeting 1 24/02/18 TLM1

CO4 T2


structure and cost of

capital

1 26/02/18 TLM1 CO4 T2



capital

1 27/02/18 TLM1 CO4 T2

41. International Financing

Equity 1 01/03/18 TLM1

CO4 T2



CO4 T2

43. Bond financing 1 05/03/18 TLM1 CO4 T2


45. Parallel loans 1 08/03/18 TLM1 CO4 T2



sources



UNIT-V : Short-term Asset-Liability Management


No. of

Classes

Required

Tentative

Date of

Completion

Actual

Date of

Completion

Teaching

Learning

Methods

Learning

Outcome

COs

Text

Book

followed

HOD

Sign

Weekly

48. International Cash

management 1 15/03/18 TLM1

CO5 T2

49. Accounts receivable


CO5 T2

50. Inventory management 1 19/03/18 TLM1 CO5 T2

51. Payment methods of

international trade 1 20/03/18 TLM1

CO5 T2

52. Trade finance methods 1 22/03/18 TLM1 CO5 T2

53. Export - Import bank of

India 1 24/03/18 TLM1

CO5 T2

54. Recent amendments in

EXIM policy 1 26/03/18 TLM1

CO5 T2

55. Regulations and

guidelines 1 27/03/18 TLM1

CO5 T2

56. Presentation 1 29/03/18 TLM1









No. of

Classes

Required

Tentative

Date of

Completion

Actual

Date of

Completion

Teaching

Learning

Methods

Learning

Outcome

COs

Text

Book

followed

HOD

Sign

61. Stock market Trading 1 29/01/18 TLM5 C02 online





Part - C

EVALUATION PROCESS:










1. To train the students of the management program for logical and practical approach to

problem solving and function effectively as skilled managers who can respond to changing

environment in a social and global context.

2. To groom the students to work in multicultural and multidisciplinary teams for effective

problem solving and understand the principles of group dynamics, Team work and growth of management profession.

3. To encourage and train the students as away that they can pursue higher studies, start

independent ventures, thereby contributing to the fields of Education and Business world.

PROGRAMME OUTCOMES (POs) 1. Apply knowledge of management theories and practices to solve business problems.

2. Foster analytical and critical thinking abilities for data-based decision making.

3. Ability to develop value based leadership ability

4. Ability to understand analysis and communicate global, economical, legal and ethical

aspects of business.

5. Ability to lead themselves and others in the achievement of organizational goals, contributing effectively to a team environment.

R.JEYALAKSHMI R.JEYALAKSHMI R.JEYALAKSHMI Dr. A.ADISESHA REDDY





COURSE HANDOUT

Part-A PROGRAM : MBA, IV SEM SEC-B


COURSE NAME & CODE : International Financial Management-MB4F01


COURSE CREDITS : 4

COURSE INSTRUCTOR : R.JEYALAKSHMI

COURSE COORDINATOR : R.JEYALAKSHMI

PRE-REQUISITES: Indian financial market and institutions. COURSE EDUCATIONAL OBJECTIVES (CEOs) : COURSE OUTCOMES (COs) After completion of the course, the student will be able to

CO1: Basic understanding of International Financial Management, theories and Balance Of

Payment (BOP)

CO2: Expertise with regard to Function and structure of foreign Exchange markets,

Exchange rates mechanism/movement.

CO3: Knowledge with regard to concepts like arbitrage, parity theories and shall be able to

demonstrate the relationship between inflation interest rates& Exchange rates. CO4: Proficiency in long-term Asset Liability Management like international capital

budgeting and international capital structure

CO5: Proficiency in short term Asset Liability Management like international cash

receivable management and international inventory management.



CO1 3 - - 2 - CO2 3 - - 2 1 CO3 2 - - 2 1 CO4 2 2 - 2 1 CO5 2 - - 3 -



T1 : Apte, P G., International Financial Management, Tata McGraw Hill, New Delhi.

T2 : Jeff Madhura, International Financial Management, Thomsons- South Western 2008.


R1 Madhuvij, International Financial Management. Excel books, New Delhi.

R2 Abdullah, F.A. Financial management for the Multinational Fir,. Englewood Cliffs,

New Jersey

R3 Bhalla V.K. International Financial Management, Anmol Publications, New Delhi

R4 Eitman.Stone Hills, Moffett, Multinational Business finance, Addition Wesley, New Delhi.

Part-B


UNIT-I : International Financial Management


No. of

Classes

Required

Tentative

Date of

Completion

Actual

Date of

Completion

Teaching

Learning

Methods

Learning

Outcome

COs

Text

Book

followed

HOD

Sign

Weekly

1. Syllabus discussion 1 05/12/17 TLM1

2. CO discussion 1 06/12/17 TLM1

3. IFM- introduction 1 08/12/17 TLM1 CO1 T2

4. Dimensions, Goals 1 11/12/17 TLM1 CO1 T2

5. Globalization of

world economy 1 12/12/17 TLM1

CO1 T2

6. Theories of IB 1 13/12/17 TLM1 CO1 T2

7. International

Business Methods 1 15/12/17 TLM1

CO1 T2

8. International Flow

of Funds Balance of

Payments (Bop)

1 18/12/17 TLM1 CO1 T2

9. Fundamentals of

Bop 1 19/12/17 TLM1

CO1 T2

10. Accounting

components of BOP 1 20/12/17 TLM1

CO1 T2

11. Economic and

Monetary Union

(EMU)

1 22/12/17 TLM1 CO1 T2

12. Case Study 1 26/12/17 TLM6 CO1 E-

sources



UNIT-II : Foreign Exchange Market


No. of

Classes

Required

Tentative

Date of

Completion

Actual

Date of

Completion

Teaching

Learning

Methods

Learning

Outcome

COs

Text

Book

followed

HOD

Sign

Weekly

13. Structure of the

Forex markets 1 27/12/17 TLM1

CO2 T2

14. Function, major

participants 1 29/12/17 TLM1

CO2 T2

15. Types of transactions

and settlements dates 1 01/01/18 TLM1

CO2 T2

16. Foreign exchange

quotations 1 02/01/18 TLM1

CO2 T2

17. Process of arbitrage 1 03/01/18 TLM1 CO2 T2

18. Speculation in the

forward market 1 05/01/18 TLM1

CO2 T2

19. Currency Futures 1 08/01/18 TLM1 CO2 T2

20. Options Markets

Overview of the

other markets

1 09/01/18 TLM1

CO2 T2

21. Euro currency market 1 10/01/18 TLM1 CO2 T2

22. International Stock

market 1 12/01/18 TLM1

CO2 T2


sources



UNIT-III : Exchange Rates Measuring exchange rate movements S.

No

.


Classes

Required

Tentative

Date of

Completion

Actual

Date of

Completion

Teaching

Learning

Methods

Learning

Outcome

COs

Text

Book

followed

HOD

Sign

Weekly



CO3 T2

25. Government influence on


CO3 T2

26. Exchange rate systems 1 29/01/18 TLM1 CO3 T2



CO3 T2



CO3 T2



CO3 T2



CO3 T2



CO3 T2



CO3 T2



35. International Fisher Effect 1 12/02/18 TLM1 CO3 T2


sources



UNIT-IV : Long term Asset -liability Management Foreign Direct Investment


No. of

Classes

Required

Tentative

Date of

Completion

Actual

Date of

Completion

Teaching

Learning

Methods

Learning

Outcome

COs

Text

Book

followed

HOD

Sign

Weekly


Budgeting 1 16/02/18 TLM1

CO4 T2



capital

1 19/02/18 TLM1 CO4 T2



capital

1 20/02/18 TLM1 CO4 T2



CO4 T2



CO4 T2






sources



UNIT-V : Short-term Asset-Liability Management


No. of

Classes

Required

Tentative

Date of

Completion

Actual

Date of

Completion

Teaching

Learning

Methods

Learning

Outcome

COs

Text

Book

followed

HOD

Sign

Weekly

47. International Cash


CO5 T2

48. Accounts receivable


CO5 T2

49. Inventory management 1 12/03/18 TLM1 CO5 T2

50. Payment methods of

international trade 1 13/03/18 TLM1

CO5 T2



53. Export - Import bank of

India 1 19/03/18 TLM1

CO5 T2



CO5 T2



CO5 T2

56. Regulations and

guidelines 1 23/03/18 TLM1

CO5 T2












No. of

Classes

Required

Tentative

Date of

Completion

Actual

Date of

Completion

Teaching

Learning

Methods

Learning

Outcome

COs

Text

Book

followed

HOD

Sign

64. Stock market Trading 1 29/01/18 TLM5 C02 online



TLM2 PPT TLM5 ICT (NPTEL/Swayam

Prabha/MOOCS)


Part - C

EVALUATION PROCESS:










1. To train the students of the management program for logical and practical approach to problem solving and function effectively as skilled managers who can respond to changing environment in a social and

global context. 2. To groom the students to work in multicultural and multidisciplinary teams for effective problem

solving and understand the principles of group dynamics, Team work and growth of management profession.

3. To encourage and train the students as away that they can pursue higher studies, start independent

ventures, thereby contributing to the fields of Education and Business world.


1. Apply knowledge of management theories and practices to solve business problems. 2. Foster analytical and critical thinking abilities for data-based decision making. 3. Ability to develop value based leadership ability 4. Ability to understand analysis and communicate global, economical, legal and ethical aspects of

business. 5. Ability to lead themselves and others in the achievement of organizational goals, contributing effectively

to a team environment.

R.JEYALAKSHMI R.JEYALAKSHMI R.JEYALAKSHMI Dr. A.ADISESHA REDDY





Name of the faculty: P.SIVA REDDY (T-727) Semester: IV

A.Y:2017-18

Course Title: FINANCIAL RISK MANAGEMENT (FRM) MB4F02 Dt: 04-12-2017

Section: SEC-A

COURSE HANDOUT

Part-A PROGRAM : PG., IV-Sem. MBA


COURSE NAME & CODE : FINANCIAL RISK MANAGEMENT (MB4F02)


COURSE CREDITS : 3

COURSE INSTRUCTOR : P. Siva Reddy

COURSE COORDINATOR : P. Siva Reddy

PRE-REQUISITES: COURSE EDUCATIONAL OBJECTIVES (CEOs) :

1. The primary objective of this course is to familiarize the student with various tools available to mitigate the risk

2. This course emphasizes on various techniques used in hedging the risk of various assets

3. The basic objective of the course is to acquaint the students about the pros and cost of using the risk management tools and techniques.


After completion of the course, the student will be able to CO-1 get an idea about the regulatory framework of financial derivatives

CO-2 understand the operations of derivatives exchanges, and be able to

compare and contrast Exchange Traded and Over The Counter (OTC)

instruments

CO-3 gain good knowledge about different types of forwards, futures, swaps

and options, the principal differences between them, and where and how they

are traded

CO-4 identify the advantages and disadvantages of using financial instruments

according to various market conditions and identify the relationship of financial

derivatives with their underlying assets

CO-5 understand the risks of all types of financial derivatives and derivatives

portfolios, and efficient ways of managing those risks.


COs PO1 PO2 PO3 PO4 PO5

CO1 2 - - 1 - CO2 1 - 2 - - CO3 - 3 - - 1 CO4 3 - - 1 1 CO5 1 - - 2 -



T1 Introduction to Futures & Options; Hull, John C. Prentice Hall

T2 Commodity and Financial Derivatives, S. Kevin, PHI


R1 Option & Futures Dubufsky, David A. McGrawHill

R2 Futures & Options Edwards, Franklin R/M, Cind W. McGrawHill

Part-B

UNIT- 1Introduction to Risk Management

Lect No

Topics to be covered No. of classes required

Tentative date of completion

Actual date of completion

Teaching learning methods

Learning outcome Cos

Text book followed

Remarks

1 Elements of uncertainty

05-12-2018 TLM 1 CO1 T-1

2 Sources of risk, Types of risk

06-12-2018 TLM 1 CO1 T-1

3 Implications of various risks for firm

07-12-2018 TLM 1 CO1 T-2

4 limitations of risk management

08-12-2018 TLM 1 CO1 T-2

5 Corporate Risk Management- overview

12-12-2018 TLM 1 CO1 T-1

6 Total risk and Expected cash flows

13-12-2018 TLM 1 CO1 T-1

7 Evolution of risk management.

14-12-2018 TLM 1 CO1 T-1

8 Approaches to risk management& process

15-12-2018 TLM 1 CO1 T-2

9 Risk management guidelines,

19-12-2018 TLM 1 CO1 T-2

10 Risk management in 20-12-2018 TLM 1 CO1 T-1

practice

11 Case study discussion

21-12-2018 TLM 1 CO1 T-1

12 Tutorial- 1 22-12-2018 TLM 1 CO1 R-1

No. of classes required to complete unit-1

No. of classes taken:

UNIT – II Introduction to Derivatives:

Lect No






Text book followed

Remarks

13 Historical perspective

26-12-2018 TLM 1 CO2 T-1

14 Types of derivatives-features

27-12-2018 TLM 1 CO2 T-1

15 Derivatives trading in India

28-12-2018 TLM 1 CO2 T-2

16 Derivative exchanges 29-12-2018 TLM 1 CO2 T-2

17 Mechanism of markets

02-01-2018 TLM 1 CO2 T-1

18 Clearing house and role

03-01-2018 TLM 1 CO2 T-1

19 Participants in derivative market

04-01-2018 TLM 1 CO2 T-1

20 Trading techniques 05-01-2018 TLM 1 CO2 T-2

21 Credit derivatives- hedging tools

09-01-2018 TLM 1 CO2 T-2

22 Hedging tools 10-01-2018 TLM 1 CO2 T-1

No. of classes required to complete unit-2


UNIT – III Futures-

Lect No






Text book followed

Remarks

23 The fundamentals of futures contract

11-01-2018 TLM 1 CO3 T-1

24 Overview, Types of futures

12-01-2018 TLM 1 CO3 T-1

25 Mechanics of future trading, Major characteristics

16-01-2018 TLM 1 CO3 T-2

26 Exchange organization, Trading process

17-01-2018 TLM 1 CO3 T-2

27 Price quotations: Hedging with Commodity futures

18-01-2018 TLM 1 CO3 T-1

28 Speculation with Commodity futures

19-01-2018 TLM 1 CO3 T-1

22-01-2018 to 27-01-2018 I mid exams


30 Hedging with Interest rate futures

31-01-2018 TLM 1 CO3 T-1

31 Speculation with Interest rate futures

01-02-2018 TLM 1 CO3 T-2

32 Hedging with Currency futures

02-02-2018 TLM 1 CO3 T-2

33 Speculation with Currency futures

06-02-2018 TLM 1 CO3 T-1

34 Hedging with Stock Index futures.

07-02-2018 TLM 1 CO3 T-1

35 Speculation with Stock Index futures.

08-02-2018 TLM 1 CO3 T-1

36 Optimal hedge ratio, Pricing of Index Futures Contracts

09-02-2018 TLM 1 CO3 T-2

37 Stock Index Arbitrage.

13-02-2018 TLM 1 CO3 T-2

38 Applications of Index Futures and Beta Management

15-02-2018 TLM 1 CO3 T-1

39 Case discussion Tutorial 2

16-02-2018 TLM 1 CO3 T-1

No. of classes required to complete unit -3


Unit 4- Options

Lect No






T-1 Remarks

40 Generic options, factors affecting option prices

20-02-2018 TLM 1 CO4 T-2

41 Types of options; Interest rate options

21-02-2018 TLM 1 CO4 T-2

42 Currency options and Trading strategies

22-02-2018 TLM 1 CO4 T-1

43 Option pricing models.

23-02-2018 TLM 1 CO4 T-1

44 Options on futures contracts

27-02-2018 TLM 1 CO4 T-1

45 Exotic options; Elementary Inventory strategies

01-03-2018 TLM 1 CO4 T-2

46 Complex Investment Strategies: Covered Call Writing

06-032-2018 TLM 1 CO4 T-2

47 Protective Put, spreads, Options Sensitivities

07-03-2018 TLM 1 CO4 T-1

48 Straddles and Strangles

08-03-2018 TLM 1 CO4 T-1

49 Evaluation of Option Based Investment Strategies, Risk Associated with Options

09-03-2018 TLM 1 CO4 R-2

No. of classes required to complete unit 4


Lect No






Text book followed

Remarks

50 UNIT – V Swaps: Evolution of swap market

13-03-2018 TLM 1 CO5 T-1

51 Swap terminology 14-03-2018 TLM 1 CO5 T-1


53 structures of standard coupon and currency swaps

16-03-2018 TLM 1 CO5 T-2

54 structures of standard coupon and currency swaps

21-03-2018 TLM 1 CO5 T-1

55 Motivations underlying swaps

22-03-2018 TLM 1 CO5 T-1

56 Types of swaps 23-03-2018 TLM 1 CO5 T-1

57 Mechanics of swap transactions

24-03-2018 TLM 1 CO5 T-2

58 Valuation and Application of swaps

27-03-2018 TLM 1 CO5 T-2

59 Case discussions 28-03-2018 TLM 1 CO5 T-1


No. of classes required to complete unit 5


II MID EXAMS FROM (02-04-2018 TO 07-04-2018)



No. of

Classes

Required

Tentative

Date of

Completion

Actual

Date of

Completion

Teaching

Learning

Methods

Learning

Outcome

COs

Text

Book

followed

HOD

Sign

62.

63.

64.





EVALUATION PROCESS:

Evaluation Task Cos Marks










practical approach to problem solving and function effectively as skilled managers who can respond to changing environment in a

social and global context.

To groom the students to work in multicultural and multidisciplinary teams for effective problem solving and understand the principles of

group dynamics, Team work and growth of Management profession.



PROGRAM OUTCOMES



3. Ability to develop Value based Leadership ability. 4. Ability to understand, analyse and communicate global, economical, legal

and ethical aspects of business. 5. Ability to lead themselves and others in the achievement of organizational

goals, contributing effectively to a team environmen

Signature

Name of the

faculty

Name of the course

Co-ordinator

Name of the Module Co-

ordinator

HOD

P. SIVA

REDDY

Mr. P. SIVA REDDY Dr. A.ADISESHA REDDY Dr. A.ADISESHA REDDY




Name of the faculty: P.SIVA REDDY (T-727) Semester: IV

A.Y:2017-18

Course Title: FINANCIAL RISK MANAGEMENT (FRM) MB 4F02 Dt: 04-12-2017

Section: SEC-B

COURSE HANDOUT

Part-A PROGRAM : PG., IV-Sem. MBA


COURSE NAME & CODE : FINANCIAL RISK MANAGEMENT (MB4F02)


COURSE CREDITS : 3

COURSE INSTRUCTOR : P. Siva Reddy

COURSE COORDINATOR : P. Siva Reddy

PRE-REQUISITES: COURSE EDUCATIONAL OBJECTIVES (CEOs) :

1. The primary objective of this course is to familiarize the student with

various tools available to mitigate the risk 2. This course emphasizes on various techniques used in hedging the

risk of various assets

3. The basic objective of the course is to acquaint the students about the

pros and cost of using the risk management tools and techniques. COURSE OUTCOMES (COs)

After completion of the course, the student will be able to CO-1 get an idea about the regulatory framework of financial derivatives

CO-2 understand the operations of derivatives exchanges, and be able to

compare and contrast Exchange Traded and Over The Counter (OTC)

instruments

CO-3 gain good knowledge about different types of forwards, futures, swaps

and options, the principal differences between them, and where and how they

are traded

CO-4 identify the advantages and disadvantages of using financial instruments

according to various market conditions and identify the relationship of financial

derivatives with their underlying assets

CO-5 understand the risks of all types of financial derivatives and derivatives

portfolios, and efficient ways of managing those risks.



CO1 2 - - 1 - CO2 1 - 2 - - CO3 - 3 - - 1 CO4 3 - - 1 1 CO5 1 - - 2 -



T1 Introduction to Futures & Options; Hull, John C. Prentice Hall

T2 Commodity and Financial Derivatives, S. Kevin, PHI


R1 Option & Futures Dubufsky, David A. McGrawHill

R2 Futures & Options Edwards, Franklin R/M, Cind W. McGrawHill

Part-B

UNIT- 1Introduction to Risk Management

Lec

t

No


classes

required

Tentative

date of

completion

Actual

date of

completi

on

Teachin

g

learnin

g

method

s

Learning

outcome Cos

Text

book

follow

ed

R

e

m

ar

ks

1 Elements of uncertainty 04-12-2018 TLM 1 CO1 T-1

2 Sources of risk, Types of

risk

07-12-2018 TLM 1 CO1 T-1

3 Implications of various

risks for firm

08-12-2018 TLM 1 CO1 T-2

4 limitations of risk

management

09-12-2018 TLM 1 CO1 T-2

5 Corporate Risk

Management- overview

11-12-2018 TLM 1 CO1 T-1

6 Total risk and Expected

cash flows

14-12-2018 TLM 1 CO1 T-1

7 Evolution of risk

management.

15-12-2018 TLM 1 CO1 T-1

8 Approaches to risk

management& process

16-12-2018 TLM 1 CO1 T-2

9 Risk management

guidelines,

18-12-2018 TLM 1 CO1 T-2

10 Risk management in

practice

21-12-2018 TLM 1 CO1 T-1

11 Case study discussion 22-12-2018 TLM 1 CO1 T-1

12 Tutorial- 1 23-12-2018 TLM 1 CO1 R-1


complete unit-1


UNIT – II Introduction to Derivatives:

Lec

t

No


classes

required

Tentative

date of

completion

Actual

date of

completi

on

Teachi

ng

learnin

g

method

s

Learning

outcome Cos

Text

book

follo

wed

Re

mar

ks

13 Historical perspective 27-12-2018 TLM 1 CO2 T-1

14 Types of derivatives-

features

28-12-2018 TLM 1 CO2 T-1

15 Derivatives trading in

India

29-12-2018 TLM 1 CO2 T-2

16 Derivative exchanges 30-12-2018 TLM 1 CO2 T-2

17 Mechanism of markets 04-01-2018 TLM 1 CO2 T-1

18 Clearing house and role 05-01-2018 TLM 1 CO2 T-1

19 Participants in derivative

market

06-01-2018 TLM 1 CO2 T-1

20 Trading techniques 08-01-2018 TLM 1 CO2 T-2

21 Credit derivatives-

hedging tools

11-01-2018 TLM 1 CO2 T-2



complete unit-2


UNIT – III Futures-

Lec

t

No


classes

required

Tentative

date of

completion

Actual

date of

completi

on

Teachi

ng

learnin

g

method

s

Learning

outcome Cos

Text

book

follo

wed

Re

mar

ks

23 The fundamentals of

futures contract

13-01-2018 TLM 1 CO3 T-1

24 Overview, Types of

futures

15-01-2018 TLM 1 CO3 T-1

25 Mechanics of future

trading, Major

characteristics

18-01-2018 TLM 1 CO3 T-2

26 Exchange organization,

Trading process

19-01-2018 TLM 1 CO3 T-2

27 Price quotations:

Hedging with

Commodity futures

20-01-2018 TLM 1 CO3 T-1

28 Speculation with

Commodity futures

20-01-2018 TLM 1 CO3 T-1

22-01-2018 to 27-01-2018 I mid exams


30 Hedging with Interest

rate futures

29-01-2018 TLM 1 CO3 T-1

31 Speculation with Interest

rate futures

01-02-2018 TLM 1 CO3 T-2

32 Hedging with Currency

futures

02-02-2018 TLM 1 CO3 T-2

33 Speculation with

Currency futures

03-02-2018 TLM 1 CO3 T-1

34 Hedging with Stock

Index futures.

05-02-2018 TLM 1 CO3 T-1

35 Speculation with Stock

Index futures.

08-02-2018 TLM 1 CO3 T-1

36 Optimal hedge ratio,

Pricing of Index Futures

Contracts

9-02-2018 TLM 1 CO3 T-2

37 Stock Index Arbitrage. 10-02-2018 TLM 1 CO3 T-2

38 Applications of Index

Futures and Beta

Management

12-02-2018 TLM 1 CO3 T-1

39 Case discussion

Tutorial 2 27-01-2018 TLM 1 CO3


complete unit -3


Unit 4- Options

Lec

t

No


classes

required

Tentative

date of

completion

Actual

date of

completi

on

Teachi

ng

learnin

g

method

s

Learning

outcome Cos

Text

book

follo

wed

Re

mar

ks

40 Generic options, factors

affecting option prices

16-02-2018 TLM 1 CO4 T-1

41 Types of options; Interest

rate options

17-02-2018 TLM 1 CO4 T-1

42 Currency options and

Trading strategies

19-02-2018 TLM 1 CO4 T-2

43 Option pricing models. 22-02-2018 TLM 1 CO4 T-2

44 Options on futures

contracts

23-02-2018 TLM 1 CO4 T-1

45 Exotic options;

Elementary Inventory

strategies

24-02-2018 TLM 1 CO4 T-1

46 Complex Investment

Strategies: Covered Call

Writing

26-02-2018 TLM 1 CO4 T-1

47 Protective Put, spreads,

Options Sensitivities

01-03-2018 TLM 1 CO4 T-2

48 Straddles and Strangles 03-03-2018 TLM 1 CO4 T-2

49 Evaluation of Option

Based Investment

5-03-2018 TLM 1 CO4 T-1



No. Of

Classes

Required

Tentative

Date of

Completion

Actual

Date of

Completion

Teaching

Learning

Methods

Learning

Outcome

COs

Text

Book

followed

HOD

Sign

65.

66.

67.





Strategies, Risk

Associated with Options


complete unit 4


UNIT – V Swaps:

Lec

t

No


classes

required

Tentative

date of

completion

Actual

date of

completi

on

Teachi

ng

learnin

g

method

s

Learning

outcome Cos

Text

book

follo

wed

Re

mar

ks

50 Evolution of swap

market

8-03-2018 TLM 1 CO5 T-1



53 structures of standard

coupon and currency

swaps

12-03-2018 TLM 1 CO5 T-2

54 structures of standard

coupon and currency

swaps

15-03-2018 TLM 1 CO5 T-1

55 Motivations underlying

swaps

16-03-2018 TLM 1 CO5 T-1

56 Types of swaps 17-03-2018 TLM 1 CO5 T-1

57 Mechanics of swap

transactions

19-03-2018 TLM 1 CO5 T-2

58 Valuation and

Application of swaps

22-03-2018 TLM 1 CO5 T-2




complete unit 5


II MID EXAMS FROM (02-04-2018 TO 07-04-2018)

EVALUATION PROCESS:

Evaluation Task Cos Marks










practical approach to problem solving and function effectively as skilled managers who can respond to changing environment in a

social and global context.

To groom the students to work in multicultural and multidisciplinary teams for effective problem solving and understand the principles of

group dynamics, Team work and growth of Management profession.



PROGRAM OUTCOMES






Signature

Name of the

faculty

Name of the course

Co-ordinator

Name of the Module

Co-ordinator

HOD

P. SIVA

REDDY

P. SIVA REDDY Dr. A.ADISESHA REDDY Dr. A.ADISESHA REDDY

. LAKIREDDY BALI REDDY COLLEGE OF ENGINEERING SCHOOL OF MANAGEMENT STUDIES



COURSE HANDOUT

PROGRAM : MBA IV-Semester. ACADEMIC YEAR : 2017-18

COURSE NAME & CODE : CONSUMER BEHAVIOUR MB4M01 L-T-P STRUCTURE : 4-0-0

COURSE CREDITS : 3 COURSE INSTRUCTOR : Dr.Y.VENKATA RAMANA COURSE COORDINATOR : Dr.Y.VENKATA RAMANA PRE-REQUISITE: Nil

COURSE OBJECTIVES: In this course student will learn about:

To enable students understand perspectives of consumers and their behavior.To understand the complexity of analysis Consumer Behavior. To find out the solutions by applying Consumer decision making process. To get updated with contemporary uses in Consumer Behavior.

COURSE OUTCOMES (CO’s): At the end of the course, the student will be able to: CO1: Students could know the difference between influenced buying pattern and impulse buying

pattern.

CO2: They can develop awareness on consumer behavior and its influence on buying process

CO3: Students are well versed in analyzing the consumer trends and psychology.

CO4: To define the conception of consumer behaviour and reveal its importance in the context of marketing.

CO5: To describe the target market and determine the positioning strategy according to consumer

characteristics and behaviour.

COURSE ARTICULATION MATRIX (Correlation between Cos&Pos,PSOs):


CO1 - - -

1 -

CO2 - -

2 - -

CO3

- 3

- - -

CO4 3

CO5 2

Note: Enter Correlation Levels 1 or 2 or 3. If there is no correlation, put ‘-’ 1- Slight(Low), 2 - Moderate(Medium), 3 - Substantial (High


T1:Consumer Behaviour –Insights from Indian market.Ramanuj Majumdar PHI.


R1: Schiffman LG and Kanuk,LL-Consumer Behaviour-Pearson Education –Latest Edition.

R2: Hawkins.Best coney-Consumer Behaviour-TMH,New Delhi.

R3: Roger D Black Well et al,Consumer Behaviour,9/e.Thomson,New Delhi.

R4: Henry Vesael .Consumer behaviour.6/e.Thomson.

UNIT-I: Introduction:


No. of

Classes

Required

Tentative

Date of

Completion

Actual

Date of

Completion

Teaching

Learning

Methods

Learning

Outcome

Cos

Text

Book

followed

HOD

Sign

Weekly

1. An overview –Introduction, need

for understanding consumer

behavior.

01 05-12-17 TLM1

CO1 T1

2. Course outcomes 01 05-12-17 TLM1 CO1 T1

3. Introduction: An overview –

Introduction, need for

understanding consumer behavior

01 07-12-17 TLM1 CO1 T1

4. Introduction, need for

understanding consumer behavior 01 08-12-17 TLM1

CO1 T1

5. Consumer insights: 01 11-12-17 TLM1 CO1 T1

6. Live examples 01 12-12-17 TLM1 CO1 T1

7. Diversity in Indian markets 01 14-12-17 TLM1 CO1 T1

8. Changing pattern of Indian

consumer behavior 01 15-12-17 TLM1

CO1 T1

9. Factors influencing consumer

behavior 01 18-12-17 TLM1

CO1 T1

10. Micro factors influencing


CO1 T1

11. Understanding the buying decision process.

01 21-12-17 TLM1 CO1 T1

12. Industrial consumer behavior 01 22-12-17 TLM1 CO1 T1

13. Unit –I Revision 01 26-12-17 TLM1 CO1 T1

No. of classes required to complete UNIT-I 13 No. of classes taken:

UNIT-II : Factors influencing consumer Behaviour


No. of

Classes

Required

Tentative

Date of

Completion

Actual

Date of

Completion

Teaching

Learning

Methods

Learning

Outcome

COs

Text

Book

followed

HOD

Sign

Weekly


Behaviour 01 28-12-17 TLM1

CO2 T1


Behaviour 01

29-12-17 TLM1

CO2 T1

16. Effect of personal factors 01 02-01-18

TLM1 CO2 T1

17. Effect of personal factors

01 04-1-18

TLM1 CO2 T1

18. Influence of reference groups

01 05-1-18

TLM1 CO2 T1


01 08-1-18

TLM1 CO2 T1

20. Culture and western influence on

consumer behavior 01

09-01-18 TLM1

CO2 T1



11-01-18 TLM1

CO2 T1



12-01-18 TLM1

CO2 T1

23. Review 01 16-01-18

TLM1 CO2 T1

24. Unit-II Revision 01 18-01-18

No. of classes required to complete UNIT II 11 No. of classes taken:

UNIT-III : Consumer as an Individual


No. of

Classes

Required

Tentative

Date of

Completion

Actual

Date of

Completion

Teaching

Learning

Methods

Learning

Outcome

COs

Text

Book

followed

HOD

Sign

Weekly

25. Consumer as an Individual:

consumer motivation 01 19-01-18 TLM1

CO3 T1

26. I Mid Exam 22-01-18 CO3

27. I Mid Exam 23-01-18 CO3

28. I Mid exam 25-01-18 CO3

29. Consumer as an Individual 01 29-01-18 TLM1 CO3 T1


31. Consumer motivation 01 01-02-18 TLM1 CO3 T1


33. Perception, beliefs and attitudes 01 05-02-18 TLM1 CO3 T1


35. Learning experience 01 08-02-18 TLM1 CO3 T1


37. Personality and self image

01 12-02-18 TLM1 CO3 T1


01 13-02-18 TLM1 CO3 T1

No. of classes required to complete UNIT-

III 11


UNIT-IV : Consumer decision making process


No. of

Classes

Required

Tentative

Date of

Completion

Actual

Date of

Completion

Teaching

Learning

Methods

Learning

Outcome

COs

Text

Book

followed

HOD

Sign

Weekly

39. UNIT-IV:The Consumer decision

making process 01 15-02-2018 TLM1

CO4

T1

40. The decision making process 01 16-02-2018 TLM1 CO4 T1

41. Impulse buying decision 01 19-02-2018 TLM1 CO4 T1

42. Decision making criteria, 01 20-02-2018 TLM1 CO4 T1

43. Factors influencing decision making 01 22-02-2018 TLM1 CO4 T1

44. Purchase decisions 01 23-02-2018 TLM1 CO4 T1

45. And reason model 01 26-02-2018 TLM1 CO4 T1

46. Nicosia model 01 27-02-2018 TLM1 CO4 T1

47. The Howard sheath model 01 01-03-2018 TLM1 CO4 T1


49. Engel-kollat-Blackwell model 01 06-03-2018 TLM1 CO4 T1


51. Bettman’s information processing

model 01 09-03-2018 TLM1

CO4 T1

52. Sheth-newman gross model 01 12-03-2018 TLM1 CO4 T1



IV 15


UNIT-V : Contemporary issues in consumer Behaviour:


No. of

Classes

Required

Tentative

Date of

Completion

Actual

Date of

Completion

Teaching

Learning

Methods

Learning

Outcome

COs

Text

Book

followed

HOD

Sign

Weekly

54. Demographic picture of the Indian

market 01 15-03-2018 TLM1

CO5 T1

55. Drivers of change

01 16-03-2018 TLM1

CO5 T1

56. Consumer trends 01 19-03-2018 TLM1 CO5 T1

57. Consumer trends

01 20-03-2018 TLM1 CO5 T1

58. Consumer trends

01 22-03-2018 TLM1 CO5 T1

59. Significance of rural markets 01 23-03-2018 TLM1 CO5 T1


61. Rural consumer behavior 01 27-03-2018 TLM1 CO5 T1

62. New consumption patterns 01 29-03-2018 TLM1 CO5 T1

63. Products-category wise 01 30-03-2018 TLM1 CO5 T1

64. II Mid exam 01 02-04-2018 TLM1 CO5 T1

65. II Mid exam

01 03-04-2018 TLM1 CO5 T1

66. II Mid exam

01 05-04-2018 TLM1 CO5 T1

67. II Mid exam

01 06-04-2018 TLM1 CO5 T1


V 10




No. of

Classes

Required

Tentative

Date of

Completion

Actual

Date of

Completion

Teaching

Learning

Methods

Learning

Outcome

COs

Text

Book

followed

HOD

Sign

Weekly

68. Corporate social Responsibility 01 15-03-2018 TLM2 CO2 T1

69. Tata People and cancer Research

treatments 01 23-03-2018 TLM2 CO2

T1


TLM1 Chalk and Talk TLM4 Problem Solving TLM7 Seminars or GD

TLM2 PPT TLM5 Programming TLM8 Lab Demo

TLM3 Tutorial TLM6 Assignment or Quiz TLM9 Case Study

ACADEMIC CALENDAR:

Description From To Weeks

I Phase of Instructions-1 05-12-2017 20-01-2018 7

I Mid Examinations 22-01-2018 27-01-2018 1

II Phase of Instructions 29-01-2018 31-03-2018 9

II Mid Examinations 02-04-2018 07-04-2018 1

Preparation and Practical’s 09-04-2018 13-04-2018 1

Semester End Examinations 16-04-2018 05-05-2018 2

EVALUATION PROCESS:


I-Mid Examination 1,2 A1=40

II-Mid Examination 3,4,5 A2=40

Evaluation of Mid Marks: A=75% of Max(A1,A2)+25% of Min(A1,A2) 1,2,3,4,5 A=40

Semester End Examinations 1,2,3,4,5 B=60

Total Marks: A+B 1,2,3,4,5 100



approach to problem solving and function effectively as skilled managers who can respond to changing environment in a social and global context.

To groom the students to work in multicultural and multidisciplinary teams for effective problem solving and understand the principles of group dynamics, Team work and growth of Management profession.

To encourage and train the students as away that they can pursue higher studies, start independent ventures, thereby contributing to the fields of Education and Business world.

PROGRAM OUTCOMES

1. Apply knowledge of management theories and practices to solve business problems. 2. Foster Analytical and critical thinking abilities for data-based decision making.




5. Ability to lead themselves and others in the achievement of organizational goals, contributing effectively to a team environment.

Dr.Y.Venkata Ramana) (Dr.Y.Venkata Ramana) (Dr.Y.Venkata Ramana) (Dr.A.Adisesha Reddy)





----------------------------------------------------------------- COURSE HANDOUT Section-B

PROGRAM : MBA IV-Semester. ACADEMIC YEAR : 2017-18

COURSE NAME & CODE : CONSUMER BEHAVIOUR MB4M01 L-T-P STRUCTURE : 4-0-0 COURSE CREDITS : 3

COURSE INSTRUCTOR : DR.Y.VENKATA RAMANA COURSE COORDINATOR : DR.Y.VENKATA RAMANA PRE-REQUISITE: Nil

COURSE OBJECTIVES: In this course student will learn about:

To enable students understand perspectives of consumers and their behavior.

To understand the complexity of analysis Consumer Behaviour.

To find out the solutions by applying Consumer decision making process.

To get updated with contemporary uses in Consumer Behaviour. COURSE OUTCOMES (CO’s): At the end of the course, the student will be able to:

CO1: Students could know the difference between influenced buying pattern and impulse

buying pattern.

CO2: They can develop awareness on consumer behavior and its influence on buying process

CO3: Students are well versed in analyzing the consumer trends and psychology.

CO4: To define the conception of consumer behaviour and reveal its importance in the context of

marketing.

CO5: To describe the target market and determine the positioning strategy according to consumer

characteristics and behaviour.

COURSE ARTICULATION MATRIX (Correlation between Cos&Pos,PSOs):


CO1 - - -

1 -

CO2 - -

2 - -

CO3 -

3 - - -

CO4 3

CO5 2

Note: Enter Correlation Levels 1 or 2 or 3. If there is no correlation, put ‘-’ 1- Slight(Low), 2 - Moderate(Medium), 3 - Substantial (High).


T1:Consumer Behaviour –Insights from Indian market.Ramanuj Majumdar PHI.


R1: Schiffman LG and Kanuk,LL-Consumer Behaviour-Pearson Education –Latest Edition.

R2: Hawkins.Best coney-Consumer Behaviour-TMH,New Delhi.

R3: Roger D Black Well et al,Consumer Behaviour,9/e.Thomson,New Delhi.

R4: Henry Vesael .Consumer behaviour.6/e.Thomson.


UNIT-I: Introduction:


No. of

Classes

Required

Tentative

Date of

Completion

Actual

Date of

Completion

Teaching

Learning

Methods

Learning

Outcome

Cos

Text

Book

followed

HOD

Sign

Weekly

1. An overview –Introduction, need

for understanding consumer

behavior.

01 06-12-17 TLM1

CO1 T1

2. Course outcomes 01 06-12-17 TLM1 CO1 T1

3. Introduction: An overview –

Introduction, need for

understanding consumer behavior

01 07-12-17 TLM1 CO1 T1

4. Introduction, need for

understanding consumer behavior 01 09-12-17 TLM1

CO1 T1

5. Consumer insights: 01 11-12-17 TLM1 CO1 T1

6. Live examples 01 13-12-17 TLM1 CO1 T1

7. Diversity in Indian markets 01 14-12-17 TLM1 CO1 T1

8. Changing pattern of Indian


CO1 T1


behavior 01 18-12-17 TLM1

CO1 T1

10. Micro factors influencing


CO1 T1

11. Understanding the buying decision process.

01 21-12-17 TLM1 CO1 T1

12. Industrial consumer behavior 01 23-12-17 TLM1 CO1 T1

13. Unit –I Revision 01 27-12-17 TLM1 CO1 T1

No. of classes required to complete UNIT-I 13 No. of classes taken:

UNIT-II : Factors influencing consumer Behaviour


No. of

Classes

Required

Tentative

Date of

Completion

Actual

Date of

Completion

Teaching

Learning

Methods

Learning

Outcome

COs

Text

Book

followed

HOD

Sign

Weekly


Behaviour 01 28-12-17 TLM1

CO2 T1


Behaviour 01

30-12-17 TLM1

CO2 T1

16. Effect of personal factors 01 03-01-18

TLM1 CO2 T1

17. Effect of personal factors

01 04-01-18

TLM1 CO2 T1


01 06-01-18

TLM1 CO2 T1


01 08-01-18

TLM1 CO2 T1



10-01-18 TLM1

CO2 T1



11-01-18 TLM1

CO2 T1



17-01-18 TLM1

CO2 T1

23. Review, Unit-II Revision 01 18-01-18

TLM1 CO2 T1

24. I MID EXAM 01 22-01-18

No. of classes required to complete UNIT II 11 No. of classes taken:

UNIT-III : Consumer as an Individual


No. of

Classes

Required

Tentative

Date of

Completion

Actual

Date of

Completion

Teaching

Learning

Methods

Learning

Outcome

COs

Text

Book

followed

HOD

Sign

Weekly

25. I MID EXAM 24-01-18

26. I MID EXAM 25-01-18

27. I MID EXAM 27-01-18

28. Consumer as an Individual:

consumer motivation 29-01-18










01 14-02-18 TLM1 CO3 T1


01 15-02-18 TLM1 CO3 T1


III 11


UNIT-IV : Consumer decision making process


No. of

Classes

Required

Tentative

Date of

Completion

Actual

Date of

Completion

Teaching

Learning

Methods

Learning

Outcome

COs

Text

Book

followed

HOD

Sign

Weekly

39. UNIT-IV:The Consumer decision

making process 01 17-02-2018 TLM1

CO4

T1

40. The decision making process 01 19-02-2018 TLM1 CO4 T1

41. Impulse buying decision 01 21-02-2018 TLM1 CO4 T1

42. Decision making criteria, 01 22-02-2018 TLM1 CO4 T1

43. Factors influencing decision making 01 24-02-2018 TLM1 CO4 T1

44. Purchase decisions 01 26-02-2018 TLM1 CO4 T1

45. And reason model 01 28-02-2018 TLM1 CO4 T1

46. Nicosia model 01 01-03-2018 TLM1 CO4 T1





51. Bettman’s information processing

model 01 12-03-2018 TLM1

CO4 T1




IV 15


UNIT-V : Contemporary issues in consumer Behaviour:


No. of

Classes

Required

Tentative

Date of

Completion

Actual

Date of

Completion

Teaching

Learning

Methods

Learning

Outcome

COs

Text

Book

followed

HOD

Sign

Weekly

54. Demographic picture of the Indian

market 01 17-03-2018 TLM1

CO5 T1

55. Drivers of change

01 19-03-2018 TLM1

CO5 T1

56. Consumer trends 01 21-03-2018 TLM1 CO5 T1

57. Consumer trends

01 22-03-2018 TLM1 CO5 T1

58. Consumer trends

01 24-03-2018 TLM1 CO5 T1


60. Rural consumer behavior 01 28-03-2018 TLM1 CO5 T1

61. New consumption patterns 01 29-03-2018 TLM1 CO5 T1

62. Products-category wise 01 31-03-2018 TLM1 CO5 T1

63. II MID Exam 01 02-04-2018

64. II Mid exam 01 04-04-2018

65. II Mid exam

01 05-04-2018

66. II Mid exam

01 07-04-2018


V 10




No. of

Classes

Required

Tentative

Date of

Completion

Actual

Date of

Completion

Teaching

Learning

Methods

Learning

Outcome

COs

Text

Book

followed

HOD

Sign

Weekly

67. Corporate social Responsibility 01 15-03-2018 TLM2 CO2 T1

68. Tata People and cancer Research

treatments 01 23-03-2018 TLM2 CO2

T1


TLM1 Chalk and Talk TLM4 Problem Solving TLM7 Seminars or GD

TLM2 PPT TLM5 Programming TLM8 Lab Demo

TLM3 Tutorial TLM6 Assignment or Quiz TLM9 Case Study

ACADEMIC CALENDAR:

Description From To Weeks

I Phase of Instructions-1 05-12-2017 20-01-2018 7

I Mid Examinations 22-01-2018 27-01-2018 1

II Phase of Instructions 29-01-2018 31-03-2018 9

II Mid Examinations 02-04-2018 07-04-2018 1

Preparation and Practical’s 09-04-2018 13-04-2018 1

Semester End Examinations 16-04-2018 05-05-2018 2

EVALUATION PROCESS:


I-Mid Examination 1,2 A1=40

II-Mid Examination 3,4,5 A2=40

Evaluation of Mid Marks: A=75% of Max(A1,A2)+25% of Min(A1,A2) 1,2,3,4,5 A=40

Semester End Examinations 1,2,3,4,5 B=60

Total Marks: A+B 1,2,3,4,5 100



approach to problem solving and function effectively as skilled managers who can respond to changing environment in a social and global context.



PROGRAM OUTCOMES





ethical aspects of business. 5. Ability to lead themselves and others in the achievement of organizational goals,

contributing effectively to a team environment.

(Dr.Y.Venkata Ramana) (Dr.Y.Venkata Ramana) (Dr.Y.Venkata Ramana) (Dr.A.Adisesha

Reddy)


LAKIREDDY BALI REDDY COLLEGE OF ENGINEERING

SCHOOL OF MANAGEMENT STUDIES (Autonomous & Affiliated to JNTUK, Kakinada & Approved by AICTE, New Delhi,

NAAC Accredited with ‘A’ grade, Accredited by NBA, Certified by ISO 9001:2015)


COURSE HANDOUT

Part-A

PROGRAM : M.B.A IV-Sem. Section-A


COURSE NAME & CODE : CUSTOMER RELATIONSHIP MANAGEMENT, MB4M02


COURSE CREDITS : 3

COURSE INSTRUCTOR : Dr.V.V.NARSI REDDY

COURSE COORDINATOR : Dr.V.V.NARSI REDDY

PRE-REQUISITES: Basic concepts of marketing management

Course Educational objectives:-

To familiarize the students with emerging trends in customer relations in the Indian

Business and to manage these relations in an effective manner to increase customer

loyalty.

To make students understand the importance in making/ managing customer

Relations which would be vital for success of business organization

To give greater insights into dynamics of relationships for better understanding by

students.

COURSE OBJECTIVES:

Realize the customer relations changes the business opportunities.

Prove relationship strategy asa prerequisite for success of a business

Take decisions by creating customer centric organizational culture

Improve the quality customer data base

Understand the difference between customer relationship management and experience

management.

MB4M02 COURSE OBJECTIVE PO1 PO2 PO3 PO4 PO5

CO1 Realize the customer relations changes the business

opportunities. 2 1

CO2 Prove relationship strategy asa prerequisite for success

of a business 1 2

CO3 Take decisions by creating customer centric

organizational culture 2 2

CO4 Improve the quality customer data base 1 1

CO5 Understand the difference between customer

relationship management and experience management. 2

Note: Enter Correlation Levels 1 or 2 or 3. If there is no correlation, put ‘-’

1- Slight (Low), 2 – Moderate (Medium), 3 - Substantial (High).


T1 CRM Concepts and cases – Alok kumar Roy- Prentice Hall India

T2 CRM –Jagdish sheth -Customer Relationship Management : A Strategic Perspective-

Macmillan India Ltd. 2005


R1 Stan Maklan, Adrian Payne, Joe Peppard, Lynette Ryals, Simon Knox – Customer

Relationship Management: Perspectives from the market place – Elsevier 2002.

R2 Federico Rajola – Customer Relationship Management: Organizational; and

Technological Perspectives – Springer 2003

Part-B

COURSE DELIVERY PLAN (LESSON PLAN): Section-A

UNIT-I : Introduction to CRM


No. of

Classes

Required

Tentative

Date of

Completion

Actual

Date of

Completion

Teaching

Learning

Methods

Learning

Outcome

COs

Text

Book

followed

HOD

Sign

Weekly

1. Introduction to

Subject 1 06-12-17 TLM1

CO1 T1

2. Course Outcomes 1 07-12-17 TLM1 CO1 T2

3. Introduction to

UNIT-I 1 08-12-17 TLM1

CO1 T1

4. CRM as business

strategy 1 11-12-17 TLM1

CO1 T1

5. CRM as business


CO1 T1

6. CRM as business


CO1 T1

7. Elements of CRM 1 15-12-17 TLM1 CO1 T1


9. Process and systems 1 20-12-17 TLM2 CO1 T1



12. Applications and

success 1 27-12-17 TLM1

CO1 T1



CO1 T1



CO1 T1



UNIT-II : Strategy and organization of CRM


No. of

Classes

Required

Tentative

Date of

Completion

Actual

Date of

Completion

Teaching

Learning

Methods

Learning

Outcome

COs

Text

Book

followed

HOD

Sign

Weekly

15. Customer supplier

relationships 1 03-01-18 TLM2

CO2 T2



CO2 T2

17. Dynamic in


CO2 T2

18. Dynamic in


CO2 T2

19. communities 1 10-01-18 TLM1 CO2 T2

20. As integral business


CO2 T2



CO2 T2

22. Nature and context of

Crm strategy 1 15-01-18 TLM1

CO2 T2



CO2 T2

24. Results oof

successful strategy 1 18-01-18 TLM2

CO2 T2

25. Results oof


CO2 T2

26. MID-1 22-01-18

27. MID-1 24-01-18

28. MID-1 25-01-18



UNIT-III : Customer relationship management S.

No

.


Classes

Required

Tentative

Date of

Completion

Actual

Date of

Completion

Teaching

Learning

Methods

Learning

Outcome

COs

Text

Book

followed

HOD

Sign

Weekly

29. Emerging trends and

perspectives 1 29-01-18 TLM1

CO3 T1



CO3 T1

31. Cost benefit analysis 1 01-02-18 TLM1 CO3 T1


33. Customer value 1 05-02-18 TLM1 CO3 T1

34. Customer life time value 1 07-02-18 TLM2 CO3 T1


36. Customer profitability 1 09-02-18 TLM1 CO3 T2


38. Customer centric

organization structure 1 14-02-18 TLM1

CO3 T2



CO3 T2



UNIT-IV : Individualized customer proposition


No. of

Classes

Required

Tentative

Date of

Completion

Actual

Date of

Completion

Teaching

Learning

Methods

Learning

Outcome

COs

Text

Book

followed

HOD

Sign

Weekly

40. Individualized customer

position 1 15-02-18 TLM1

CO4 T1



CO4 T1

42. customization 1 19-02-18 TLM1 CO4 T1


44. Customer satisfaction 1 22-02-18 TLM2 CO4 T1

45. Relationship policy 1 23-02-18 TLM1 CO4 T2

46. Loyalty programs 1 26-02-18 TLM1 CO4 T2

47. Improvement of customer

database 1 28-02-18 TLM1

CO4 T2



CO4 T2



UNIT-V : customer retention and customer experience management


No. of

Classes

Required

Tentative

Date of

Completion

Actual

Date of

Completion

Teaching

Learning

Methods

Learning

Outcome

COs

Text

Book

followed

HOD

Sign

Weekly

49. Customer retention 1 05-03-18 TLM1 CO5 T1

50. Changing roles of CRM 1 07-03-18 TLM2 CO5 T1

51. Customer retention mgt 1 08-03-18 TLM1 CO5 T2


53. Customer recall mgt 1 12-03-18 TLM2 CO5 T2


55. Experience mgt 1 15-03-18 TLM1 CO5 T2

56. Cross selling 1 16-03-18 TLM1 CO5 T2

57. Report&presentation 1 19-03-18








No. of

Classes

Required

Tentative

Date of

Completion

Actual

Date of

Completion

Teaching

Learning

Methods

Learning

Outcome

COs

Text

Book

followed

HOD

Sign

61. Recent trends in CRM 1 26-03-18 TLM1 CO2 T2


63. MID-II 02-04-18

64. MID-II 04-04-18

65. MID-II 06-04-18





Part - C

EVALUATION PROCESS:


I-Mid Examination (descriptive + objective)=A 1,2 A=35

II-Mid Examination(descriptive + objective)=B 3,4,5 B=35

Report writing and presentation=C 1,2,3,4,5 C=05

Evaluation of Mid Marks: A+B=75% of Max(A,B)+25% of Min(A,B) 1,2,3,4,5 A+B=35


Semester End Examinations=D 1,2,3,4,5 D=60


PROGRAM EDUCATION OBJECTIVES (PEO’s)

To train the students of the management program for logical and practical approach to

problem solving and function effectively as skilled managers who can respond to

changing environment in a social and global context.


effective problem solving and understand the principles of group dynamics, Team

work and growth of Management profession.

To encourage and train the students as away that they can pursue higher studies, start

independent ventures, thereby contributing to the fields of Education and Business

world.

PROGRAM OUTCOMES


problems.





5. Ability to lead themselves and others in the achievement of organizational goals,


Dr.V.V.Narsireddy Dr.V.V.Narsireddy Mr. D. VENKATESWARLU Dr. A.ADISESHA REDDY


LAKIREDDY BALI REDDY COLLEGE OF ENGINEERING

SCHOOL OF MANAGEMENT STUDIES (Autonomous & Affiliated to JNTUK, Kakinada & Approved by AICTE, New Delhi,

NAAC Accredited with ‘A’ grade, Accredited by NBA, Certified by ISO 9001:2015)


COURSE HANDOUT

Part-A

PROGRAM : M.B.A IV-Sem. Section-B


COURSE NAME & CODE : CUSTOMER RELATIONSHIP MANAGEMENT, MB4M02


COURSE CREDITS : 3

COURSE INSTRUCTOR : Dr.V.V.NARSI REDDY

COURSE COORDINATOR : Dr.V.V.NARSI REDDY

PRE-REQUISITES: basic concepts of marketing management

Course Educational objectives:-

To familiarize the students with emerging trends in customer relations in the Indian

Business and to manage these relations in an effective manner to increase customer

loyalty.

To make students understand the importance in making/ managing customer

Relations which would be vital for success of business organization

To give greater insights into dynamics of relationships for better understanding by

students.

COURSE OBJECTIVES:

Realize the customer relations changes the business opportunities.

Prove relationship strategy as a prerequisite for success of a business

Take decisions by creating customer centric organizational culture

Improve the quality customer data base

Understand the difference between customer relationship management and experience

management.

MB4M02 COURSE OBJECTIVE PO1 PO2 PO3 PO4 PO5

CO1 Realize the customer relations changes the business

opportunities. 2 1

CO2 Prove relationship strategy asa prerequisite for success

of a business 1 2

CO3 Take decisions by creating customer centric

organizational culture 2 2

CO4 Improve the quality customer data base 1 1

CO5 Understand the difference between customer

relationship management and experience management. 2

Note: Enter Correlation Levels 1 or 2 or 3. If there is no correlation, put ‘-’

1- Slight (Low), 2 – Moderate (Medium), 3 - Substantial (High).


T1 CRM Concepts and cases – Alok kumar Roy- Prentice Hall India

T2 CRM –Jagdish sheth -Customer Relationship Management : A Strategic Perspective-

Macmillan India Ltd. 2005


R1 Stan Maklan, Adrian Payne, Joe Peppard, Lynette Ryals, Simon Knox – Customer

Relationship Management: Perspectives from the market place – Elsevier 2002.

R2 Federico Rajola – Customer Relationship Management: Organizational; and

Technological Perspectives – Springer 2003

Part-B


UNIT-I : Introduction to CRM


No. of

Classes

Required

Tentative

Date of

Completion

Actual

Date of

Completion

Teaching

Learning

Methods

Learning

Outcome

COs

Text

Book

followed

HOD

Sign

Weekly

1. Introduction to

Subject 1 05-12-17 TLM1

CO1 T1

2. Course Outcomes 1 07-12-17 TLM1 CO1 T2

3. Introduction to

UNIT-I 1 08-12-17 TLM1

CO1 T1

4. CRM as business


CO1 T1

5. CRM as business


CO1 T1

6. CRM as business


CO1 T1








CO1 T1



CO1 T1



CO1 T1

No. of classes required to 14 No. of classes taken:

complete UNIT-I

UNIT-II : Strategy and organization of CRM


No. of

Classes

Required

Tentative

Date of

Completion

Actual

Date of

Completion

Teaching

Learning

Methods

Learning

Outcome

COs

Text

Book

followed

HOD

Sign

Weekly



CO2 T2



CO2 T2

17. Dynamic in


CO2 T2

18. Dynamic in


CO2 T2

19. communities 1 09-01-18 TLM1 CO2 T2



CO2 T2



CO2 T2



CO2 T2



CO2 T2

24. Results oof


CO2 T2

25. Results oof


CO2 T2

26. MID-1 22-01-18

27. MID-1 23-01-18

28. MID-1 25-01-18



UNIT-III : Customer relationship management S.

No

.


Classes

Required

Tentative

Date of

Completion

Actual

Date of

Completion

Teaching

Learning

Methods

Learning

Outcome

COs

Text

Book

followed

HOD

Sign

Weekly



CO3 T1



CO3 T1



33. Customer value 1 05-02-18 TLM1 CO3 T1







CO3 T2



CO3 T2



UNIT-IV : Individualized customer proposition


No. of

Classes

Required

Tentative

Date of

Completion

Actual

Date of

Completion

Teaching

Learning

Methods

Learning

Outcome

COs

Text

Book

followed

HOD

Sign

Weekly



CO4 T1



43. Customer satisfaction 1 22-02-18 TLM2 CO4 T1

44. Relationship policy 1 23-02-18 TLM1 CO4 T1

45. Loyalty programs 1 26-02-18 TLM1 CO4 T2



CO4 T2



CO4 T2



UNIT-V : customer retention and customer experience management


No. of

Classes

Required

Tentative

Date of

Completion

Actual

Date of

Completion

Teaching

Learning

Methods

Learning

Outcome

COs

Text

Book

followed

HOD

Sign

Weekly

48. Customer retention 1 05-03-18 TLM1 CO5 T1

49. Changing roles of CRM 1 06-03-18 TLM2 CO5 T1





54. Experience mgt 1 15-03-18 TLM1 CO5 T2

55. Cross selling 1 16-03-18 TLM1 CO5 T2









No. of

Classes

Required

Tentative

Date of

Completion

Actual

Date of

Completion

Teaching

Learning

Methods

Learning

Outcome

COs

Text

Book

followed

HOD

Sign



62. MID-II 02-04-18

63. MID-II 03-04-18

64. MID-II 06-04-18





Part - C

EVALUATION PROCESS:


I-Mid Examination (descriptive + objective)=A 1,2 A=35

II-Mid Examination(descriptive + objective)=B 3,4,5 B=35

Report writing and presentation=C 1,2,3,4,5 C=05

Evaluation of Mid Marks: A+B=75% of Max(A,B)+25% of Min(A,B) 1,2,3,4,5 A+B=35


Semester End Examinations=D 1,2,3,4,5 D=60


PROGRAM EDUCATION OBJECTIVES (PEO’s)

To train the students of the management program for logical and practical approach to

problem solving and function effectively as skilled managers who can respond to

changing environment in a social and global context.


effective problem solving and understand the principles of group dynamics, Team

work and growth of Management profession.

To encourage and train the students as away that they can pursue higher studies, start

independent ventures, thereby contributing to the fields of Education and Business

world.

PROGRAM OUTCOMES






5. Ability to lead themselves and others in the achievement of organizational goals,


Dr.V.V.Narsireddy Dr.V.V.Narsireddy Mr. D. VENKATESWARLU Dr. A.ADISESHA REDDY





COURSE HANDOUT Part-A



COURSE NAME & CODE : Strategic Human Resource Management (MB4H01)


COURSE CREDITS : 3

COURSE INSTRUCTOR : Dr. L.Srinivas

COURSE COORDINATOR : Dr. L.Srinivas



The main objective of this course is to instill among students a critical understanding of the relationship between the HR strategy and corporate strategies.

The students would be made to analyse the strategic role played by specific HR systems and processes in business organizations.

The students would be made to understand the distinction between traditional HRM and SHRM as also their strategies.

The course also allows students to identify various approaches to evaluating human resource function

COURSE OUTCOMES (COs) 1. The student will be able to understand the importance of human resources and

investing in HR and analyse risks associated with such investments. 2. By adopting suitable approaches to SHRM, the student will be able to integrate

HRM function with the business. 3. The student will be able to understand HR strategies adopted by firms in

different industries and lead his firm/business successfully. 4. The student will be able to apply various theories and approaches learnt, to

improve the practice of SHRM in the corporate world. 5. The student will realize the importance of Work-Life balance and integration in

today’s stress oriented business world and ensure successful implementation of programmes to reap benefits.

COURSE ARTICULATION MATRIX (Correlation between COs & POs)


CO1 1 2 -- -- 3

CO2 3 1 -- -- --

CO3 3 2 1

CO4 3 2 1

CO5 2 3 2

Note: 1- Slight (Low), 2 – Moderate (Medium), 3 - Substantial (High).

BOS APPROVED TEXT BOOK: Tanuja Agarwala, Strategic Human Resource Management, 7th Impression,

Oxford University Press, New Delhi, 2009.


R1 Charles R. Greer, Strategic Human Resource Management – A General

Managerial Approach, 2nd Edition, 7th Impression, Pearson Education, New Delhi, 2009.

R2 Kesho Prasad, Strategic Human Resource Management – Text and Cases, McMillan, 2005.

Part-B

COURSE DELIVERY PLAN (LESSON PLAN): Section – HR Specialization

UNIT-I:

S.No. Topics to be

covered

No. of Classes

Required

Tentative Date of

Completion

Actual Date of

Completion


Learning Outcome

COs

Text Book

followed

HOD Sign

Weekly

1. Introduction

to Subject 1 6-12-'17 TLM1 --

Tan

uja

Agarw

ala

, S

trate

gic

Hu

man

Resou

rce M

an

agem

en

t, 7

th I

mpre

ssio

n, O

xfo

rd

Un

ivers

ity P

ress, N

ew

Delh

i, 2

009.

2. Course Outcomes

1 7-12-'17 TLM1 --


1 8-12-'17 TLM1 --

4. UNIT-I: SHRM: An Introduction

1 11-12-'17 TLM1/2 1

5. HR Strategy 1 13-12-'17 TLM1/2 1

6. Human Resources as Assets

1 14-12-'17 TLM1/2 1

7. Human Resources as Assets

1 15-12-'17 TLM1/2 1

8. The VRIO Framework

1 18-12-'17 TLM1/2 1

9. The VRIO Framework

1 20-12-'17 TLM1/2 1

10.

The Investment Perspective of Human

Resources

1 21-12-'17 TLM1/2 1

11. Risks involved in Investing

1 22-12-'17 TLM1/2 1

12.

Factors determining the investment orientation of an organization

2 27-12-'17 -28-12-'17

TLM1/2 1

13. Case Study 1 29-12-'17 TLM6 --



UNIT-II:

S.No. Topics to be

covered

No. of Classes

Required

Tentative Date of

Completion

Actual Date of

Completion


Learning Outcome

COs

Text Book

followed

HOD Sign

Weekly

14.

UNIT-II: Evolution of SHRM: Shift from HRM to SHRM

1 1-1-'18 TLM1/2 2

Tan

uja

Agarw

ala

, S

trate

gic

Hu

man

Resou

rce M

an

agem

en

t, 7

th I

mpre

ssio

n, O

xfo

rd U

niv

ers

ity P

ress, N

ew

Delh

i,

2009.

15. Objectives of SHRM

1 3-1-'18 TLM1/2 2

16. Differences

between HRM

and SHRM

1 4-1-'18 TLM1/2 2

17. Differences in

their

strategies

1 5-1-'18 TLM1/2 2

18.

Link between

HR strategy

and Business

strategy

1 8-1-'18 TLM1/2 2

19. Strategic Fit: A Conceptual Framework

1 10-1-'18 TLM1/2 2

20.

Different Approaches

to SHRM: Best Fit Approach

1 11-1-'18 TLM1/2 2

21. Configuration

Approach 1 12-1-'18 TLM1/2 2

22. Best Practice

Approach 1 17-1-'18 TLM1/2 2

23. HR Practices Life Cycle

1 18-1-'18 TLM1/2 2

24. Quiz 1 19-1-'18 -- -- --

25. I Mid Exams -- 22-1-'18-

27-1-'18 -- -- --



UNIT-III:

S.No. Topics to be

covered

No. of Classes

Required

Tentative Date of

Completion

Actual Date of

Completion


Learning Outcome

COs

Text Book

followed

HOD Sign

Weekly

26.

UNIT-III:

Theoretical

Perspectives

of SHRM

1 31-1-'18 TLM1/2 3

Tan

uja

Agarw

ala

, S

trate

gic

Hu

man

Resou

rce

Man

agem

en

t, 7

th I

mpre

ssio

n, O

xfo

rd U

niv

ers

ity

Pre

ss, N

ew

Delh

i, 2

009.

27. SHRM in Indian context

2 1-2-'18-

2-2-'18 TLM1/2 3

28. Indian versus Western Approaches

1 5-2-'18 TLM1/2 3

29. Alternative HR Strategies

2 7-2-'18-

8-2-'18 TLM1/2 3

30.

Compensation system in the globalised environment

2 9-2-'18

12-2-'18 TLM1/2 3

31. Case Study 1 14-2-'18 TLM6 --



UNIT-IV:

S.No. Topics to be

covered

No. of Classes

Required

Tentative Date of

Completion

Actual Date of

Completion


Learning Outcome

COs

Text Book

followed

HOD Sign

Weekly

32. UNIT-IV: HR Environment

1 15-2-'18 TLM1/2 4

Tan

uja

Agarw

ala

, S

trate

gic

Hu

man

Resou

rce

Man

agem

en

t, 7

th I

mpre

ssio

n,

Oxfo

rd U

niv

ers

ity P

ress, N

ew

Delh

i, 2

009.

33. Environment Trends and HR challenges

2 16-2-'18

19-2-'18 TLM1/2 4

34. HRM: A changing

1 21-2-'18 TLM1/2 4

function

35. Partnership of HR and Line Managers

1 22-2-'18 TLM1/2 4

36. Role of HR Manager in 21st century

1 23-2-'18 TLM1/2 4

37. HR Evaluation: Definition and overview

1 26-2-'18 TLM1/2 4

38.

Contemporary Approaches to HR Evaluation: Balanced Score Card

1 28-2-'18 TLM1/2 4

39. HR Score Card 1 1-3-'18 TLM1/2 4

40. Bench Marking 1 5-3-'18 TLM1/2 4

41. Business Excellence Model (BEM)

1 7-3-'18 TLM1/2 4

42. Workforce Diversity

1 8-3-'18 TLM1/2 4



UNIT-V:

S.No. Topics to be

covered

No. of

Classes Required

Tentative

Date of Completion

Actual

Date of Completion

Teaching

Learning Methods

Learning

Outcome COs

Text

Book followed

HOD

Sign Weekly

43.

UNIT-V: Significance of Training and Development

1 9-3-'18 TLM1/2 5

Tan

uja

Agarw

ala

, S

trate

gic

Hu

man

Resou

rce M

an

agem

en

t,

7th

Im

pre

ssio

n, O

xfo

rd U

niv

ers

ity

Pre

ss, N

ew

Delh

i, 2

009.

44. Special forms of Training and Development

1 12-3-'18

TLM1/2 5

45.

New Developments in Training and Development

1 14-3-'18

TLM1/2 5

46. Compensation and Rewards

1 15-3-'18 TLM1/2 5

47. Career Management: An

SHRM Approach

1 16-3-'18 TLM1/2 5

48. Work-life balance 1 19-3-'18 TLM1/2 5

49. Work-life Integration

1 21-3-'18

TLM1/2 5

50. Work-life Initiatives and their benefits

1 22-3-'18 TLM1/2 5

51.

Strategic Approach to Work-life Integration

1 23-3-'18 TLM1/2 5

52. Presentations 3

26-3-'18

28-3-'18

29-3-'18

--- ---

53. II Mid Exams -- 2-4-18 -

7-4-18 -- -- --

54. Preparation -- 9-4-'18 -

13-4-'18 -- -- --

55. Semester End Exams

-- 16-4-'18 -

5-5-'18 -- -- --







Part - C

EVALUATION PROCESS





















problems.







Dr. L.Srinivas Dr. L.Srinivas Dr. L.Srinivas Dr. A.ADISESHA REDDY


Coordinator Module

Coordinator HOD




COURSE HANDOUT

Part-A PROGRAM : MBA., IV Sem


COURSE NAME & CODE : Management Of Change - MB4HO2


COURSE CREDITS : 3

COURSE INSTRUCTOR : Dr T Rajasekhar

COURSE COORDINATOR : Dr T Rajasekhar

PRE-REQUISITES: Management Of Change / Theory/Tools. COURSE EDUCATIONAL OBJECTIVES (CEOs) : 1. This course provides students with a model based critical understanding of

organizational culture.

2. The main objective is to students thoroughly aware of various factors involved in

facilitating and managing change.

3. The course also shows how organizational culture influences change process.

4. The course makes students realize the significant role played by human resources in dealing with change.


1. The students will be able to develop knowledge about dynamics involved in facilitating and managing change.

2. The student will develop a through understanding of organizational processes and

strategies to leverage change.

3. The student will be able to achieve support from all the concerned personnel in managing

change.

4.The student will be getting awareness relating the impact of culture dimensions for Organizations.

5. The student will understand the nature of human resistance to change and will be able

to strategically deal with it to overcome the same.



CO1 2 1 2 2 2 CO2 2 2 2 1 1 CO3 2 2 1 2 1 CO4 2 2 2 1 2 CO4 2 2 2 2 2



T1 Harigopal. K., Management Of Organizational Change, Leerage Transformation, 2nd

edition.Response Books. New Delhi. 2006.

T2 Adrin Thornhill, Managing Change, Pearson Education, New Delhi. 2008.


R1 Harigopal. K., Management Of Organizational Change, Leerage Transformation, 2nd

edition.Response Books. New Delhi. 2006.

R2 SomnathChatopadhyaya and Udai Pareek, Managing Organizational Change, Oxford

& IBH, New Delhi. 1982.

Part-B

COURSE DELIVERY PLAN (LESSON PLAN): Both A & B sections Elective in

HR : Management of Change

UNIT-I : Understanding Chnage


No. of

Classes

Required

Tentative

Date of

Completion

Actual

Date of

Completion

Teaching

Learning

Methods

Learning

Outcome

COs

Text

Book

followed

HOD

Sign

Weekly

1. Introduction to

Subject 2

5-12-17 to

7-12-17 TLM1

1 T1

2. Course Outcomes 2 8-12-17 to

11-12-17 TLM1

1 T1

3. Understanding of

Change: Nature of

Change

1 12-12-17 TLM1

1 T1

4. Understanding

Change: Nature of

Change

1 14-12-17 TLM1

1 T1,

R2

5. Managing Change 1 15-12-17 TLM1 1 T1

6. Forces of Change:

External –

Internal;

1 18-12-17 TLM1

1 T1

7. Types of Change 1 19-12-17 TLM1 1 T1

8. Models of

Organisational

Change:

1 21-12-17 TLM1

1 T1

9. Lewin’s Model –

Planning Model 1 22-12-17 TLM1

1 T1

10. Lewin’s Model –

Planning Model 1 26-12-17 TLM1

1 T1

11. Action Research

Model –

Integrative Model

1 28-12-17 TLM1

1 T1

12. Action Research

Model –

Integrative Model

1 29-12-17 TLM1

1 T1, R2

13. Review/Test 1 2-01-18 TLM1 1 T1

14. Tutorials -1 1 4-01-18 TLM3 1 T1


complete UNIT-I 4 +12 =16 No. of class3es taken:

UNIT-II : Managing Change


No. of

Classes

Required

Tentative

Date of

Completion

Actual

Date of

Completion

Teaching

Learning

Methods

Learning

Outcome

COs

Text

Book

followed

HOD

Sign

Weekly

15. Managing Change:

The Current Status 1 5-01-18 TLM1

2 T1

16. Designing the New

Status, Impact

Analysis

1 8-01-18 TLM1

2 T1

17.

Transformation

Planning:

Structural

Considerations

1 9-01-18 TLM1

2 T1 R2,

18.

Management

Processes –

Managing HR &

Culture

Management –

Information

Technology

1 11-01-18 TLM1

2 T1

19. Creating the

Support Systems:

Management

Support

1 12-01-18 TLM1

2 T1,

R2

20. Employee Support

& Internal Support:

Power Groups

1 18-01-18 TLM1

2 T1

21.

Administrative

Systems &

Procedures;

Sustaining the

Momentum

1 19-01-18 TLM1

2 T1 R2,

22. Review 1 20-01-18 TLM1 2 T1

23. Mid-1 Exams 22-01-18 to

27-01-17

2 T1

24. Tutorials -3 1 29-01-18 TLM3 2 T1



UNIT-III : Strategic Leverages to Change S.

No

.


Classes

Required

Tentative

Date of

Completion

Actual

Date of

Completion

Teaching

Learning

Methods

Learning

Outcome

COs

Text

Book

followed

HOD

Sign

Weekly

25. Changing Trends in

1 30-01-18 TLM1 3 T1

Work Environment

26. Organisational

Restructuring 1 1-02-18 TLM1

3 T1

27. Reorganizing Work:

Outsourcing –

Insourcing

1 2-02-18 TLM1

3 T1

28. Vertical Integration –

Horizontal Integration 1 5-02-18 TLM1

3 T1

29. Organisational

Networking 1 6-02-18 TLM1

3 T1

30. Process Oriented

Strategies:

Benchmarking

1 8-02-18 TLM1

3 T1,

R2

31. Value Management,

Business Reengineering 1 9-02-18 TLM1

3 T1

32.

Competitor & Customer

Oriented Strategies,

Positioning of the

Company & Customer Focus

1 12-02-18 TLM1

3 T1

33. Review/Test 1 13-02-18 TLM1 3 T1,

R2

34. Review/Test 1 15-02-18 TLM1 3 T1

35. Tutorials -5 1 16-02-18 TLM3 3 T1

36. Tutorials -6 1 19-02-18 TLM3 3 T1

37. Tutorials -7 1 20-02-18 TLM3 3 T1



UNIT-IV : Organisational Culture & Change


No. of

Classes

Required

Tentative

Date of

Completion

Actual

Date of

Completion

Teaching

Learning

Methods

Learning

Outcome

COs

Text

Book

followed

HOD

Sign

Weekly

38. Corporate Culture &

Dealing with Change 1 22-02-18 TLM1

4 T1,

R2

39. Corporate Culture &

Dealing with Change

1 23-02-18 TLM1

4 T1

40. Case studies : Corporate

Culture & Dealing with

Change

1 26-02-18 TLM1

4 T1

41. Identifying and

diagnosing

organizational culture

1 27-02-18 TLM1

4 T1

42. Identifying and

diagnosing 1 01-03-18 TLM1

4 T1,

R2

organizational culture

43. Developing new culture 1 02-03-18 TLM1 4 T1

44. Developing new culture 1 05-03-18 TLM1 4 T1

45. Assessing cultural risk

1 06-03-18 TLM1 4 T1

46. Check list for cultural

change

1 08-03-18 TLM1

4 T1

47. Review /Test

1 09-03-18 TLM1 T1

48. Tutorials - 8

1 12-03-18 TLM1 T1


complete UNIT-IV 11


UNIT-V : Managing change through people


No. of

Classes

Required

Tentative

Date of

Completion

Actual

Date of

Completion

Teaching

Learning

Methods

Learning

Outcome

COs

Text

Book

followed

HOD

Sign

Weekly

49. Managing change

through people

1 13-03-18 TLM1

5 T1,

R2

50.

Dealing with

Individuals and

Human response to

Change

1 15-03-18 TLM1

5 T1

51.

The Three ‘R’s of

Management- Reason

Management,

Relationship

Management, Results

Management

1 16-03-18 TLM1

5 T1

52.

The Three ‘R’s of

Management- Reason

Management,

Relationship

Management, Results

Management

1 19-03-18 TLM1

5 T1, R2

53. Checklist for

overcoming Resistance

to Change

1 20-03-18 TLM1

5 T1

54. Dealing with Groups –

Sensitivity Training 1 22-03-18 TLM1

5 T1

55. Team Building – Self

Managed Work 1 23-03-18 TLM1

5 T1 R2,

Teams(SMT’s)

56. Team Based

Compensation 1 27-03-18 TLM1

5 T1

57. Overcoming

Organisational

Resistance to Change.

1 29-03-18 TLM1

5 T1, R2

58. Review/Test 1 30-03-18 TLM1 T1

59. Tutorials - 9 1 01-04-18 TLM1 T1

60. Mid-II. Exams

02-04-18

to 07-04-

18





No. of

Classes

Required

Tentative

Date of

Completion

Actual

Date of

Completion

Teaching

Learning

Methods

Learning

Outcome

COs

Text

Book

followed

HOD

Sign

61. Advanced Topics 1 30-03-18 TLM5 1 Internet

62. Advanced Topics 1 01-04-18 TLM5 2 Internet





Part - C

EVALUATION PROCESS:










To train the students of the management program for logical and practical approach to problem solving and function effectively as skilled managers who can respond to changing environment in a social and global context.









Dr.T.Rajasekhar Dr.T.Rajasekhar Dr.T.Rajasekhar Dr.Adisesha Reddy


iv semester 2017 -2018

Documents