its not just about train timetables the mobile pervasive web (wap is crap) paul walsh ceo...

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It’s NOT Just About Train Timetables The Mobile Pervasive Web (WAP IS Crap) Paul Walsh CEO [email protected]

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Page 1: Its NOT Just About Train Timetables The Mobile Pervasive Web (WAP IS Crap) Paul Walsh CEO Paul@segala.com

It’s NOT Just About Train Timetables

The Mobile Pervasive Web(WAP IS Crap)

Paul Walsh

CEO

[email protected]

Page 2: Its NOT Just About Train Timetables The Mobile Pervasive Web (WAP IS Crap) Paul Walsh CEO Paul@segala.com

What is Mobile Web 1.0?

The Mobile Web 1.0 = WAP, iMode, Live (Premium Content)

The Mobile Pervasive WebBy: Paul Walsh

www.segala.com

It’s NOT Just About Train Timetables

Page 3: Its NOT Just About Train Timetables The Mobile Pervasive Web (WAP IS Crap) Paul Walsh CEO Paul@segala.com

Mobile Web 2.0 = A ‘Web’site That Works On a Mobile Device

It’s NOT Just About Train Timetables

The Mobile Pervasive WebBy: Paul Walsh

www.segala.com

Page 4: Its NOT Just About Train Timetables The Mobile Pervasive Web (WAP IS Crap) Paul Walsh CEO Paul@segala.com

What Does The Future Hold For Traditional Access To The Web?

It’s NOT Just About Train Timetables

The Mobile Pervasive WebBy: Paul Walsh

www.segala.com

Page 5: Its NOT Just About Train Timetables The Mobile Pervasive Web (WAP IS Crap) Paul Walsh CEO Paul@segala.com

Measure Twice

Cut Once

Render Everywhere

It’s NOT Just About Train Timetables

The Mobile Pervasive WebBy: Paul Walsh

www.segala.com

Page 6: Its NOT Just About Train Timetables The Mobile Pervasive Web (WAP IS Crap) Paul Walsh CEO Paul@segala.com

Mobile Web, NOT WAP

The Mobile Web 1.0 = WAP, iMode, Live

Mobile Web 2.0 = A ‘Web’site That Works On a Mobile Device

What will the Mobile Web 2.0 Be?By: Paul Walsh

www.segala.com

Page 7: Its NOT Just About Train Timetables The Mobile Pervasive Web (WAP IS Crap) Paul Walsh CEO Paul@segala.com

Large Scale Study Of Mobile Search Behaviour by Google

http://www1.cs.columbia.edu/~mkamvar/publications/CHI_06.pdf

It’s NOT Just About Train Timetables

The Mobile Pervasive WebBy: Paul Walsh

www.segala.com

Page 8: Its NOT Just About Train Timetables The Mobile Pervasive Web (WAP IS Crap) Paul Walsh CEO Paul@segala.com

The Mobile Pervasive Web

‘Web’sites (xHTML, CSS…)

NOT WAP (cHTML, WML…)

WAP IS Crap

It’s NOT Just About Train Timetables

The Mobile Pervasive WebBy: Paul Walsh

www.segala.com

Page 9: Its NOT Just About Train Timetables The Mobile Pervasive Web (WAP IS Crap) Paul Walsh CEO Paul@segala.com

Segala - Mobile Web Specialist

Visit Our Stand For a Private Demo on How Users Will…Filter Out Sponsored Links in Google Based on Trust (Personalized Search)

Thanks For Listening

Paul Walsh

CEO

[email protected]

Enabling a Reliable, Consistent and Trusted Experience