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“Tea began as a medicine andgrew into a beverage.”

The Book of Tea, by Tenshin (Kakuzo) Okakura, 1862–1913

What is the Weil Foundation? The Weil Foundation seeks to:• Improve the training of physicians, nurses,

pharmacists, and allied health professionals

• Educate the public about health, healing,and lifestyle

• Reform public policies governing health care and the practice of medicine

• Expand and deepen research inintegrative medicine

The primary beneficiary of the Weil Foundation is the Program in Integrative Medicine (PIM) at the University of Arizona. PIM, established in 1994, trains physicians, medical students,nurse practitioners, pharmacists, and allied health professionals on the philosophy and practice of integrative medicine. The program’s overriding mission is to lead the transformation of health care by creating, educating, and actively supporting a community of professionals who embody the philosophy and practice of integrative medicine.

Andrew Weil, M.D., donates all of his after-tax profits from theroyalties from sales of the Weil Foundation, LLC products directly tothe Weil Foundation.

For more information about the Weil Foundation, visit: www.weilfoundation.org

Why This Brand?Inteagrate your life!™ For well over a thousand years, tea drinking has been cherished and prized as a source of health and healing, a symbol of refinement, a reason to gather with friends, and it has been esteemed for as many other reasons as there are occasions. The fascinating thing about tea is that it is as healthful as it is delicious and nuanced. This is important to know because eating and drinking healthfully may never have been as important as in this fast-paced, fast-food, high-stress era of multi-tasking. Fortunately,Dr. Andrew Weil, the world’s foremost proponent of integrative medicine, and ITO EN, the world’s foremost purveyor of green tea, have collaborated to offer a diverse line of teas, which are truly healthful and pure, convenient and easy to prepare, or immediate and ready-to-drink.

Dr. Andrew Weil for tea Inteagrate your life!™

Dr. Andrew Weil and ITO EN have come together to introduce the health benefits and rich, varied tastefulness of tea, in a way that is current and relevant to this era. Drawing on Dr. Andrew Weil’s wisdom and ITO EN’s unique mastery of technology and expertise in tea growing and preparation, we firmly believe that in each can of brewed tea, in each tea bagand canister, one will find nothing less than truly natural, healthful, safe,and exceptionally delicious tea.

Who is Dr. Andrew Weil?Andrew Weil, M.D., is a world-renowned leader and pioneer in the fieldof integrative medicine, a healing-oriented medicine that takes into accountthe whole person (body, mind, and spirit), including all aspects of lifestyle.

Dr. Andrew Weil is the Founder and Director of the Program in Integrative Medicine (PIM) at the College of Medicine, University of Arizona, where he is also a Clinical Professor of Medicine, Professor of Public Health and the Lovell-Jones Professor of Integrative Rheumatology. Dr. Weil received both his medical degree and his undergraduate AB degree in biology (botany) from Harvard University. Dr. Andrew Weil has been named one of TIME Magazine’s “100 Most Influential People” in the world. He is a best-selling author, a frequent guest on Larry King Live, Oprah, and The Today Show. He isinternationally known for his views on leading a healthy lifestyle and his philosophy of healthy aging.

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TeaDespite its myriad shapes and colors, all tea comes from a single plant, Camellia sinensis. Over 2,000 years ago,the Chinese began cultivating and trading tea, refining it over the centuries. At each stage, tea was prepared differently. Leaves were boiled, later ground into a powder and whisked into a frothy elixir. A few centuries ago, carefully processed leaves were infused in steaming water. Today, most tea is prepared as an infusion. It is the world’s second most consumed beverage after water.

White TeaOf all teas, white tea remains the closest to its natural form. Leaves are dried gently and naturally, exposed only to light and air. This method maintains the leaves’ higher levels of antioxidants, polyphenols, and vitamins. White tea, in fact, has the highest antioxidant content of all teas.

Green TeaGreen tea consists of leaves that have been minimally oxidized. To halt the process, leaves are either steamed or pan-fired, according to regional preference and tradition.By exposing the leaves to heat, the enzyme responsible for oxidation is eliminated. This steaming or firing is done shortly after picking and lends green tea its signature herbaceous, at times astringent, taste. Green tea has become significantly popular worldwide because of itshigh concentration of antioxidants and polyphenols.Japan’s matcha is especially beneficial. Its leaves are shade-grown, carefully processed, and stone-ground.While most green teas are infused, matcha is prepared by thoroughly whisking a small amount of tea with hot water using a bamboo whisk called a chasen.

Oolong TeaOolong tea, derived from the Mandarin term wu long(Black Dragon), is partly oxidized. After harvesting, leaves are bruised and withered and begin to change color. To halt the process, they are fired. The process results in a tea in character between green and black. The level of oxidation between particular Oolongs varies, resulting in a broad range of tastes and aromas. Studies suggest that Oolong tea may aid particularly in digestion, helping to eliminate lipids (fats).

Black TeaBlack tea is the most familiar form of tea in the Western tradition. The leaves are fully oxidized lending this variety often a stronger, more robust taste which can be enjoyed with milk and a touch of sugar (depending on the kind of Black Tea). With the highest caffeine content of all of the above tea varieties, black tea still contains only half the caffeine of coffee.

Properties of Tea A Scientific Approach

Several dominant components which contribute to the character of tea include: catechin (green tea antioxidants) which lends tea its texture; caffeine its bitterness; and theanine its flavor. Present in large quantities in green tea in particular, catechin (including EGCG) is a type of polyphenol that is also a constituent of red wine. Catechin, as a potent antioxidant, addresses dangerous free radicals in the body. Caffeine increases alertness and relieves fatigue.Theanine, an amino acid, acts as a mild relaxant and servesas a wonderful counter to the effects of caffeine.

Ready-to-Drink Teas• Gyokuro (g’yoh-koo-roh) Meaning Jade Dew, this is

Japan’s most prized tea. This elegant, shade-grown tea abounds in antioxidants and amino acids and has an unmistakable fresh taste.

• Green White A harmonious blend of delicate antioxidant-rich white tea and full-flavored green tea, offering a clean taste and natural sweetness.

• Jasmine White Perfectly balances the softness of white tea with lush, fragrant jasmine green tea. Both have been treasured in China for centuries for their calming properties.

• Darjeeling This famed tea region in India, rises upat the footsteps of the Himalayas. The Land of the Thunderbolt–Darjeeling–deftly embodies the natural elements that give life to its tea gardens. The unique environmental conditions create a renowned,fragrant tea that cannot be imitated elsewhere.

• Turmeric A vibrant spice which is widely popular in Okinawa, Japan, an island where robust health and longevity are common. Traditionally, it is offered as a restorative drink of well-being.

Everyday Pack Tea• Sencha with Matcha In this blend, two teas from the

Uji region of Japan combine sencha (green tea) and matcha. The result is a vibrant green color and a smooth taste accented with a robust touch.

• Genmaimatcha Green tea and roasted rice has been a favorite in Japanese households for decades. In this custom blend, the matcha adds a vibrant color and a robust taste.

Tea Bags• Sencha with Matcha Premium Japanese green tea

with an infusion of matcha, the prized tea used in the Japanese tea ceremony. The combination is a sparkling green tea with a smooth, yet invigorating taste.

• Jasmine Green Tea With its distinctive fragrance, jasmine flowers add a soft sweetness to the green tea. The calming properties of this blend make it appropriate for any time of day.

• Genmaimatcha A blend of green tea and roasted rice, this is one of the most popular teas in the world. When matcha is added, it takes on a vibrant green color that’s matched only by its pronounced taste.

• Darjeeling Perfect both morning and afternoon, this black tea is elegant and aromatic, with a hint of fresh musca and a clean finish.

Loose Tea• Genmaimatcha A combination of premium green tea

and roasted rice, blended with matcha.

• White Peony Cultivated in China’s Fujian Province,the home of white tea, this white tea variety is rich in antioxidants and minimal caffeine. The taste is gentle and smooth, yet well-defined.

• Jasmine Pearl To create this scented tea, skilled artisans hand roll green tea leaves into pearls, which are then immersed in the scent of jasmine flowers. Once immersed in water, they unfurl and create a silky infusion with a calming fragrance.

• Sencha with Matcha The sencha, or green tea, used in this blend are leaves picked at their peak. Combined with matcha, the result is a medium-bodied tea with a bright, clean taste.

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