ITS Congestion Challenge

Intellione Solution

IssueCost prohibitive to extend sensor infrastructureCost of maintenance drains budgetsCost of collecting O/D dataFrequency of network studies impactedTraffic Congestion

The Problem

Congested roadways trapping motorist in long commutes creating great economic and

environmental impactImpactNo coverage no dataNo data no analysisInsight into Network robustness constrainedModeling and Planning compromisedPublic mandate impacted

The Solution

• Real Time Cell Probe Data• Visibility into road network

• Roads wherever there is cell coverage• Dynamic Journey Time Calculations

• Origin-Destination Studies• Modeling (Mobile Densities)• Open API data delivery

• Source for historical database

Intellione’s solution provides real time traffic information collected on every roadway to industry and consumers.

Intellione Traffic“We’ve had the Intellione data in-house since late last year and are impressed with the accuracy, particularly

when compared to traditional field measurement systems. Even more important is the high quality coverage on major arterials and city streets, where it has never before been practical or possible to collect….”

Bruce Zvaniga, P. Eng., Manager., Urban Traffic Control Systems, City of Toronto

How We Do It

• Cell phone data is pulled from the carrier network and converted into locations

• Locations are converted into speeds and travel times

• Tracking 800+ million Toronto area locations per day, 2.5 seconds apart

• US Patents in 2003 and 2007

Intellione converts mobile phone motion into real time road speed and traffic congestion information.

Business Model • Partner with operator for source RF data• Traffic and location data licensed on a per market or user basis• Ad supported consumer model

Making it Available

• Distribution Partnerships– ITS Consulting and Services Organizations– Fleet/Logistics Software and Services Companies– Business Intelligence Companies

• Direct sales with key clients– PND manufactures– Portals

• Consumers through io-vector smartphone application

Targeting Three Strategic Distribution Channels

Status and Timeline

• Current • Live system in Toronto, ON• Remainder of Canada by Q2 2010

• Expand to the U.S. throughout 2010• First 20 markets by the end of Q2 2010

• Testing System in the UK Q3 2009

Competition

TRAFFIC MEASUREMENT COMPARISON

GPS BasedCall Origination/

Termination Systems A-Link SystemsTiming Advance Based

Abis SystemsIntellione's Abis

System

Factors

Device Required GPS Only Any Cellular Device Any Cellular Device Any Cellular Device Any Cellular Device

Size of Device Pool Very Small Large Large Large Large

Location Accuracy Very Accurate Very Low Accuracy Low Accuracy Low Accuracy Accurate

Location Spacing Wide Spacing Very Wide Spacing Very Wide Spacing Wide Spacing Narrow Spacing

Update Frequency Very Low Very Low Low Low Very High

Data Points Available Few Few Moderate Moderate Very High

Traffic Quality

Urban Freeways Good Moderate Moderate Good Excellent

Urban Surface Streets Poor Poor Poor Poor Excellent

Suburban Freeways Good Moderate Moderate Good Excellent

Suburban Surface Streets Moderate Poor Poor Moderate Good

Rural Freeways Good Moderate Moderate Good Good

Rural Surface Streets Moderate Poor Poor Poor Moderate

Provider Example Inrix Airsage Cellint Tom Tom Intellione

The Team• Ron Herman, CEO

– Arthur Anderson, Ford, GM, Coca Cola

• Randall Cayford, CTO– U-Cal Berkeley, TTech Systems

• Willem Galle, COO– JumpTV, Descartes Systems, Encompass

• David Winters, CFO– Med Spa, Polycom

• Canada– Bill Tapscott, Managing Director

Recognitions– National Science Foundation Grant recipient– Awarded Top 50 honor from Scientific American Magazine

– Presented at ITS Americas Annual Meeting, 2009