it's everybody's business - richard tan success resources
DESCRIPTION
A lot of people say they hate selling, or they dislike people who sell to them, or it’s not their department. I can assure you; those same people are neither rich nor successful.TRANSCRIPT
IT’S EVERYBODY’S BUSINESS
Everything is… SALES!!!
Someone sold you an idea and you acted on it.
Sometimes they’re based on ideas and beliefs that
we “sell” ourselves. Whether it’s to avoid pain or pursue pleasure, every
choice we have made was based on a sale.
Our culture sells us the idea that we need… Cash, Car, Condos, Credit Cards and
Careers to be successful.
Our parents sell us that we need to find good, reputable, stable jobs, save money, and take
care of them when they retire.
You had to “sell yourself” to your boss to get that job.
You had to sell yourself to your girlfriend or boyfriend that you
would be a great partner.
Physical attraction only takes you so far – to “close the deal” you need to first make “cold calls,” pursue your “prospect,” provide incentives and bonuses, and then present an “irresistible offer.”
You may laugh, but the truth remains: Everything is sales!
A lot of people say they hate selling, or they
dislike people who sell to them, or it’s not their
department.
I can assure you, those same people are neither rich nor successful. In fact, they just sold themselves on the idea that they can’t sell.
The sooner you realize that sales is part of who we are and an essential skill not just for
business but our lives as well, the sooner you will find yourself on the path to being truly happy
and successful.
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