iue2011 worst practices published

DBENWOODS.COM/IUE2011/WORSTPRACTICES

Worst Practices

In Web Usability!

@dbenwoods


Disclaimer

1) When necessary, company names and logos have been obscured.

2) This list of worst practices is not exhaustive. I am sure you have examples of bad stuff.


Introductions


Why?

DBENWOODS.COM/IUE2011/WORSTPRACTICES Google: October 19, 2010

“Jesus Christ”34.7 million results

“The Devil”46.8 million results


Amazon Bestsellers Rank: #1,847

in Toys & Games

Google: “Darth Vader”: 3 million results

Amazon Bestsellers Rank: #67,414 in Toys & Games

Google: “Luke Skywalker”: 1 million results


Part 1: Top 10 Rules


The magical number 7.1


Hierarchical NavigationSpeed: 2:27Accuracy: <33%

List of 200 termsSpeed: 1:15Accuracy: >66%


You should be able to

get anywhere in 3

clicks or less.

2


+ = 74


We don’t need

usability – training will

work.

3

DBENWOODS.COM/IUE2011/WORSTPRACTICEShttp://www.zazzle.com/real_men_dont_need_instructions_tshirt-235449574413855938


Web Design is just like Graphic Design (part 2)s


Image Obscured


Splash pages make a

great entry point.4


BS the search engines.5


Image Obscured

193 words set at <p> (excluding headers)19 words are not linked


Icons will make it

more usable.6


Invent your own Icons!

Browse Products Core Offerings

Browse Productsby Type

Power Management IT / Server Room Management


Navigation isn’t

important – everyone

searches.

7


Keep everything

above the fold.8


What's under there? We'll never know :-(


Enhance (hide) the

navigation.9


Metaphors are

AWESOME!10


Image Obscured


1

2


Part 2: Faking it.


Ask your sales

people to pretend

they are the user.

1


Let's get our sales people to take the test – they can think like the customer!


Rely on UAT2


Photo Credit: Daigo Fujiwara (daigofujiwara.com)


Pick a tool. Any tool.3


Feng-Gui


Worst Practices in your

world??


Thank you!

@dbenwoods

dbenwoods.com/iue2011/WorstPractices


END

iue2011 worst practices published

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