itunes for scholarly publishing?
DESCRIPTION
Session given at SSP 09TRANSCRIPT
Wednesday, 1 July 2009
Brave Adventures New Publishing Models for the
“Now” World
SSP, 2009Baltimore
Geoffrey BilderDirector of Strategic Initiatives
Wednesday, 1 July 2009
iTunes for Scholarly
Publishing?SSP, 2009Boston
Geoffrey BilderDirector of Strategic Initiatives
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Dian Fossey Examines
The Industry…
~2005
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~2009
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Picture An Industry Where…
• Major sellers of content were
• Frightened of cannibalizing their physical sales
• Slow to innovate in online sales
• Slow to cooperate with each other on standards
• Seen as pro!teering
• Afraid because their customers were starting to distribute the content for free
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And then a competitor emerged fromoutside the industry and threatened to
turn it upside down…
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A few observations
about our industry...
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Publishers and
librarians are
conspiring to annoy
researchers
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It is easier for a camel to pass through the eye of a needle than to !nd a library website that is usable and friendly and provides services rather than talking about them in weird library jargon.
THE USER IS NOT BROKEN: A MEME MASQUERADING AS A MANIFESTO K.G. Schneiderhttp://freerangelibrarian.com/2006/06/the_user_is_not_broken_a_meme.php
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It is easier for a camel to pass through the eye of a needle than to !nd a publisher website that is usable and friendly and provides services that haven’t been co-opted by a weird marketing agenda.
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“While some features are clearly little used and little respected by researchers, it is often the case, especially for a commercial publisher, that these features have to be developed to support a political position with respect to societies and powerful editorial board members.”
How Readers Navigate to Scholarly ContentSimon Inger and Tracy Gardner, 9 September 2008
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http://www.gapingvoid.com/Moveable_Type/archives/004527.html
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One possible
exception...
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PsychoceramicsReview
The Society ofPsychoceramicists
Dulce et Decorum Est Desipere in Loco
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We don’t know who
our audience is
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10%
90%
Subscribers & PPV Unrecognized
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Who are they?
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14.0%
2.1%
38.4%23.2%
22.2%
S&E S&E Related Non S&E UnemployedNot in labour force
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Our PPV pricing is
mental
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?$£
!Wednesday, 1 July 2009
~ $5.00
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~ $1.00
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> $20.00
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So does the iTunes
model fit?
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Critical mass
Simple pricing
Cheap pricing
Disaggregation (per song)
Simple Interface
iPod
iTunes strengths
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Critical mass
Simple pricing
Cheap pricing
Disaggregation (per article)
Simple Interface
iPod
And iPub?
Wednesday, 1 July 2009
Critical mass
Simple pricing
Cheap pricing
Disaggregation (per article)
Simple Interface
iPod
And iPub?
!
Wednesday, 1 July 2009
Critical mass
Simple pricing
Cheap pricing
Disaggregation (per article)
Simple Interface
iPod
And iPub?
!!
Wednesday, 1 July 2009
Critical mass
Simple pricing
Cheap pricing
Disaggregation (per article)
Simple Interface
iPod
And iPub?
!
"!
Wednesday, 1 July 2009
Critical mass
Simple pricing
Cheap pricing
Disaggregation (per article)
Simple Interface
iPod
And iPub?
!
"!
!
Wednesday, 1 July 2009
Critical mass
Simple pricing
Cheap pricing
Disaggregation (per article)
Simple Interface
iPod
And iPub?
!
"
"
!
!
Wednesday, 1 July 2009
Critical mass
Simple pricing
Cheap pricing
Disaggregation (per article)
Simple Interface
iPod
And iPub?
!
"
"
!
!
"
Wednesday, 1 July 2009
Critical mass
Simple pricing
Cheap pricing
Disaggregation (per article)
Simple Interface
iPod
And iPub?
!
"
"
!
!
"
Wednesday, 1 July 2009
Critical mass
Simple pricing
Cheap pricing
Disaggregation (per article)
Simple Interface
iPod
And iPub?
!
"
"
!
!
"
Wednesday, 1 July 2009
Critical mass
Simple pricing
Cheap pricing
Disaggregation (per article)
Simple Interface
iPod
And iPub?
!
"
"
!
!
"
Wednesday, 1 July 2009
Critical mass
Simple pricing
Cheap pricing
Disaggregation (per article)
Simple Interface
iPod
And iPub?
!
"
"
!
!
?
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A year on...
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July 10th, 2008
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April 23rd, 2009
Billionth download
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3/1/2009
http://radar.oreilly.com/2009/03/books-is-the-fastest-growing-category-in-the-itunes-app-store.html
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The “me too” crowd...
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Critical mass
Simple pricing
Cheap pricing
Disaggregation (per article)
Simple Interface
iPod
And iPub?
!
"
"
!
!
?
Wednesday, 1 July 2009
Critical mass
Simple pricing
Cheap pricing
Disaggregation (per article)
Simple Interface
iPod
And iPub?
!
"
"
!
!
!
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Other models?
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PayPubWednesday, 1 July 2009
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Thank You
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