IV Pl@y’s magicfarm project

Rumours about the existence of this farm have been spreading around like a wild fire for quite a while. There has even been hot hearsay of alien sightings around the place where this top secret farm was supposed to be located.We have the facts. The IV Pl@y Gazette has it all: we are publishing some never released photos of the high security secret farm where the Jeans @rchitecture team has been breeding its special organic collection. The sight of this farm was altogether mind blowing and out of this world. Join us for a unique peek at this one of a kind concept that is really unique and inspiring. No worries though: no aliens were found. Only passionate homo sapiens.More on page 18...

Rumours about the existence of this farm have been spreading around like a wild fire for quite a while. There has even been hot hearsay of alien sightings around the place where this top secret farm was supposed to be

We have the facts. The IV Pl@y Gazette has it all: we are publishing some never released

Topey Fairmirack

The sight of this farm was altogether mind blowing

The harvested collection is very fresh, with blissful colours and great cutsColour palettes are wild and bold

The love story between Ashley Prude and actress Pary Silton is well over. We have some scandalous pictures of the star frolicking with the hottest babes in town. More on page 42 with also shots of a sizzling hot video filmed by Ashley of the two girls getting it on in front of him.

SPECIAL GREEN ISSUE

EXCLUSIVE HOT PICS !!!

IV Pl@y Uniforms (UFM) division has been chosen to design the gear for the Green Force which is mobilized for the safeguard of our planet. With the launching of their new collection, the UFM team has again taken the world by storm, coming up with some inspiring and original gear to fit the full powered Green Force. Marco La Rock, UFM special operations specialist, declares that “UFM is setting the trend by changing the very meaning of the word war”. More on the UFM Green Army agenda on page 9.

Green ARMY ready to march on

Lagh Hairverr

Vaye Zahfair

IV Pl@y’s mfarm project

Rumours about the existence of this farm have been spreading around like a wild fire for quite a while. There has even been hot hearsay of alien sightings around the place where this top secret farm was supposed to be located.We have the facts. The IV Pl@y Gazette has it all: we are publishing some never released photos of the high security secret farm where the Jeans @rchitecture team has been breeding its special organic collection. The sight of this farm was altogether mind blowing and out of this world. Join us for a unique peek at this one of a kind concept that is really unique and inspiring. No worries though: no aliens were found. Only passionate homo sapiens.More on page 18...

Rumours about the existence of this farm have been spreading around like a wild fire for quite a while. There has even been hot hearsay of alien sightings around the place where this top secret farm was supposed to be

We have the facts. The IV Pl@y Gazette has it all: we are publishing some never released

Topey Fairmirack

The sight of this farm was The sight of this farm was altogether mind blowing

The harvested collection The harvested collection is very fresh, with blissful is very fresh, with blissful colours and great cutsColour palettes are wild Colour palettes are wild and bold

new collection, the UFM team has again taken the world by storm, coming up with some inspiring and original gear to fit the full powered Green Force. Marco La Rock, UFM special operations specialist, declares that “UFM is setting the trend by changing the very meaning of the word war”. More on the UFM Green

page 9.

IV Pl@y’s mfarm projectIV Pl@y’s mfarm projectTopey Fairmirack

publishing some never released photos of the high security secret farm where the Jeans @rchitecture team has been breeding its special organic collection. The sight of this farm was altogether mind blowing and out of this world. Join us for a unique peek at this one of a kind concept that is really unique and

No worries though: no aliens were found. Only passionate

publishing some never released photos of the high security secret farm where the Jeans @rchitecture team has been breeding its special organic collection. The sight of this farm was altogether mind blowing and out of this world. Join us for a unique peek at this one of a kind concept that is really unique and

No worries though: no aliens were found. Only passionate homo sapiens.More on page 18...

publishing some never released photos of the high security secret farm where the Jeans @rchitecture team has been breeding its special organic collection. The sight of this farm was altogether mind blowing and out of this world. Join us for a unique peek at this one of a kind concept that is really unique and

No worries though: no aliens were found. Only passionate

your freesummer2007 - 2008edition

EXCLUSIVE HOT PICS !!!

IV Pl@y Uniforms (UFM) division has been chosen to design the gear for the Green Force which is mobilized for the safeguard of our planet. With the launching of their

IV Pl@y Uniforms (UFM) division has been chosen to design the gear for the Green Force which is mobilized for the safeguard of our planet. With the launching of their new collection, the UFM team has again taken the world by storm, coming up with some inspiring and original gear to fit the full powered Green Force. Marco La Rock, UFM special operations specialist, declares that “UFM is setting the trend by changing the very meaning of the word war”. More on the UFM Green Army agenda on

Lagh HairverrLagh Hairverr

new collection, the UFM team has again taken the world by storm, coming up with some inspiring and original gear to fit the full powered Green Force. Marco La Rock, UFM special operations specialist, declares that “UFM is setting the trend by changing the very meaning of the word war”. More on the UFM Green Army agenda on page 9.

new collection, the UFM team has again taken the world by storm, coming up with some inspiring and original gear to fit the full powered Green Force. Marco La Rock, UFM special operations specialist, declares that “UFM is setting the trend by changing the very meaning of the word war”. More on the UFM Green Army agenda on

war

IV Pl@y Uniforms (UFM) division has been chosen to design the gear for the Green Force which is mobilized for the safeguard of our planet. With the launching of their new collection, the UFM team has again taken the world by storm, coming up with some inspiring and original gear to fit the full powered Green Force. Marco La Rock, UFM special operations specialist, declares that “UFM is setting the trend by changing the very meaning of the word war”. More on the UFM Green

IV Pl@y’s magicfarm project

La nouvelle star does IV Pl@y

Green Guru

@partay withValerie L’Eveillé

The roman photois back

event page 4

environment page 40

interview page 32

culture page 38

SPECIAL GREEN ISSUE

La nouvelle star does IV Pl@yevent page 4

Green ARMY ready to march onready to march onready to

warGreen ARMY

getting it on in front of him.

your freesummer2007 - 2008edition

IV Pl@y Gazette

THE GREATGREEN ISSUE

PAGE 3GIRLS

Two-in-one3

This is a one off. We had two beauties to show and had to choose one. It was tough, too tough, we had white nights, serious nail gnawing sessions, cold sweats on choosing the right one. We finally did the best choice: we gave you two page three girls for this issue.Cherry Pie and Noemi Crumble are the raving queens of the night scene. They have been seen lately with gorgeous Ashley Prude who had found no better to play with. More pics of those gorgeous twins page… What’s your choice???

TTwo-in-oneo-in-one

Ayau Mopapaho

“Que IV Pl@y soit”

In the beginning there was the almighty who created a world of beauty, a world of perfection: the greatest designer of all. He made no mistakes, everything works and looks perfect in his amazing world. It has been ticking like clockwork for millions of years. How could we contemplate nature and want to change it…? How could we mess with perfection? God made no mistakes, or perhaps just one; giving us the power to decide, the power to make those mistakes he skilfully avoided.Our earth is very sick, we all know it by now, it’s in the papers, on the news. Someone must be responsible; if it is not our fault . . . it must be someone else. So you say that it is too big an issue for you to have contributed personally to this mess. It’s not yours to fix; it must be the government’s lack of legislation, it’s the fault of greedy America, it sure is because of irresponsible China…Let’s change our mindset, it’s time to look at the man (or lady) in the mirror and take action. This second edition of the “IV PL@Y GAZETTE” tries, in its own off beat tone, to present IV PL@Y’s new and vibrant summer range while addressing the green issue. Talking about it is a start even if we do not pretend to have any solution or sustainable agenda.Come on, let’s change our ways, after all we all want to still “IV PL@Y ONCE A DAY!” for a long time, don’t we?

IV Pl@y Gazette 33

power to make those mistakes he

Our earth is very sick, we all know it by now, it’s in the papers, on the news. Someone must be responsible; if it is not our fault . . . it must be someone else. So you say that it is too big an issue for you to have contributed personally to this mess. It’s not yours to fix; it must be the government’s lack of legislation, it’s the fault of greedy America, it sure is because of America, it sure is because of

Let’s change our mindset, it’s time to look at the man (or lady) in the mirror and take action. This second edition of the “IV PL@Y GAZETTE” tries, in its own off beat tone, to present IV PL@Y’s new and vibrant summer range new and vibrant summer range while addressing the green issue. Talking about it is a start even if we do not pretend to have any solution or sustainable agenda.Come on, let’s change our ways, after all we all want to still “IV PL@Y ONCE A DAY!”

PLEASE CALL

OUR HOTLINE

FOR MORE

INFO!!!

This is a one off. We had two beauties to show and had to choose one. It was tough, too tough, we had white nights, serious nail gnawing sessions, cold sweats on choosing the right one. We finally did the best choice: we gave

Ayau Mopapaho

PLEASE CALL

OUR HOTLINE

FOR MORE

INFO!!!

responsible; if it is not our fault . . . it must be someone else. So you say that it is too big an issue for you to have contributed personally to this mess. It’s not yours to fix; it must be the government’s lack of legislation, it’s the fault of greedy America, it sure is because of America, it sure is because of

In the beginning there was the almighty who created a world of beauty, a world of perfection: the greatest designer of all. He made no mistakes, everything works and looks perfect in his amazing world. It has been ticking like clockwork for millions of years. How could we contemplate nature and want to change it…? How could we mess with perfection? God made no mistakes, or perhaps just one; giving us the power to decide, the power to make those mistakes he

In the beginning there was the almighty who created a world of beauty, a world of perfection: the greatest designer of all. He made no mistakes, everything works and looks perfect in his amazing world. It has been ticking like clockwork for millions of years. How could we contemplate nature and want to change it…? How could we mess with perfection? God made no mistakes, or perhaps just one; giving us the power to decide, the power to make those mistakes he

Let’s change our mindset, it’s time to look at the man (or lady) in the mirror and take action. This second edition of the “IV PL@Y GAZETTE” tries, in its own off beat tone, to present IV PL@Y’s new and vibrant summer range new and vibrant summer range while addressing the green issue. Talking about it is a start even if we do not pretend to have any

Come on, let’s change our ways, after all we all want to still “IV PL@Y ONCE A DAY!”

THE GREATGREEN ISSUE

PAGE 3GIRLS

o-in-oneo-in-oneo-in-oneo-in-oneo-in-oneo-in-one THE GREATGREEN ISSUE

IV Pl@y Gazette IV Pl@y Gazette

Miss Citroën pl@ys to win

The friendship of IV Pl@y with Citroën starts right back to 2001 with the launch of the customized Citroen Saxo IV Pl@y car. It was a gorgeous limited edition available for the very special client known as the “CitroPl@y”.

Since then, the IV Pl@y team has been proud to dress up the winning Citroen rally tandem Ramdenee/Newaj. The boys at the showroom also proudly wear their gear. So this year, the two brands have again decided to do another great bash again and have another reason to party.The rallyThe rally is organized by the Club Auto Sport of Mauritius. The Club Citroën Sport Mauritius participates annually with IV Pl@y as one of their sponsors since its launch in 2002. This year the crowd could gork and envy champion pilot coming from Reunion such as Michel Tadeus.Miss CitroënAs part of the carousing, this year has seen the first time the election of the Miss Citroen Sport: Miss Reshma Sowdagur. She was gorgeous and very sparkly. All the ladies at the super friendly contest were of course wearing their favourite gear.

Photo of the event: courtesy of Jean Francois Mootoosamy.

Deu Chevo

4

event

pl@ys to winpl@ys to win

The friendship of IV Pl@y with Citroën starts right back to 2001 with the launch of the customized Citroen Saxo IV Pl@y car. It was a gorgeous limited edition available for the very special client known as the “CitroPl@y”.

Since then, the IV Pl@y team has been proud to dress up the winning Citroen rally tandem Ramdenee/Newaj. The boys at the showroom

Deu Chevo

IV Play Gazette

Les cinq finalistes de la Nouvelle Star: Julien Doré, l’heureux gagnant de la cinquième saison, Tigane, Gaétane Abrial, Pierre Darmon et Julie Mazi ont littéralement conquis et ensorcelé les fans mauriciens au Swami Vivekananda le dimanche 30 septembre, 2007.Ce concert est la dernière étape de la tournée lancée le 24 juillet à Ouistreham en Normandie. Nos nouvelles stars ont ensuite fait le tour de toute la France pour terminer à Maurice après une escale à La Réunion. Ce fut aussi l’occasion pour IV Pl@y de faire goûter aux stars la saveur locale et de ramener un souvenir de chez IV Pl@y. Après avoir tout donné sur scène, ils méritaient bien tous une bonne dose de IV Pl@y.

Amizay Papa

ont littéralement conquis et ensorcelé les fans mauriciens au Swami Vivekananda le dimanche 30 septembre, 2007.

IV Play Gazette

Nos nouvelles stars ont ensuite fait le tour de toute la France pour terminer à Maurice après une escale à La Réunion. Ce fut aussi l’occasion pour IV Pl@y de faire goûter aux stars la saveur locale et de ramener un souvenir de chez IV Pl@y. Après avoir tout donné sur scène, ils méritaient bien tous une bonne dose de IV Pl@y.

ën pl@ys to winMiss Citroën pl@ys to winpl@ys to win

Photo of the event: courtesy of Jean Francois Mootoosamy.Photo of the event: courtesy of Jean Francois Mootoosamy.

Les cinq finalistes de la Nouvelle Star: Julien Doré, l’heureux gagnant de la cinquième saison, Tigane, Gaétane Abrial, Pierre Darmon et Julie Mazi

Amizay Papa

Les nouvelles stars découvrent IV Pl@yvrent IV Pl@yLes nouvelles stars décoLes nouvelles stars décodécodécoLes nouvelles stars décodéco

Miss Citrpl@ys to winevent4

Miss Citrpl@ys to winevent

Les nouvelles stars vrent IV Pl@yvrent IV Pl@y

Les nouvelles stars vrent IV Pl@yvrent IV Pl@y

Les nouvelles stars vrent IV Pl@yvrent IV Pl@y

IV Pl@y Gazette IV Pl@y Gazette

IV Pl@y Gazette IV Pl@y Gazette

The Uniforms (UFM) Green Force strategy is clear and straightforward. It wants to use the energies of a classic mobilization found in warfare and to re-channel these into a force that will drive people to first dress up fine and ultimately to become more aware of the green issues concerning the world that we all live in. Marco La Rock, UFM special operations specialist, says that “if we do not concentrate our energies on this planetary issue and make it our priority, our planet, as we know it, will disappear. We won’t have any parks or forests left to walk around and show off our latest UFM gear.” He looked very affected by this gloomy thought. But here came along another key player of the Green Force to perk things up a bit. “It is not our duty to be square and dull about this Green issue,” says UFM green adviser, Colonel G. Roche-Scout, “that would certainly not be IV Pl@y at all. We want to help and to make that mindset change in a fun and happy attitude. No preaching here!”

The Green Force was aware that there is surely a serious need to become conscious of the environmental challenges facing us all and of the battle ahead to preserve our planet. It is committed to do its bit so there will be a better and greener world for the next generation to come. As pointed out by Colonel Roche-Scout, Al Gore mentions in his must see inspiring documentary movie, The Inconvenient Truth that we have to change our mindset: “Humans are almost engaging into a war against our very own planet.”. And that is not cool at all…

The UFM team has no pretension to being a green case and to preaching the Green Good News. “Oh God! we have such a long way to go to even start

trying to pretend that we have a sustainable agenda,” says IV Pl@y designer Ma®io Guillot. But one can see that even though its means are modest, the IV Pl@y team understands well the challenges facing our world and is ready to contribute and help make people aware of this serious issue. To mobilize the world to see more Green!

It is with that aim in mind that the UFM team is engaging in a mass propaganda campaign lead by the one and only Captain Midea, IV Pl@y’s communications director. “It is about small little things that all of us can do,” says the captain “those everyday deeds can make a difference. This is why we came up with the Green 10 Commandments.” (see below).

It is armed with this mission that the UFM Green Army is expected to get on its brand new gear and go on the front. Join up! UFM wants you!!!

Green @rmy gets ready

1.Breathe out less (that will reduce carbon dioxide emission in our atmosphere). Only kidding!!!2.Stop smoking … we are not kidding about that. Not only are you polluting the air around you, you are also polluting your lungs and catching bad breath. 3.Stop throwing your rubbish from the car windows! ...Our island is not a giant rubbish bin!!!4. Switch the lights off when you leave a room. No need to make your house glow in the dark!5. Turn the TV off when you are not watching. Simple, but so many of us let the TV well, watch TV.6. Tune your car regularly, specially if you run on diesel, so that those fumes are kept to a minimum. Many of the Mauritian public buses are real killers!7. Go jogging or walking often. Leave your car behind and enjoy the fresh air. 8.Use solar energy and always try to utilize recyclable and biodegradable materials.9. Support any party that has a Green agenda. The tenth `essential` commandment:10. Wear UFM gear as a sign of your protest against a polluted world.(That was just blatant propaganda for the UFM team!!!)

10 green commmandments

Lagh Hairverr

Team getting ready to shoot at target

Below are our work in progress for 10 green UFM commandments to be greener. Check it out.

1.Breathe out less (that will reduce carbon dioxide emission in our atmosphere). Only kidding!!!2.Stop smoking … we are not kidding about that. Not only are you polluting the air around you, you are also polluting your lungs and catching bad breath. 3.Stop throwing your rubbish from the car windows! ...Our island is not a giant rubbish bin!!!4. Switch the lights off when you leave a room. No need to make your house glow in the dark!5. Turn the TV off when you are not watching. Simple, but so many of us let the TV well, watch TV.6. Tune your car regularly, specially if you run on diesel, so that those fumes are kept to a minimum. Many of the Mauritian public buses are real killers!7. Go jogging or walking often. Leave your car behind and enjoy

8.Use solar energy and always try to utilize recyclable and

9. Support any party that has a Green agenda.

10. Wear UFM gear as a sign of your protest against a polluted world.(That was just blatant propaganda for the UFM team!!!)

10 green commmandments

buses are real killers!7. Go jogging or walking often. Leave your car behind and enjoy the fresh air.8.Use solar energy and always try to utilize recyclable and biodegradable materials.9. Support any party that has a Green agenda. The tenth `essential` commandment:10. Wear UFM gear as a sign of your protest against a polluted world.(That was just blatant propaganda for the UFM team!!!)

Below are our work in progress for 10 green UFM commandments to be greener. Check it out.

IV Pl@y Gazette

The Uniforms (UFM) Green Force strategy is clear and straightforward. It wants to use the energies of a classic

Lagh Hairverr

IV Pl@y Gazette

Lagh Hairverr

GrGreen rmy gets readyrmy gets readrmy gets readrmy gets readrmy gets read@rmy gets read9

must see inspiring documentary must see inspiring documentary movie, The Inconvenient TruthThe Inconvenient Truththat we have to change our that we have to change our mindset: “Humans are almost mindset: “Humans are almost engaging into a war against our engaging into a war against our very own planet.”. And that is not very own planet.”. And that is not cool at all…

The UFM team has no The UFM team has no pretension to being a green case pretension to being a green case and to preaching the Green Good News. “Oh God! we have such a long way to go to even start

communications director. “It is about small little things that all of us can do,” says the captain “those everyday deeds can make a difference. This is why we came up with the Green 10 Commandments.” (see below).

It is armed with this mission that the UFM Green Army is expected to get on its brand new gear and go on the front. Join up! UFM wants you!!!

1.Breathe out less (that will reduce carbon dioxide emission in our atmosphere). Only kidding!!!2.Stop smoking … we are not kidding about that. Not only are you polluting the air around you, you are also polluting your lungs and catching bad breath. 3.Stop throwing your rubbish from the car windows! ...Our island is not a giant rubbish bin!!!4. Switch the lights off when you leave a room. No need to make your house glow in the dark!5. Turn the TV off when you are not watching. Simple, but so many of us let the TV well, watch TV.6. Tune your car regularly, specially if you run on diesel, so that those fumes are kept to a minimum. Many of the Mauritian public buses are real killers!

10 green commmandments

buses are real killers!7. Go jogging or walking often. Leave your car behind and enjoy the fresh air.

Below are our work in progress for 10 green UFM commandments to be greener. Check it out.

10 green commmandments10 green commmandments

1.Breathe out less (that will reduce carbon dioxide emission in our atmosphere). Only kidding!!!2.Stop smoking … we are not kidding about that. Not only are you polluting the air around you, you are also polluting your lungs and catching bad breath. 3.Stop throwing your rubbish from the car windows! ...Our island is not a giant rubbish bin!!!4. Switch the lights off when you leave a room. No need to make

10 green commmandmentsBelow are our work in progress for 10 green UFM commandments to be greener. Check it out.

politics

IV Pl@y Gazette IV Pl@y Gazette

IV Pl@y Gazette IV Pl@y Gazette

IV Pl@y Gazette IV Pl@y Gazette

La photographie pour moi est une manière de décrire, de ré-inventer nos vies. De revisiter la manière de voir les choses. C’est un moyen de focaliser l`attention des gens sur le monde, sur la vie ; de surprendre…

Bamba Sourang est photographe. Dans le monde de la photographie et de l'univers du luxe, les

images de Bamba sont une référence. Ces photos sont empreintes d’une grande sensibilité, d’émotion profonde et d’une osmose avec la lumière. Nous avons rencontré ce fin gourmet autour d`une bonne table à Grand Baie. Nous lui avons posé la question suivante : c’est quoi la photographie pour vous ?Entre deux bouffées de cigare, cet épicurien nous a ouvert la porte de sa passion. Ce qui suit est une série d'instants, de bribes de conversation, de photos-écrites de notre rencontre. Bienvenue dans l'univers Bamba…

Univers Bamba

Au-delà de la démonstration, la photo est un outil qui exprime des valeurs, des sentiments. Qui dénonce aussi… C’est de l’écriture et de la poésie, qui portent un regard sur la souffrance humaine et sur le beau.

Pour moi, ce n'est pas l'argent qui fait bouger le monde, c'est la création. Au départ, il y a une idée, une vision… toujours…

Être photographe, c'est un mode de vie : ce n’est pas un métier. Ma richesse, c’est ma sensibilité.

Ce qui m'est le plus cher dans mon métier c'est cet accès à la liberté, la liberté de faire des rencontres. Prenons par exemple, ma rencontre avec Ma®io : je retrouve en lui des valeurs d'artiste. En réalité, il n e c r é e p a s d e s v ê t e m e n t s : il invente une manière de vivre, il ré-invente la sensation d'un vêtement. Il est artiste jonglant avec des formes, des lignes et des couleurs.

La photo est un moyen de partage, l'envie de faire partager un instant, une révélation, une dénonciation. On le fait par sa sensibilité pour toucher les gens, attirer leur attention, susciter une émotion : et tout cela dans l’espace d’un moment, le temps d’un regard, d’une goutte d’eau qui tombe, d`une lumière qui caresse… C'est la création des univers.

La photographie est finalement une manière d'exprimer la beauté de la vie et aussi de dénoncer parfois ses injustices.

C'est une expérience des lieux, des moments ; la photo est un témoignage de l'histoire de l’humain… Il faut qu'il y ait toujours de l’humilité chez le photographe, qu’il laisse l’image prendre le premier plan. Les valeurs fortes d'une bonne photo pour moi sont : l’amour, le respect et la recherche du beau.

Leza Fair-Reprenne

Il faut que je vibre avant de faire vibrer. Un photographe doit être une éponge, pour restituer ce qu'on a vécu : c`est un témoignage.

Je pense sincèrement que le beau peut sauver le monde. C'est vrai que confronté à des épreuves, on a souvent l’ envie de renoncer : mais au final, on s’accroche. Le photographe essaye de redonner de la dignité, il est l’amplificateur du beau. Pour que le beau soit plus grand que la laideur.

Univers BambaPour moi, ce n'est pas l'argent qui fait bouger le monde, c'est la création. Pour moi, ce n'est pas l'argent qui fait bouger le monde, c'est la création. Pour moi, ce n'est pas l'argent qui fait

Au départ, il y a une idée, une vision… bouger le monde, c'est la création. Au départ, il y a une idée, une vision… bouger le monde, c'est la création.

15

@rt

Au-delà de la démonstration, la photo est un outil qui exprime des valeurs, des sentiments. Qui dénonce aussi… C’est de l’écriture et de la poésie, qui portent un regard sur la souffrance humaine et sur le beau.

La photographie pour moi est une manière de décrire, de ré-inventer nos vies. De revisiter la manière de voir les choses. C’est un moyen de focaliser l`attention des gens sur le monde, sur la vie ; de surprendre…

Être photographe, c'est un mode de vie : ce n’est pas un métier. Ma richesse, c’est ma sensibilité.

Ce qui m'est le plus cher dans mon métier c'est cet accès à la liberté, la liberté de faire des rencontres. Prenons par exemple, ma rencontre avec Ma®io : je retrouve en lui des valeurs d'artiste. En réalité, il n e c r é e p a s d e s v ê t e m e n t s : il invente une manière de vivre, il ré-invente la sensation d'un vêtement. Il est artiste jonglant avec des formes, des lignes et des couleurs.

Ce qui m'est le plus cher dans mon métier c'est cet accès à la liberté, la liberté de faire des rencontres. Prenons par exemple, ma rencontre

@rt@rtIV Pl@y GazetteIV Pl@y GazetteIV Pl@y Gazette

Bet de l'univers du luxe, les images de Bamba sont une référence. Ces photos sont empreintes d’une grande sensibilité, d’émotion profonde et d’une osmose avec la lumière. Nous avons rencontré ce fin gourmet autour d`une bonne table à Grand Baie. Nous lui avons posé la question suivante : c’est quoi la photographie pour vous ?Entre deux bouffées de cigare, cet épicurien nous a ouvert la porte de sa passion. Ce qui suit est une série d'instants, de bribes de conversation, de photos-écrites de notre rencontre. Bienvenue dans l'univers Bamba…

Au départ, il y a une idée, une vision… bouger le monde, c'est la création. Au départ, il y a une idée, une vision… bouger le monde, c'est la création.

toujours…Au départ, il y a une idée, une vision… toujours…Au départ, il y a une idée, une vision…

Il faut que je vibre avant de faire vibrer. Un photographe doit être une éponge, pour restituer ce qu'on a vécu : c`est un témoignage.

Bamba Sourang est photographe. Dans le monde de la photographie

Pour moi, ce n'est pas l'argent qui fait bouger le monde, c'est la création. Pour moi, ce n'est pas l'argent qui fait bouger le monde, c'est la création. Pour moi, ce n'est pas l'argent qui fait

Au départ, il y a une idée, une vision… bouger le monde, c'est la création. Au départ, il y a une idée, une vision… bouger le monde, c'est la création.

Leza Fair-Reprenne

La photographie Je pense sincèrement que le beau peut sauver le monde. C'est vrai que confronté à

La photo est un moyen de partage, l'envie de faire partager un instant, une révélation, une dénonciation. On le fait par sa sensibilité pour toucher les gens, attirer leur attention, susciter une émotion : et tout cela dans l’espace d’un moment, le temps d’un regard, d’une goutte d’eau qui tombe, d`une lumière qui caresse… C'est la création des univers.

La photo est un moyen de partage, l'envie de faire partager un instant, une révélation, une dénonciation. On le fait par sa sensibilité pour toucher les gens, attirer leur

C'est une expérience des lieux, des moments ; la photo est un témoignage de l'histoire de l’humain… Il faut qu'il y ait toujours de l’humilité chez le photographe, qu’il laisse l’image prendre le premier plan. Les valeurs fortes d'une bonne photo pour moi sont : l’amour, le respect et la recherche du beau.

La photographie est finalement une La photographie est finalement une La photographie

manière d'exprimer est finalement une manière d'exprimer est finalement une

la beauté de la vie manière d'exprimer la beauté de la vie manière d'exprimer

et aussi de dénoncer

La photographie est finalement une La photographie est finalement une La photographie

manière d'exprimer est finalement une manière d'exprimer est finalement une

la beauté de la vie manière d'exprimer la beauté de la vie manière d'exprimer

et aussi de dénoncer parfois ses injustices.

IV Pl@y Gazette IV Pl@y Gazette

Our jaws dropped when the doors to this unique farm opened. As

we were chauffeur driven there in a heavily tinted glass Hummer, we had no idea of its whereabouts. But that detail is altogether insignificant to what was to be a unique experience. We were welcomed by a chilled and cool IV Pl@y crew. We felt at home. After a very thirst quenching glass of juice, we were made to see the unbelievable.At first, all looks very normal: a peaceful farm with some very happy folks doing their job. But when we got closer, we realised that what they were doing was quite amazing. Here we were in this huge green field of lush vegetables and fruits that was interlaced with an amazing harvest of gorgeous jeans, shirts, tops and accessories. The IV Pl@y team had succeeded in making their design so organic and close to the beauty and purity of nature that now it was just a matter of sowing the concept and Mother Nature did the rest.

The organic Jeans @rchitecture team were overwhelmed by the very high yield of their experimental farm. It took a lot of imagination, love, thought and nurturing for this 2007 and 2008 summer grand cru to grow into one of its best season ever. The harvested collection is very fresh, with blissful colours and great cuts that will make you glow and shine. Colour palettes are wild and bold. Below are some exclusive pictures from the secret location of the Jeans @rchitecture farm.

Jeans @rchitecturedream farm

@griculture

Topey Fairmirack

1. Go Skinny dipping is highly recommended.2. Take all your clothes off and run around your neighbourhood.3. Contribute to your com-munity: organise a mud contest competition.4. Go on a camping party: bring a comfy mattress if you don’t want to end up with a sore back.5. Look after a little veg-gie patch. Any growing of illegal substances is not recommended as it could lead you to the isolation of a prison hole: far from Nature!6. Go for a walk or a jog every morning.7. Cook you own food: it makes you enjoy it better and be more conscious of its nutritional content.

RESOLUTIONS

unbelievable.At first, all looks very normal: a peaceful farm with some very happy folks doing their job. But when we got closer, we realised that what they were doing was quite amazing. Here we were in this huge green field of lush vegetables and fruits that was interlaced with an amazing harvest of gorgeous jeans, shirts, tops and accessories. The IV Pl@y team had succeeded in making their design so organic and close to the beauty and purity of nature that now it was just a matter of sowing the concept and Mother Nature did the rest.

The organic Jeans @rchitecture team were overwhelmed by the very high yield of their experimental farm. It took a lot of imagination, love, thought and nurturing for this 2007 and 2008 summer grand cru to grow into one of its best season ever. The harvested collection is very fresh, with blissful

there in a heavily tinted glass Hummer, we had no idea of its whereabouts. But that detail is altogether insignificant to what was to be a unique experience. We were welcomed by a chilled and cool IV Pl@y crew. We felt at home. After a very thirst quenching glass of juice, we were made to see the unbelievable.At first, all looks very normal: a peaceful farm with some very happy folks doing their job. But when we got closer, we realised that what they were doing was quite amazing. Here we were in this huge green field of lush vegetables and fruits that was interlaced with an amazing harvest of gorgeous jeans, shirts, tops and accessories. The IV Pl@y team had succeeded in making their design so organic and close to the beauty and purity of nature that now it was just a matter of sowing the concept and Mother Nature did the rest.

unbelievable.At first, all looks very normal: a peaceful farm with some very happy folks doing their job. But when we got closer, we realised that what they were doing was quite amazing. Here we were in this huge green field of lush vegetables and fruits that was interlaced with an amazing harvest of gorgeous jeans, shirts, tops and accessories. The IV Pl@y team had succeeded in making their design so organic and close to the beauty and purity of nature that now it was just a matter of sowing the concept and Mother Nature did the rest.

the future is green

RESOLUTIONS

The organic Jeans @rchitecture team were overwhelmed by the very high yield of their experimental farm. It took a lot of imagination, love, thought and nurturing for this

grand to grow into one of its best

The harvested collection is very fresh, with blissful colours and great cuts that will make you glow and shine. Colour palettes are wild and bold. Below are some exclusive pictures from the secret location of the Jeans

juice, we were made to see the

At first, all looks very normal: a peaceful farm with some very happy folks doing their job. But when we got closer, we realised that what they were doing was quite amazing. Here we were in this huge green field of lush vegetables and fruits that was interlaced with an amazing harvest of gorgeous jeans, shirts, tops and accessories. The IV Pl@y team had succeeded in making their design so organic and close to the beauty and purity of nature that now it was just a matter of sowing the concept and Mother Nature did the rest.

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w.iv

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om

Our jaws dropped when the doors

Jeans @rchitecturedream farm

@griculture

Topey Fairmirack

rchitecturem farm

rchitecturerchitecturerchitecture@griculture

IV Pl@y Gazette18

1. Go Skinny dipping is highly recommended.2. Take all your clothes off and run around your neighbourhood.3. Contribute to your com-munity: organise a mud contest competition.4. Go on a camping party: bring a comfy mattress if you don’t want to end up with a sore back.5. Look after a little veg-gie patch. Any growing of illegal substances is not recommended as it could lead you to the isolation of a prison hole: far from Nature!6. Go for a walk or a jog every morning.7. Cook you own food: it makes you enjoy it better and be more conscious of its nutritional content.

highly recommended.2. Take all your clothes off and run around your neighbourhood.3. Contribute to your com-munity: organise a mud contest competition.4. Go on a camping party: bring a comfy mattress if you don’t want to end up with a sore back.5. Look after a little veg-gie patch. Any growing of illegal substances is not recommended as it could lead you to the isolation of a prison hole: far from Nature!6. Go for a walk or a jog every morning.7. Cook you own food: it makes you enjoy it better and be more conscious of its nutritional content.

IV Pl@y Gazette IV Pl@y Gazette

IV Pl@y Gazette IV Pl@y Gazette

Mobile phones, internet, SMS, blogs, wifi, satellite TV, blue

tooth…. All those fashionable buzz words are witnesses of that ultra potent modern world that we live in. They are the fun and handy innovations of our ever evolving world that make us have more fun and help us communicate better. Unfortunately, they tend to keep us indoors and in a virtual “impersonal” mode: real and physical experiences seem to become very scarce…Are we losing touch?Isn’t it time to switch it all off and go back to the basics, at least for a while? Try and enjoy the earth, the water and the air that we breathe. We took a walk on the wild side… let us take your hand and bring you there for a glimpse….I mean let us just switch it all off and chill out: close your eyes and imagine this summer, the sun is toasting your skin (with protection of course): Let us play it Zen. Play in the dirt, do some mud wrestling, go fishing, climb a mountain, enjoy the free fresh air around you. Sow and cultivate what you eat. Ride a bicycle… Watch a butterfly. If you get bored, a good old wet T-shirt competition will surely perk you up.When I was writing this article from my urban concrete apartment, I dreamt and longed for that green, lush and free experience… Thank God, it came knocking at my door from an invitation to experience the IV Pl@y secret hideaway…The funky architects from the Jeans @rchitecture team are fully aware of the green a d v a n t a g e . T h e y chose to

loosen up, to be inspired and to relax with Mother Nature. They decided to switch it off and to be lit only by the rays of the sun and to dream by the glow of the Moon. “Nature is such a beautiful and colossal setting for inspiration,” claims head architect of Jeans @rchitecture, Ma®io Guillot. “We took the team out to stroll around green pastures, visit farm lands, sow seeds and harvest organic fruits and veggies... What is great when you live close to the pulse and rhythm of nature is that you start to appreciate the moment more, to pay attention to the buzz of a bee flying by that then delicately lands on a gorgeous flower… It is an immense sensation to be close to nature.”The creative outcome for being in harmony with nature was remarkable. We were amazed by what came out of the drawing boards, the outcome was bright, natural, organic and fresh. We left the farm inspired and wanted to share this great green feeling with you. Here we go…This summer take a trip to the green and taste the wild side. It is time for some great hide-and-seek parties, swinging freely, enjoying life and running around butt naked…

Take a walk on the wild side

n@ture

Kassen Bonpoze

and to be lit only by the rays of the sun and to dream by

“Nature is such a beautiful and colossal setting for

“We took the team out to stroll around green pastures, visit farm lands, sow seeds and harvest organic fruits and veggies... What is great when veggies... What is great when you live close to the pulse and rhythm of nature is that you start to appreciate the moment more, to pay

When I was writing this article from my urban concrete apartment, I dreamt and longed for that green, lush and free experience… Thank God, it came knocking at my door from an invitation to experience the IV Pl@y secret hideaway…The funky architects from the Jeans @rchitecture team are fully aware of the green a d v a n t a g e . T h e y chose to

green and taste the wild side. It is time for some great hide-and-seek parties, swinging freely, enjoying life and running enjoying life and running around butt naked… around butt naked…

IV Pl@y Gazette

Take a walk on the wild side

n@n@tureture

Kassen Bonpoze

Take a walk 23

IV Pl@y Gazette IV Pl@y GazetteIV Pl@y GazetteIV Pl@y Gazette IV Pl@y Gazette

IV Pl@y Gazette IV Pl@y Gazette

Pl@y more with your hands

There is no denying that we all have an innate urge to create, to do things, even if they are not masterpieces most of the times...Doubtful? Well, remember the days when you were a kid, of that constant need to build something, to make a paper plane, a doll house, a fishing rod or a kite… I believe that we all do have an urge to craft something with our hands. Fortunately for some, these skills are the very base of their careers. Unfortunately for others, they get further away from this creative tactile energy and worst of all sometimes stop appreciating the beauty of the handmade. Do not fear…Let me take you on the adventure of the magical hands…Handmade items and products are often taken for granted. Our modern superlative generation does not sometimes cultivate the beauty of craftmanship. It seems that nowadays with products invading the market by the minute, we are losing touch with what we used to cherish in the past.Remember the days when you would come home for freshly baked cookies, when your grandmother would knit a jumper for your birthday or your dress would be sown by the seamstress down the road! We are losing the ability to appreciate the things that loving hands have patiently carved, crafted or painted.The handmade quilt, the old wooden clock ticking on the wall or the iron wrought chairs sitting under the verandah bring indeniably warmth, comfort and beauty to your abode.We met with Ma®io Guillot, IV Pl@y designer and a fan of handmade. He said: “I remember when I was growing up, my mother used to sow a lot. She used to make our clothes, our bedspreads and curtains. It’s from her that I got this passion for fashion and craftmanship.” Even now, Ma®io is proud to add that “fait à la main” touch to his collection. “Tailored Jeans was inspired from the ‘tailleur du coin’. I wanted to bring back some of that authenticity, some of that imperfection in the cut. This collection has such a vintage feel to it. It carries the weight

of the history of tailoring in its handstitching, its structured lines and old styled graphics.” We tried their latest jeans and were totally mesmerised. It does have that good ol’ feel to it!So what is so great about handmade? The uniqueness of a handcrafted object is, what I consider to be their greatest appeal. Even though a potter may make a thousand mugs, each will be unique. The fact that there are imperfections and slight differences between the objects are the reasons why they are valued. Like humans, they are not perfect but beautifully unique in their own way.When you buy a handmade object, you are also getting a piece of the artist’s or craftsman’s soul. Those who appreciate handmade are usually eager to know about the creator that made the pieces and they value the skill and passion that went into their creation. I think of handmade pieces as having a life, unlike ‘stuff’ that is mass-produced by machines and basically untouched by human hands during the creation process. They are often lovingly passed from one generation to another and only get better with age!You will look differently next time at the ferblantier bent over his tin boxes in his workshop or the Tailored jeans sitting in yourwardrobe. I know handmade is not important to everyone, but then again… so what! Viva la mano!(selected source: internet)

Mein Dev

There is no denying that we all have an innate urge to create, to do things, even if they are not masterpieces most of the times...Doubtful? Well, remember the days when you were a kid, of that constant need to build something, to make a paper plane, a doll house, a fishing rod or a kite… I believe that we all do have an urge to craft something with our hands. Fortunately for some, these skills are the very base of their careers. Unfortunately for others, they get further away from this creative tactile energy and worst of all sometimes stop appreciating the beauty of the handmade. Do not fear…Let me take you on the adventure of the

Handmade items and products are often taken for granted. Our

of the history of tailoring in its handstitching, its structured lines and old styled graphics.”

IV Pl@y GazetteIV Pl@y Gazette

Pl@y more with your hyour hPl@y more with your hPl@y more with

andsPl@y more with

ndsPl@y more with

There is no denying that we all There is no denying that we all

Mein DevMein Dev

ndsThere is no denying that we all

take you on the adventure of the take you on the adventure of the magical hands…magical hands…Handmade items and products Handmade items and products are often taken for granted. Our are often taken for granted. Our modern superlative generation modern superlative generation does not sometimes cultivate does not sometimes cultivate the beauty of craftmanship. the beauty of craftmanship. It seems that nowadays with It seems that nowadays with products invading the market by products invading the market by the minute, we are losing touch the minute, we are losing touch with what we used to cherish in with what we used to cherish in the past.the past.Remember the days when you Remember the days when you Remember the days when you would come home for freshly would come home for freshly would come home for freshly baked cookies, when your baked cookies, when your baked cookies, when your baked cookies, when your grandmother would knit a jumper grandmother would knit a jumper grandmother would knit a jumper for your birthday or your dress for your birthday or your dress for your birthday or your dress would be sown by the seamstress would be sown by the seamstress would be sown by the seamstress down the road! We are losing the down the road! We are losing the ability to appreciate the things ability to appreciate the things that loving hands have patiently that loving hands have patiently carved, crafted or painted.carved, crafted or painted.The handmade quilt, the old The handmade quilt, the old wooden clock ticking on the wooden clock ticking on the wall or the iron wrought chairs sitting under the verandah bring indeniably warmth, comfort and beauty to your abode.We met with Ma®io Guillot, IV Pl@y designer and a fan of handmade. He said: “I remember when I was growing up, my mother used to sow a lot. She used to make our clothes, our bedspreads and curtains. It’s from her that I got this passion for fashion and craftmanship.” Even now, Ma®io is proud to add that “fait à la main” touch to his collection. “Tailored Jeans was inspired from the ‘tailleur du coin’. I wanted to bring back some of that authenticity, some of that imperfection in the cut. This collection has such a vintage feel to it. It carries the weight

culture

IV Pl@y Gazette IV Pl@y Gazette

IV Pl@y Gazette IV Pl@y GazetteIV Pl@y Gazette

Votre parcours avant de rejoindre l'équipe de IV Pl@y.

Il me semble qu'il n'y avait pas de parcours avant IV Pl@y (rires…). Cette aventure a commencé depuis maintenant plus de 15 ans. Avec Ma®io, nous avons commencé nos carrières en Australie, moi dans un différent domaine et, avec le recul, je pense que cette période restera comme la période de gestation subconsciente de IV Pl@y. Le déclic, ce fut des vacances à Maurice et le coup foudre mutuel que Ma®io et moi eurent en sentant l'air mauricien : ce parfum de liberté et ce sentiment d’être rentrés au bercail nous avaient accaparés. Nous étions conquis par les possibilités qui s’ouvraient à nous. IV Pl@y trouva sa maison.

Dites-nous un peu plus sur votre rôle chez IV Play…

J'ai commencé, comme dans toute petite entreprise qui se bâtit sur une passion et avec de petits moyens, comme la femme à tout faire. Alors là vraiment à tout faire : vendeuse, assistante du directeur (il n’y avait que Ma®io et moi au début), collaboratrice à l'essayage, assistante-comptable, et bien sûr, mon poste préféré, celui de livreuse! J`ai eu à soulever des boîtes de vêtements, beaucoup de boîtes, trop de boîtes … (rires). Et en plus (et cela reste mon job à ce jour), être la femme qui fait de bons petits plats pour monsieur et qui s’occupe du quotidien de notre cher designer…

Votre êtes une Superwoman…

Être femme, n'est-ce pas cela : pouvoir tout faire en même temps. Et j'ai aussi mes cinq chiens à cajoler et nourrir (réflexions…) Mon Dieu!Bon les choses ne sont pas restées à cela bien sûr. Nous avons évolué, j'étais devenue la responsable des ventes en boutique et maintenant j'ai un super titre très pompeux : “Image Director”. Je suis en charge de toute la communication externe de la marque.

Est-ce que c'est un métier difficile d'être dans la mode?

Oui et non… Tout ce qui touche à la production est en effet, très complexe et c’est un métier très prenant qui devient plus compliqué avec les mille et un détails des designs de Ma®io. Mais c'est un niveau d'exigence qui conduit à des résultats magnifiques. Heureusement que je ne fais pas partie de l’équipe qui gère la production, donc, je ne vois pas de près ces difficultés mais nous ressentons à tous les niveaux les obstacles auxquels se heurtent la production. Ce métier est passionnant, tous les jours il y a du nouveau et on ne s’ennuie jamais chez IV Pl@y. J'adore la mode, donc ce n'est pas difficile pour moi d'y évoluer… Pour tout vous dire, je ne trouve pas ce que je pourrais faire d'autre...

Comme vous êtes en charge de l'image de IV Pl@y, qu'est-ce que vous valorisez dans votre stratégie ?

Mon Dieu, vous me faites vraiment peur là. Stratégie ? Un bien grand mot qui ne me va pas trop bien… Moi, et c'est un peu la IV Pl@y attitude, c'est au feeling. Un

projet me fait vibrer. J’en discute avec Ma®io et on le fait. Nous sommes très artisanaux de ce côté-là, tout se fait au feeling : si une proposition nous touche, un événement nous parle, un courant passe et hop…on y va. Et je ne vous dis pas les erreurs qu'on a faites : des tonnes ; mais on apprend de nos erreurs, avec toujours cette envie de mieux faire la prochaine fois. C'est peut-être cela notre stratégie…

Est-ce qu’il est vraiment difficile de travailler avec Ma®io ?

Vous voulez dire ici ou au lit ? (rires…). Oui parce qu’il est très exigeant et impatient au boulot, il pense qu’on peut tous fonctionner à 100 kilomètres à l’heure comme lui ! Il s'emporte parfois, mais il n’y a pas de méchanceté dans ses excès de colère. Avec Ma®io, nous essayons de bien séparer notre vie amoureuse et notre vie de travail… quoique j’ai tendance à mélanger mes pinceaux… mais la plupart du temps, cela donne encore plus d'épices à la chose.

Quelle est votre perception du design à Maurice ?

Les choses vont certainement dans la bonne direction. Les métiers du design, de la décoration intérieure ou de l'architecture prennent de l’ampleur à Maurice. Cette appréciation accrue du beau et de l'esthétisme ne peut qu’être positive mais il y a du chemin à faire encore.

Et notre île Maurice, comment va-t-elle ?

Il y a beaucoup de bonnes et mauvaises choses qui se passent à Maurice : nous avons dans certains secteurs un développement accéléré comme dans l’informatique par exemple. Le label Made in Mauritius prend de l’essor ; prenons le cas de IV Pl@y, nous n’avons jamais été aussi sollicités qu’en ce moment, nous recevons des demandes de franchises de différentes parties du monde.

L’Eveillé de IV Pl@y

Mais Maurice est aussi un pays de contradiction. Dans ce développement, il y a malheureusement des laissés- pour-compte : ceux qui ne sont pas les bénéficiaires de cette croissance économique, notre culture qui se perd lentement, notre nature qui se dégrade. Cela dit, je ne pourrais pas vivre ailleurs qu’à l’île Maurice !!!

Vos ambitions ?

Prendre ma retraite très vite (rires)… Enjoy life more.

Vos passions ?

Vivre est une passion. Ma famille, mon boulot, mes amis, le sport, etc… tout cela me passionne. Je n'ai pas de grande formule philosophique sur ce sujet. Voilà en une phrase : vivre bien est ma grande passion.

Ce que vous détestez ?

Je déteste cette question…

Votre dernier mot…

On n’a jamais le dernier mot avec moi ! Restez donc, finalement cela me plaît bien cette entrevue (rires)… Longue vie à IV Pl@y.

@partay

Derrière chaque belle réussite, nous dit-on, se cache toujours une femme. Cette juste réflexion est encore plus vraie chez IV Pl@y. Beaucoup de femmes sont mises à contribution dans cette entreprise. Malgré un emploi du temps chargé, l’égérie de IV Pl@y, Valérie L’Eveillé, a pu nous consacrer un moment pour cette entrevue. Présente aux côtés de Ma®io Guillot depuis les premières ébauches de IV Pl@y, son parcours nous inspire ; d’autant plus qu’elle gère en même temps le rôle de collaborateur et celui de partenaire dans la vie.

Gordon Sweet

Nous avons aussi rapidement soumis Valérie aux questions de Bernard Pivot, de son émission culte « Bouillon de Culture » :

1. Votre mot préféré ? Oui 2. Le mot que vous détestez ? Insipide 3. Votre drogue favorite ? La bouffe

4. Le son, le bruit que vous aimez ? Le son du moteur de ma nouvelle Mini.

5. Le son, le bruit que vous détestez ? Quand Ma®io gueule « Valériiie !» Je plaisante… Le son de mon portable qui sonne.

6. Votre juron, gros mot ou blasphème favori ? Espèce de « Tounne ».

7. Homme ou femme pour illustrer un nouveau billet de banque ? Kaya ou Keya (ma tante) ! 8. Le métier que vous n'auriez pas aimé faire ? Gardien de nuit.

9. La plante, l'arbre ou l'animal dans lequel vous aimeriez être réincarnée ? Un de mes chiens, avec moi comme maîtresse.

10. Si Dieu existe, qu’aimeriez-vous, après votre mort, l’entendre dire ? Enfin te voilà...

Pivotages

IV Pl@y GazetteIV Pl@y Gazette

Votre parcours avant de rejoindre l'équipe de IV Pl@y.

Il me semble qu'il n'y avait pas de parcours avant IV Pl@y (rires…). Cette aventure a commencé depuis maintenant plus de 15 ans. Avec Ma®io, nous avons commencé nos carrières en Australie, moi dans un différent domaine et, avec le recul, je pense que cette période restera comme la période de gestation subconsciente de IV Pl@y. Le déclic, ce fut des vacances à Maurice et le coup foudre mutuel que Ma®io et moi eurent en sentant l'air mauricien : ce parfum de liberté et ce sentiment d’être rentrés au bercail nous avaient accaparés. Nous étions conquis par les possibilités qui s’ouvraient à nous. IV Pl@y trouva sa maison.

Dites-nous un peu plus sur votre rôle chez IV Play…

J'ai commencé, comme dans toute petite entreprise qui se bâtit sur une passion et avec de petits moyens, comme la femme à tout faire. Alors là vraiment à tout faire : vendeuse, assistante du directeur (il n’y avait que Ma®io et moi au début), collaboratrice à l'essayage, assistante-comptable, et bien sûr, mon poste préféré, celui de livreuse! J`ai eu à soulever des boîtes de vêtements, beaucoup de boîtes, trop de boîtes … (rires). Et en plus (et cela reste mon job à ce jour), être la femme qui fait de bons petits plats pour monsieur et qui s’occupe du quotidien de notre cher designer…

Votre êtes une Superwoman…

Être femme, n'est-ce pas cela : pouvoir tout faire en même temps. Et j'ai aussi mes cinq chiens à cajoler et nourrir (réflexions…) Mon Dieu!Bon les choses ne sont pas restées à cela bien sûr. Nous avons évolué, j'étais devenue la responsable des ventes en boutique et maintenant j'ai un super titre très pompeux : “Image Director”. Je suis en charge de toute la communication externe de la marque.

Est-ce que c'est un métier difficile d'être dans la mode?

Oui et non… Tout ce qui touche à la production est en effet, très complexe et c’est un métier très prenant qui devient plus compliqué avec les mille et un détails des designs de Ma®io. Mais c'est un niveau d'exigence qui conduit à des résultats magnifiques. Heureusement que je ne fais pas partie de l’équipe qui gère la production, donc, je ne vois pas de près ces difficultés mais nous ressentons à tous les niveaux les obstacles auxquels se heurtent la production. Ce métier est passionnant, tous les jours il y a du nouveau et on ne s’ennuie jamais chez IV Pl@y. J'adore la mode, donc ce n'est pas difficile pour moi d'y évoluer… Pour tout vous dire, je ne trouve pas ce que je pourrais faire d'autre...

Comme vous êtes en charge de l'image de IV Pl@y, qu'est-ce que vous valorisez dans votre stratégie ?

Mon Dieu, vous me faites vraiment peur là. Stratégie ? Un bien grand mot qui ne me va pas trop bien… Moi, et c'est un peu la IV Pl@y attitude, c'est au feeling. Un

projet me fait vibrer. J’en discute avec Ma®io et on le fait. Nous sommes très artisanaux de ce côté-là, tout se fait au feeling : si une proposition nous touche, un événement nous parle, un courant passe et hop…on y va. Et je ne vous dis pas les erreurs qu'on a faites : des tonnes ; mais on apprend de nos erreurs, avec toujours cette envie de mieux faire la prochaine fois. C'est peut-être cela notre stratégie…

Est-ce qu’il est vraiment difficile de travailler avec Ma®io ?

Vous voulez dire ici ou au lit ? (rires…). Oui parce qu’il est très exigeant et impatient au boulot, il pense qu’on peut tous fonctionner à 100 kilomètres à l’heure comme lui ! Il s'emporte parfois, mais il n’y a pas de méchanceté dans ses excès de colère. Avec Ma®io, nous essayons de bien séparer notre vie amoureuse et notre vie de travail… quoique j’ai tendance à mélanger mes pinceaux… mais la plupart du temps, cela donne encore plus d'épices à la chose.

Quelle est votre perception du design à Maurice ?

Les choses vont certainement dans la bonne direction. Les métiers du design, de la décoration intérieure ou de l'architecture prennent de l’ampleur à Maurice. Cette appréciation accrue du beau et de l'esthétisme ne peut qu’être positive mais il y a du chemin à faire encore.

Et notre île Maurice, comment va-t-elle ?

Il y a beaucoup de bonnes et mauvaises choses qui se passent à Maurice : nous avons dans certains secteurs un développement accéléré comme dans l’informatique par exemple. Le label Made in Mauritius prend de l’essor Made in Mauritius prend de l’essor Made in Mauritius; prenons le cas de IV Pl@y, nous n’avons jamais été aussi sollicités qu’en ce moment, nous recevons des demandes de franchises de différentes parties du monde.

illé de IV Pl@y

Mais Maurice est aussi un pays de contradiction. Dans ce développement, il y a malheureusement des laissés- pour-compte : ceux qui ne sont pas les bénéficiaires de cette croissance économique, notre culture qui se perd lentement, notre nature qui se dégrade. Cela dit, je ne pourrais pas vivre ailleurs qu’à l’île Maurice !!!

Vos ambitions ?

Prendre ma retraite très vite (rires)… Enjoy life more.

Vos passions ?

Vivre est une passion. Ma famille, mon boulot, mes amis, le sport, etc… tout cela me passionne. Je n'ai pas de grande formule philosophique sur ce sujet. Voilà en une phrase : vivre bien est ma grande passion.

Ce que vous détestez ?

Je déteste cette question…

Votre dernier mot…

On n’a jamais le dernier mot avec moi ! Restez donc, finalement cela me plaît bien cette entrevue (rires)… Longue vie à IV Pl@y.

Derrière chaque belle réussite, nous dit-on, se cache toujours une femme. Cette juste réflexion est encore plus vraie chez IV Pl@y. Beaucoup de femmes sont mises à contribution dans cette entreprise. Malgré un emploi du temps chargé, l’égérie de IV Pl@y, Valérie L’Eveillé, a pu nous consacrer un moment pour cette entrevue. Présente aux côtés de Ma®io Guillot depuis les premières ébauches de IV Pl@y, son parcours nous inspire ; d’autant plus qu’elle gère en même temps le rôle de collaborateur et celui de partenaire dans la vie.

Gordon Sweet

L’Eveillé de IV Pl@y@@partaypartay

projet me fait vibrer. J’en discute avec Ma®io et on le fait. Nous sommes très artisanaux de ce côté-là, tout se fait au feeling : si une proposition nous touche, un événement nous parle, un courant passe et hop…on y va. Et je ne vous dis pas les erreurs qu'on a faites : des tonnes ; mais on apprend de nos erreurs, avec toujours cette envie de mieux faire la prochaine fois. C'est peut-

Est-ce qu’il est vraiment difficile de travailler avec

Derrière chaque belle réussite, nous dit-on, se cache toujours une femme. Cette juste réflexion est encore plus vraie chez IV Pl@y. Beaucoup de femmes sont mises à contribution dans cette entreprise. Malgré un emploi du temps chargé, l’égérie de IV Pl@y, Valérie L’Eveillé, a pu nous consacrer un moment pour cette entrevue. Présente aux côtés de Ma®io Guillot depuis les premières ébauches de IV Pl@y, son parcours nous inspire ; d’autant plus qu’elle gère en même temps le rôle de collaborateur et celui de Nous avons aussi rapidement soumis Valérie

aux questions de Bernard Pivot, de son émission culte « Bouillon de Culture » :

1. Votre mot préféré ? Oui

2. Le mot que vous détestez ? Insipide

3. Votre drogue favorite ? La bouffe

4. Le son, le bruit que vous aimez ? Le son du moteur de ma nouvelle Mini.

5. Le son, le bruit que vous détestez ? Quand Ma®io gueule « Valériiie !» Je plaisante… Le son de mon portable qui sonne.

6. Votre juron, gros mot ou blasphème favori ? Espèce de « Tounne ».

7. Homme ou femme pour illustrer un nouveau billet de banque ? Kaya ou Keya (ma tante) !

8. Le métier que vous n'auriez pas aimé faire ? Gardien de nuit.

9. La plante, l'arbre ou l'animal dans lequel vous aimeriez être réincarnée ? Un de mes chiens, avec moi comme maîtresse.

10. Si Dieu existe, qu’aimeriez-vous, après votre mort, l’entendre dire ? Enfin te voilà...

Pivotages

32 33

IV Pl@y Gazette IV Pl@y Gazette

BranBranBra d new skin d new skin d new skin nd new skin nfor IV Pl@y IV Pl@y IV Pl@y

local

Decaux Rassion

The BIGKAHOONA

IV Pl@y welcomes you to its new revamped friendly stores. They are undergoing some far-reaching changes to make your shopping experience even better. Their new collection can now be spotted at many brand new stores. Jumbo Riche-Terre store is already very proud to show off its new style to make you even happier. New furnishings and outfits for the store have given a new depth and energy to the place.Visit to see how grandma’s floor looks great, mixed with a touch of modernity and those exclusive vintage bits and bobs. And while you’re there, indulge yourself with our new summer collection.Grand-Baie and Caudan’s stores have also been revamped.Below is an exclusive look at the new set up for the Caudan’s store. Have a feel.

Graw Morso

The BIGKAHOONAGraw Morso

Fareed is the Executive Director of IV Pl@y.We asked him a few questions about his job and what it is like working in the IV Pl@y farm.What is your typical day like?First when I arrive to the office, I have my cuppa tea… then meeting with all the managers and team leaders: see what is going on and what is not working. The next step is my emails: any thought of dealing with that later on in the day is pure fiction. That done, I go for a stroll around the place: just a matter of seeing that the IV Pl@y farm is all doing well. There are also meetings with suppliers, solving problems or dealing with clients. Of course I spend also lots of time speaking to Ma®io on the phone. He creates the design and I make sure that it comes to life. What are your responsibilities?To make sure that all is smooth. If a manager cannot find a solution at his level: I expect him or her to come to me and we then solve the problem together. I administer the daily running of IV Pl@y and its staff.How do you lead your team?By encouraging them to follow and respect the basic procedures in their work. I have a bird’s eye point of view of the whole thing and always try to do better... Better service, better product. Your strengths?I feel that I am a passe partout. I can adapt to every situations and I am easily accepted by anyone at different levels. I am blessed with the ability to find solutions! Otherwise… I could not survive in this job.Your weaknesses?I want to do it all by myself. I sometimes get (less now) very worried when something is not in my control. I also have to communicate better. Well for starters, I am speaking to you… that’s a great step already, don’t you think!!??What do you love the most about IV Pl@y?My boss and well, my salary… (laughs)…I love the relaxed and easy going feel of the office. No stringent hierarchy here: sometimes Ma®io and I are still unloading boxes!

relaxed and easy going feel of the office. No stringent hierarchy here: sometimes Ma®io and I are still unloading boxes!

store. Have a feel.

IV Pl@y CAUDAN WATER FRONT

FLOOR PLAN

AUGUST 2007

All measurements to be checked on site.

d new skin IV Pl@y

d new skin 34

IV Pl@y Gazette

Pah Labb

Après la découverte du légendaire Project 65 et de ces magnifiques T-Shirts vintage, l'équipe de IV Pl@y nous surprend une fois de plus avec la révélation d`une pièce de collection de 1965 : un roman photo d`époque avec le beau FRANCO GASPACHIO dans le rôle de Clévio et ORNELLA FRUTTI comme la pétillante Bonita. Cette perle rare de 1965 a été vendue à plus d'un million de copies. Faisons ensemble un petit saut dans l’histoire et découvrons le précurseur des “soapies” et des télénovelas…

A ses débuts dans les années 30, le ciné-roman (roman-photo) est un résumé des films à succès composé d'images extraites de séquences cinéma sous lesquelles figure une légende. Le public était très friand de ce genre de récit, surtout dans les régions retirées où les salles de cinéma étaient rares. Le ciné-roman connaît son heure de gloire dans les années 30 et 40.

En 1947, la revue italienne Il Mio Sogno (Mon Rêve) commercialise le premier roman-photo. Réalisé par Stefano REDA et Giampaolo CALLEGARI, il porte le titre Nel fondo del cuore (Au fond du cœur). Dans l'un des rôles principaux, on reconnaît Giana LORIS qui deviendra Gina LOLLOBRIGIDA.

En 1948, un an à peine après la parution du premier roman-photo italien, des Français s'inspirent de l'idée et créent la revue Nousdeux, qui se vend d'emblée à 250 000 exemplaires. Deux ans plus tard, en 1950, Nous deux a triplé ses ventes et se vend à 725 000 exemplaires ! Le succès ne se dément pas : en 1952, les ventes atteignent 1 200 000 exemplaires, cinq ans plus tard en 1957 la barre des 1 500 000 est passée.

Dès sa création, le roman-photo constitue un genre en soi et présentes toutes les caractéristiques qu'on lui connaît aujourd'hui : découpage en cases, dialogues en surimpression sur la photo, texte mis dans des bulles, …Des vedettes de toutes les époques l'utilisent pour parvenir à la

notoriété. Apparaissent les jeunes Sophia Loren, Ornella Mutti… En France dans les années 1960 et 1970, de nombreux chanteurs passent par le roman-photo : Johnny Hallyday, Sylvie Vartan, Dalida, Mireille Mathieu et même Alain Souchon, pour n'en citer que quelques-uns.

Au fil des décennies, les romans-photos vont évoluer avec les progrès techniques de l'imprimerie, comme par exemple le tirage en couleur, d'abord réservé à la couverture…Le succès est phénoménal et entraîne de vives oppositions. Les

Les télénovelas de nos parents

1965 was a year of many happenings… here are some highlights to remember:

‘The Sound of Music' premieres. An instant hit, the film was one of the top-grossing movies of 1965 and remains one of cinema`s most popular musicals.

Canada adopts the red and white maple leaf flag.

Brooke Shields is born.

The Rolling Stones fined £5 for urinating against a wall.

Health warnings on cigarette packs required in the USA.

Design Lab "Project 1965" started and mysteriously vanished in thin air. 42 years later, IV Pl@y makes a chance landing on a huge trunk full of great vintage T- Shirts. Limited issue for the connoisseur only is available from the IV Pl@y stores since then. Their second collection has just been unveiled.

March 20 – "Poupée de cire, poupée de son" by France Gall (music and text by Serge Gainsbourg) wins the Eurovision Song Contest 1965 for Luxembourg.

March 21 - Martin Luther King, Jr. leads 3,200 civil rights activists in the third march from Selma, Alabama to the capitol in Montgomery.

June 30 - A very strange looking alien lands on the island of Mauritius. Last time sightings in 2007 on the West Coast in a red TT convertible.

August 1 - Cigarette advertising is banned on British television.

August 30 - Rock musician Bob Dylan releases his influential album "Highway 61 Revisited" featuring the song "Like a Rolling Stone".

October 16 - Anti-Vietnam war protests draw 100,000 in 80 U.S cities and around the world.

"Perversion for Profit" is released: it is an anti-pornography educational film produced by the "Citizens for Decent Literature."

culture

détracteurs du genre l'accusent d'être à la fois mièvre et obscène.Après l'opium du peuple, voici donc, selon certains, l'opium des femmes, qui fait rêver à un modèle de vie simplifié et totalement irréaliste.En 1959, le Pape Jean XXIII condamne la presse du cœur, du sexe et du crime.

Aujourd'hui, le roman-photo est encore associé à la presse du cœur.Nous Deux existe toujours et se vend à 380 000 exemplaires par semaine.(source: internet)

1965 was a year of many happenings… here are some highlights to remember:

‘The Sound of Music' premieres. An instant hit, the film was one of the top-grossing movies of 1965 and remains one of cinema`s most popular musicals.

Canada adopts the red and white maple leaf flag.

Brooke Shields is born.

The Rolling Stones fined £5 for urinating against a wall.

Health warnings on cigarette packs required in the USA.

Design Lab "Project 1965" started and mysteriously vanished in thin air. 42 years later, IV Pl@y makes a chance landing on a huge trunk full of great vintage T- Shirts. Limited issue for the connoisseur only is available from the IV Pl@y stores since then. Their second collection has just been unveiled.

March 20 – "Poupée de cire, poupée de son" by France Gall (music and text by Serge Gainsbourg) wins the Eurovision Song Contest 1965 for Luxembourg.

March 21 - Martin Luther King, Jr. leads 3,200 civil rights activists in the third march from Selma, Alabama to the capitol in Montgomery.

June 30 - A very strange looking alien lands on the island of Mauritius. Last time sightings in 2007 on the West Coast in a red TT convertible.

August 1 - Cigarette advertising is banned on British television.

August 30 - Rock musician Bob Dylan releases his influential album "Highway 61 Revisited" featuring the song "Like a Rolling Stone".

October 16 - Anti-Vietnam war protests draw 100,000 in 80 U.S cities and around the world.

"Perversion for Profit" is released: it is an anti-pornography educational film produced by the "Citizens for Decent Literature."

détracteurs du genre l'accusent d'être à la fois mièvre et obscène.Après l'opium du peuple, voici donc, selon certains, l'opium des femmes, qui fait rêver à un modèle de vie simplifié et

En 1959, le Pape Jean XXIII condamne la presse du cœur, du

Aujourd'hui, le roman-photo est encore associé à la presse du

existe toujours et se vend à 380 000 exemplaires par

le rôle de Clévio et ORNELLA FRUTTI comme la pétillante Bonita. Cette perle rare de 1965 a été vendue à plus d'un million de copies. Faisons ensemble un petit saut dans l’histoire et découvrons le précurseur des “soapies” et des télénovelas…

A ses débuts dans les années 30, le ciné-roman (roman-photo) est un résumé des films à succès composé d'images extraites de séquences cinéma sous lesquelles figure une légende. Le public était très friand de ce genre de récit, surtout dans les régions retirées où les salles de cinéma étaient rares. Le ciné-roman connaît son heure de gloire dans les années 30 et 40.

En 1947, la revue italienne Il Mio Sogno (Mon Rêve) commercialise le premier roman-photo. Réalisé par Stefano REDA et Giampaolo CALLEGARI, il porte le titre Nel fondo del cuore(Au fond du cœur). Dans l'un des rôles principaux, on reconnaît Giana LORIS qui deviendra Gina LOLLOBRIGIDA.

En 1948, un an à peine après la parution du premier roman-photo italien, des Français s'inspirent de l'idée et créent la revue Nousdeux, qui se vend d'emblée à 250 000 exemplaires. Deux ans plus tard, en 1950, Nous deuxa triplé ses ventes et se vend à 725 000 exemplaires ! Le succès ne se dément pas : en 1952, les ventes atteignent 1 200 000 exemplaires, cinq ans plus tard en 1957 la barre des 1 500 000 est passée.

Dès sa création, le roman-

notoriété. Apparaissent les jeunes Sophia Loren, Ornella Mutti… En France dans les années 1960 et 1970, de nombreux chanteurs passent par le roman-photo : Johnny Hallyday, Sylvie Vartan, Dalida, Mireille Mathieu et même Alain Souchon, pour n'en citer que quelques-uns.

Au fil des décennies, les romans-photos vont évoluer avec les progrès techniques de l'imprimerie, comme par exemple le tirage en couleur, d'abord réservé à la couverture…Le succès est phénoménal et entraîne de vives oppositions. Les

détracteurs du genre l'accusent d'être à la fois mièvre et obscène.Après l'opium du peuple, voici donc, selon certains, l'opium des femmes, qui fait rêver à un modèle de vie simplifié et totalement irréaliste.En 1959, le Pape Jean XXIII condamne la presse du cœur, du sexe et du crime.

Aujourd'hui, le roman-photo est encore associé à la presse du cœur.Nous Deuxvend à 380 000 exemplaires par semaine.(source: internet)

détracteurs du genre l'accusent d'être à la fois mièvre et obscène.Après l'opium du peuple, voici donc, selon certains, l'opium des femmes, qui fait rêver à un modèle de vie simplifié et totalement irréaliste.En 1959, le Pape Jean XXIII condamne la presse du cœur, du sexe et du crime.

Aujourd'hui, le roman-photo est encore associé à la presse du

Nous Deux existe toujours et se Nous Deux existe toujours et se Nous Deuxvend à 380 000 exemplaires par

(source: internet)

IV Pl@y Gazette

Les télénovelas de nos parents

cultureculture

Pah Labb

Après la découverte du légendaire Project 65 et de ces magnifiques T-Shirts vintage, l'équipe de IV Pl@y nous surprend une fois de plus avec la révélation d`une pièce de collection de 1965 : un roman photo d`époque avec le beau FRANCO GASPACHIO dans le rôle de Clévio et ORNELLA

de nos parents

(source:internet)

IV Pl@y Gazette IV Pl@y Gazette

IV Pl@y has been available in Reunion, Mayotte, Madagascar, France and Australia for quite a while.

The team has now spread its love to Johannesburg, South Africa. It is located in beautiful Cedar Square shopping centre in the heart of Joburg. IV Pl@y hopes that this will only mean a first step to have Africa IV Pl@yed.Shop owner and manager, Haydon Dunn, tells us more about his new IV Pl@y adventure below.

IV Pl@y oncea day in Africa

While on holiday in Mauritius with my family in December 2006, I came across a IV Pl@y store. My immediate reaction was "Wow". We had never seen such a unique store. The store’s design, the clothing, it was all so exciting. My teenage son and daughter went crazy I just thought "IV Pl@y in Africa". I had to do it.We were fortunate that we knew Ranier and Anna Goetze of Passion jewellery, Mauritius. The minute we mentioned IV Pl@y to them it all started taking shape. They knew Ma®io personally and set up an appointment. That was the start of IV Pl@y in Africa."IV Pl@y once a day" became a way of life for me. I wish I could have used that phrase differently for other things. Ha Ha Ha!!!It was hard work and frustration between the mall builders and shop fitters. My patience reached new limits. Amidst all that, my dreams of IV Pl@y in Africa were becoming a reality. Ma®io's designing inspired the entire project. Our whole aim was to bring Mauritius to South Africa.Our concept store was born on 27 July 2007. Since opening, we have had nothing but compliments and excitement from the South African public. Many of which travel to Mauritius and are aware of the IV Pl@y brand. Valerie’s creativity and input created a whole new trend for merchandising. Her ideas are starting to grow on our staff as well as competitors stores who only wish that they could have "IV Pl@y once a day".One of my most satisfying projects by far - IV Pl@y, Cedar Square, Johannesburg, South Africa. I can honestly say I have "IV Pl@y all day long".

Haydon Dunn

world

Pei Mandela

AFRICAN CONNECTION

IV Pl@y Gazette40

Pier Lafousse

IV Pl@y’s environmental adviser, grand greenmaster Gilbert Rochescoute was on a visit to motherland

Mauritius from Australia. That was the occasion for a chat and a bit of catching up. Lots of green talk and some reminiscing about good ol’ times were to be overheard . The man is on a green mission: you can see this in his bright eyes (surprisingly, they are not green!). There are passion and dedication in his voice when he talks about looking after Mother Nature. Some lucky few had the chance to spot him at his unique talk at the Octave Wiehe auditorium at the University of Mauritius. They were green struck! So were we!“The challenge now is about re-imagining our world… a world that is more aware of recycling and of sustainable development,” says Mr. Rochescoute “The world is facing major changes that will not happen in a faraway future...but it is happening now!” The IV Pl@y team is counting a lot on the advice that Mr. Rochescoute can bring about to make the brand green-aware.When we met him, he was wearing a home-grown biodegradable straw hat, a tweed jacket made of 100% organic cotton with that

all so flashy pink shirt made, of course, of chemical free textile. The man is on a green and sustainable crusade and being a disciple of environment guru Gore, he wants to help spread the Good Green News that we all have to take better care of our planet.What is so refreshing about the man is that he does not merely paint a dark and gloomy picture of our future. He knows that the

issue at hand is very serious but his message is a positive one.He is a firm believer in that we all want to do good and that with aminimum of effort from everyone, things can get better.What is also so fresh in his approach is that he has come up with a secret elixir to make this green change fun, which is all a very IV Pl@y attitude.Check him out on his website at www.villagewell.org

Guru Greenenvironment

HEALTH NOTICEIt is hereby declared that all the cool dudes and sexy chicks on this planet and beyond must all make an effort to contribute to the Mother Earth’s health. She has been banged about, smoked out and treated as a rubbish bin for too long. Our strong Mother, being so caring and loving, has been keeping quiet about this abuse for so long. But the mistreatment cannot go on: it is now leading to some serious illness. Mother Earth is not doing too well. We need to give her some fresh air and help her get back on her feet.

IV Pl@y oncea day in AfriIV Pl@y oncea day in AfriIV Pl@y once

ca

IV Pl@y Gazette

that this will only mean a first step to have Africa IV Pl@yed.Shop owner and manager, Haydon Dunn, tells us more about his new IV Pl@y adventure below.

While on holiday in Mauritius with my family in December 2006, I came across a IV Pl@y store. My immediate reaction was "Wow". We had never seen such a unique store. The store’s design, the clothing, it was all so exciting. My teenage son and daughter went crazy I just thought "IV Pl@y in Africa". I had to do it.We were fortunate that we knew Ranier and Anna Goetze of Passion jewellery, Mauritius. The minute we mentioned IV Pl@y to them it all started taking shape. They knew Ma®io personally and set up an appointment. That was the start of IV Pl@y in Africa."IV Pl@y once a day" became a way of life for me. I wish I could have used that phrase differently for other things. Ha Ha Ha!!!It was hard work and frustration between the mall builders and shop fitters. My patience reached new limits. Amidst all that, my dreams of IV Pl@y in Africa were becoming a reality. Ma®io's designing inspired the entire project. Our whole aim was to bring Mauritius to South Africa.Our concept store was born on 27 July 2007. Since opening, we have had nothing but compliments and excitement from the South African public. Many of which travel to Mauritius and are aware of the IV Pl@y brand. Valerie’s creativity and input created a whole new trend for merchandising. Her ideas are starting to grow on our staff as well as competitors stores who only wish that they could have "IV Pl@y once a day".One of my most satisfying projects by far - IV Pl@y, Cedar Square, Johannesburg, South Africa. I can honestly say I have "IV Pl@y all day long".

Haydon Dunn

starting to grow on our staff as well as competitors stores who

AFRICAN CONNECTION

HEALTH NOTICEHEALTH NOTICE

Mauritius from Australia. That was the occasion for a chat and a bit of catching up. Lots of green talk and some reminiscing about good ol’ times were to be overheard . The man is on a green mission: you can see this in his bright eyes (surprisingly, they are not green!). There are passion and dedication in his voice when he talks about looking after Mother Nature. Some lucky few had the chance to spot him at his unique talk at the Octave Wiehe auditorium at the University of Mauritius. They were green

“The challenge now is about re-imagining our world… a world that is more aware of recycling and of sustainable development,” says Mr. Rochescoute “The world is facing major changes that will not happen in a faraway future...but it is happening now!” The IV Pl@y team is counting a lot on the advice that Mr. Rochescoute can bring about to make the

When we met him, he was wearing a home-grown biodegradable straw hat, a tweed jacket made of 100% organic cotton with that

all so flashy pink shirt made, of course, of chemical free textile. The man is on a green and sustainable crusade and being a disciple of environment guru Gore, he wants to help spread the Good Green News that we all have to take better care of our planet.What is so refreshing about the man is that he does not merely paint a dark and gloomy picture of our future. He knows that the

Pier Lafousse

IV Pl@y’s environmental adviser, grand greenmaster Gilbert Rochescoute was on a visit to motherland

Guru Greenenvironment

While on holiday in Mauritius with my family in December AFRICAN CONNECTION

daughter went crazy I just thought "IV Pl@y in Africa". I had to

We were fortunate that we knew Ranier and Anna Goetze of Passion jewellery, Mauritius. The minute we mentioned IV Pl@y to them it all started taking shape. They knew Ma®io personally and set up an appointment. That was the start of IV Pl@y in Africa."IV Pl@y once a day" became a way of life for me. I wish I could have used that phrase differently for other things. Ha Ha Ion a visit to motherland

IV Pl@y onceworldworld

IV Pl@y onceworldworld

not green!). There are passion and dedication in his voice when he talks about looking after Mother Nature. Some lucky few had the chance to spot him at his had the chance to spot him at his had the chance to spot him at his had the chance to spot him at his unique talk at the Octave Wiehe unique talk at the Octave Wiehe unique talk at the Octave Wiehe auditorium at the University auditorium at the University auditorium at the University of Mauritius. They were green of Mauritius. They were green of Mauritius. They were green struck! So were we!struck! So were we!struck! So were we!“The challenge now is about re-“The challenge now is about re-“The challenge now is about re-imagining our world… a world imagining our world… a world imagining our world… a world that is more aware of recycling that is more aware of recycling and of sustainable development,” and of sustainable development,” says Mr. Rochescoute “The world says Mr. Rochescoute “The world is facing major changes that will is facing major changes that will not happen in a faraway future...not happen in a faraway future...but it is happening now!” The IV but it is happening now!” The IV Pl@y team is counting a lot on Pl@y team is counting a lot on the advice that Mr. Rochescoute the advice that Mr. Rochescoute can bring about to make the can bring about to make the brand green-aware.brand green-aware.When we met him, he was wearing When we met him, he was wearing a home-grown biodegradable a home-grown biodegradable straw hat, a tweed jacket made of 100% organic cotton with that

While on holiday in Mauritius with my family in December 2006, I came across a IV Pl@y store. My immediate reaction was "Wow". We had never seen such a unique store. The store’s design, the clothing, it was all so exciting. My teenage son and daughter went crazy I just thought "IV Pl@y in Africa". I had to Guru GreenWhile on holiday in Mauritius with my family in December 2006, I came across a IV Pl@y store. My immediate reaction was "Wow". We had never seen such a unique store. The store’s design, the clothing, it was all so exciting. My teenage son and daughter went crazy I just thought "IV Pl@y in Africa". I had to

It is hereby declared that all the cool dudes and sexy It is hereby declared that all the cool dudes and sexy chicks on this planet and beyond must all make an effort chicks on this planet and beyond must all make an effort to contribute to the Mother Earth’s health. She has been to contribute to the Mother Earth’s health. She has been banged about, smoked out and treated as a rubbish bin for banged about, smoked out and treated as a rubbish bin for too long. Our strong Mother, being so caring and loving, too long. Our strong Mother, being so caring and loving, has been keeping quiet about this abuse for so long. But has been keeping quiet about this abuse for so long. But the mistreatment cannot go on: it is now leading to some the mistreatment cannot go on: it is now leading to some serious illness. Mother Earth is not doing too well. We need to give her some fresh air and help her get back on her feet.

IMPORTANT NOTICENotice is hereby given to the people of the world that if they want to have a great life, be happy, make loads of friends, be funky and be the cool girl or guy everyone wants to be around, they should stop wearing pirated items. Original stuff is much better and sexier than copies. It is hereby declared that IV Pl@y’s original gear is only available at our authorized stores and friendly distributors. Any pirate of the brand

will get his ass sued.

The IV Pl@y teamHead of the AntiParacy team

Marco LaRockSummer 2007-2008

41

Summer 2007-2008

Goodbye Parry...The love story is well over! The rumours surrounding the sudden breaking up of heart throb Ashley Prude with Pary Silton have reached new heights. After three months of an intense and highly public love affair, the two lovebirds could not handle the fast lane anymore. Gone are the days of the toasting sessions on the Croisette.

A few days after Ashley had officially announced his break up with Pary Silton, two notorious clubbing bimbos nicknamed “Ebony and Ivory” have been seen cavorting with the well- known “PrototYpe Prince”. We captured the very steamy show for your eyes only.Heart throb Ashley Prude has again made a scandal by being seen in a secret hideaway with the hot duo. Worst, the blond babe, Cherry Pie is (or should we say was) the close friend of now ex-girlfriend Parry Silton. Our exclusive stolen photos were taken from the very exclusive villa where the trio were staying. We have indeed seen our gorgeous hunk being lusted after by the black and white duo…

HelloLadies!!!Pah Labb

Ashley is known to be very close to a top secret designer and will wear nothing else but PrototYpe. He has tried several desintoxication cure in Aspen, but he seems to have finally given into his PrototYpe craving. We asked him about his obsession. He replied: “Why change when something works.” And then he said: “I look good in them… don’t I!!!”. Oh yes he does!!!

Ashley’s severe addiction

Our Hobollywood star has not only indulged in a full-on romp with the two sex bombs. We have also seen him make his directing debut by filming the two ladies. Unbelievable!He was watching them playing around like two beautiful kittens on heat playing it up right in front of him. What an eyeful!!!

Lucky bastard!!! (greetings from our design team)

Kittens on fire

We have gathered from a serious source and of course, with the photos to prove, that after a week together, Ashley has developed a preference for the taste of Ebony; is black chocolate the flavour of the month and is the blonde Cherry Pie not on the menu anymore??? Is that the next episode? Check out our next issue: the PrototYpe man saga continues.

LATEST NEWS

Pah Labb

IV Pl@y Gazette IV Pl@y Gazette

The 11th hourAries (March 21-April 19)Well, well… as usual, they will be loud and very boastful but Arians can be caring and loving as well. For this summer and 2008: chill out and enjoy life.

Taurus (April 20-May 20)No more bossing around please. If you get that urge anyway, plant a tree, go shopping, and check out the new IV Pl@y collection.

Gemini (May 21-June 21)Change, change, change… well actually, stay the same and only change your wardrobe this summer. Go for Jeans @rchitecture first, then change to Uniforms, then may be finally try the 1965 gear… Catch my drift: do it your way !!!. Cancer (June 22-July 22)It is really not a disease to have your sign. You are really great people to have around, love your home and your friends: this summer though, try new things, be active and please get off your arse. Leo (July 23-Aug 22)Oh…The big kahunas. Love them! Dominate them all out there!!!. This summer, try to be even flashier and beef up your attention seeker skills: this is what we love about you. You big heart you. Virgo (Aug 23-Sept 22)Are there any more virgins in this day and age??? Well stop this obsession with work and remedy to that. Stop looking at your bank balance. Go out there and splash it out, be wild. Be IV Pl@yed…

Libra (Sept. 23-Oct 23)Did romance really get you somewhere? Have a real read through this issue of the Gazette. This summer make it short, sweet and be hot. 2008 is looking great.

Scorpio (Oct 24-Nov 21)Ok: I get worried about writing bad things about those deep, vengeful, fierce Scorpions. Only joking!!! You are lovely people and we love you (no bites purleeze). Sagittarius (Nov 22-Dec 21)This is really a sign that puzzles me: no stereotype to exploit except the fact that they are so hot in bed. This summer, keep this good habit going.

Capricorn (Dec 22-Jan 19)Now, now… interesting dudes. Really guys, you are sometimes too practical: this summer, run around the neighbourhood naked, go topless at the beach or wear your jeans inside out.

Aquarius (Jan 20-Feb 18)Water sign… well water is a vital source of life, keep it flowing and make us happy by being such great people.

Pisces (Feb 19-March 20)Try to boost up your energy this summer and grab opportunities that will shower down on you. Pisceans are gorgeous and will shine in 2008… if they can get out of bed…

Aret Farcinayma

Following the steps of Al Gore’s The Inconvenient Truth, the 11th Hour examines a planet under siege from the effects of man-made pollution and implores viewers to "turn mankind's darkest hour into its finest". It features more than 50 leading scientists, leaders and thinkers, including Stephen Hawking and former Soviet Prime Minister Mikhail Gorbachev. The 11th Hour is produced, co-written and narrated by DiCaprio, who became committed to the green cause after a meeting with former US Vice President Al Gore."[He] sat me down for an hour and drew out a map of what exactly global warming was, and how he felt it was the greatest challenge of the next millennium. Since then - that was the late 1990s - I've become an activist," said the gorgeous actor . The film is directed by sisters Leila Conners Petersen and Nadia Conners. The 11th Hour made its screen dé but at Cannes Film Festival in May and has hit the widescreen worldwide. Check it out!

50 Boutiques50 Boutiques

Au plaisir du shopping se rajoute celui de la découverte des saveurs du monde et de délicieux momentsen famille ou entre amis autour d’un verre ou d’un délicieux repas dans l’un de nos 6 restaurants et bars.

Sur la route de l’île Maurice authentique, entre côte ouest et sud sauvage, le Ruisseau Créoleest votre incontournable escale plaisirs. Une escale qui reflète l’air du temps et qui vous ressemble,

avec plus de 50 boutiques, les plus belles enseignes et les plus belles marques de vêtements, de déco,le meilleur des tendances et des styles de vie, pour un plaisir shopping sans cesse renouvelé !

Et c’est dans un cadre enchanteur, inspirant la sérénité et la flânerie, offrant plus de 150 places de parkinget surveillé 24/24, 7jrs/7jrs que nous vous invitons sur la route de vos plaisirs. Bienvenue…

4 Restaurants4 Restaurants

2 Bars2 Bars

Mode adultes & enfants � Beauté � Santé � Déco � Bijoux � Joaillerie �Accessoires � Antiquaire � Plaisirs de la table � Artisanat � Sport � Galerie d’art �

Labo photos � Restaurants et bars � Agence immobilière � Service bancaire � Office du tourisme

Ruisseau Créole Shopping Centre � Black River � Mauritius

Tél : (230) 483 8000 � Fax : (230) 483 6642 � www.ruisseaucreole.com

Heures d’ouverture des boutiques - lundi au samedi : 9h30 à 18h30

3582 Pub Ruisseau Creole 8/08/07 9:39 Page 1

Le ciel, le soleil et la mer

Laissez-vous bercer par une douce mélodie et lancez-vous dans le karaoké...à condition bien sur d`avoir une belle voix!!! Autrement votre entourage va en souffrir ! Essayez donc, chantez avec votre coeur, vos tripes et sans inhibitions... Il y a le ciel, le soleil et la mer…

François Deguelt "Le ciel, le soleil et la mer"Paroles et Musique : François Deguelt 1965(c) Editions Arpège

Allongés sur la plageLes cheveux dans les yeuxEt le nez dans le sableOn est bien tous les deuxC'est l'été, les vacancesOh, mon Dieu, quelle chance!

Il y a le ciel, le soleil et la merIl y a le ciel, le soleil et la mer

Ma cabane est en planchesEt le lit n'est pas grandTous les jours c'est dimancheEt nous dormons longtempsA midi sur la plageLes amis de notre âgeChantent tous: le ciel, le soleil et la merChantent tous: le ciel, le soleil et la mer.Et le soir, tous ensembleQuand nous allons danserUn air qui te ressembleViens toujours te chercherIl parle de vacancesEt d'amour et de chance

En chantant: le ciel, le soleil et la merEn chantant: le ciel, le soleil et la mer.

Quelque part en septembreNous nous retrouveronsEt le soir dans ta chambreNous le rechanteronsMalgré le vent d'automneEt les pluies monotonesNous aurons: le ciel, le soleil et la merNous aurons: le ciel, le soleil et la mer

KARAOKE CORNER

1. L’arbre est plus grand. 2. Il n’y a pas de roche dans la rivière 3. La ceinture de la fille à droite est jaune. 4. La montagne entre le groupe et la fille est plus haute. 5. Il y a plus de pierres à droite. 6. Le tuyau à côté de la jambe du garçon à droite a disparu. 7. Il y a un logo de Jeans @rchitecture sur la botte blanche de la fille aux yeux bandés.

Team IV Pl@y GazetteArt Direction:Christian Comarmond (Capital Media) Ma®io GuillotConcept: Valérie L’EveilléCapital MediaCopy writing: Christian Comarmond Layout and Design:Capital MediaMa®io GuillotPhotography:Bamba Sourang Jean-Daniel VilliersContributing writers: Ma®io GuillotValérie L’EveilléModels: Heat Models Agency:Laura, Yasmin, Kelly, Deborah, Kathy, Ludovic, Emmanuel and PratOthers:David, Deborah, Aurelie, Jeannot, Gaël, Anne-lise, Alyssa and AlainMake up:Linley Laverdure (Mahé Model Agency)Sales & Advertising:Anne Pascal (Capital Media)Valérie L`EveilléContributors: Michael Sevathian (Glam)Anne Pascal (Capital Media)Heat Models AgencyAmrinder Singh DeolPrinting:Le Mauricien Ltd.Special thanks to: Mélodie, Cédric, Natalia, Israël Lamoureux,Didier, Satyam Odoye, Clency Dugdug, Marie Mimine Labelle (1965 models)Seven Sevathien (ferblantier)Raj (IV Pl@y farm)Serge CabonChristine RungasamyDaniel Thomas (Bel Ombre Sugar Estate)Winnie, David, Emilie (interns)

cinema

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46 47

Le ciel, le soleil et la mer

Laissez-vous bercer par une douce mélodie et lancez-vous dans le karaoké...à condition bien sur d`avoir une belle voix!!! Autrement votre entourage va en souffrir ! Essayez donc, chantez avec votre coeur, vos tripes et sans inhibitions... Il y a le ciel, le soleil et la mer…

François Deguelt "Le ciel, le soleil et la mer"Paroles et Musique : François Deguelt 1965(c) Editions Arpège

Allongés sur la plageLes cheveux dans les yeuxEt le nez dans le sableOn est bien tous les deuxC'est l'été, les vacancesOh, mon Dieu, quelle chance!

Il y a le ciel, le soleil et la merIl y a le ciel, le soleil et la mer

Ma cabane est en planchesEt le lit n'est pas grandTous les jours c'est dimancheEt nous dormons longtempsA midi sur la plageLes amis de notre âgeChantent tous: le ciel, le soleil et la merChantent tous: le ciel, le soleil et la mer.Et le soir, tous ensembleQuand nous allons danserUn air qui te ressembleViens toujours te chercherIl parle de vacancesEt d'amour et de chance

En chantant: le ciel, le soleil et la merEn chantant: le ciel, le soleil et la mer.

Quelque part en septembreNous nous retrouveronsEt le soir dans ta chambreNous le rechanteronsMalgré le vent d'automneEt les pluies monotonesNous aurons: le ciel, le soleil et la merNous aurons: le ciel, le soleil et la mer

KARAOKE CORNER

The 11th hourcinema

summer, try to be even flashier and beef up your attention seeker skills: this is what we love about you. You

Virgo (Aug 23-Sept 22)Are there any more virgins in this day and age??? Well stop this obsession with work and remedy to that. Stop looking at your bank balance. Go out there and splash it out, be wild. Be IV Pl@yed…

Libra (Sept. 23-Oct 23)Did romance really get you somewhere? Have a real read through this issue of the Gazette. This summer make it short, sweet and be hot. 2008 is looking great.

Scorpio (Oct 24-Nov 21)Ok: I get worried about writing bad things about those deep, vengeful, fierce Scorpions. Only joking!!! You are lovely people and we love you (no bites purleeze).

Sagittarius (Nov 22-Dec 21)This is really a sign that puzzles me: no stereotype to exploit except the fact that they are so hot in bed. This

1. L’arbre est plus grand. 2. Il n’y a pas de roche dans la rivière 3. La ceinture de la fille à droite est jaune. 4. La montagne entre le groupe et la fille est plus haute. 5. Il y a plus de pierres à droite. 6. Le tuyau à côté de la jambe du garçon à droite a disparu. 7. Il y a un logo de Jeans @rchitecture sur la botte blanche de la fille aux yeux bandés.

Laissez-vous bercer par une douce mélodie et lancez-vous dans le karaoké...à condition bien sur d`avoir une belle voix!!! Autrement votre entourage va en souffrir ! Essayez donc, chantez avec votre coeur, vos tripes et sans inhibitions... Il y a le ciel, le soleil et la mer…

KARAOKE

Le ciel, le soleil et la mer

Laissez-vous bercer par une douce mélodie et lancez-vous dans le karaoké...à condition bien sur d`avoir une belle voix!!! Autrement votre entourage va en souffrir ! Essayez donc, chantez avec votre coeur, vos tripes et sans inhibitions... Il y a le ciel, le soleil et la mer…

KARAOKE CORNER

summer, try to be even flashier and beef up your attention seeker skills: this is what we love about you. You big heart you.

Virgo (Aug 23-Sept 22)Are there any more virgins in this day and age??? Well stop this obsession

Team IV Pl@y GazetteArt Direction:Christian Comarmond (Capital Media) Ma®io GuillotConcept: Valérie L’EveilléCapital MediaCopy writing: Christian Comarmond Christian Comarmond Layout and Design:Capital MediaMa®io GuillotPhotography:Bamba Sourang Jean-Daniel VilliersContributing writers: Ma®io GuillotValérie L’EveilléModels: Heat Models Agency:Laura, Yasmin, Kelly, Deborah, Kathy, Ludovic, Emmanuel and PratOthers:David, Deborah, Aurelie, Jeannot, Gaël, Anne-lise, Alyssa and AlainMake up:Linley Laverdure (Mahé Model Agency)Sales & Advertising:Anne Pascal (Capital Media)Valérie L`EveilléContributors: Michael Sevathian (Glam)Anne Pascal (Capital Media)Heat Models AgencyAmrinder Singh DeolPrinting:Le Mauricien Ltd.Special thanks to: Mélodie, Cédric, Natalia, Israël Lamoureux,Didier, Satyam Odoye, Clency Dugdug, Marie Mimine Labelle (1965 models)Seven Sevathien (ferblantier)Raj (IV Pl@y farm)Serge CabonChristine RungasamyDaniel Thomas (Bel Ombre Sugar Estate)Winnie, David, Emilie (interns)

YOUR SUMMER 2007-2008

STARS

IV Pl@y Gazette

Aries (March 21-April 19)Well, well… as usual, they will be loud and very boastful but Arians can be caring and loving as well. For this summer and 2008: chill out and enjoy life.

Taurus (April 20-May 20)No more bossing around please. If you get that urge anyway, plant a tree, go shopping, and check out the new IV Pl@y collection.

Gemini (May 21-June 21)Change, change, change… well actually, stay the same and only change your wardrobe this summer. Go for Jeans @rchitecture first, then change to Uniforms, then may be finally try the 1965 gear… Catch my drift: do it your way !!!.

Cancer (June 22-July 22)It is really not a disease to have your sign. You are really great people to have around, love your home and your friends: this summer though, try new things, be active and please get off

Oh…The big kahunas. Love them! Dominate them all out there!!!. This summer, try to be even flashier and

sign. You are really great people to have around, love your home and your friends: this summer though, try new things, be active and please get off your arse.

Leo (July 23-Aug 22)Oh…The big kahunas. Love them! Dominate them all out there!!!. This summer, try to be even flashier and

YOUR SUMMER 2007-2008

STARS

Zey Toile