it's an 'm' world - mobifest conference 2015 - bucharest, may 2015 (1)
TRANSCRIPT
IT’S AN “M” WORLD9+1 Learnings to Build a Path to Success
Stefanos Karagos – Information Scientist – XPLAIN.co Mobifest - Bucharest – May 2015
LET’S GET TO KNOW EACH OTHER
I BELIEVE IN THE GOD OF DATA AND MARKETING
:-)
XPLAIN.co
hello!
XPLAIN.co
The Digital Marketing Auditors and Advisors
We Transform Brands’ Poor Digital Performance Into Great Results
Digital Strategy & Advisory
Consumer Behavior Analysis
Content Marketing
Reputation Management
30Countries
132Beloved Brands
Our Expertise After 10 Years
FMCG RetailTechnology
DestinationsTransportation
LAST 3 MONTHS ACHIEVEMENTS
LAY’S GLOBAL DIGITAL STRATEGY
BEST APPROACH TO CONSIDERATION IN AUTOMOTIVE INDUSTRY
BEST ONLINE BUSINESS MODEL IN SHOPPING CENTERS
No More Spam :-)
WHAT ABOUT YOU?let’s be interactive
HOW MANY OF YOU VISIT FB VIA MOBILE?Every Day
DO YOU GOOGLE VIA MOBILE?
TOOK A SELFIE THE LAST MONTH?
WTFWelcome To Facts!
#
7 IMPORTANT STATSbecause you don't need to know more!
Sources: Ancom, Nielsen, Ipsos, Google, Facebook, XPLAIN, Monetate, Kantar - 2014
113,9% MOBILE PENETRATIONRomania
3RD COUNTRY IN EU IN TERMS OF 4G COVERAGE7.8 million hours spoken daily in 2014
27% GOOGLE SEARCHES ARE FROM MOBILE PHONESRomania
50.3% OF ECOMMERCE WEBSITE TRAFFIC COMES THROUGH A MOBILE DEVICEEurope
60% OF MOBILE CONSUMERS USE THEIR MOBILE DEVICE AS THEIR PRIMARY OR EXCLUSIVE INTERNET DEVICEGlobal
Global
LET’S AGREE
WE ARE FULL OF BUZZ WORDING
1
SO LET’S STOP THE BUZZ WORDING
THERE IS NOT MOBILE MARKETING
AS THERE NEVER WAS LAPTOP MARKETING
MARKETING DOESN'T HAVE FLAVORStwitter marketing, ecommerce marketing, facebook marketing, mobile marketing etc
MARKETING HAS OBJECTIVES
MARKETING IS ALL ABOUT COMMUNICATION
MARKETING IS ALL ABOUT REAL LIFE
AND YES, TODAY WE ARE USING MOBILES EVERY MINUTE
PUNCH HIM NOW!
THERE IS NOT OFFLINE AND ONLINE COMMUNICATION
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I KNOW! MOST OF TRADITIONAL MARKETERS SAY SO
BECAUSE THEY ARE TRADITIONAL!
REAL LIFE IS AN AMAZING MIX OF TOUCH POINTSfrom TV to FB News Feedand from Outdoor to my Watch
MOBILES ARE THE BIGGEST COMMUNICATION PLATFORM IN THE HUMAN HISTORY!
3
IT STARTED AS A HUMAN TO HUMAN COMMUNICATION PLATFORM
(BRANDS ENTERED THE FIELD AFTER YEARS)
IT CAN BE UTILIZED IN REAL TIME
IT CAN BE USED AS A TWO WAYS COMMUNICATION TOOL
IT CAN BE YOUR DISASTER TOOBecause most of the Marketers think that is Sexy to “Spam like a TVC!”
STOP THE BLA BLA!
LET’S BE PRACTICAL!
[I'LL TELL YOU WHAT I HAVE LEARNED FROM RUNNING MORE THAN 130 BRANDS IN 30 COUNTRIES]
NO FIREWORKS TODAY!Before Any Fancy things You Need To Secure your Digital Presence!
THE MANDATORY CHECKLISTto survive in the M world
OPTIMIZE YOUR WEB SITE. MOBILEGEDON IS HERE!Google ignores non-mobile optimized sites78% of the Romanian Websites Are not Optimized for Google’s New Algorithm!
1.
Check Your Web Page here:google.com/webmasters/tools/mobile-friendly
OPTIMIZE YOUR ADS FOR MOBILE CONSUMPTION!Ads that are not designed for mobiles have 170% less performance71% of the FB Ads doesn't have a Mobile Version!
2.
OPTIMIZE YOUR TRADITIONAL TVCFOR THE 5" PITCHBe Relevant at a Glance!
3.
OPTIMIZE YOUR CONTENT FOR CONSUMPTION ON THE GOVideo Content and text with less than 110 characters are more visible
4.
OPTIMIZE YOUR EMAIL CAMPAIGNS AND THE LANDING PAGESeMail is the best way for better conversion these days
5.
TRIGGER MOBILE GENERATED CONTENT FOR YOUR MARKETING EFFORTSInstagram can be your Facebook Page partner
6.
UTILIZE ZMOT IN YOUR MARKETING PLANSSearch through mobile is a Key Source of Information
7.
VIDEO CONTENT IS ON THE RISE. OPTIMIZE IT BEFORE USE IT!On Facebook Non Promoted Video Content has even double Reach vs Promoted Posts with Photos.
8.
DO NOT CREATE ANOTHER ONE USELESS APP BECAUSE YOUR COMPETITORS HAVE ONE.Only 8 applications have been used by the Romanian Consumer in the last 30 days
9.
IT'S NOT ABOUT THE SCREEN SIZE IS ABOUT YOUR BRAND'S RELEVANCE SIZE!Less Space is not an Issue, Irrelevant Content is
10.
YES, MOBILE IS A VITAL PILLAR OF YOUR MARKETING PLAN.
AND YES IT’S A VITAL SOURCE OF CONSUMER INSIGHTS
THROUGH MOBILE DATA YOU CAN
UNDERSTAND THE PEOPLE WHO MATTER TO YOU,
SO YOU CAN BE WHAT MATTERS TO THEM!
WHAT ARE YOU WAITING FOR?
YES, IT’S A MOBILE WORLD!Full of Opportunities for those who Strategize before tactics.
STRATEGIZE OR DIE HARD
