itsi copyright@2006 organising value creation when the internet is everywhere pieter geldenhuys...
TRANSCRIPT
![Page 1: ITSI Copyright@2006 Organising value creation when the Internet is everywhere Pieter Geldenhuys Institute of Technology Strategy & Innovation Vodacom June](https://reader035.vdocuments.us/reader035/viewer/2022070409/56649e845503460f94b85f8f/html5/thumbnails/1.jpg)
ITSICopyright@2006
Organising value creation Organising value creation when the Internet is everywherewhen the Internet is everywhere
Pieter GeldenhuysPieter Geldenhuys
Institute of TechnologyInstitute of Technology
Strategy & InnovationStrategy & Innovation
Vodacom
June 2006
![Page 2: ITSI Copyright@2006 Organising value creation when the Internet is everywhere Pieter Geldenhuys Institute of Technology Strategy & Innovation Vodacom June](https://reader035.vdocuments.us/reader035/viewer/2022070409/56649e845503460f94b85f8f/html5/thumbnails/2.jpg)
ITSICopyright@2006
The Relationship Between Strategy and ScenariosThe hypotheses of current strategic analysis are considered in the context of a range of plausible futures created through a facilitated process comprising both internal and external experts.
What is What Should be
What Could be
Internal Analysis &Hypothesis Generation
Scenario ThinkingBusiness Model
Design
![Page 3: ITSI Copyright@2006 Organising value creation when the Internet is everywhere Pieter Geldenhuys Institute of Technology Strategy & Innovation Vodacom June](https://reader035.vdocuments.us/reader035/viewer/2022070409/56649e845503460f94b85f8f/html5/thumbnails/3.jpg)
ITSICopyright@2006
The primary forces
![Page 4: ITSI Copyright@2006 Organising value creation when the Internet is everywhere Pieter Geldenhuys Institute of Technology Strategy & Innovation Vodacom June](https://reader035.vdocuments.us/reader035/viewer/2022070409/56649e845503460f94b85f8f/html5/thumbnails/4.jpg)
ITSICopyright@2006
The primary forcesMoore’s law
Processing power will double every 18 months
![Page 5: ITSI Copyright@2006 Organising value creation when the Internet is everywhere Pieter Geldenhuys Institute of Technology Strategy & Innovation Vodacom June](https://reader035.vdocuments.us/reader035/viewer/2022070409/56649e845503460f94b85f8f/html5/thumbnails/5.jpg)
ITSICopyright@2006
The primary forces
Bandwidth
- will double every 9 months
This revolution will mean very low-cost high-bandwidth communication
![Page 6: ITSI Copyright@2006 Organising value creation when the Internet is everywhere Pieter Geldenhuys Institute of Technology Strategy & Innovation Vodacom June](https://reader035.vdocuments.us/reader035/viewer/2022070409/56649e845503460f94b85f8f/html5/thumbnails/6.jpg)
ITSICopyright@2006
More information can today be sent over a single cable in a second than was sent over the entire Internet in 1999 in a month.
![Page 7: ITSI Copyright@2006 Organising value creation when the Internet is everywhere Pieter Geldenhuys Institute of Technology Strategy & Innovation Vodacom June](https://reader035.vdocuments.us/reader035/viewer/2022070409/56649e845503460f94b85f8f/html5/thumbnails/7.jpg)
ITSICopyright@2006
The primary forces
Storewidth is doubling every 12 months.
![Page 8: ITSI Copyright@2006 Organising value creation when the Internet is everywhere Pieter Geldenhuys Institute of Technology Strategy & Innovation Vodacom June](https://reader035.vdocuments.us/reader035/viewer/2022070409/56649e845503460f94b85f8f/html5/thumbnails/8.jpg)
ITSICopyright@2006
Storewidth
"The consumer will have a 5 or 6-terabyte drive by 2009, and will be able to store
25-50,000 CDs —which is all the music
on all the labels!
That's when we officially reach the point of lunacy!“
- Rob Reid, Founder, Listen.com
![Page 9: ITSI Copyright@2006 Organising value creation when the Internet is everywhere Pieter Geldenhuys Institute of Technology Strategy & Innovation Vodacom June](https://reader035.vdocuments.us/reader035/viewer/2022070409/56649e845503460f94b85f8f/html5/thumbnails/9.jpg)
ITSICopyright@2006
Increased processing power & storewidth
![Page 10: ITSI Copyright@2006 Organising value creation when the Internet is everywhere Pieter Geldenhuys Institute of Technology Strategy & Innovation Vodacom June](https://reader035.vdocuments.us/reader035/viewer/2022070409/56649e845503460f94b85f8f/html5/thumbnails/10.jpg)
ITSICopyright@2006
The primary forces
![Page 11: ITSI Copyright@2006 Organising value creation when the Internet is everywhere Pieter Geldenhuys Institute of Technology Strategy & Innovation Vodacom June](https://reader035.vdocuments.us/reader035/viewer/2022070409/56649e845503460f94b85f8f/html5/thumbnails/11.jpg)
ITSICopyright@2006
Exploiting the abundance
"Bandwidth is doubling every 8-9 months. Storage is doubling every 12 months. Computing power is doubling every 18 months. We're here to talk about exploiting the exploiting the abundanceabundance."
- Niel Robertson, Technologist-in-Residence, Mobius Venture Capital, and former Technology Advisor, Exodus
![Page 12: ITSI Copyright@2006 Organising value creation when the Internet is everywhere Pieter Geldenhuys Institute of Technology Strategy & Innovation Vodacom June](https://reader035.vdocuments.us/reader035/viewer/2022070409/56649e845503460f94b85f8f/html5/thumbnails/12.jpg)
ITSICopyright@2006
The ubiquitous Internet will need
to be redefined if we are to understand its true potential.
![Page 13: ITSI Copyright@2006 Organising value creation when the Internet is everywhere Pieter Geldenhuys Institute of Technology Strategy & Innovation Vodacom June](https://reader035.vdocuments.us/reader035/viewer/2022070409/56649e845503460f94b85f8f/html5/thumbnails/13.jpg)
ITSICopyright@2006
The Internet is accessible everywhere on the planet
![Page 14: ITSI Copyright@2006 Organising value creation when the Internet is everywhere Pieter Geldenhuys Institute of Technology Strategy & Innovation Vodacom June](https://reader035.vdocuments.us/reader035/viewer/2022070409/56649e845503460f94b85f8f/html5/thumbnails/14.jpg)
ITSICopyright@2006
Everything can have an IP address
A world where everything is connected, and everything can have an Internet
address.
![Page 15: ITSI Copyright@2006 Organising value creation when the Internet is everywhere Pieter Geldenhuys Institute of Technology Strategy & Innovation Vodacom June](https://reader035.vdocuments.us/reader035/viewer/2022070409/56649e845503460f94b85f8f/html5/thumbnails/15.jpg)
Internet addressing
IPv4 (e.g 196.23.45.67) support address space for 4.3 thousand million devices
IPng (for "new generation"), theoretically enables 340,282,366,920,938,463,463,374,607,431,768,211,456
possible addresses; or
665,570,793,348,866,943,898,599 for each square metre of the Earth.
![Page 16: ITSI Copyright@2006 Organising value creation when the Internet is everywhere Pieter Geldenhuys Institute of Technology Strategy & Innovation Vodacom June](https://reader035.vdocuments.us/reader035/viewer/2022070409/56649e845503460f94b85f8f/html5/thumbnails/16.jpg)
ITSICopyright@2006
![Page 17: ITSI Copyright@2006 Organising value creation when the Internet is everywhere Pieter Geldenhuys Institute of Technology Strategy & Innovation Vodacom June](https://reader035.vdocuments.us/reader035/viewer/2022070409/56649e845503460f94b85f8f/html5/thumbnails/17.jpg)
ITSICopyright@2006
Terminal capability in 2008 – or sooner
Embedded HDD
2GB <<< 50GB
Memory Card
128MB <<< 16GB
Embedded Flash
6MB <<< 128MB
Mobile Storage Revolution New Ways of Displaying Content
Multiplicity of Local Connectivity
+ +
20 GByte is enough for your entire music collection + your entire photo album + 20hrs of home movies + 8 hours of DVD quality movies + a bevy of games
![Page 18: ITSI Copyright@2006 Organising value creation when the Internet is everywhere Pieter Geldenhuys Institute of Technology Strategy & Innovation Vodacom June](https://reader035.vdocuments.us/reader035/viewer/2022070409/56649e845503460f94b85f8f/html5/thumbnails/18.jpg)
ITSICopyright@2006
One click e-Commerce
Handheld TV units have bi-directional communication
capabilities, which allows for sequential e-Commerce
applications.
![Page 19: ITSI Copyright@2006 Organising value creation when the Internet is everywhere Pieter Geldenhuys Institute of Technology Strategy & Innovation Vodacom June](https://reader035.vdocuments.us/reader035/viewer/2022070409/56649e845503460f94b85f8f/html5/thumbnails/19.jpg)
ITSICopyright@2006
Wearable computer interfaces
![Page 20: ITSI Copyright@2006 Organising value creation when the Internet is everywhere Pieter Geldenhuys Institute of Technology Strategy & Innovation Vodacom June](https://reader035.vdocuments.us/reader035/viewer/2022070409/56649e845503460f94b85f8f/html5/thumbnails/20.jpg)
ITSICopyright@2006
Augmented reality
![Page 21: ITSI Copyright@2006 Organising value creation when the Internet is everywhere Pieter Geldenhuys Institute of Technology Strategy & Innovation Vodacom June](https://reader035.vdocuments.us/reader035/viewer/2022070409/56649e845503460f94b85f8f/html5/thumbnails/21.jpg)
ITSICopyright@2006
RFID & Auto Identification
Source: www.autoid.org
![Page 22: ITSI Copyright@2006 Organising value creation when the Internet is everywhere Pieter Geldenhuys Institute of Technology Strategy & Innovation Vodacom June](https://reader035.vdocuments.us/reader035/viewer/2022070409/56649e845503460f94b85f8f/html5/thumbnails/22.jpg)
ITSICopyright@2006
Payment via Near Field CommunicationEarly market: Hong Kong
Acceptance of Octopus Card for mini and micro-payments
throughout the city. Nokia and Sony are ready to
launch NFC phones in Hong Kong in 3rd Qtr 2006
.
![Page 23: ITSI Copyright@2006 Organising value creation when the Internet is everywhere Pieter Geldenhuys Institute of Technology Strategy & Innovation Vodacom June](https://reader035.vdocuments.us/reader035/viewer/2022070409/56649e845503460f94b85f8f/html5/thumbnails/23.jpg)
ITSICopyright@2006
Electronic paper
![Page 24: ITSI Copyright@2006 Organising value creation when the Internet is everywhere Pieter Geldenhuys Institute of Technology Strategy & Innovation Vodacom June](https://reader035.vdocuments.us/reader035/viewer/2022070409/56649e845503460f94b85f8f/html5/thumbnails/24.jpg)
ITSICopyright@2006
My Avatar and I
![Page 25: ITSI Copyright@2006 Organising value creation when the Internet is everywhere Pieter Geldenhuys Institute of Technology Strategy & Innovation Vodacom June](https://reader035.vdocuments.us/reader035/viewer/2022070409/56649e845503460f94b85f8f/html5/thumbnails/25.jpg)
ITSICopyright@2006
Avatars and their owners
![Page 26: ITSI Copyright@2006 Organising value creation when the Internet is everywhere Pieter Geldenhuys Institute of Technology Strategy & Innovation Vodacom June](https://reader035.vdocuments.us/reader035/viewer/2022070409/56649e845503460f94b85f8f/html5/thumbnails/26.jpg)
ITSICopyright@2006
Ubiquitous Ubiquitous CyberspaceCyberspace
Virtual reality becomes even more real
![Page 27: ITSI Copyright@2006 Organising value creation when the Internet is everywhere Pieter Geldenhuys Institute of Technology Strategy & Innovation Vodacom June](https://reader035.vdocuments.us/reader035/viewer/2022070409/56649e845503460f94b85f8f/html5/thumbnails/27.jpg)
ITSICopyright@2006
Real “virtual” reality across large distances
![Page 28: ITSI Copyright@2006 Organising value creation when the Internet is everywhere Pieter Geldenhuys Institute of Technology Strategy & Innovation Vodacom June](https://reader035.vdocuments.us/reader035/viewer/2022070409/56649e845503460f94b85f8f/html5/thumbnails/28.jpg)
ITSICopyright@2006
The Internet is the platform for all future applications
Internet TechnologyInternet Technology
Au
gm
ente
d r
ealit
yA
ugm
ente
d r
ealit
y
Cyb
erS
phere
C
yb
erS
phere
Paym
ent
solu
tions
Paym
ent
solu
tions
Imb
ed
ded
Im
bed
ded
In
telli
gence
Inte
lligence
3D
hom
e
3D
hom
e
shop
pin
gsh
op
pin
g
Holo
gra
phic
Holo
gra
phic
Ass
iste
d s
hopp
ing
Ass
iste
d s
hopp
ing
![Page 29: ITSI Copyright@2006 Organising value creation when the Internet is everywhere Pieter Geldenhuys Institute of Technology Strategy & Innovation Vodacom June](https://reader035.vdocuments.us/reader035/viewer/2022070409/56649e845503460f94b85f8f/html5/thumbnails/29.jpg)
ITSICopyright@2006
The building blocks of the Cybersphere
Physical Physical SpaceSpace
Mental Mental SpaceSpace
TheTheInternetInternet
CyberspaceCyberspace
![Page 30: ITSI Copyright@2006 Organising value creation when the Internet is everywhere Pieter Geldenhuys Institute of Technology Strategy & Innovation Vodacom June](https://reader035.vdocuments.us/reader035/viewer/2022070409/56649e845503460f94b85f8f/html5/thumbnails/30.jpg)
ITSICopyright@2006
The building blocks of the Cybersphere
Physical Physical SpaceSpace
TheTheInternetInternet
Mental Mental SpaceSpace
CyberspaceCyberspace
![Page 31: ITSI Copyright@2006 Organising value creation when the Internet is everywhere Pieter Geldenhuys Institute of Technology Strategy & Innovation Vodacom June](https://reader035.vdocuments.us/reader035/viewer/2022070409/56649e845503460f94b85f8f/html5/thumbnails/31.jpg)
ITSICopyright@2006
The building blocks of the Cybersphere
Ubiquitous InternetUbiquitous Internet
Ubiquitous CyberspaceUbiquitous Cyberspace
is the virtual & physical space where all the electronic
technologies
Internet, payment systems, Internet, payment systems, telephones, computing devices, telephones, computing devices, media, security systems, digital media, security systems, digital personal identities, augmented personal identities, augmented
reality reality
- all converge into a single seamless system.
CyberSphereCyberSphere
![Page 32: ITSI Copyright@2006 Organising value creation when the Internet is everywhere Pieter Geldenhuys Institute of Technology Strategy & Innovation Vodacom June](https://reader035.vdocuments.us/reader035/viewer/2022070409/56649e845503460f94b85f8f/html5/thumbnails/32.jpg)
ITSICopyright@2006
![Page 33: ITSI Copyright@2006 Organising value creation when the Internet is everywhere Pieter Geldenhuys Institute of Technology Strategy & Innovation Vodacom June](https://reader035.vdocuments.us/reader035/viewer/2022070409/56649e845503460f94b85f8f/html5/thumbnails/33.jpg)
ITSICopyright@2006
Immediate access to a world of information
![Page 34: ITSI Copyright@2006 Organising value creation when the Internet is everywhere Pieter Geldenhuys Institute of Technology Strategy & Innovation Vodacom June](https://reader035.vdocuments.us/reader035/viewer/2022070409/56649e845503460f94b85f8f/html5/thumbnails/34.jpg)
ITSICopyright@2006
![Page 35: ITSI Copyright@2006 Organising value creation when the Internet is everywhere Pieter Geldenhuys Institute of Technology Strategy & Innovation Vodacom June](https://reader035.vdocuments.us/reader035/viewer/2022070409/56649e845503460f94b85f8f/html5/thumbnails/35.jpg)
ITSICopyright@2006
Critical competence
Vie
w o
f cu
sto
mer
A new strategic paradigm
Receiver
(market)
Source
Co-producer
Production Relationships Organisationof value creation
Source: Richard Norman & Keith Coates
Prime mover: Prime mover:
* Ford* FordPrime Mover:Prime Mover:
Amazon.comAmazon.com
Prime Mover: Prime Mover:
IKEAIKEA
Invite &
Participate
Listen &
Serve
Make
& Sell
![Page 36: ITSI Copyright@2006 Organising value creation when the Internet is everywhere Pieter Geldenhuys Institute of Technology Strategy & Innovation Vodacom June](https://reader035.vdocuments.us/reader035/viewer/2022070409/56649e845503460f94b85f8f/html5/thumbnails/36.jpg)
ITSICopyright@2006
How do you create value in this environment?
![Page 37: ITSI Copyright@2006 Organising value creation when the Internet is everywhere Pieter Geldenhuys Institute of Technology Strategy & Innovation Vodacom June](https://reader035.vdocuments.us/reader035/viewer/2022070409/56649e845503460f94b85f8f/html5/thumbnails/37.jpg)
ITSICopyright@2006
Sections of the presentation available on
www.itsi.org.za
Training -> Vodacom
Username: vodacom
Password: hsdpa