it's how we grow - presentation
DESCRIPTION
Presentation given at community workshops regarding a new messaging strategy.TRANSCRIPT
Agenda:• Why we need a unified message• What we learned in our research • The message & engagement
strategy• Discussion & breakouts • Next Steps
Our Need:
Finding the right message
A message for:
• Consumers• Community Activists• Civic & Business Leaders • Policymakers
photo credit: Abington Art Center
Goal: Everyone understands why arts and culture are essential
Why?
If arts and culture are seen as essential we will have stronger support
We will be seen as an investment, not as a donation
The research:
• Review of regional research• Interviews with the community • Analysis of both• Development of message
Finding:
Consistent perception on strengths and challenges
Strength:
Philadelphia’s arts have the power to elevate the lives of individuals
Strength:
Philadelphia’s arts have the power to educate children & help them understand their place in the world
photo credit: Philadelphia Zoological Society
Strength:
Philadelphia’s arts are uniquelyits own and strongly owned
Strength:
Philadelphia’s arts are an economic engine for renewal and growth
photo credit: Philadelphia Live Arts & Philly Fringe
Strength:
Philadelphia’s arts help individuals and communities come together
Challenge:
Policymakers believe in the arts but don’t hear about it from voters
Challenge:
Local leaders seek resources for community growth.
They see arts and culture as a resource…
Challenge:
…but they don’t feel connected to the arts and culture community
Challenge:
Artists & cultural organizations want a vital arts community that grows stronger in content, support and revenue.
The Common Challenge:
Everyone shared a set of needs: resources for vitality and growth
The Answer:
Vital arts and culture = Growth i
personal
i
community
i
economic
We need to deliver a consistent message about the power of arts and culture
photo credit: Philadelphia Magic Gardens
The message:
Arts and culture are a vital resource for personal, community and economic growth
It’s an engine foreconomic growth
photo credit: Mann Center for the Performing Arts
It has the power to elevate lives
photo credit: Taller Puertorriqueño
It has the power to educate
photo credit: Fleisher Art Memorial
It helps individuals come together and grow as a community
We own it because it comes from us
photo credit: First Person Arts
Questions and comments:
What do you think?
How to use it:• Focus on the spirit of the strengths
• Use them according to audience priorities
• Use data & your own stories to illustrate each strength
Community engagement
Community Engagement Team
Your turn
It’s an engine for economic growth.
It has the power to elevate lives.
It has the power to educate.
We own it because it comes from us.
It helps individuals come together and grow as a community.
www.philaculture.org/grow