it's not who they are, it's what they do
DESCRIPTION
David Carroll's presentation on using analytics (statistics) to qualify your website visitors.TRANSCRIPT
It’s Not Who They AreIt’s What They Do
Presented by:David Carroll, Founder Dude (a.k.a CEO)
Bridging the Gap with Technology?
Bridging the Gap with Technology?
• Conversion with Personal Interaction
Bridging the Gap with Technology?
• Conversion with Traditional Registration
Bridging the Gap with Technology?
• Conversion with Auto Registration
Forced Registration Debate!@$#
www.ForcedRegistration.com– 2 Websites Open vs Forced Registration– Avg 1,200 Unique Visitors Per Month– Open Registrations: 2– Forced Registrations: 49
Forced Registration Debate!@$#
• www.ForcedRegistration.com– Stats per Visit: • Open: 12.6 Pages Viewed / 8 min 41 sec / 35% Bounce• Forced: 10.1 / Pages Viewed / 5 min 56 sec / 44% Bounce
– Good Activity with no Conversion on sites with 1,200 unique visitors.
Analytics – Who Are You?Speaker’s Session Analytics Experiment• How many people are here?• Each person is here for some reason.• Your commitment on my first session:– You must identify your:• Full Name• Phone Number• Email Address
Analytics – What You DoSpeaker’s Session Analytics Experiment• From Atlanta, Chicago, SOCAL, Mid Florida• You are a Real Estate Agent or Broker• Your commitment on my first session:– ZERO COMMITMENT• Listen to my session for 35 minutes.
Home Buyers: Who Are You?
• Name• Email Address• Phone Number• IP Address
What does this say about a Home Buyer?
Home Buyers: What Are You Doing?
• Haven’t registered.• Visited 5 Times this Week.• Viewed the Same House 7 Times.• Searching by subdivision, school
district, and price range.
What does this say about a Home Buyer?
Actionable Stats to Increase Business
• Actionable Statistics for Your Website• Actionable Statistics for Your IDX/Property Search
• Bounce Rate
Actionable Stats: Website
• Bounce Rate– Referrers
• Wrong traffic• Message is bad?• Wrong ad word
– Page Views• Bad Content• No call-to-action
Actionable Statistics: Website
• Traffic– Overall Traffic Tracking
• Qualify marketing Campaigns
Actionable Statistics: Website
• Time on Site– Overall Time on Site Changes
• Qualify New Content– Video– Blog– IDX
Actionable Statistics: Website
Actionable Statistics: IDX
• Visits– Individual
• Qualify Individual Interest Level
– Aggregate• Qualify marketing success
Actionable Statistics: IDX
• VisitsSite Level Performance
Actionable Statistics: IDX
• Attributes: What are they Searching On? – Qualify web leads based on:• Price• City• Type of Residence/Neighborhood
Actionable Statistics: IDX
• Attributes: Example of Site Level Price Ranges
Actionable Statistics: IDX
• Anonymous Website Visitor Stats– Very few of your website visitors register– Find out if these visitors are qualified leads or not
Just Because I Love Comics