itunes u and the oeru: two different ways to reach the world

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SCORE Showcase 11 July 2012 Terese Bird: Sharing Practice with ITunes U Digital Educational Resources (SPIDER) Gabi Witthaus: Testing the OER university Concept: a National Study (TOUCANS) iTunes U and the OERu: Two Different Ways to Reach the World

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Presentation given by Terese Bird and Gabi Witthaus at the Higher Education Academy's SCORE showcase event at the Open University on 11 July 2012. Full case study report available at http://tinyurl.com/iTunesU-OERu .

TRANSCRIPT

Page 1: iTunes U and the OERu: Two Different Ways to Reach the World

SCORE Showcase 11 July 2012

Terese Bird: Sharing Practice with ITunes U Digital Educational Resources (SPIDER)

Gabi Witthaus: Testing the OER university Concept: a National Study (TOUCANS)

iTunes U and the OERu:Two Different Ways to Reach the World

Page 2: iTunes U and the OERu: Two Different Ways to Reach the World

SCORE Showcase 11 July 2012

Introduction

Testing the OER university Concept:a National Study

http://www.flickr.com/photos/wwarby/7188563020/

www.le.ac.uk/toucans

Sharing Practice with iTunes UDigital EducationalResourcesPhoto courtesy of dmroblero on Flickr

Two projects: TOUCANS and SPIDER

Page 3: iTunes U and the OERu: Two Different Ways to Reach the World

SCORE Showcase 11 July 2012

Image by James Cridland

100 million adults can’t afford university (UNESCO)

Page 4: iTunes U and the OERu: Two Different Ways to Reach the World

SCORE Showcase 11 July 2012

iTunes U: free learning since 2007

Page 5: iTunes U and the OERu: Two Different Ways to Reach the World

SCORE Showcase 11 July 2012

Page 6: iTunes U and the OERu: Two Different Ways to Reach the World

SCORE Showcase 11 July 2012

Page 7: iTunes U and the OERu: Two Different Ways to Reach the World

SCORE Showcase 11 July 2012

Page 8: iTunes U and the OERu: Two Different Ways to Reach the World

SCORE Showcase 11 July 2012

Downloads as of June 2012

University Downloads

Open University, UK Over 50 million since June 2008

University of Oxford Over 18 million since June 2008

Coventry University 2.5 million in 2010 alone

University of Warwick 1 million from Jan ‘09 – June ‘10

Cranfield University 5000 in the first 10 days

Page 9: iTunes U and the OERu: Two Different Ways to Reach the World

SCORE Showcase 11 July 2012

Users: ‘addicted’ ‘love’ ‘obsessed’

5.5%

17.8% 13.7%

9.6% 20.5% 27.4% 4.1%

1.4%

Page 10: iTunes U and the OERu: Two Different Ways to Reach the World

SCORE Showcase 11 July 2012

International reach

3 June 2008 – 2 January 2012

Page 11: iTunes U and the OERu: Two Different Ways to Reach the World

SCORE Showcase 11 July 2012

iTunes U v YouTubeYouTube iTunes U

Ease to publish Easy Not so easy

Ease to grab Easy-ish Easy

Ease to adapt Not so easy Not so easy

CC Catered but hidden Catered but hidden (?)

Formats Video Audio, video, pdf, ebook

Academic quality Mixed, diluted Very Good

Internet connection Required at the time Not required at the time

Software Any browser Free iTunes software

Time limit 10 – 15 minutes* None

Restrictions Banned in China, others

None

Restrictions in UK Schools don’t like Some unis don’t like

Mobile-ready Smartphones, tablets All including non-smart iPods, best on Apple

Ads Irritating ads No ads

Page 12: iTunes U and the OERu: Two Different Ways to Reach the World

SCORE Showcase 11 July 2012

Conclusions from iTunes U cases• Individual ways of implementing iTunes U based on

university’s strengths, academic emphases, organisational structure

• ‘BBC quality’ is great but not necessary• Capacity-building• Audio-only is good• Marketing is key

Page 13: iTunes U and the OERu: Two Different Ways to Reach the World

SCORE Showcase 11 July 2012

Further research• Ebooks, iBooks, courses, and openness – there is a way!• iTunes U for learning in UK universities• iTunes U in other countries

• Accessibility • Leap-frogging

Page 14: iTunes U and the OERu: Two Different Ways to Reach the World

SCORE Showcase 11 July 2012

Image by normanack on flickr

What is the OERu?

Page 15: iTunes U and the OERu: Two Different Ways to Reach the World

SCORE Showcase 11 July 2012

http://wikieducator.org/File:OER-University-concept.png

The OER university concept

Page 16: iTunes U and the OERu: Two Different Ways to Reach the World

SCORE Showcase 11 July 2012

http://wikieducator.org/Oeru

OERu Anchor Partners

Page 17: iTunes U and the OERu: Two Different Ways to Reach the World

SCORE Showcase 11 July 2012

TOUCANS Data Collection• Interviews with OERu network partner members (14)• Interviews with UK HEI thought leaders (11)• Survey among UK HEIs (42 respondents)

Page 18: iTunes U and the OERu: Two Different Ways to Reach the World

SCORE Showcase 11 July 2012

Response theme (1)

Photo by rightee on flickr

Page 19: iTunes U and the OERu: Two Different Ways to Reach the World

SCORE Showcase 11 July 2012

Response theme (2)

Image by Jans Canon on Flickr

Page 20: iTunes U and the OERu: Two Different Ways to Reach the World

SCORE Showcase 11 July 2012

Key concerns (UK respondents)

• Student support (volunteers are not seen as the answer)• Online learning seen as second best• Quality and QAA requirements• Assessment & credibility• True cost• Credit transfer difficulty• Perceived devaluation of qualifications

Page 21: iTunes U and the OERu: Two Different Ways to Reach the World

SCORE Showcase 11 July 2012

Mass Models of OER Conclusions•Compromise•Even small efforts can be successful

Page 22: iTunes U and the OERu: Two Different Ways to Reach the World

SCORE Showcase 11 July 2012

• Patrick McAndrew, Alejandro Armellini, Wayne Mackintosh and Angela Murphy for their support in the TOUCANS project.

• Melissa Highton, Peter Robinson, Andy Beggan, Steve Stapleton, Andrew Law, Ben Hawkridge, and Catherine Chambers for their help with the SPIDER project.

With many thanks to…