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Reproduced with permission of the copyright owner. Further reproduction prohibited without permission. It's time to redraft your mission statement Forest R David; Fred R David The Journal of Business Strategy; Jan/Feb 2003; 24, 1; ABI/INFORM Global pg. 11

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Page 1: It's time to redraft your mission statement Forest R David; Fred R David … · 2006. 9. 14. · Component l. Customers 2. Products/Services 3. Geographic Markets 4. Technology 5,

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

It's time to redraft your mission statementForest R David; Fred R DavidThe Journal of Business Strategy; Jan/Feb 2003; 24, 1; ABI/INFORM Globalpg. 11

Page 2: It's time to redraft your mission statement Forest R David; Fred R David … · 2006. 9. 14. · Component l. Customers 2. Products/Services 3. Geographic Markets 4. Technology 5,

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

Page 3: It's time to redraft your mission statement Forest R David; Fred R David … · 2006. 9. 14. · Component l. Customers 2. Products/Services 3. Geographic Markets 4. Technology 5,

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

Page 4: It's time to redraft your mission statement Forest R David; Fred R David … · 2006. 9. 14. · Component l. Customers 2. Products/Services 3. Geographic Markets 4. Technology 5,

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

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